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PERSPEKTIF: Journal of Social and Library Science
Published by CV. Academic Solution Publisher
ISSN : -     EISSN : 30633494     DOI : -
Core Subject : Humanities, Science, Education, Social,
Humanities Languange, Linguistic, Communication & Media Library & Information Science Social Sciences
PERSPEKTIF: Journal of Social and Library Science is a double-blind peer-reviewed publication devoted to disseminating all information contributing to the understanding and development of social humanities and library information science. Articles published on research results and literature review with acceptable research methodologies, qualitative studies, quantitative studies, or a combination of both, statistical analysis, case studies, field research, and historical studies. PERSPEKTIF received manuscripts from various related circles, such as relevant researchers, professors, students, policy-makers, scientists, and others. PERSPEKTIF: Journal of Social and Library Science published 3 times a year (April, August and December).
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 20 Documents
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Search results for , issue "Vol. 2 No. 3 (2024): December" : 20 Documents clear
SURVIVAL STRATEGIES FOR TRADITIONAL MARKET TRADERS IN THE DIGITAL ERA Anggraini Safinka; Khairani; Putri Safa Aulia Lubis; Raisa Aulia Rahmah; Tria Manda Sari
PERSPEKTIF: Journal of Social and Library Science Vol. 2 No. 3 (2024): December
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/qz83px44

Abstract

Traditional Markets are facing great challenges from the development of digital technology. This research aims to explore the survival strategies of traditional market traders in the Pajak USU Medan in facing changes in the digital era. The method used is qualitative descriptive with a field approach based on data analysis obtained from interviews and observations. It was found that the results of the study showed that developments in this digital era have a considerable impact on traders in the Pajak USU as for the impact, namely a decrease in the level of buyers, as for the survival strategies carried out by traders, namely by following market trends, maintaining the quality of goods sold, trying to offer their products through social media, and providing the best service to visitors  
EXAMINATION OF TRADITIONAL MARKETS IN SUSTAINING SOCIAL, CULTURAL, AND ECONOMIC INTERACTIONS AMIDST THE DIGITAL ERA Ramadhan Tanjung , Rizki; Hasanah, Umi; Putri Salsabila , Amanda; Janna Lubis , Radja; Fernanda Desky , Ahmed
PERSPEKTIF: Journal of Social and Library Science Vol. 2 No. 3 (2024): December
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/perspektif.v2i3.401

Abstract

This study seeks to examine traditional markets in their role of sustaining social, cultural, and economic interactions within the context of the digital era. This research method employs qualitative techniques, utilizing field observation and conducting interviews with informants, while also integrating theoretical considerations. The findings of this study indicate that numerous traders in the Central Market continue to operate in a traditional manner, resisting contemporary developments. This approach is driven by their desire to foster interaction with buyers, ensuring that customers receive the quality goods they expect. Some traders leverage advancements in the digital age by employing social media to promote their products, ensuring that a wide audience is aware of the high quality of their offerings and can view their stores directly.
MARKETING STRATEGY OF TRADITIONAL MARKET TRADERS TOWARDS MODERN MARKETS IN MMTC Br Purba, Marissa Avina; simarmata, eprimanta; manurung, ahmad ismail; akbar, dony
PERSPEKTIF: Journal of Social and Library Science Vol. 2 No. 3 (2024): December
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/perspektif.v2i3.402

Abstract

In Indonesia, markets can be categorized into two primary types: modern markets and traditional markets. Contemporary markets encompass expansive shopping centers, minimarkets, supermarkets, and malls, whereas traditional markets consist of local markets, street vendors, and micro enterprises. While both types of markets play a significant role in the economy, modern markets evolve at a quicker pace than traditional markets. The proximity of modern markets to traditional markets and small retail businesses generates a notable economic influence on the surrounding environment. Changes in consumer behavior patterns represent a significant impact. Consumers in contemporary markets are increasingly transitioning their shopping preferences from traditional venues to modern establishments, which provide enhanced convenience and a broader range of products. Qualitative research employs data collection methods that are often unstructured and adaptable, including in-depth interviews, participant observation, and focus group discussions. The approach employed by conventional traders in the mmtc market to promote their products involves direct promotions and effective communication, which positively influences traders and facilitates various aspects for consumers. Traders who maintain a welcoming demeanor tend to attract a larger customer base, as their quality service encourages consumers to purchase their products.
SURVIVAL STRATEGIES OF TRADITIONAL MARKET TRADERS IN THE DIGITAL ERA: A CASE STUDY ON THE TRANSFORMATION TO MODERN MARKET Br Purba, Devia Syahfitri; Yazid Tanjung, Hafiz; Saragih, Murniati Arinda; Permatasari, Putri Dwi
PERSPEKTIF: Journal of Social and Library Science Vol. 2 No. 3 (2024): December
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/perspektif.v2i3.404

