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International Journal of Social Science and Community Service
Published by CV. Proaksara Global Transeduka
ISSN : -     EISSN : 30475406     DOI : https://doi.org/10.70865/ijsscs
Core Subject : Humanities, Art, Social,
Arts Humanities Environmental Science
The International Journal of Social Science and Community Service publishes a series of articles focused on community service initiatives in the area of economic empowerment. This journal aims to contribute ideas and reports on community service efforts, as well as serve as a platform for sharing these activities within the realm of community economic development. Its mission is to promote innovative concepts and research outcomes related to community service efforts. The journal primarily addresses key issues in the advancement of community service sciences, with particular emphasis on: Community Services, People, International Food Security, Training, Marketing, Appropriate Technology, Design, Community Empowerment, Social Access, Student Community Services, Border Regions, Less Developed Areas, and Sustainable Development Education.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 175 Documents
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Discount Price Decisions in Attracting Buyer Interest in ASHAC&C SMEs in Jambi Rasyid, Rosmita; Setiawan, Levina
International Journal of Social Science and Community Service Vol. 3 No. 1 (2025): January
Publisher : CV. Proaksara Global Transeduka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70865/ijsscs.v3i1.59

Abstract

Price structure is one of the pricing strategies that is important in increasing consumer purchasing interest. Price is also the only part of the marketing mix that provides income for the company. The partner chosen in the PKM activity is a culinary business located in Jambi. PKM aims to assist partners in an effort to increase their knowledge ability in finding and understanding the right price structure in conducting business activities on the products sold. The method offered in this activity is training/socialization through zoom. The material is in the form of understanding the price structure which includes: understanding the price structure. The purpose of making discounts, factors that determine discount price decisions, factors that determine the structure of quality discounts. The importance of price structure in increasing purchase interest in partner products. Through this activity, it is hoped that the problems that arise in partner businesses will be resolved, partners can increase buyer interest by using the right discount price strategy. Outputs of PKM activities in the form of publications to national journals and HKI (Intellectual Property Rights).
The Implementation of Customer Engagement Strategies through Social Media in SMEs Djakasaputra, Arifin; Stephanie, Hergian; Satriohantoro, Mikael
International Journal of Social Science and Community Service Vol. 3 No. 1 (2025): January
Publisher : CV. Proaksara Global Transeduka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70865/ijsscs.v3i1.60

Abstract

Customer engagement strategy emphasizes marketing activities to build good relationships with customers, with the aim of increasing customer loyalty, satisfaction, and retention. customer engagement can be improved through social media. The activity partner is engaged in the business of making songket cloth, as well as cracker snacks, located in Jambi. This activity aims to assist partners in increasing knowledge about customer engagement through social media. The activity method is carried out with training related to understanding customer engagement, social media, how partners relate to customers online, how partners can build good relationships with customers so that later it will have an impact on increasing sales. This strategy also helps partners increase customer loyalty and open a wider market for the business being carried out, training is carried out online using the zoom application. Through this activity, it is hoped that it can increase partners' knowledge in building long-term relationships with customers. The output of the activity is in the form of publications to journals and HKI (Intellectual Property Rights).
Understanding the Consumer Market in Improving the Buyer Behavior of Hong Kong Buns Rodhiah, Rodhiah; Chandra, Dominikus Rinaldo; Nataputra, Rafael Pascal; Ray, Christian
International Journal of Social Science and Community Service Vol. 2 No. 4 (2024): OCTOBER
Publisher : CV. Proaksara Global Transeduka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70865/ijsscs.v2i4.61

Abstract

Every day, consumers are faced with numerous choices about what to purchase, and these choices are the main focus of marketing strategies. Major corporations invest heavily in researching consumer buying habits to gain insight into what, where, how much, and why consumers make purchases. While marketers can seek to understand consumer behavior, it is a challenging task. Oftentimes, consumers are unaware of the factors that drive their purchasing decisions. The partner or training site is a Hong Kong Buns culinary business located in Surabaya City. In its operations, it faces many obstacles, especially in terms of understanding consumer behavior in an effort to increase purchases. Meanwhile, this activity aims to help partner businesses understand these obstacles. The activity method is carried out by online training. Through this activity, it is hoped that the problems that arise in the company can be resolved, so as to increase sustainability in marketing the services sold accompanied by knowing more about the consumer market and buyer behavior. The output of this activity is in the form of publications to journals and IPR.
Framing Analysis of Street Race Ancol News on Metro TV Ramadhan, Tubagus Ryan; Maulianza, Medo
International Journal of Social Science and Community Service Vol. 3 No. 1 (2025): January
Publisher : CV. Proaksara Global Transeduka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70865/ijsscs.v3i1.62

