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International Journal of Economics, Business and Innovation Research

IJEBIR
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Published by CV. Cita Utilitas Utama

ISSN : - EISSN : 29640865 DOI : https://doi.org/10.99075/ijebir.v1i01.1073

Core Subject : Economy, Science,

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

International Journal of Economics, Business and Innovation Research (IJEBIR) is a high quality open access peer reviewed research journal. providing a platform for the researchers, academicians, professional, practitioners and students to impart and share knowledge in the form of high quality empirical and theoretical research papers, case studies. This journal focuses on every research discipline related to social behavior science, entrepreneurship and business management such as human resource management, marketing management, financial management, production/operational management, strategic management, sharia business management, halal industry management, tourism management, banking management, industrial management, agribusiness management, business administration, entrepreneurial activities, micro, small and medium enterprises (MSMEs), consumer behavior, purchasing decisions, consumer satisfaction, consumer loyalty and several areas of business behavior, also includes community social research

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)

Articles 1,075 Documents

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Customer Experience, Customer Service Quality, Customer Perceived Value, and Customer Satisfaction As Impact on Cinema XXI Customer Loyalty in Bandung City Rifa’atul Mahmudah; Dedi Iskamto
International Journal of Economics, Business and Innovation Research Vol. 3 No. 02 (2024): March, International Journal of Economics, Business and Innovation Research (I
Publisher : Cita konsultindo

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The purpose of this study was to determine how significant the influence of customer experience and customer service quality on customer loyalty is through customer perceived value and customer satisfaction at Cinema XXI in Bandung City, West Java. The quantitative method is the method used in this research. The sample size was taken from 384 people based on the Coacran formula from an unknown population. Purposive non-probability with data collection through questionnaires measured on a Likert scale is the technique used in sampling. Smart PLS software version 4.0.9.8 using the Structural Equation Modeling-Partial Least Square (SEM-PLS) method is the tool used in this study. The test results show that all independent variables, namely Customer experience and Customer service quality, through intervening variables, namely Customer perceived value and Customer Satisfaction, significantly affect Customer Loyalty at Cinema XXI in Bandung City.

Corn Marketing Development Strategy In Lima Puuh Kota Regency Fajri Ramadhan; Filya Hidayati; Al Bastoni; Abdul Latif
International Journal of Economics, Business and Innovation Research Vol. 3 No. 01 (2024): January, International Journal of Economics, Business and Innovation Research
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The purpose of the study was to determine the Internal and External Factors of Maize Marketing Development and determine the development strategy of Maize Marketing. Maize is one of the main crop commodities in Indonesia that has a relatively wide range of uses, especially for human consumption and animal feed needs. This research uses descriptive research methods. This research was conducted in Lima Puluh Kota Regency. This research is located in Mungka Sub-district. The technique used in this research is nonprobability sampling technique, namely snowball sampling. the analysis that will be used is descriptive analysis, farming analysis, IFE and EFE analysis, SWOT analysis and strategic architecture design. The results showed that The strategy for developing maize marketing in Lima Puluh Kota Regency is the SO (Strengths-Opportunities) strategy, consisting of: (a) Increasing marketing cooperation with maize farmers, and (b) Increasing marketing cooperation with farmers.

Analysis Of Factors Affecting Tourist Visits At Dolok Oan Dili Beach, Timor Leste Apolinario Valentim Dos Santos; Ida Ayu Komang Juniasih; Ida Bagus Radendra Suastama; Ida Ayu Trisna Wijayanthi; Ni Nyoman Menuh
International Journal of Economics, Business and Innovation Research Vol. 3 No. 01 (2024): January, International Journal of Economics, Business and Innovation Research
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Dolok Oan Beach is a very beautiful beach and is one of the tourist attractions in downtown Dili. The research objective was to analyze the factors that influence tourist visits to Dolok Oan Dili Beach, Timor Leste. The research was carried out purposively (purposive sampling) at the Dolok Oan Beach tourist attraction in Dili, Timor Leste. The sampling method is accidental sampling, namely sampling based on sheer coincidence, which is taken as many as 100 people. The data series technique used is the questionnaire approach. The outcomes of the observe shows that: a) The profits thing has a high quality and large have an effect on at the number of vacationer visits. this means that elevated attention to income will lead to an growth in the number of traveller visits, b) tour expenses have a terrible and extensive effect at the variety of tourist visits. this means that expanded attention to tour prices will result in a lower inside the number of traveller visits, c) tour time has a negative and tremendous impact on the wide variety of traveller visits. which means that improved interest to tour time will lead to a lower within the wide variety of tourist visits, d) centers have a high quality and full-size influence at the range of traveler visits. because of this accelerated attention to centers will cause an increase in the range of visitor visits, and e) earnings, travel fees, travel time and centers concurrently have a giant effect on the range of vacationer visits.