Abstract

This study seeks to examine the survival strategies adopted by traditional market traders in the digital age, concentrating on the evolution of the Usus Tax Market into a contemporary marketplace. In recent years, the advancement of digital technology has influenced nearly all areas of life, including the trade sector. Traditional markets, which originally relied on direct face-to-face interactions between traders and consumers, are currently encountering new challenges stemming from advancements in information technology and e-commerce platforms. This research employs a qualitative methodology, utilizing a case study approach to examine the Gut Tax Market, which has undergone a transformation into a contemporary market from both physical and digital viewpoints. The research findings indicate that traders at the Usus Tax Market have implemented a range of strategies, including the utilization of social media, online shopping applications, and the advancement of digital payment systems to enhance their competitiveness. In addition, alterations in consumption patterns and market preferences are significant factors that impact traders' survival strategies. This research offers valuable insights into the ways traditional markets can endure and evolve in response to technological advancements while maintaining their unique attributes and sustainable viability.
ANALYSIS OF MONZA TRADERS' SURVIVAL STRATEGIES IN FACING THE DIGITAL MARKET Rizqiya, Annisa; Berutu, Irsyadiah Dermaini; Maulana, Rifki; Aisyah , Siti
PERSPEKTIF: Journal of Social and Library Science Vol. 2 No. 3 (2024): December
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/perspektif.v2i3.405

Abstract

This study aims to examine the survival strategies of Monza traders in Pajak Melati, Medan, in facing the challenges of digitalization that change traditional trading patterns to technology-based ones. Digitalization provides opportunities to expand the market, but also presents challenges in the form of tight competition with e-commerce platforms and low adoption of technology by traditional traders. This study uses a descriptive qualitative method with data collection through in-depth interviews, participant observation, and documentation studies. The research subjects consisted of five Monza traders who were selected purposively to ensure data diversity. The data obtained were analyzed using a thematic approach to identify survival strategies as well as obstacles and opportunities in adopting digital technology. The results of the study show that Monza traders implement survival strategies such as improving personal customer service, product diversification, implementing a hybrid system that combines physical and digital transactions, and competitive pricing strategies. The main obstacles found were low digital literacy of traders, limited capital to invest in technology, and tight competition with digital platforms that offer lower prices and wider market reach. On the other hand, there are great opportunities such as access to a wider market through digital media, operational efficiency with technology, changes in consumer shopping patterns that are more online, and support from government programs in the form of training and subsidies. This study concludes that Monza traders in Pajak Melati are able to adopt various creative strategies to survive in the digital era, although they still face obstacles that require systematic solutions such as increasing digital literacy and access to capital. This study contributes to providing insight into the adaptation of traditional traders to digitalization, especially in the traditional market sector with specific local characteristics.
SURVIVAL STRATEGIES OF PAJAK IKAN LAMA AS ONLINE MARKETS RISE Nanta, Bayu Mega; Cahyani, Erika Setia; Sanda, Juana Tria; Rahadatul 'Aisyi, Luthfiyyah
PERSPEKTIF: Journal of Social and Library Science Vol. 2 No. 3 (2024): December
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/nf5sht90

Abstract

This research focuses on the survival strategies applied by traders in Pasar Ikan Lama, Medan, who have been operating traditionally for at least five years. Pasar Ikan Lama is a well-known textile market in Medan City, which attracts not only local people but also visitors from other regions such as Aceh, Padang, and Riau. In the face of challenges from the proliferation of online shopping, traders in the Pasar Ikan Lama must adapt to the rapid changes in information and communication technology. This study identifies various strategies used by traders to attract buyers, such as providing discounts and utilizing online sales. Data analysis was conducted through interviews and note collection to understand more about the strategies implemented by merchants. The research also highlights the importance of understanding existing digital tools, where digital optimization can provide a more personalized experience for customers. However, the challenge faced is the need to learn and invest in new technologies. Overall, this research provides insights into how traditional market traders can remain relevant and competitive in the digital age, as well as the importance of integrating digital strategies in their businesses to achieve long-term success.
CHILDREN'S CAPABILITIES IN ISLAMIC RELIGIOUS EDUCATION THROUGH THE KKN PROGRAM OF UIN-SU STUDENTS IN TJ. IBUS VILLAGE Fakira, Qania Athaya; Mayesti, Sabila Amelia; Rahmadani, Suci; Sabrina, Aura; Nuh, Muhammad
PERSPEKTIF: Journal of Social and Library Science Vol. 2 No. 3 (2024): December
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/rwjcec05

