Journal of Multidisciplinary Research
Journal of Multidisciplinary Research Is designed to publish research articles in Engineering & Technology, Mathematics, Management, Medical Sciences, Medicine, Social Science, Education, Agriculture, Geography, Advertising, Accounting & Finance, Botany, Business Research, Chemistry, Commerce, Computer Application, Consumer Behaviour & Relationship Management, Corporate Governance, Earth Sciences, Economics, E-commerce, Bioscience, Entrepreneurship, Fisheries, History, Human Resources Management, Information Technology, Library Science, International Business, Law / Criminology, Life Sciences, Logistics and Supply Chain Management, Performing Arts, Physics, Psychology, Health Care, Fine Art, Industrial Relations, Architecture, Marketing communication, Marketing Management, Microbiology, Nursing / Pharmacy, Nutraceuticals, Physical Education, Philosophy, Political Sciences, Psychology, Population Studies, Selling and Marketing techniques, Strategic Management, Total Quality Management Training and Development, Sociology, English, Veterinary Sciences, Apiology, Arachnology, Arthropodology, Cetology, Conchology, Mosquito Taxonomical Studies, Vector (Mosquito) Biology, Vector Ecology, Prevention and Control of Mosquito/Vector-Borne Diseases, Vector Competence of Vector-Borne Diseases, Renewable Energy, Biopesticides/Botanical Insecticides in Vector Control and Management, Epidemiology, Parasitology, Surveillance and Control Technology of Vectors, Entomology, Helminthology, Herpetology, Ichthyology, Malacology, Myrmecology, Nematology, Neuroethology, Ornithology, Paleozoology, Planktology, Primatology, Zooarchaeology, Zoosemiotics, Parasitology and Immunobiology, etc.
Articles
48 Documents
<![CDATA[Level Of Dribbling Skills In Futsal Games Among Extracurricular Players Of Himajas Putri At Dehasen University Bengkulu ]]>
<![CDATA[Restami, Donika]]>;
<![CDATA[Syaputra, Roni]]>;
<![CDATA[Perdima, Feby Elra]]>
<![CDATA[ Journal of Multidisciplinary Research Vol. 2 No. 2 (2026): January ]]>
Publisher : <![CDATA[Utami Publisher ]]>
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DOI: 10.70963/jmr.v2i2.450
<![CDATA[This study aims to determine the level of dribbling skills in futsal games in extracurricular players of female Himajas at Dehasen University, Bengkulu with a quantitative descriptive research type with a sample of 20 players. The data collection instrument uses a standardized dribbling skills test. The results of the study show that the futsal dribbling skills of female Himajas players obtained the fastest value of 8.76 and the lowest value of 17.23 with an average of 13.03 in the moderate category. Futsal dribbling skills of female Himajas players are in the good and moderate categories with data acquisition in the "Very Good" category there are none, the "Good" category is 9 people and 6 people with a percentage of 43% and 29%, the "Moderate" category is 12 people and 8 people with a percentage of 57% and 38%, the "Poor" category is none shooting and in dribbling there are 7 people with a percentage of 33% and there are no players in the Very Poor category.]]>
<![CDATA[The Effect Of Digital Marketing And Product Variety On Purchase Decisions At Juragan Mode Shopin Bengkulu City ]]>
<![CDATA[Landa, Delta R]]>;
<![CDATA[Anggriani, Ida]]>;
<![CDATA[Astuty, Kamelia]]>
<![CDATA[ Journal of Multidisciplinary Research Vol. 2 No. 2 (2026): January ]]>
Publisher : <![CDATA[Utami Publisher ]]>
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DOI: 10.70963/jmr.v2i2.459
<![CDATA[This study, entitled "The Effect of Digital Marketing and Product Variety on Purchase Decisions at Juragan Mode Shop in Bengkulu City," aims to determine the extent to which digital marketing and product variety affect consumers’ purchase decisions. The background to this research stems from technological developments that encourage businesses, particularly in the fashion industry, to adapt through digital marketing strategies. Juragan Mode Shop, as one of the fashion shop in Bengkulu City, also utilizes social media and digital platforms to attract customers. However, sales success depends not only on digital promotions but also on the product diversity offered. The research method used was a quantitative method with an associative approach. The population in this study