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Global Leadership Organizational Research in Management
Published by Sekolah Tinggi Ilmu Kesehatan Ibnu Sina Ajibarang
ISSN : 30217431     EISSN : 0217423     DOI : 10.59841
Core Subject : Science, Social,
Decision Sciences, Operations Research & Management Social Sciences
bidang Ilmu Manajemen dan Ekonomi. Jurnal ini berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada topik berikut : berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada topik berikut : Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 217 Documents
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Analisis Kualitas Pelayanan Menggunakan Metode Importance Performance Analysis (IPA) Studi Kasus pada Cafe XYZ Desi Desi; Fina Aprilia; Simaludin Andiyansyah; Anne Kurniawati; Endang Silaningsih
Global Leadership Organizational Research in Management Vol. 3 No. 2 (2025): Global Leadership Organizational Research in Management
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/glory.v3i2.2568

Abstract

The research has the aim of evaluating customer satisfaction with the aim of identifying service areas that must be improved and maintained. The Importance Performance Analysis (IPA) method is applied to compare the level of importance (expectations) with the performance of services provided by Cafe XYZ to customers. The results of this study were analysed and visualised in a Cartesian diagram, where there are 9 customer service attributes that are considered important, spread across two quadrants: 5 attributes are in quadrant A and 4 attributes are in quadrant. Evaluation of customer satisfaction with Cafe XYZ services is measured by the Customer Satisfaction Index (CSI) method. The results showed that most consumers were satisfied with the services provided. Nevertheless, the company needs to continue to improve its service performance to achieve an optimal level of customer satisfaction.
Survival Strategy Through Segmenting, Targeting, Positioning Approach: A Study On Warung Lucau Angkringan in Facing Market Competition Dynda Prista; Nur Afika Fitriani; Satrio Ahmadtul Firdaus Romadhoni; Nazwan Suharsono; Sudarmiatin Sudarmiatin
Global Leadership Organizational Research in Management Vol. 3 No. 2 (2025): Global Leadership Organizational Research in Management
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/glory.v3i2.2585

Abstract

This study aims to analyze the survival strategy applied by Warung Lucau Angkringan, a Micro, Small, and Medium Enterprise (MSME) in the culinary sector in Banyuwangi, in the face of increasing intensity of market competition. Carrying the concept of angkringan based on Osing local culture, Lucau Angkringan offers differentiation through signature dishes such as Sambal Lucau and Ayam Kesrut Lucau. However, limitations in marketing strategy, unclear market segmentation, and competition with large-scale restaurants are the main obstacles in developing its business. Through the Segmenting, Targeting, and Positioning (STP) approach, this research shows that Lucau Angkringan can identify and segment the market more effectively, and focus its marketing strategy on local consumers and tourists seeking authentic culinary experiences. In addition, innovations in digital marketing and efficient operational management are needed to improve competitiveness and expand market reach. The results of this study indicate that the proper implementation of STP strategies, accompanied by the optimization of digital marketing, can support the sustainability and growth of Warung Lucau Angkringan amidst the competitive culinary industry.
Manajemen Pendidikan Karakter pada Ekstrakurikuler Pasukan Khusus : Studi Kasus di SMAN 1 Cerme Gresik Alisya Maharani Putri Kastari; Sultoni Sultoni; Agus Timan; Imron Arifin
Global Leadership Organizational Research in Management Vol. 3 No. 2 (2025): Global Leadership Organizational Research in Management
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/glory.v3i2.2588

Abstract

Essentially, humans are equipped with their own individual characteristics from birth. However, over time, new traits will form and become the characteristics that are attached to each individual. The purpose of this study is to examine the character education program in the Pasukan Khusus Extracurricular at Senior High School 1 Cerme, the management process conducted, supporting factors and optimization activities, as well as the inhibiting factors and their solutions. The research method used is qualitative with a case study type. Data collection techniques include interviews, observation, and documentation. The data validity test used is credibility testing. The Pasukan Khusus Extracurricular at Senior High School 1 Cerme has five character education programs, namely: junior training (diklat junior), upgrading character, nationalism visits (kunjungan nasionalisme), attribute inspection (pemeriksaan atribut), and routine evaluations (evaluasi rutin). Pasukan Khusus Extracurricular at Senior High School 1 Cerme follows the stages of character education program management well, starting from planning, organizing, implementation, and supervision. Supporting factors include a high commitment from human resources, intensive communication between parties, support from the school, and a positive organizational culture. The optimization activities emphasize commitment and loyalty among members, full support for the program from the school, and the preservation of a good organizational culture. There are also inhibiting factors such as limited financial support, the time-consuming permission process from the school and parents, and some human resources who engage in deviations. The solutions to these problems include member contributions, sponsorships, minimizing the use of funds, submitting proposals well in advance of program implementation, and issuing warnings and sanctions to members who violate the rules.
Inovasi Kuliner dan Peluang Bisnis di Era Digital : Studi Partisipatif Lumpia Ubi Ungu Raymond Larry Ramba; Jenny N. Kaligis; Jessylistina Langie
Global Leadership Organizational Research in Management Vol. 3 No. 2 (2025): Global Leadership Organizational Research in Management
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/glory.v3i2.2589