Abstract

Tanjung Ibus Village, which is located in Secanggang District, Langkat Regency, is an area with a strong religious life. However, the challenges in spreading religious education in rural areas such as Tanjung Ibus cannot be ignored. Limited access to educational resources, a lack of competent teaching staff, and a lack of facilities and infrastructure for religious education are obstacles that are often faced. The North Sumatra State Islamic University (UIN-SU) Real Work Lecture Program (KKN) with group code 124 took the initiative to make a real contribution through teaching and learning activities in Tanjung Ibus Village. This program not only aims to improve children's academic abilities, but also to strengthen their understanding of the teachings of their religion. There are several programs offered by KKN 124 Uinsu, namely, Teaching at MDA and teaching the Qur’an. The KKN student teaching program helps increase children's Islamic religious knowledge in Tanjung Ibus Village. Through interactive and fun learning methods, children can more easily understand basic religious concepts such as monotheism, fiqh, morals and Islamic history.
SURVIVAL STRATEGIES OF TRADITIONAL MARKET TRADERS AGAINST DIGITAL ECONOMY MARKET COMPETITION IN MEDAN Tri Utami Salsabila; Dinda Trikania; Muhammad Iqbal Asy'ari Lubis; Rizka Sabila Ritonga
PERSPEKTIF: Journal of Social and Library Science Vol. 2 No. 3 (2024): December
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/gyymc762

Abstract

Pasar Petisah Medan, as one of the active traditional markets. This market has faced major challenges since the end of 2019 when the outbreak of covid 19 resulted in the emergence of online markets. Consumers have experienced changes in shopping patterns that have led to a decrease in the turnover of traders in this market. This research aims to analyze the survival strategies applied by traditional traders in Pasar Petisah, Medan, in the face of competition with digital markets. Using a descriptive qualitative approach, this research examines the challenges faced by merchants, including economic conditions, market policies, and environmental changes that affect the sustainability of their businesses. The research subjects consisted of grocery merchants who are still actively selling at the location, while the object of the research included the strategies they implemented to survive amidst the changing market dynamics. The results of the study are expected to provide insight into the effectiveness of the strategies used by traders, as well as a contribution in formulating policies that support the development of Usaha Mikro, Kecil dan Menengah (UMKM) in traditional markets. This research also aims to increase understanding of the importance of digital transformation for the sustainability of traditional markets.
SURVIVAL STRATEGIES OF PASAR SAMBAS COSMETICS TRADERS IN THE DIGITAL ERA Rahayu, Putri; Br. Sinuhaji, Suci Ratu Carissa; Tanjung, Nurbaiti; Fitriani, Rewi
PERSPEKTIF: Journal of Social and Library Science Vol. 2 No. 3 (2024): December
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/24s1ax82

Abstract

This research aims to analyze the impact of the development of the digital era on cosmetics traders in the Pasar Traditional Sambas Medan, the survival strategies applied by these traders, and how these strategies are seen from an Islamic economic perspective. This research uses a qualitative approach with data collection techniques in the form of observation, interviews, and documentation. The results showed that the digital era had a significant impact on traditional traders, especially in the form of a decrease in the number of buyers which resulted in a decrease in income. To survive, cosmetics traders in the Pasar Traditional Sambas Medan apply various strategies, such as following product trends, providing discounts, maintaining the quality of goods, expanding social networks with buyers, and improving service quality. In addition, Muslim traders also integrate Islamic economic principles, such as tawhid, honesty, responsibility, and justice, in their survival strategies amid the challenges of the digital era.
A COMPARATIVE ANALYSIS OF E-COMMERCE SALES STRATEGIES: A CASE STUDY OF PASAR IKAN LAMA TRADITIONAL MARKET Afifah, Yasmin; Ragilita, Rizkie; Tria, Tria Rizki Maulia; Khatimah, Khusnul; Andriawan, Febri
PERSPEKTIF: Journal of Social and Library Science Vol. 2 No. 3 (2024): December
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/pmzp3y27

Abstract

In today's digital age, the traditional market sector is facing significant challenges due to the rapid growth of e-commerce. This study aims to compare the sales strategies of traditional market traders, specifically at the Old Fish Market, with those of e-commerce players. By examining the strengths, weaknesses, and challenges of both models, this research seeks to understand how these two approaches can complement each other in the face of increasing market competition. The research employed a qualitative approach, involving interviews with traders, observations, and a review of relevant literature. The findings revealed that while traditional markets offer unique advantages such as personal relationships and product freshness, e-commerce provides wider reach and convenience. To remain competitive, traditional market traders need to adopt a hybrid approach, combining the best of both worlds. This study contributes to the literature on the digital transformation of traditional markets and provides practical insights for policymakers and market stakeholders.

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