Journal of Multidisciplinary Research
Journal of Multidisciplinary Research Is designed to publish research articles in Engineering & Technology, Mathematics, Management, Medical Sciences, Medicine, Social Science, Education, Agriculture, Geography, Advertising, Accounting & Finance, Botany, Business Research, Chemistry, Commerce, Computer Application, Consumer Behaviour & Relationship Management, Corporate Governance, Earth Sciences, Economics, E-commerce, Bioscience, Entrepreneurship, Fisheries, History, Human Resources Management, Information Technology, Library Science, International Business, Law / Criminology, Life Sciences, Logistics and Supply Chain Management, Performing Arts, Physics, Psychology, Health Care, Fine Art, Industrial Relations, Architecture, Marketing communication, Marketing Management, Microbiology, Nursing / Pharmacy, Nutraceuticals, Physical Education, Philosophy, Political Sciences, Psychology, Population Studies, Selling and Marketing techniques, Strategic Management, Total Quality Management Training and Development, Sociology, English, Veterinary Sciences, Apiology, Arachnology, Arthropodology, Cetology, Conchology, Mosquito Taxonomical Studies, Vector (Mosquito) Biology, Vector Ecology, Prevention and Control of Mosquito/Vector-Borne Diseases, Vector Competence of Vector-Borne Diseases, Renewable Energy, Biopesticides/Botanical Insecticides in Vector Control and Management, Epidemiology, Parasitology, Surveillance and Control Technology of Vectors, Entomology, Helminthology, Herpetology, Ichthyology, Malacology, Myrmecology, Nematology, Neuroethology, Ornithology, Paleozoology, Planktology, Primatology, Zooarchaeology, Zoosemiotics, Parasitology and Immunobiology, etc.
Articles
69 Documents
<![CDATA[Strategy Of Using Video And Audio Narration In Online Media To Increase Audience Engagement ]]>
<![CDATA[zakia Askanabila]]>;
<![CDATA[Martha Heriniazwi Dianthi]]>;
<![CDATA[Yanto Yanto]]>
<![CDATA[ Journal of Multidisciplinary Research Vol. 2 No. 4 (2026): July ]]>
Publisher : <![CDATA[Utami Publisher ]]>
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DOI: 10.70963/jmr.v2i4.688
<![CDATA[This study aims to analyze the strategy of Bengkuluekspress.com in utilizing news videos and audio narration to increase audience engagement on digital platforms. This research uses a descriptive qualitative approach with data collection techniques through in-depth interviews, observation, and documentation. The research informants consisted of five individuals directly involved in the multimedia content production process, including the General Manager, Editor-in-Chief, Content Manager, Video Editor, and Voice Over. Data analysis used the Miles and Huberman model, which includes data reduction, data display, and conclusion drawing. This study applies the Uses and Gratifications Theory (UGT) to understand the relationship between media strategies and audience needs. The results show that Bengkuluekspress.com implements audiovisual content management strategies through four main stages: content planning, video and audio narration production, multiplatform content distribution, and evaluation based on audience engagement data. Audio narration plays an important role in clarifying information and building storytelling that helps viewers understand the news content. Meanwhile, distributing content across various digital platforms such as Facebook, Instagram, YouTube, and TikTok expands reach and increases audience interaction. The challenges faced include strict digital platform regulations, technical production limitations, and content format adjustments for each platform. The study concludes that the strategic use of video and audio narration can significantly enhance audience engagement while strengthening the competitiveness of local online media.]]>
<![CDATA[Strengthening Organizational Brand Image Through The Sore Ceria Broadcast Program On Pro 2 Rri Bengkulu ]]>
<![CDATA[Arini Jusiati]]>;
<![CDATA[Dilmai Putra]]>;
<![CDATA[Martha Heriniazwi Dianthi]]>
<![CDATA[ Journal of Multidisciplinary Research Vol. 2 No. 4 (2026): July ]]>
Publisher : <![CDATA[Utami Publisher ]]>
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DOI: 10.70963/jmr.v2i4.694
<![CDATA[This study aims to analyze how the Sore Ceria broadcast program on PRO 2 RRI Bengkulu contributes to strengthening the organizational brand image of Radio Republik Indonesia as a public broadcasting institution. Radio as a conventional mass media still plays an important role in delivering information, entertainment, and education to society, especially at the local level. However, the development of digital media requires radio institutions to adapt through broadcast program strategies that are relevant to the needs of audiences, particularly young listeners. This research applies a descriptive qualitative approach with data collection techniques including in depth interviews, broadcast observations, and documentation. The research informants consist of the program producer, announcer, and a local small business owner who has participated as a guest in the program. Data analysis was conducted using a framing model consisting of four elements, namely defining problems, diagnosing causes, making moral judgment, and providing treatment recommendations. The findings indicate that the Sore Ceria program frames issues related to youth and local entrepreneurs in the context of developing potential, creativity, and independence in the digital era. The program presents inspirational speakers, provides interactive dialogue opportunities, and delivers practical solutions related to education, motivation, and business development. Through a dialogic and constructive communication approach, the program functions not only as a source of entertainment but also as a medium for community empowerment. This strategy contributes to shaping the image of RRI Bengkulu as an adaptive, educational, and community oriented public broadcasting institution.]]>