was all consumers who had shopped at Juragan Mode Shop, with a sample size of 100 respondents selected through purposive sampling. Data were collected using a questionnaire with a Likert scale and analyzed using multiple linear regression analysis using SPSS version 23. Validity and reliability tests, t-tests, F-tests, and coefficient of determination (R²) were used to verify the hypotheses and the reliability of the research instrument. Based on the results of the multiple linear regression test, digital marketing has a positive and significant effect on purchase decisions, with a regression coefficient of 0.738, a calculated t-value of 6.178, and a significance value of 0.000 < 0.05. Product variety also has a positive and significant effect, with a regression coefficient of 0.523, a calculated t-value of 2.993, and a significance value of 0.003 < 0.05. Simultaneously, both variables significantly effect purchase decisions, with a calculated F-value of 101.089 and a significance value of 0.000 < 0.05. The coefficient of determination (R²) of 0.676 indicates that 67.6% of the variation in purchase decisions is explained by digital marketing and product variety, while 32.4% is influenced by other factors such as price, service quality, and brand image. In conclusion, the implementation of an effective digital marketing strategy and the availability of diverse products have been proven to increase consumers’ purchase decisions at the Juragan Mode Shop in Bengkulu City.]]>
<![CDATA[The Effect Of Perceived Ease And Risk On The Interest In Using Financial Technology (Fintech) Dana Among The Community In Bengkulu City ]]>
<![CDATA[Riri, Alita]]>;
<![CDATA[Susanti, Neri]]>;
<![CDATA[Putri, Lydia Gustina]]>
<![CDATA[ Journal of Multidisciplinary Research Vol. 2 No. 2 (2026): January ]]>
Publisher : <![CDATA[Utami Publisher ]]>
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DOI: 10.70963/jmr.v2i2.460
<![CDATA[This research is motivated by the increasing use of digital financial services, including financial technology (Fintech) applications such as DANA, in Bengkulu City, which are considered practical and efficient. However, there are still differences in public perception regarding the ease and risks of using the DANA application. This study aims to determine the influence of perceived ease and risk on public interest in using DANA financial technology (Fintech) among residents of Bengkulu City. A quantitative associative approach was used. A sample of 100 respondents was selected using a purposive sampling technique, with the criteria being DANA application users and residing in Bengkulu City. Data were collected through questionnaires and analyzed using validity and reliability tests, multiple linear regression, t-tests, F-tests, and coefficients of determination (R2) using SPSS. The results showed that each instrument was valid and reliable. The multiple linear regression test produces the equation Y = 0.364 + 0.081X1 + 0.904X2 + e and the results of the t test at a significance level of 0.05 explain that partially X1 has no significant effect on Y with a tsig value > α (0.444 > 0.05), X2 has a significant effect on Y with a tsig value < α (0.000 < 0.05). The F test obtained F count 137.645 > F table 3.09 with a significance of 0.000 < 0.05, thus, it can be concluded that together the independent variables influence the dependent variable. The coefficient of determination (R2) value of 0.734 indicates that 73.4% of the variation in interest in using is explained by perceived ease and risk, while 26.6% is influenced by other variables outside the study. These findings, in which risk is dominant and perceived ease of use is insignificant, are expected to serve as a guide for Fintech developers to improve security, ease of use, and public interest.]]>
<![CDATA[Application Of Starfruit Juice Therapy To Lower Blood Pressure In Hypertensive Patients Applied With Virginia Henderson's Theory ]]>
<![CDATA[Sari A, Devi Ratna]]>;
<![CDATA[Arfianti, Mariza]]>
<![CDATA[ Journal of Multidisciplinary Research Vol. 2 No. 2 (2026): January ]]>
Publisher : <![CDATA[Utami Publisher ]]>
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DOI: 10.70963/jmr.v2i2.465
