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Konsensus: Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi
Published by Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia
ISSN : 30484405     EISSN : 30481325     DOI : 10.62383
Core Subject : Social,
Social Sciences
KONSENSUS : Jurnal Ilmu Politik dan Komunikasi in particular covering the study of Communication, Politics, Government, International Relations, and Social Affairs.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 176 Documents
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Implikasi Serial Squid Game 2 terhadap Diplomasi Soft Power Korea Selatan di Amerika Serikat Tahun 2024-2025 Eka Wahyu Muria Ningsih; Roisatun Nadhiroh; Ashifa Dhea Andriani; Doan Widhiandono
Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi Vol. 2 No. 3 (2025): Juni : KONSENSUS : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/konsensus.v2i3.1055

Abstract

This research examines the impact and influence of Squid Game 2 on American public perceptions of South Korea, as well as how the series has become an instrument of soft power in bilateral relations between the two countries. This research is based on the increasing influence of South Korean popular culture in the global arena, especially in the entertainment industry that plays a diplomatic role and can shape public perception. The method used is descriptive qualitative with a case study approach. Data was collected using content analysis techniques obtained from various secondary data such as mass media articles, entertainment industry reports, previous research, and audience reviews on social media. The results showed that Squid Game 2 succeeded in increasing the interest and enthusiasm of the American public for South Korean culture, as well as strengthening South Korea's image and position as a global cultural force. The Squid Game 2 series became popular among the American public because of the storyline containing cultural elements, the characters played by well-known actors in South Korea, the long-awaited continuation of the story from the previous season, and the innovative marketing strategy that made fans actively promote the series voluntarily. Thus, in this phenomenon, the Squid Game 2 series became a tool of South Korean diplomacy in the United States through an approach based on the appeal of popular culture, namely the entertainment industry.
Analisis Kebijakan Pemerintah dalam Pengelolaan Badan Usaha Milik Desa di Desa Pocong Kecamatan Lamba Leda Selatan Kabupaten Manggarai Timur Fridolan Adi Putra; Nasir Nasir; Abdul Halim
Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi Vol. 2 No. 3 (2025): Juni : KONSENSUS : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/konsensus.v2i3.1103

Abstract

The village government policy in managing BUMDes has not been running properly and there has not been much role of the village government in managing BUMDes Mentari Pagi. Therefore, the village government policy in managing BUMDes must be implemented properly and the village government must be directly involved or increase its role in fostering the management of BUMDes Mentari Pagi in Pocong Village, Lamba Leda Selatan District, East Manggarai Regency. This study aims to determine the village government policy in managing BUMDes in Pocong Village, Lamba Leda Selatan District, East Manggarai Regency and to determine the role of the village government in managing BUMDes in Pocong Village, Lamba Leda Selatan District, East Manggarai Regency. This study uses a field research method with a qualitative descriptive analysis approach. The results of this study indicate that there is still a lack of community involvement in the management of BUMDes in Pocong Village. This is because the community is busy with their work individually and the village government is less open to BUMDes administrators in managing BUMDes and the role of the Pocong Village Government in managing BUMDes in this case the Pocong village government has not carried out its duties and authorities to the maximum extent possible. It can be seen from the answers from 7 people who were used as respondents, 100% answered poorly, thus the management of Pocong Village's business entity lacks transparency.
Strategi Komunikasi Pemasaran Daclen dalam Membangun Positioning di Akun Instagram @daclen.id Dian Heryani; Detya Wiryany; Ridma Meltareza
Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi Vol. 2 No. 3 (2025): Juni : KONSENSUS : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/konsensus.v2i3.1130

