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International Journal of Economics, Business and Innovation Research

IJEBIR
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Published by CV. Cita Utilitas Utama

ISSN : - EISSN : 29640865 DOI : https://doi.org/10.99075/ijebir.v1i01.1073

Core Subject : Economy, Science,

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

International Journal of Economics, Business and Innovation Research (IJEBIR) is a high quality open access peer reviewed research journal. providing a platform for the researchers, academicians, professional, practitioners and students to impart and share knowledge in the form of high quality empirical and theoretical research papers, case studies. This journal focuses on every research discipline related to social behavior science, entrepreneurship and business management such as human resource management, marketing management, financial management, production/operational management, strategic management, sharia business management, halal industry management, tourism management, banking management, industrial management, agribusiness management, business administration, entrepreneurial activities, micro, small and medium enterprises (MSMEs), consumer behavior, purchasing decisions, consumer satisfaction, consumer loyalty and several areas of business behavior, also includes community social research

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)

Articles 1,079 Documents

57 58 59 60 61

The Influence Of Social Media Marketing, Brand Loyalty, Brand Trust On Value Co-Creation In The Aerostreet Brand Mahendra, Irvan Ady; Ridanasti, Erlita
International Journal of Economics, Business and Innovation Research Vol. 3 No. 06 (2024): International Journal of Economics, Business and Innovation Research (IJEBIR)
Publisher : Cita konsultindo

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This study aims to examine the influence of Social Media Marketing, Brand Loyalty, and Brand Trust on Value Co-Creation for the AeroStreet brand, using a quantitative approach. Data were collected through questionnaires distributed to 127 respondents who are users of AeroStreet products, particularly footwear. The data analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 3 software. A pilot test was conducted with an initial sample of 30 using SPSS. The results of the study indicate that Social Media Marketing positively influences Brand Trust and Brand Loyalty, but does not have a significant effect on Value Co-Creation. Furthermore, Brand Trust and Brand Loyalty both have a positive impact on Value Co-Creation.

The Evolution Of Philosophy In The Development Of Management Theory Fatmasari Endayani; Dyah Arini R; Agung Winarno; Heri Pratikto
International Journal of Economics, Business and Innovation Research Vol. 3 No. 06 (2024): International Journal of Economics, Business and Innovation Research (IJEBIR)
Publisher : Cita konsultindo

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This study aims to explore the influence of philosophy on the development and application of management theory in organizational practice. The research method uses a mixed-methods approach that combines quantitative analysis through surveys and qualitative analysis through in-depth interviews, as well as the use of secondary data from annual reports and academic publications. The results of the study indicate that managerial strategies based on philosophical principles have a significant positive impact on organizational performance and employee satisfaction. This study also found that adaptation and flexibility in the application of management theory are very important in facing technological changes and globalization. The implications of these findings include theoretical contributions to the development of management science and philosophy, practical recommendations for managers in implementing more effective managerial strategies, and policy suggestions for policy makers to support managerial education and training that focuses on philosophical aspects and employee welfare.

The Impact of Smart Tourism Technology, Technology Readiness, and Electronic Word of Mouth on Gen Z Tourist Satisfaction and Intention to Revisit in Villages Muhammad Yusron Fikri; Dyah Sugandini; Widhy Tri Astuti
International Journal of Economics, Business and Innovation Research Vol. 3 No. 06 (2024): International Journal of Economics, Business and Innovation Research (IJEBIR)
Publisher : Cita konsultindo

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This study examines the effects of smart tourism technology, technology readiness, and electronic Word of Mouth (e-WoM) on revisit intentions to Manding Tourism Village, with tourist satisfaction as a moderating factor. Utilizing a quantitative approach, data were collected via an online questionnaire from Indonesian tourists active on social media. All ten hypotheses were confirmed, showing that smart tourism, technology readiness, and e-WoM significantly influence both revisit intentions and tourist satisfaction. Key findings indicate that smart tourism enhances visitor experiences, while technology readiness improves the effective use of these features, particularly among Generation Z. e-WoM significantly shapes tourist perceptions and satisfaction. The results highlight the importance of tourist satisfaction in reinforcing revisit intentions and encouraging positive online reviews. The study recommends enhancing smart tourism technologies, improving technology readiness, and managing online reputation effectively. Future research should explore demographic differences and technological advancements that can further foster tourist loyalty.

