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International Journal of Economics, Business and Innovation Research

IJEBIR
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Published by CV. Cita Utilitas Utama

ISSN : - EISSN : 29640865 DOI : https://doi.org/10.99075/ijebir.v1i01.1073

Core Subject : Economy, Science,

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

International Journal of Economics, Business and Innovation Research (IJEBIR) is a high quality open access peer reviewed research journal. providing a platform for the researchers, academicians, professional, practitioners and students to impart and share knowledge in the form of high quality empirical and theoretical research papers, case studies. This journal focuses on every research discipline related to social behavior science, entrepreneurship and business management such as human resource management, marketing management, financial management, production/operational management, strategic management, sharia business management, halal industry management, tourism management, banking management, industrial management, agribusiness management, business administration, entrepreneurial activities, micro, small and medium enterprises (MSMEs), consumer behavior, purchasing decisions, consumer satisfaction, consumer loyalty and several areas of business behavior, also includes community social research

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)

Articles 1,075 Documents

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Analysis Of Marketing Strategies At Sakti Rajabasa Teknik In Bandar Lampung Sakti Jaka Triasmara Syarif; Selfia Alke Mega
International Journal of Economics, Business and Innovation Research Vol. 3 No. 03 (2024): May, International Journal of Economics, Business and Innovation Research (IJE
Publisher : Cita konsultindo

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The purpose of this analysis is to find out the right marketing strategy to increase sales of Sakti Rajabasa Teknik. This analysis uses qualitative, an analytical tool that is used to discuss problems and find solutions in analyzing competitive strategies, namely by using SWOT Analysis (Strength, Weakness, Opportunity, Threats). This method is a method based on the strengths, weaknesses, opportunities and threats that come from the company or from outside the company or competitors. Based on the results of the research, the strategy that can be used by Sakti Rajabasa Teknik to increase sales is the Growth Strategy. Growth Strategy (Growth Strategy) Designed to achieve growth, both in sales, assets, profits, or a combination of the three. By minimizing costs (minimize costs) so as to increase profits. This method is the most important strategy at this time in the Sakti raabasa technical condition experiencing difficulties in controlling the rate of sales. How to minimize costs on Sakti Rajabasa Teknik as follows, look for distributors who are much cheaper than now but with the same quality so that this can be alleviated by minimizing the minimum costs, can increase revenue and Sakti Rajabasa Teknik can carry out price wars in an effort to increase market share. Thus, Sakti Rajabasa Teknik which has not yet reached critical mass (earned profit from large-scale production) will suffer defeat, unless this company can focus on certain profitable markets.

The Influence Of Promotion, Service Quality And Trust On Go Food Customer Satisfaction In Bandar Lampung City Ardansyah Ardansyah; Shilvia Seprianty
International Journal of Economics, Business and Innovation Research Vol. 3 No. 03 (2024): May, International Journal of Economics, Business and Innovation Research (IJE
Publisher : Cita konsultindo

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This research aims to understand and analyze the influence of promotions, service quality and trust on Go Food customer satisfaction in Bandar Lampung City. The population in this research is Go Food consumers in Bandar Lampung City. The population in this study is unknown. The formula for calculating samples for an unknown population uses the Lemeshow formula. So if based on this formula, the n obtained is 96.04 = 100 people, so in this study the author must at least take data from a sample of at least 100. This analysis uses calculations through statistical methods and to simplify data analysis, this research uses SPSS 25 software. The analysis that will be taken is the multiple linear test, t test, F test, and coefficient of determination test. Based on the results of data analysis, it can be concluded that promotion, service quality and trust have a positive and significant influence together on Go Food customer satisfaction in Bandar Lampung City.

The Effect of Company Size, Company Age, Leverage, and Profitability on Earnings Management (Study of Manufacturing Companies Listed on the Indonesia Stock Exchange 2019-2022) Wilda Fronica Tamba; Yanty Sihotang; Purnama Yanti Purba; Siswanto Siswanto
International Journal of Economics, Business and Innovation Research Vol. 3 No. 03 (2024): May, International Journal of Economics, Business and Innovation Research (IJE
Publisher : Cita konsultindo

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Negotiation The purpose of this study is to test the effect of company size, company age, leverage, and profitability on profit management (study conducted on manufacturing companies listed on the Indonesian Stock Exchange in 2019-2022). This study uses a quantitative descriptive method. The sampling technique used is purposive sampling, with 80 samples of companies that meet the criteria in this study. The analysis used is linear regression analysis. The results of the study are that age of the company does not have a positive and significant effect on profit management in manufacturing companies listed on the Indonesian Stock Exchange in 2019- 2022. Company size, leverage, and profitability have a positive and significant effect on profit management in manufacturing companies listed on the Indonesian Stock Exchange in 2019-2022. Simultaneously, company size, age, leverage, and profitability as moderating variables have a positive and significant effect on profit management in manufacturing companies listed on the Indonesian Stock Exchange in 2019-2022.