Abstract

This research is motivated by the inaugural Street Race event initiated by the Metro Jaya Police Chief in early 2022, during which various news programs on Metro TV made several special broadcasts about the Street Race implementation process related to the Metro Jaya Police's efforts to overcome the problem of illegal racing that often occurs in big cities. This research aims to understand why Metro TV is framing the issue of Street Race implemented by Polda Metro Jaya and then associated with Robert N. Entman's framing analysis and how the program constructs it. The literature review in this research includes Mass Communication, Mass Media, Television News, Framing Analysis, Framing Theory According to Robert Entman, and Framing Tools. This research applies a descriptive analysis approach. The descriptive method is used to explore or investigate the events under study. This research describes how framing is formed in news programs, focusing on two dimensions, namely issue selection and emphasis on certain aspects of the issue. The results of the research show the prominence of framing in the reality of the construction of the news of the Inaugural Street Race in Ancol, that the street race event, which was initiated by the Metro Jaya Police Chief, received support and appreciation from various parties, ranging from the Chairman of the Indonesian Motor Association (IMI), Motorsport Observers to the Motorcycle Community. Through the use of this positive framing framework, it succeeded in constructing a narrative that supported police actions in overcoming the illegal races that often happen.
Venture Capital as an Alternative Capital for Vezara MSMe in PGC East Jakarta Yusbardini, Yusbardini
International Journal of Social Science and Community Service Vol. 2 No. 4 (2024): OCTOBER
Publisher : CV. Proaksara Global Transeduka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70865/ijsscs.v2i4.63

Abstract

Venture capital is a financing business in the form of capital participation in a company that receives financing assistance for a certain period of time. Venture capital, which is a form of financing institution, can be an alternative and active investment for MSMEs in Indonesia by participating in providing business capital and followed by the involvement of venture capital companies in the management of MSMEs. The purpose of this service is to provide Venture capital counseling as an alternative capital for MSMEs.  The weaknesses faced by MSME entrepreneurs in improving business capabilities are very complex and include various indicators, one of which is the problem of capital. Therefore, the PKM Untar team tried to provide counselling on venture capital as an alternative capital for MSMEs. Venture capital counselling is conducted online using zoommetting.  The result of this PKM activity is that partners understand venture capital as an alternative to financing MSME businesses.
Working Capital Management in Efforts to Improve Profitability and Competitiveness of MSMEs Yusbardini, Yusbardini
International Journal of Social Science and Community Service Vol. 3 No. 1 (2025): January
Publisher : CV. Proaksara Global Transeduka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70865/ijsscs.v3i1.64

Abstract

Effective and efficient working capital management is necessary for every MSME so that the company's operational activities can increase profitability and competitiveness. Good working management can enable MSMEs to manage inventory, improve product marketing, and respond quickly to market changes, thereby increasing the competitiveness and profitability of MSMEs. The purpose of this service is to provide counselling on working capital management to Vezara MSMEs in PGC Cililtan East Jakarata. This training aims to make Vezara MSMEs understand working capital management so that cash can be used as efficiently as possible, selling goods as quickly as possible, avoiding liquidity problems and increasing production capacity. MSME owners must really know effective and efficient working capital management because this is the key to successful MSME operational activities in producing profitability and competitiveness. Therefore, the PKM Team needs to provide this training to help Vezara MSMEs make a profit.
The Effect of Product Quality and Price on the Purchasing Decision of Scarlett in the People of the City of Medan Maisarah, Maisarah; Mardhiyah, Ainun
International Journal of Social Science and Community Service Vol. 3 No. 1 (2025): January
Publisher : CV. Proaksara Global Transeduka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70865/ijsscs.v3i1.66

Abstract

The currently beauty products have become one of the primary needs, apart from being used to enhance appearance to make them look more beautiful and attractive, the use of beauty products has also become a lifestyle which is now increasing considered to increase self-cinfidence when using them. In fact,sometimes they don’t hesitate to spend more to get a quality product. There are numerous factors that impact the decisions customers make when it comes to purchasing products and choosing a particular brand, including product quality and pricing. Scarlett must take both of these factors into account in order to effectively compete with other companies. The objective of this study is to examine the impact of product quality and pricing on Scarlett's purchasing choices among consumers in the city of Medan. The connection between the price of a product and its quality will be analyzed in part and at the same time to gain insight into its impact on consumer buying choices. The research employed a quantitative methodology combined with an associative technique. Participants were chosen through purposive sampling, with a sample size of 100 individuals. Throughout the research, the main information was gathered through interviews, questionnaires, and Google Forms, while secondary data was collected from research papers. The analysis included validity and reliability tests, as well as classic assumption, regression, and hypothesis tests. The findings indicate that product quality and pricing are important factors influencing the purchasing decisions of individuals in Medan city. The test of coefficient determination indicates a relatively strong connection between product quality and price in influencing purchasing choices, with an R value of 0.782. The adjusted R square value reveals that product quality and price play a significant role in determining 69.9% of the purchasing decisions, leaving 30.1% to be influenced by other factors not explored in this research.
Pancasila as the Foundation of Value Development in Science Yuniarto, Bambang; Cholid, Budi Akung; Ya’afi.ni, Nazmi Khalifatan; Nurussaadah, Nurussaadah; Adelisah, Adelisah
International Journal of Social Science and Community Service Vol. 3 No. 1 (2025): January
Publisher : CV. Proaksara Global Transeduka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70865/ijsscs.v3i1.67