The Influence Of Electronic Word Of Mouth Information On Social Media On Game Top Up Purchase Intentions Baghas Basyu Nondho
International Journal of Economics, Business and Innovation Research Vol. 3 No. 06 (2024): International Journal of Economics, Business and Innovation Research (IJEBIR)
Publisher : Cita konsultindo

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This study aims to analyze the influence of Electronic Word of Mouth (eWOM) on social media on consumer purchase intention for game top-ups. A total of 177 respondents who actively play games and use social media completed a questionnaire, which was analyzed using SmartPLS 3 with purposive sampling techniques. The results showed that Information Quality, Information Credibility, and Needs of Information had a significant positive effect on Information Usefulness. Information Usefulness also had a significant positive effect on Information Adoption, and Information Adoption had a significant positive effect on Purchase Intention. However, Information Task Fit and Attitude Toward Information did not have an effect on Information Usefulness. The findings of this study are expected to contribute to digital marketing strategies in the gaming industry, particularly regarding the use of eWOM to enhance consumer purchase intention.

The Influence Of Product Support On Herd Behavior And Brand Attitude: Direct Impact On Purchase Intention Of Scarlett Whitening Fiekha Arjunie; Asma’I Ishak
International Journal of Economics, Business and Innovation Research Vol. 3 No. 06 (2024): International Journal of Economics, Business and Innovation Research (IJEBIR)
Publisher : Cita konsultindo

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This study aims to determine the role of herd behavior and brand attitudes on the influence of product support on purchase intentions on Scarlett Whitening products. The population in this study were Indonesian citizens who had known or used Scarlett Whitening products. The results of an online survey using an online questionnaire with a google form obtained a sample of 380 respondents. In this study, AMOS 29 software was used to analyze all data. The variables used in this study were Electronic Word of Mouth, Celebrity Credibility, Source Congruence, Herd Behavior, Brand Attitude, and Purchase Intention. The results obtained from this study indicate that Celebrity Credibility influences Herd Behavior and Brand Attitude influences Purchase Intention.

Analysis of Pelangi Mart Employee Performance in terms of Leadership and Work Environment with Job Satisfaction as a Mediator Variable Sinollah, Sinollah; Sudarmiatin, Sudarmiatin; Ludi Wishnu Wardhana
International Journal of Economics, Business and Innovation Research Vol. 3 No. 06 (2024): International Journal of Economics, Business and Innovation Research (IJEBIR)
Publisher : Cita konsultindo

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This study aims to determine and analyse the effect of leadership and work environment on job satisfaction and its impact on Pelangi Mart employees' performance either directly or indirectly. To answer these objectives, this research uses quantitative research with questionnaires as the main data collector with 93 employees. The data analysis used is path analysis. The results showed that: (1). Leadership has a significant effect on job satisfaction; (2). The work environment has no significant effect on job satisfaction; (3). Job satisfaction has a significant effect on employee performance; (4). Leadership has no significant effect on performance; (5). Work environment has no effect on employee performance; (6). Leadership has a significant effect on performance through employee job satisfaction, and (7) the work environment has no significant effect on performance through employee job satisfaction. For this reason, Pelangi Mart management in improving employee performance in terms of leadership must pay attention to employee job satisfaction.

Strategy For Developing The Santripreneur Ecosystem In East Java To Face The 5.0 Era Khusnudin, Khusnudin; Zuraidah, Zuraidah; Syahirul Alim
International Journal of Economics, Business and Innovation Research Vol. 3 No. 06 (2024): International Journal of Economics, Business and Innovation Research (IJEBIR)
Publisher : Cita konsultindo

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This study aims to provide a comprehensive overview of the key factors determining the success of santripreneurs in achieving sustainable competitiveness and prosperity. Success is measured by the santripreneur's ability to create competitive advantages that ensure business continuity. The study employs a descriptive quantitative approach with validity and reliability tests using SPSS 25.0, followed by hypothesis testing with SmartPLS 2.0. Data were collected through questionnaires distributed to 100 respondents from five Islamic boarding schools (pondok pesantren) in East Java, Indonesia, where students have been trained in entrepreneurship. The findings reveal that education, experience, strategy, innovation, and successful entrepreneurship are the main factors influencing the entrepreneurial success of santripreneurs. These results contribute to understanding how small, medium, and large enterprises can leverage these factors to achieve business success. Based on the analysis of the determination coefficient, the R Square value for the simultaneous effect on entrepreneurship is 0.808, with an adjusted R Square of 0.804, indicating a significant probability. And the results of the t-statistical test were >1.96 with a significance level of p-value of 0.05 (5%) and a positive beta coefficient. These insights can be applied by novice entrepreneurs as they establish and grow their businesses.