Analysis of Prepaid Electricity Service Marketing Strategy PT. PLN ULP kalasan Yumna Ibnu Ramadan; Anas Hidayat; Nur Azizah Basyirah
International Journal of Economics, Business and Innovation Research Vol. 3 No. 03 (2024): May, International Journal of Economics, Business and Innovation Research (IJE
Publisher : Cita konsultindo

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This research examines the marketing strategy for prepaid electricity service products implemented by PT. PLN ULP Kalasan, as well as evaluating its implementation and impact on energy use efficiency and customer satisfaction. The results of the analysis show that the implementation of the electrical energy saving program has succeeded in increasing the efficiency of energy use. However, there are still several supporting and inhibiting factors in the prepaid electricity program. Positive impacts on energy usage efficiency include better usage control, reduced energy waste, and awareness of electrical energy consumption. However, there are also negative impacts such as a potential decrease in revenue for the company. However, customer satisfaction analysis shows that prepaid electricity service products have succeeded in meeting customer expectations and needs. In conclusion, PT. PLN ULP Kalasan needs to continue to strengthen education and outreach efforts, innovate in offering attractive promotions and continue to monitor and evaluate the implementation of their marketing strategy regularly to increase effectiveness and efficiency in providing prepaid electricity services.

Implementation Of Increasing Brand Awareness "28 Clean Shoes" Through Instagram Social Media Marketing Noverian Angga Pratama; Erlita Ridanasti
International Journal of Economics, Business and Innovation Research Vol. 3 No. 03 (2024): May, International Journal of Economics, Business and Innovation Research (IJE
Publisher : Cita konsultindo

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28 Shoes Clean is a business that operates in the shoe washing service sector. The business idea for 28 Shoes Clean emerged because they saw the high trend of wearing sneakers. Apart from that, the number of users and ownership of sneakers has also increased. On the other hand, this phenomenon is not matched by consumers' ability to care for their shoes, so consumers often find their shoes wear out quickly. 28 Shoes Clean offers value propositions that make it superior to other shoe cleaning businesses, such as cheaper prices and providing a guarantee if shoes are not optimally clean. In the context of social media marketing on Instagram, 28 Shoes Clean faces problems in increasing sales and brand awareness which is characterized by minimal visits to the Instagram platform and a less wide audience reach. To deal with this problem, 28 Shoes Clean implemented strategies including content diversification, improving content quality, posting consistency, and more effective promotional strategies. In its implementation, 28 Shoes Clean succeeded in increasing the number of followers or visitors and expanding audience reach by 39.02% during the implementation period.

Relativity of Reschedule and Restructure Products to Non Performing Loan (NPL) Customers at PNM Mekasar Singgahan Branch Adinda Amelia Fajarwati; Muhammad Nur Abdi
International Journal of Economics, Business and Innovation Research Vol. 3 No. 03 (2024): May, International Journal of Economics, Business and Innovation Research (IJE
Publisher : Cita konsultindo

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Delinquent customers are an obstacle for the debtor to recover the capital provided. As the debtor, PNM Mekaar Singgahan Branch looks for ways from various negotiations for delayed payments to customers or creditors, to giving reprimands or sanctions to customers if the customer has been stuck or affected by a decrease in business income. In order for customers to be free from bankruptcy or default, Restructure and Reschedule products are present. The purpose of the study was to determine the effectiveness of rescheduling and restructuring on NPLs for PNM Mekaar customers in the Singgahan branch. This research uses qualitative methods with data collection techniques through in-depth interviews and correspondent observation, by collecting nominative data for the last 8 weeks. The data collection process was carried out collectively in 5 villages. The results show that reschedule and restructure products have different effectiveness in reducing NPL rates. Restructure products are proven to be more effective in reducing NPL rates compared to reschedule products. This is because restructuring products provide a more comprehensive and sustainable solution for NPL customers.