Abstract

Advances in digital technology have brought significant changes in the way local brands build their brand image and positioning in the market. Social media is one of the main platforms used in marketing communication strategies because of its ability to reach a wide and interactive audience. This research aims to analyze the marketing communication strategy implemented by Daclen, a local fashion brand from Bandung, in shaping sales positioning through the Instagram account @Daclen.id and its official website. The research method used was qualitative descriptive with data collection through in-depth interviews, observations, and documentation. The analysis was carried out using the Circular Method of SOME (Share, Optimize, Manage, Engage) approach which emphasizes the connection between content sharing, message optimization, communication channel management, and active engagement with consumers. The results show that Daclen has succeeded in developing a simple, yet consistent and targeted digital communication strategy. Instagram is used as the primary medium to strengthen the visual power of brands, through uploading high-quality product photos, promotional videos, and active interaction with audiences. Meanwhile, Daclen's official website functions as a credibility center that provides complete information about products, prices, and after-sales service. The combination of the two creates a well-rounded consumer experience and supports an exclusive perception of the brand. Each stage in the SOME model is executed optimally. The Share stage includes the distribution of creative content with a consistent upload schedule. Optimize is done by adjusting messages according to trends and audience responses. Manage focuses on account management and interaction monitoring, while Engage focuses on building emotional connections through quick responses and interactive content. The implications of this study show that the SOME-model-based digital communication approach can help local brands such as Daclen strengthen their positioning, build an exclusive image, and create long-term relationships with consumers amid increasingly fierce competition in the digital fashion industry.
Pengaruh Komunikasi Pemasaran Melalui Instagram Produk Pakaian Dyaozha terhadap Minat Belanja Generasi Z di Makassar Fadhel Thovas Malino; Erniwati Erniwati; Imam Mukti
Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi Vol. 2 No. 4 (2025): Agustus: Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/konsensus.v2i4.1131

Abstract

This study aims to determine the influence of marketing communications through Instagram on Generation Z's shopping interest in Makassar, with a focus on dyaozha clothing products. A qualitative approach was adopted, utilizing methods such as observation, documentation, and in-depth interviews with Generation Z consumers. The research participants included shop owners and followers of the dyaozha Instagram account. The findings reveal that marketing communications through Instagram—particularly through the use of engaging visual content, appealing design implementation, and active interaction—play a crucial role in shaping Generation Z's shopping interest. Instagram features such as Stories, Reels, interactive polls, and comment sections enable brands to connect more personally with potential buyers. Attention-grabbing content helps build initial interest, while endorsements and testimonials contribute to trust and credibility. Furthermore, consistent interaction between the brand and followers fosters emotional connection and brand loyalty. These factors collectively influence both interest and purchasing decisions among the Gen Z demographic. The study concludes that dyaozha’s strategic use of Instagram marketing communications has proven effective in influencing the shopping behavior of its target audience. Recommendations for dyaozha include the continuous optimization of Instagram's interactive features—such as Q&A sessions, behind-the-scenes content, and user-generated content campaigns—to sustain engagement and improve conversion rates. Additionally, it is suggested that dyaozha expands its reach by targeting broader market segments and utilizing data-driven content strategies to adapt to evolving consumer preferences. This research highlights the vital role of social media in modern marketing strategies, especially when targeting digitally native audiences like Generation Z.
Kekuatan Eksekutorial Sertifikat Jaminan Fidusia Pasca Putusan Mahkamah Konstitusi Nomor 18/PUU-XVII/2019 Kintannia Khairunnissa Indriyanti
Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi Vol. 2 No. 4 (2025): Agustus: Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/konsensus.v2i4.1161

Abstract

A fiduciary guarantee agreement is a formal agreement that must be stated in a notarial deed as regulated in Article 4 of the Fiduciary Guarantee Law. This provision states that a fiduciary guarantee is a subsidiary agreement of the main agreement that creates an obligation for the parties to fulfill a performance. Execution, in this context, is a legal action carried out based on a legally binding decision. Article 15 paragraph (2) of the Fiduciary Law explains that the executorial power of a fiduciary guarantee certificate allows for direct implementation without going through a court, is final, and binds the parties. This research uses an empirical normative method, namely combining library studies with field research. Primary data was obtained through interviews with Judges of the Yogyakarta District Court, Judges of the Sleman District Court, the Yogyakarta State Assets and Auction Service Office (KPKNL), and the Yogyakarta Regional Office of the Ministry of Law and Human Rights. Secondary data comes from primary, secondary, and tertiary legal materials. The analysis was conducted qualitatively. The research results indicate that following Constitutional Court Decision No. 18/PUU-XVII/2019, the execution of fiduciary collateral objects can no longer be carried out unilaterally by creditors, but must instead be filed through the District Court. This provision balances the legal standing between debtors and creditors and prevents potential arbitrariness. Nevertheless, execution through the courts is an alternative if there is no agreement between the parties regarding a default. The court's role following the Constitutional Court decision includes resolving disputes between creditors and debtors and ensuring that execution procedures are carried out in accordance with the HIR (Regional Regulations for the Protection of Creditors), RBG (Regional Regulations for the Protection of Creditors), and the Supreme Court's technical instructions. In general, the execution mechanism through the courts is considered quite effective in ensuring legal protection for both parties.
Strategi Komunikasi Humas Polres Karanganyar dalam Kampanye Anti-Hoaks Pilkada 2024 Melalui Instagram Destika Wahyu Pratiwi; Esfandani Peni Indreswari; Rahmat Wisudawanto
Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi Vol. 2 No. 4 (2025): Agustus: Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/konsensus.v2i4.1162