Examining Mediating Role Of Coffee Shop Customer Satisfaction In Indonesia Satria Tirtayasa; Hazmanan Kahir; Nasib, Nasib
International Journal of Economics, Business and Innovation Research Vol. 3 No. 06 (2024): International Journal of Economics, Business and Innovation Research (IJEBIR)
Publisher : Cita konsultindo

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Customer loyalty is the tendency of customers to buy a product or use the services provided by a company with a high level of consistency. This study aimed to determine the effect of product and service quality on customer loyalty through customer satisfaction. The population in this study were coffee shop customers in Medan City, whose numbers were unknown. The research sample was 100 coffee shop customers in Medan City (Lemeshow method). The data collection technique uses a direct survey, where respondents answer questions directly via Google Forms. The data analysis technique used is SEM-PLS. The research results obtained consist of the following: there is a positive and insignificant influence between product quality on customer loyalty, there is a positive and insignificant influence between product quality on customer satisfaction, there is a positive and significant influence between customer satisfaction on customer loyalty, This study found that there is a positive and significant influence between customer satisfaction on customer loyalty. This study also proves the mediating role of customer satisfaction between the effect of product quality on customer loyalty and the mediating role of customer satisfaction between the effect of service quality on customer loyalty. This study shows the important role of product quality and service in increasing customer satisfaction in coffee shop customers in Medan. This study also proves the mediating role of customer satisfaction in the relationship between product quality and service on coffee shop customer loyalty in Medan.

The Important Role of Business Management in the Development of Micro Enterprises Supported by BMD Malang: A SWOT Rr. Suci Palasari; Sudarmiatin, Sudarmiatin; Wening Patmi Rahayu
International Journal of Economics, Business and Innovation Research Vol. 3 No. 06 (2024): International Journal of Economics, Business and Innovation Research (IJEBIR)
Publisher : Cita konsultindo

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Micro, Small, and Medium Enterprises (MSMEs) play an important role in driving economic growth. The micro businesses fostered by BAZNAS operate in several sectors, one of which is the culinary field. BAZNAS provides special assistance to micro-entrepreneurs to implement business management so that it can be well-organized. This research aims to understand the important role of business management in the development of micro-enterprises fostered by BAZNAS. The results of this study are expected to provide deeper insights into the role of business management in the development of micro-enterprises and to offer useful recommendations for BAZNAS and other institutions with similar programs. This research is a qualitative study using Miles and Huberman's analysis. The purposive sampling method was used when selecting informants. The informants in this study are eight micro enterprises. The aspects of company management provide guidelines for conducting business management. BAZNAS's micro-business actors in the culinary field have not yet maximally implemented these aspects, due to several factors such as low human resource quality and limited capital. The use of SWOT analysis should also be considered as a strategic tool for them to compete in markets beyond their region. The government and related institutions must give greater attention to micro-entrepreneurs as part of the people's economy, especially in terms of guidance and funding sources.

Analysis Of Income And Welfare Levels Of Nutmeg Farmers' Households In Negeri Saleman, West Seram Utara District, Central Maluku Regency Ince Aprilya Farah Azhari; Jeter Donald Siwalette; Noviar Flasiana Wenno
International Journal of Economics, Business and Innovation Research Vol. 3 No. 06 (2024): International Journal of Economics, Business and Innovation Research (IJEBIR)
Publisher : Cita konsultindo

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The purpose of this study was to determine the income of nutmeg farmers and to determine the level of household welfare of nutmeg farmers in Negeri Saleman, West North Seram District, Central Maluku Regency. This research was conducted in Negeri Saleman, West North Seram District, Central Maluku Regency in February 2024. The sampling method in this study used purposive sampling method, namely 45 respondents randomly selected. The data analysis method used in this research is quantitative method using income and welfare formulas. The results showed that the income of nutmeg farmers in Negeri Saleman, West North Seram District, Central Maluku Regency was quite high with an average income of 45 respondents in one harvest of Rp 57,667,089 and the welfare level of nutmeg farmers in Negeri Saleman, West North Seram District, Central Maluku Regency as many as 32 people in the prosperous category and 13 people in the category of not prosperous.

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Home Page

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Contact Name rizal ula ananta fauzi

Contact Email rizalmanajemen@gmail.com

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Editorial Address jungke RT 02 rw 01

Location Kab. magetan, Jawa timur INDONESIA

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Contact Name
rizal ula ananta fauzi

Contact Email
rizalmanajemen@gmail.com

Phone
+6282139474255

Journal Mail Official
rizalmanajemen@gmail.com

Editorial Address
jungke RT 02 rw 01

Location
Kab. magetan,

Jawa timur

INDONESIA