The Influence Of Price, Product Quality, And Promotion On The Decision To Purchase Jewelry At The Agung Amertha Kencana Gold Shop In Tabanan District Pande Bgs Pradnya Widana; I Gst. A Kt. G.d. Suasana
International Journal of Economics, Business and Innovation Research Vol. 3 No. 01 (2024): January, International Journal of Economics, Business and Innovation Research
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The aim of this research is to explain the influence of price, product quality and promotion on jewelry purchasing decisions at the Agung Amertha Kencana Gold Shop, Tabanan. The population of this research is consumers who buy jewelry at the Agung Amertha Kencana Gold Shop. The technique used is purposive sampling. The number of samples determined was 130 respondents. The data collection method uses a questionnaire. The data analysis technique used is multiple linear regression analysis. The results of the analysis show that the influence of price, product quality and promotion has a positive effect on jewelry purchasing decisions at the Agung Amertha Kencana Gold Shop, Tabanan. This research is expected to provide relevant and useful input for related companies in efforts to improve company performance through the prices offered, product quality and promotions. In order to increase company profitability by developing innovative programs.

Marketing Models And Strategies For Frozen Food-Based Agricultural Products In The New Normal Era Megawati; Wahyuni Zam; Budiman Haruna; Nur Alam Kasim; Mukhlis Mukhlis
International Journal of Economics, Business and Innovation Research Vol. 3 No. 01 (2024): January, International Journal of Economics, Business and Innovation Research
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The marketing of frozen food products from agriculture / fisheries is very good with the increase in world per capita product consumption every year and the need for people to live healthy, hygienic and practical lives is getting higher. However, since COVID-19 became a world pandemic, consumer behavior towards the consumption of frozen food products such as frozen fish, frozen meat, frozen vegetables and processed frozen agricultural/fishery products has changed both regarding channels and marketing mix in facing the new normal era. This study aims to identify models and strategies carried out by frozen food-based agricultural product business actors in marketing their products in the new normal era. Determination of regional samples (Makassar, Maros and Gowa districts) and respondents purposively. The number of samples used in this study was 20% of the total frozen food-based agricultural product business actors. The analysis methods used are: qualitative descriptive analysis. The results showed that the marketing of frozen food-based agricultural products business applies the ice cream business model with the application of 5 (five) marketing strategies so that the business can survive in the new normal era. This study suggests that policies from the government that are fast and responsive can help provide business capital assistance to anticipate the potential bankruptcy of frozen food-based agricultural product businesses.

A The Influence Of Procyclical, PSAK 71, Audit Quality On Earnings Management With Leverage Variables As Moderation : (Case Study: Banking Companies in Indonesia) Aprilya Dwi Yandari; Isnani Yuli Andini
International Journal of Economics, Business and Innovation Research Vol. 3 No. 01 (2024): January, International Journal of Economics, Business and Innovation Research
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The Covid-19 pandemic has brought about many changes in several aspects, especially in the economic sector. The country of Indonesia has experienced a pandemic since the beginning of 2020, due to this outbreak, economic activities, especially companies, have really felt the impact, especially the banking sector. If we look at it from an economic perspective, the existence of procyclical behavior with a slowing economic rate indicates that the level of economic growth is in a contraction phase. Therefore, if viewed based on business cycle theory, procyclical will explain the relationship between economic conditions in a country, so that economic conditions will later influence company (banking) performance. The existence of procyclicals will later be able to influence the occurrence of management behavior in committing deviations, such as increasing market returns or committing fraud in obtaining the desired profit in response to market interest in investing. In this research, researchers used quantitative research using the eviews tool using multiple linear regression tests and moderated regression analysis. This research also uses a sample of 36 banking sector companies in 2020-2022 that are listed on the IDX. The results of this research are procyclical, PSAK 71, Audit Quality has no effect on earnings management. And the leverage variable is unable to moderate procyclical, PSAK 71, Audit Quality on earnings management.