<![CDATA[Hypertension is a disease that can affect anyone, regardless of age or gender. Hypertension is often referred to as the silent killer because it is a potentially fatal disease. While high blood pressure does not directly kill patients, it can lead to other fatal illnesses and increase the risk of heart attack, heart failure, stroke, and kidney failure (Zamai et al., 2016). The purpose of this study was to investigate the application of starfruit juice therapy to lower blood pressure in hypertensive patients using the Virginia Henderson Theory in the Jembatan Kecil Community Health Center (Puskesmas) in Bengkulu City. In this case study, the researchers used two clients who were assessed based on their complaints and provided nursing care tailored to their diagnoses (Notoatmodjo, 2012). The results of the nursing care provided for hypertension cases demonstrated an adaptive response in the patients. These results demonstrate that the Virginia Henderson Theory is effective for hypertensive patients. Therefore, the Virginia Henderson Theory can be considered a method for providing quality nursing care. The Virginia Henderson Theory can be applied effectively in hypertension-focused care. Suggestions for patients and families to increase their knowledge about the disease they are suffering from so that patients can always maintain their health, and it is hoped that the patient's family can provide starfruit juice to prevent hypertension.]]>
<![CDATA[Application Of Tomato Juice Therapy To Reduce Blood Pressure In Hypertension Patients Through The Application Of The Virginia Henderson Model At The Tresna Werdha Residence In Bengkulu City ]]>
<![CDATA[Lestari A, Sela Nova]]>;
<![CDATA[Hidayat, Yance]]>
<![CDATA[ Journal of Multidisciplinary Research Vol. 2 No. 2 (2026): January ]]>
Publisher : <![CDATA[Utami Publisher ]]>
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DOI: 10.70963/jmr.v2i2.474
<![CDATA[Hypertension or high blood pressure is a condition when there is an increase in blood pressure, namely above 140 mmHg for systolic blood pressure and 90 mmHg for diastolic blood pressure. Systolic blood pressure is the blood pressure measured by a sphygmomanometer when the heart contracts so that it reaches the highest number, while diastolic blood pressure is the blood pressure measured when the heart expands so that the number is lowest (Yohanes, 2023). The general objective of this case study is to implement tomato juice therapy to reduce blood pressure in hypertensive patients through the application of the Virginia Henderson model at the Panti Tresna Werdha in Bengkulu City. This case study method is a descriptive method using a descriptive method, namely a method carried out with the main aim of creating a picture or description of a condition objectively and focusing on a particular object. The results of nursing care provided in cases of hypertension show an adaptive response in patients. These results prove that Virginia Henderson is effectively applied to hypertensive patients. Thus, the Virginia Henderson Theory can be considered as a method in providing quality nursing care. Virginia Henderson's theory, namely the Fulfillment of 14 Basic Human Needs, aims to make patients independent (Hernawan, 2018). Considering that some problems that can occur in hypertension sufferers can recur, Virginia Henderson's theory is an appropriate one.]]>
<![CDATA[The Development Of Application For Selecting Programmer Experts At The Communication, Information, And Statistics Agency Of Bengkulu Province Using Simple Additive Weighting (Saw) Method ]]>
<![CDATA[Sari, Apriani Purwita]]>;
<![CDATA[Khairil, Khairil]]>;
<![CDATA[Trianggana, Dimas Aulia]]>
<![CDATA[ Journal of Multidisciplinary Research Vol. 2 No. 2 (2026): January ]]>
Publisher : <![CDATA[Utami Publisher ]]>
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DOI: 10.70963/jmr.v2i2.489