Abstract

This research aims to explore the role of Pancasila as a basic framework in the development of scientific values in Indonesia. The research method used is a qualitative approach through literature study and descriptive survey. The research involved analyzing the perceptions of scientists, educators, and students towards the influence of Pancasila values in their scientific practices. The results showed that the majority of respondents (75%) recognized the importance of integrating Pancasila values, such as ethical responsibility, social justice, and national identity, into scientific activities. As many as 80% of respondents felt that these values promote transparency and integrity in research. However, the study also identified significant challenges, such as a lack of institutional support and pressure to meet global standards that often overlook local contexts. The conclusion of this study confirms that Pancasila can be a strong ethical foundation in scientific practice, encouraging scientists to consider the social and cultural impacts of their research. Implications of this study include the need for policies that support the integration of Pancasila values in education and scientific research to create a research ecosystem that is more inclusive, ethical, and relevant to the needs of Indonesian society.
Socialization of Organic Waste Processing Using Composter Drum at SMAN 67 Jakarta Sungkono, Sungkono; Bhirawa, W. Tedja; Arianto, Basuki; Moektiwibowo, Hari; Mayori, Ersha
International Journal of Social Science and Community Service Vol. 3 No. 2 (2025): April
Publisher : CV. Proaksara Global Transeduka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70865/ijsscs.v3i2.69

Abstract

Waste is a form of problem that needs to be managed and carried out in an integrated manner from upstream to downstream so as not to cause environmental pollution. As part of the AdiwiyataSchool, SMAN 67 Jakarta has several working groups (pokja) including the Wast e Pokja, CompostPokja, and Hydroponic Pokja. However, the available solid compost fertilizer production facilities have not been optimally utilized and the working groups that are run have not run according totheir goals. The aim of this PKM activity is to educate students on the significance of converting waste into useful products, enhance the skills of teachers and students in making compost fertilizers, and support the Adiwiyata School program at SMAN 67 Jakarta. The target of thisactivity is the teachers and students of SMAN 67 Jakarta, especially those who are members of theCompost Pokja. The PKM implementation method consists of four stages: (1) Survey and analysis of partner needs, (2) Lecture-based material delivery, (3) Hands-on practice in processing organic waste into solid and liquid compost fertilizers, and (4) Evaluation based on participants' understanding of the material. The results of this PKM activity are as follows: (1) Participants' knowledge of waste processing into higher-value derivative products improved, as evidenced by an increase in pre-test and post-test scores from 79.45 to 85.04; (2) Participants developed skills in producing solid and liquid compost fertilizer for integration into the work program; (3) A composter drum was donated to SMAN 67 Jakarta to support its Adiwiyata School program.
Training on Fixed Asset Depreciation Calculation for Providentia High School Students Yanti, Yanti; Thirza, Selvyna; Valencia, Agnes
International Journal of Social Science and Community Service Vol. 3 No. 1 (2025): January
Publisher : CV. Proaksara Global Transeduka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70865/ijsscs.v3i1.70

Abstract

This PKM initiative was conducted in collaboration with Providentia High School, located at Jalan Kedoya Raya No. 35, West Jakarta. The primary issue addressed in this program is that students frequently encounter difficulties in answering questions related to fixed assets during accounting competitions. In response, the school requested that the PKM team provide training on types of fixed assets, depreciation methods, and depreciation calculations. To address this challenge, the PKM team from Tarumanagara University organized a Problem-Based Learning (PBL) training session on Thursday, October 24, 2024, involving 26 class XI-Science students. The implementation method of this PKM is carried out in several steps. First, the PKM Team explained material about the definition and examples of fixed assets, the application of the straight line depreciation method, declining balance method and unit of production method. Second, students are invited to work on practice questions in discussion. Finally, as feedback, the PKM Team held a quiz in the form of games with attractive prizes for the quiz winners. The results of this PKM activity indicate a significant improvement in students’ comprehension and enthusiasm for fixed asset accounting. Initially, most students were unfamiliar with the concept of fixed assets and their accounting treatment. However, after the training, they demonstrated a substantial understanding of fixed assets and the application of depreciation methods.This PKM program produced two key outputs: (1) a mandatory output in the form of a scientific publication in an ISSN-accredited journal, and (2) an additional output in the form of intellectual property rights (HKI)-eligible works.

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