Abstract

This study examines the communication strategy employed by the Public Relations Division of Karanganyar Police in delivering an anti-hoax campaign during the 2024 regional election stages through Instagram. The background of this research lies in the widespread dissemination of misinformation leading up to elections, which can disrupt social order. The purpose of this study is to analyze the effectiveness of digital communication strategies in increasing public literacy and maintaining the stability of public information. This research uses a descriptive qualitative approach with data collection techniques including interviews, observations, and documentation. The results show that the communication strategy was implemented systematically through the four stages of the Cutlip, Center, and Broom model: fact-finding, planning, action and communication, and evaluation. Instagram was chosen for its ability to reach a younger audience and enable two-way interactions. Educational content presented in visual formats such as infographics and posters proved effective in delivering anti-hoax messages clearly and persuasively. The evaluation showed increased public engagement and a decline in the spread of hoaxes. This study suggests optimizing Instagram features and enhancing the creativity of the PR team to improve the effectiveness of future digital public communication.
Strategi Pemenangan Partai Kebangkitan Bangsa dalam Pemilihan Legislatif di Kota Tanjungpinang Tahun 2024 Said Ridho Rizky Ramadhani; Nazaki Nazaki; Eki Darmawan
Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi Vol. 2 No. 4 (2025): Agustus: Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/konsensus.v2i4.1165

Abstract

The democratic system implemented in Indonesia is realized through general elections, which are held every five years as a manifestation of people’s sovereignty. Elections provide an arena for political contestation where political parties compete to gain votes and legislative seats, including the National Awakening Party (Partai Kebangkitan Bangsa/PKB). In the 2019 general election, PKB in Tanjungpinang City obtained 5,188 votes or 4.67%, securing two parliamentary seats. By contrast, in the 2024 general election, its vote share increased significantly to 9,765 votes or 7.94%, allowing the party to gain three seats. This increase indicates that the political strategies applied by PKB in Tanjungpinang had a substantial impact and are worth analyzing, as they succeeded in attracting voter support and expanding parliamentary representation. The purpose of this study is to identify and analyze the strategies used by the National Awakening Party in the 2024–2029 Tanjungpinang City Legislative Election. This research also explores strategic approaches not only at the party level but also by individual legislative candidates, who applied their own methods to secure voter trust. The study adopts Peter Schroder’s (2010) theoretical framework on political strategy, which includes situation analysis, strategy control, strategy formulation, strategy implementation, and strategy evaluation. This framework is employed to examine how PKB designed, executed, and assessed its strategic efforts during the electoral process. The findings demonstrate that PKB’s success was not merely due to party-level strategies but also the result of synergy between collective organizational moves and personalized campaign tactics by candidates. These strategies involved effective grassroots engagement, optimized use of political networks, and adaptation to the socio-political context of Tanjungpinang. The implications of this research suggest that comprehensive and adaptive political strategies are essential for increasing electoral gains, and that combining party-driven initiatives with candidate-level innovations can enhance both vote acquisition and seat attainment in legislative elections.
Analisis Dampak Kebijakan Impor Gula: Studi Kasus Implementasi dan Konsekuensi Jangka Panjang Janeska Widia
Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi Vol. 2 No. 4 (2025): Agustus: Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/konsensus.v2i4.1171