<![CDATA[The Communication, Information, and Statistics Agency of Bengkulu Province are a local government agency that plays a role in managing public information and supporting the development of digital services. One of the agency's important needs is the availability of competent expert programmers to support the operation and development of information systems. This study aims to develop a web-based decision support system using the PHP programming language with the CodeIgniter Framework and MySQL database to facilitate the selection process of expert programmers. The Simple Additive Weighting (SAW) method was applied to produce objective assessments based on several criteria, namely age, work experience, certificates, portfolios, interviews, and competency tests, with the greatest weight given to the competency test aspect. A passing grade of 0.75 was set as the threshold for determining which applicants met the qualifications. The results of the study show that the system is capable of automatically calculating scores and rankings according to the predetermined criteria weights. The selection process is faster, more objective, and reduces the potential for errors compared to manual methods. In addition, the system reduces the need for manual recording, thereby increasing administrative efficiency. Thus, this decision support system has been proven to assist agencies in determining prospective programmer experts more accurately and transparently, and has the potential to be applied to the selection process in other government agencies.]]>
<![CDATA[An Analysis Of Customer Satisfaction At Mie Gacoan Tengah Padang, Bengkulu City ]]>
<![CDATA[Saputra, Irem]]>;
<![CDATA[Yulihartika , Rika Dwi]]>;
<![CDATA[Nurmalia, Ana]]>
<![CDATA[ Journal of Multidisciplinary Research Vol. 2 No. 2 (2026): January ]]>
Publisher : <![CDATA[Utami Publisher ]]>
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DOI: 10.70963/jmr.v2i2.495
<![CDATA[Mie Gacoan is one of the fast food businesses that is currently growing and gaining widespread attention in Bengkulu City. This study aims to analyze the factors that influence customer satisfaction at Mie Gacoan Tengah Padang in Bengkulu City, with the variables studied including product quality, service, restaurant environment, and price. The study used a quantitative method with data collection techniques through the distribution of questionnaires to 98 respondents and data analysis was performed using multiple linear regression with the help of the SPSS program. The results showed that simultaneously, all four variables had a significant effect on customer satisfaction, while partially, the variables of product quality, service, and price had a positive and significant effect, while the restaurant environment had a negative effect. Overall, the level of customer satisfaction was in the “satisfied” category with a percentage of 15.72%. These results indicate that customers are satisfied with the products and services provided, so Mie Gacoan needs to continue to improve product quality, service, and restaurant comfort to maintain customer satisfaction and loyalty.]]>
<![CDATA[Enggano As A Hidden Paradise: STP Analysis For Formulating Sustainable Tourism Marketing Strategies ]]>
<![CDATA[Khofifah , Fitri]]>;
<![CDATA[Tarigan , Heskyel Pranata]]>
<![CDATA[ Journal of Multidisciplinary Research Vol. 2 No. 2 (2026): January ]]>
Publisher : <![CDATA[Utami Publisher ]]>
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DOI: 10.70963/jmr.v2i2.528
<![CDATA[Enggano Island is one of Indonesia’s outermost islands, endowed with rich natural resources, unique cultural heritage, and significant potential for ecotourism development. Despite these advantages, Enggano remains underrecognized in both national and international tourism markets and is less popular compared to similar destinations such as the Mentawai and Siberut Islands. This study aims to analyze the key issues surrounding Enggano’s tourism sector and to propose relevant marketing strategies through the application of the Segmentation, Targeting, and Positioning (STP) framework. The research employs a literature-based and descriptive analysis approach, utilizing secondary data from various sources related to tourism potential, infrastructure conditions, and global tourism trends. The findings reveal that the main challenges include limited accessibility, inadequate digital promotion, and weak integration with international tourism markets. The proposed strategy is to position Enggano as an exclusive ecotourism destination targeting international travelers seeking authentic nature-based experiences, biodiversity research, and sustainable adventure tourism. Through the effective implementation of STP, Enggano Island has the potential to enhance its visibility in the global tourism landscape while simultaneously contributing to sustainable regional economic development.]]>