The Role Of Financial Management Knowledge In Mediating Financial Technology, Financial Literacy And Self-Efficacy On The Performance Of Culinary UMKM In Kediri City Umi Nadhiroh; Agus Hermawan
International Journal of Economics, Business and Innovation Research Vol. 3 No. 03 (2024): May, International Journal of Economics, Business and Innovation Research (IJE
Publisher : Cita konsultindo

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This research aims to find out that financial technology, self-efficacy, and financial literacy can influence the performance of culinary micro, small, and medium units (MSMEs) and to find out the role of financial management knowledge in mediating this. The research design used quantitative methods. The subjects of this research are culinary MSME entrepreneurs who have used financial technology in their business transactions. This research used questionnaires that were distributed directly as data collection material. The sample in this study was 90 respondents, who were analyzed using SmartPLS. The results of this study show that financial technology, financial literacy and self-efficacy do not have a direct positive effect on the performance of culinary MSMEs. The results of this research also show that financial technology and financial literacy do not have a direct positive effect on financial management knowledge. But efficacy can have a direct positive effect on financial management knowledge. The results of this research also illustrate that Financial Management Knowledge is unable to mediate Financial Technology, Financial Literacy, and Self-Efficacy on MSME Performance.

Transformation and Evolution Human Resources: Technology Integration in HR Development Iing Sri Hardiningrum; Agus Hermawan; Anita Sumelvia Dewi; Erwin Syahputra
International Journal of Economics, Business and Innovation Research Vol. 3 No. 03 (2024): May, International Journal of Economics, Business and Innovation Research (IJE
Publisher : Cita konsultindo

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Highlighting the importance of management source Power inner digital human reach success and sustainability organization, emphasized the necessity of HR leader to align technology with the objective organization in an effective way. The purpose of the study Is To explore integration technology in the development source Power Man through a literature review, emphasizing the evolution management source Power Human on the side progress technology. Study This underlines the importance increase professional skills for utilizing progress technology in a way efficient and digital role in simplifying processes, improving productivity, and enabling more decisions automatically in HR development. Research results show that digital technology can reduce and create opportunities Work with culture organizations identified as a barrier to adoption of digital technology in HR management. Implications of digital transformation of HR management strategies are explored to show support in the organization and impact positive technology on internal operations and practices of HR management.

Transaction Costs In Forming Milled Dry Grain Prices In West Java Province Januar Arifin Ruslan; Abdul Mutolib; Dira Asri Pramita; Faqihuddin Faqihuddin
International Journal of Economics, Business and Innovation Research Vol. 3 No. 03 (2024): May, International Journal of Economics, Business and Innovation Research (IJE
Publisher : Cita konsultindo

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Transaction costs are part of institutional economics that have an economic impact on farmers. This research analyzes transmission of transaction costs in the formation of prices for farmers milled dry grain in West Java Province. Samples in this research are cities and districts in West Java Province. The data are price of milled dry grain and transaction costs which were analyzed using panel data regression. This research found a transaction costs had no effect on price of milled dry grain rice in West Java Province. Changes in transaction costs are not transmitted in formation of milled dry grain prices in short and long term. Determination of government purchasing prices has not been effective in determining the price of grain at the farmer level and given to the market.

Social Network Between Farmers And Vegetable Traders In Tulehu Market Sabda Z Denovan Tawainella
International Journal of Economics, Business and Innovation Research Vol. 3 No. 03 (2024): May, International Journal of Economics, Business and Innovation Research (IJE
Publisher : Cita konsultindo

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This research was carried out in Tulehu, Salahutu District, Central Maluku Regency. The problems studied are 1. How is cooperation built in the social network of vegetable farmers and traders at the Tulehu market, Salahutu subdistrict, Central Maluku Regency? 2. To find out what type of social network is the vegetable farmers in Hanyie - Suli Village and traders in the Tulehu market, Salahutu sub-district, Central Maluku Regency? The aim of the research is to find out 1. How cooperation is built in the social network of vegetable farmers and traders at the Tulehu market, Salahutu sub-district, Central Maluku Regency. 2. Know the types of social networks of vegetable farmers and traders in the Tulehu market, Salahutu sub-district, Central Maluku Regency. The sample used in this research was the Simple Purposive Sampling technique. In this research, there were 4 vegetable farmers and 5 vegetable traders. Researchers use the theory of Types of Social Networks, a theory that explains three types of social networks where there must be an interest network, a sentiment network and a power network. As a result of the general research carried out, the author can say that there are three types of networks in the Tulehu market, namely a network with a type of social network of farmers and traders bridged by social capital and marketing. The author uses the descriptive qualitative method.

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Contact Name
rizal ula ananta fauzi

Contact Email
rizalmanajemen@gmail.com

Phone
+6282139474255

Journal Mail Official
rizalmanajemen@gmail.com

Editorial Address
jungke RT 02 rw 01

Location
Kab. magetan,

Jawa timur

INDONESIA