Abstract

This research examines the impact of Indonesia's sugar import policy during the period 2020–2024 through the case study of Thomas Trikasih Lembong. Employing a qualitative methodology with an instrumental case study approach, the study seeks to capture the complexities of strategic commodity trade policies in Indonesia. The analysis reveals that the issuance of sugar import permits to PT Andalas Putra was conducted in violation of existing legal frameworks, particularly Presidential Regulation No. 48/2013, resulting in state financial losses estimated at Rp 400 billion. These irregularities highlight not only weak adherence to regulatory standards but also minimal coordination among relevant government agencies, reflecting the broader challenge of weak good governance implementation. The distributional consequences of this policy were also significant. While downstream industries benefited from increased sugar availability and lower input costs, domestic sugarcane farmers and the national sugar industry suffered substantial losses. The oversupply condition triggered by import policy mismanagement led to a decline in local sugar prices, producing welfare transfers that disproportionately disadvantaged rural farming communities. These findings underscore the structural vulnerability of agricultural stakeholders when state institutions fail to balance industrial and farming interests in policy formulation. Furthermore, the imposition of a 4.5-year prison sentence on the policymaker involved has sparked discourse on the criminalization of public policy, raising debates over the line between policy failure and corruption in governance. In light of these findings, the study provides several recommendations. These include strengthening inter-agency coordination mechanisms, developing early warning systems to monitor commodity market dynamics, reforming the regulatory framework governing import permits, and designing adaptive policy instruments capable of mitigating welfare risks while optimizing strategic commodity management. Overall, this study contributes to the discourse on governance, accountability, and policy reform in Indonesia’s strategic trade sector, particularly in relation to sugar as a vital commodity.
Tradisi Atur Dahar Dalam Selamatan Menurut Pandangan Tokoh Agama dan Tinjauan ‘Urf : Studi di Desa Pait Kecamatan Long Ikis Sita Andriani Padeli; Materan Materan; Akhmad Sofyan
Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi Vol. 2 No. 4 (2025): Agustus: Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/konsensus.v2i4.1177

Abstract

The Atur Dahar tradition is a ceremony to feed supernatural beings by leaving food overnight in a room, some are also drowned in the river. This tradition has become a hereditary custom by their ancestors. The existing actions are considered tabzir/wasteful and shirk. This study uses a normative empirical research type, the focus of this research is the views of religious leaders on the Atur Dahar tradition in Pait Village, Long Ikis District. The data analysis technique is carried out using a qualitative descriptive method, namely describing, explaining, and analyzing the results of the study by reviewing the study of 'urf. The procession of the Atur Dahar tradition in the celebration of the Banjar community in Pait village is divided into two implementations, namely dishes provided for ancestors, some are left overnight in the corner of the house and some are drowned in the river, but now the Atur Dahar tradition has been changed from food to which prayers are read and some have not changed, namely in the procession such as leftover food that becomes waste, and food that is less suitable or dirty is given to the community. Ten religious leaders agreed on the existence of the Atur Dahar tradition in celebrations if it complies with Islamic law. The Atur Dahar tradition is part of 'Urf Amali' because it is an act carried out by the community, especially the Banjar tribe in Pait village. This tradition is included in 'Urf Khash' because it is a custom of the Banjar tribe in Pait village. In terms of law, it is included in 'Urf Sahih', because some of the procession is in accordance with Islamic law, such as praying to Allah SWT and sharing food as alms with others. This tradition can also be included in 'Urf Fasid' because it is wasteful.
Upaya Public Relations Gen FM dalam Membangun Hubungan dengan Stakeholder Melalui Instagram @Gen987fm Marshella Anisa Gilera; Laksmi Rachmaria
Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi Vol. 2 No. 4 (2025): Agustus: Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/konsensus.v2i4.1180

Abstract

This study aims to analyze the Public Relations (PR) strategy of Gen FM in building and maintaining relationships with stakeholders through its official Instagram account, @gen987fm. The background of this research lies in the paradigm shift of PR communication patterns from conventional to digital platforms, alongside the growing importance of establishing long-term, strategic relationships in the era of media convergence. The study adopts Ledingham and Bruning’s Relationship Management (RM) theory as its analytical framework, which consists of five key dimensions: trust, commitment, openness, relationship satisfaction, and mutual interest. Employing a descriptive qualitative approach, data were collected through in-depth interviews with Gen FM’s PR team, the Head of Digital Content, selected audience members, and business partners. These interviews were further supported by observation and documentation of content published on Instagram. The findings reveal that Gen FM effectively applies the five dimensions of relationship management theory in its PR practices through digital media. Trust is fostered by presenting credible and relevant content; commitment is demonstrated by maintaining consistent interactions with audiences; openness is shown by accommodating feedback and criticism; satisfaction is achieved through personal and engaging approaches; and mutual interest is realized through promotional collaborations that benefit both the radio station and its partners. Nevertheless, stakeholders also expressed expectations for Gen FM to further enhance its Instagram presence by being more active, responsive, and innovative in order to strengthen engagement and adapt to the dynamic needs of digital audiences. In conclusion, this study emphasizes that Instagram functions as an effective medium for Gen FM to implement strategic and adaptive PR relationship management. The platform not only facilitates two-way communication but also strengthens brand positioning by fostering sustainable stakeholder relationships in a rapidly evolving digital landscape.

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