Abstract

Lumpia ubi ungu is a modern culinary creation that offers an exclusive taste and accompanying health benefits. In the digital era, business prospects are rapidly increasing, with recipes and marketing concepts readily accessible online. Therefore, consumers can take advantage of this convenience to reach these sellers. Lumpia ubi ungu is a highly appealing dish with a combination of flavors and textures that are entirely different from traditional lumpia. Since it is rich in antioxidants, vitamins, and minerals, lumpia ubi ungu is preferred by health-conscious consumers. There is a growing awareness of healthy food; therefore, lumpia ubi ungu has market potential. Lumpia ubi ungu offers more than just culinary innovation it paves the way for promising business opportunities in this digital era. By adopting the right approach, business players can leverage the wave of health trends and digitalization, thus paving their way to success.
Sumber Daya dan Strategi Inovasi dalam Kewirausahaan : Analisis Sistematis dengan Metode Systematic Literature Review (SLR) Feri Andika Prasetya; Kevin Ghulaman Silmi; Agung Winarno; Wening Patmi Rahayu
Global Leadership Organizational Research in Management Vol. 3 No. 2 (2025): Global Leadership Organizational Research in Management
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/glory.v3i2.2590

Abstract

Innovation is a key element in improving business competitiveness and sustainability. This study uses the Systematic Literature Review (SLR) method to analyse the relationship between resources and innovation strategies in entrepreneurship. A total of 22 Scopus-indexed articles were reviewed using the PRISMA approach, focusing on the types of resources (human, financial, technological, informational, and physical) and forms of innovation (product, process, and managerial). The results show that product innovation is largely supported by human resources and technology, where the skills and creativity of the workforce play an important role in the development of new products. Process innovation relies on technology and information, especially in production efficiency and operational digitalisation. Meanwhile, managerial innovation is closely related to human resource management and organisational strategy, which enables companies to be more adaptive to market changes. This study enriches the Resource-Based View (RBV) and Dynamic Capabilities theories, and provides insights for entrepreneurs and policy makers in developing resource-based innovation strategies. In conclusion, successful innovation in entrepreneurship depends on optimal resource utilisation and appropriate policy support to create sustainable innovation.
Peran Manajemen Sumber Daya Manusia dalam Era Globalisasi: (Kajian Studi Literatur) Dahlan Somantri; Suradi Suradi; Hidayat Hidayat; Sri Mulyeni
Global Leadership Organizational Research in Management Vol. 3 No. 2 (2025): Global Leadership Organizational Research in Management
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/glory.v3i2.2717

Abstract

This study highlights the paradigmatic shift in human resource management (HRM) in response to the complexities of globalization. Globalization has not only expanded the geographical scope of business but also reconfigured demands for competencies, technology, and cultural dynamics within organizations. Using the systematic literature review (SLR) method, this article examines adaptive HRM strategies focused on three pillars: (1) developing global competencies through cross-cultural training and digital literacy, (2) integrating technologies such as artificial intelligence (AI) in recruitment and performance evaluation, and (3) managing cultural diversity to create an inclusive work ecosystem. Analytical findings reveal that organizations with holistic HRM approaches combining strategic agility, investment in employee upskilling, and data-driven systems tend to excel in mitigating risks of global market disruptions. Critical insights emphasize that success relies not only on technology adoption but also on managerial capabilities to address cultural conflicts and facilitate cross-border collaboration. The research concludes that strategic HRM serves as a driver of organizational innovation and sustainability, with practical recommendations for companies to develop evidence-based HRM frameworks aligned with global trends.
Pengaruh Viral Marketing, Online Customer Review, Impulse Buying terhadap Keputusan Pembelian Produk Glad2Glow di TikTok Shop pada Remaja di Surabaya Nathania Ariyani Paramesti Anindya; Ayun Maduwinarti; Ni Made Ida Pratiwi
Global Leadership Organizational Research in Management Vol. 3 No. 3 (2025): Global Leadership Organizational Research in Management
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/glory.v3i3.2815