Analysis Of The Influence Of Financial Literacy, Risk Perceptions, And Lifestyle On Transaction Decisions Through Fintech Payment Paylater On Students In The City Of Semarang Eva Purnamasari; Rifah Dwi Astuti; Sri Wahyuni; Sandi Supaya; Ana Putri Nastiti
International Journal of Economics, Business and Innovation Research Vol. 3 No. 01 (2024): January, International Journal of Economics, Business and Innovation Research
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Indonesia is one of the countries that has great potential for the growth of fintech transactions as evidenced by the various new products emerging and supported by the large number of internet users in Indonesia, where the younger generation occupies the highest portion of fintech users. One of the biggest contributors to growth is fintech payment paylaters found in e-commerce transactions. Students, as generation Z who were born and grew up surrounded by technology, are a generation that is very adaptive in adopting paylater products. However, the decision to pay using paylater requires adequate financial literacy, an understanding of the transaction risks, and what needs to be taken into account is the lifestyle of today's students which could potentially harm their collectability at SLIK OJK if not carefully considered and taken into account. This research uses a descriptive quantitative study that uses an online survey method via Google Form to students in the city of Semarang who have made transactions using PayLater. The results of this research show that there is an influence of Financial Literacy, Risk Perception and Lifestyle together on the decision to make transactions via fintech payment paylater among students in Semarang City. However, partially, only lifestyle variables influence the decision to make transactions using fintech payment paylater.

The Role Of Trust As A Mediator Between Extraversion And Knowledge Sharing Of High School Employees Evada Rustina; Asri Laksmi Riana; Nur Wening
International Journal of Economics, Business and Innovation Research Vol. 3 No. 01 (2024): January, International Journal of Economics, Business and Innovation Research
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The purpose of this study is to test the effect of Extraversion (EXT), and Trust (TRU) on Knowledge Sharing (KSH), and to examine the role of TRU in mediating EXT and KSH. The study was conducted on 105 employees of the High School. Data was collected using a questionnaire with a Likert scale and analyzed with SEM PLS. The results of the study proved that EXT and TRU positively affect KSH. TRU has also been shown to play a role in mediating between EXT and KSH. The findings from this study suggest that schools have the opportunity to enhance knowledge-sharing behavior among employees. This research adds valuable insights to the existing academic literature by exploring the connection between extraverted personality, trust, and knowledge-sharing behavior. Fostering a culture of trust among school staff is crucial to promoting knowledge sharing.

Contingency Of Local Government Financial Report Quality (A Case Study of The Environmental Agency of Bandar Lampung City) Iis Isabela; Riswan Riswan
International Journal of Economics, Business and Innovation Research Vol. 3 No. 01 (2024): January, International Journal of Economics, Business and Innovation Research
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This research investigates the impact of the Accounting System and Internal Control System on the Quality of Financial Reports, with Human Resource Capacity as a moderating factor. Employing an explanatory approach and purposive sampling, the study aims to elucidate the interplay among these variables. Utilizing multiple linear regression modeling for analysis, the findings reveal that both the Accounting System and Internal Control System exert a positive and significant influence on the Quality of Financial Reports when moderated by Human Resource Capacity. This implies that the effectiveness of financial reporting is not solely dependent on the intrinsic features of accounting and control systems but is also contingent upon the organizational capacity in terms of human resources. These results underscore the intricate dynamics between structural components and human elements in ensuring the quality of financial reporting. In conclusion, understanding the interdependence of these factors is crucial for organizations seeking to enhance their financial reporting processes and overall accountability.

Confirmatory Factor Analysis (CFA) To Measure Competitive Advantage in Tourism Village From Supply Tourism Perspectives Ayu Esteka Sari; Gampo Haryono; Reni Yuliviona
International Journal of Economics, Business and Innovation Research Vol. 3 No. 01 (2024): January, International Journal of Economics, Business and Innovation Research
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The competitiveness of the tourism sector is the capacity of tourism businesses to attract foreign and domestic visitors visiting a particular tourist destination. Increasing competitiveness can be achieved by utilizing existing resources, improving management capabilities so that they have competitiveness. The purpose of this study is to analyze Competitive Advantage in Tourism Village From Supply Tourism Perspectives using Confirmatory Factor Analysis (CFA) analysis. The population in this study is visitors from tourist attractions in the tourist village of Apar, with the number of samples is 100 respondents. Analysis of the Confirmatory factor analysis (CFA) method was performed using AMOS 25. The result of the construct reliability (CR) value of the latent variable natural resources and environment with the result is 0.7296. The result of the construct reliability (CR) value of the latent built environment variable with the result is 0.7018. The result of the construct reliability (CR) value of the latent variable Operating Sectors with the result is 0.81006 and the result of the construct reliability (CR) value of the latent variable of hospitality and cultural resources produces a value of 0.9558.

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Contact Name
rizal ula ananta fauzi

Contact Email
rizalmanajemen@gmail.com

Phone
+6282139474255

Journal Mail Official
rizalmanajemen@gmail.com

Editorial Address
jungke RT 02 rw 01

Location
Kab. magetan,

Jawa timur

INDONESIA