Abstract

In today’s digital era, social media platforms like TikTok are not only used for entertainment but have also become popular shopping platforms, especially among teenagers. One product that has gained significant attention is Glad2Glow, which utilizes TikTok Shop to market its products. The marketing strategies employed include viral marketing, online customer reviews, and the stimulation of spontaneous purchases (impulse buying).This study aims to determine whether these three variables have a significant influence on the purchasing decisions of teenagers in Surabaya regarding Glad2Glow products on TikTok Shop. A quantitative approach was used, with questionnaires distributed to teenagers in Surabaya as respondents. The data analysis technique applied was multiple linear regression to test the influence of each independent variable on purchasing decisions as the dependent variable. The results show that viral marketing, online customer reviews, and impulse buying all have a significant impact on purchasing decisions. This indicates that digital marketing strategies that are engaging, informative, and capable of triggering spontaneous purchases can enhance teenagers’ purchasing decisions on platforms like TikTok Shop.
Kepuasan Wisatawan Sebagai Indikator Kunci dalam Meningkatkan Daya Saing Pariwisata Bangka Belitung Gustian Audi; Lestari Lestari; Indah Noviyanti
Global Leadership Organizational Research in Management Vol. 3 No. 3 (2025): Global Leadership Organizational Research in Management
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/glory.v3i3.2817

Abstract

Tourism is a sector that contributes significantly to economic growth in Bangka Belitung. This article explores the level of visitor satisfaction as a key indicator in improving the competitiveness of the tourism sector in this region. This study applies a mixed approach, combining quantitative methods to gain in-depth insights into the factors that influence visitor satisfaction. Through a survey involving 100 respondents who visited various destinations in Bangka Belitung, the results show that service quality, natural beauty, and adequate facilities have a positive effect on tourist satisfaction. High satisfaction not only encourages tourists to return, but also increases word-of-mouth recommendations, which are very important in tourism marketing. In addition, with increased satisfaction, the competitiveness of tourism in this area is also raised, making it more attractive compared to other destinations. This study recommends that tourism managers focus on improving service quality, infrastructure development, and ongoing promotion to attract more tourists. Thus, tourist satisfaction is not only a goal, but also an important strategy in strengthening Bangka Belitung's position as a competitive tourist destination.
Pengaruh Preferensi Merek, Brand Awareness, dan Variasi Produk terhadap Keputusan Pembelian Marugame Udon di Tunjungan Plaza Surabaya Halawatul Ulum; Ni Made Ida Pratiwi; Ayun Maduwinarti
Global Leadership Organizational Research in Management Vol. 3 No. 3 (2025): Global Leadership Organizational Research in Management
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/glory.v3i3.2819

Abstract

This study aims to analyze the influence of Brand Preference (X1), Brand Awareness (X2), and Product Variety (X3) on Purchase Decision (Y) at Marugame Udon in Tunjungan Plaza Surabaya. As a Japanese fast-food restaurant, Marugame Udon faces intense competition in the culinary industry, making it essential to understand the factors that influence consumer behavior. This research employs a quantitative descriptive approach, with data collected through an online questionnaire distributed to 100 respondents who are customers of Marugame Udon. The results show that all three independent variables significantly affect purchase decisions, both partially and simultaneously. Brand preference is identified as the most dominant factor influencing consumers, followed by brand awareness, which enhances brand recognition, and product variety, which offers menu flexibility and increases consumer satisfaction. This study recommends that Marugame Udon's management continue to strengthen brand image, improve promotional efforts, and maintain product innovation to enhance customer loyalty and purchase decisions.
Analisis Pemanfaatan Media Sosial dalam Strategi Pemasaran Digital terhadap Peningkatan Penjualan Susu Sapi Muhammad Arsil Adhim; Alyana Mevia Zahra; Atika Rahmanah; Bayu Widodo
Global Leadership Organizational Research in Management Vol. 3 No. 3 (2025): Global Leadership Organizational Research in Management
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/glory.v3i3.2829

Abstract

In today's digital era, marketing through social media is becoming an increasingly popular strategy in increasing product sales. The use of digital marketing in dairy products can be through online platforms, websites and marketplaces. The purpose of writing this article is to see the effect of implementing social media digital marketing strategies on increasing cow's milk sales. This article uses a literature study research method sourced from national and international journals of previous research results. The results of the journal search found as many as 10 national journals and 5 international journals that meet the criteria set by the author. Based on the results of the review, it can be concluded that some dairy businesses have used social media (Instagram, Facebook, WhatsApp, etc.), but many have not utilized it as a means of product promotion and marketing. However, some businesses that have done marketing through social media, show that social media has a positive impact on increasing sales, brand awareness, and brand trust & loyalty, and effectively expanding consumer reach.

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