<![CDATA[Representing Local Cultural Identity in The Sarafal Anam Oral Tradition: A Semiotic Study of The Bengkulu Tengah Community ]]>
<![CDATA[Perina Anita Sari]]>;
<![CDATA[Martha Heriniazwi Dianthi]]>;
<![CDATA[Dilmai Putra]]>
<![CDATA[ Journal of Multidisciplinary Research Vol. 2 No. 4 (2026): July ]]>
Publisher : <![CDATA[Utami Publisher ]]>
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DOI: 10.70963/jmr.v2i4.695
<![CDATA[This study aims to analyze the representation of cultural identity contained in the Bishahri poem within the Sarafal Anam tradition of the Bengkulu Tengah community. Sarafal Anam is a religious oral tradition that developed as a result of the acculturation between Islamic teachings and local cultural practices. The tradition involves the recitation of prayers and poetic praises dedicated to Prophet Muhammad, which are commonly performed during social and religious ceremonies such as childbirth celebrations, family thanksgiving events, and Islamic religious commemorations. This research applies a qualitative approach using Roland Barthes’ semiotic analysis, which focuses on three levels of meaning: denotation, connotation, and myth. The research data were obtained through textual analysis of the Bishahri poem, interviews with traditional leaders, religious figures, and Sarafal Anam practitioners, as well as documentation of the tradition. The findings indicate that at the denotative level, the poem describes the birth of Prophet Muhammad through symbols such as light, the full moon, and noble attributes. At the connotative level, these symbols signify spiritual guidance, moral perfection, and hopes for blessings in human life. At the mythological level, these symbols construct a collective belief that Prophet Muhammad represents the ultimate source of spiritual and moral light for humanity. Furthermore, the Sarafal Anam tradition functions not only as a religious ritual but also as a medium for representing the cultural identity of the Bengkulu Tengah community, strengthening social solidarity and preserving local cultural values transmitted across generations.]]>
<![CDATA[Designing an Innovative Curriculum to Improve Participant Competence ]]>
<![CDATA[Ahmad Muzaki]]>;
<![CDATA[Koko Adya Winata]]>;
<![CDATA[Muhammad Nurul Huda]]>;
<![CDATA[Cepi Hadikusumah]]>
<![CDATA[ Journal of Multidisciplinary Research Vol. 2 No. 4 (2026): July ]]>
Publisher : <![CDATA[Utami Publisher ]]>
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DOI: 10.70963/jmr.v2i4.703
<![CDATA[Changes in social order and technological advances demand curriculum reform that can develop student competencies in a more contextual and sustainable manner. This article examines the basic principles and strategic approaches to designing an innovative curriculum through a literature review of various contemporary studies in the fields of curriculum and pedagogy. The study's findings indicate that the main characteristics of an innovative curriculum are reflected in design flexibility, strengthening 21st-century competencies, implementing differentiated learning, and utilizing digital technology as an instrument to deepen learning processes and outcomes. Furthermore, elements of sustainability, alignment with actual needs, and data-driven evaluation mechanisms are essential foundations for a curriculum that can adapt to student development and societal changes. This study emphasizes that curriculum innovation is not limited to updating materials but rather creates an adaptive, progressive, and future-oriented educational ecosystem.]]>
<![CDATA[A Correlation between Mothers' Knowledge and Exclusive Breastfeeding in the Working Area of Sawah Lebar Health Center in 2025 ]]>
<![CDATA[Indah Selviana]]>;
<![CDATA[Liya Lugita Sari]]>;
<![CDATA[Yesi Putri]]>
<![CDATA[ Journal of Multidisciplinary Research Vol. 2 No. 4 (2026): July ]]>
Publisher : <![CDATA[Utami Publisher ]]>
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DOI: 10.70963/jmr.v2i4.717
<![CDATA[The World Health Organization (WHO) has issued child growth standards that are applied throughout the world. These standards emphasize the importance of exclusive breastfeeding for infants from birth to 6 months of age, which means that infants receive only breast milk from their mothers or from caregivers requested by their mothers to provide breast milk, without the addition of other liquids or solid foods, except for syrups containing vitamins, supplements, minerals, or medicines. The purpose of this study is to determine a correlation between mothers' knowledge and exclusive breastfeeding in the working area of Sawah Lebar Health Center in 2025. This study used a cross-sectional research method. The population in this study was all breastfeeding mothers. The sample in this study consisted of 35 respondents using purposive sampling. The research instrument used a questionnaire. Data analysis was performed using univariate and bivariate methods. The results showed that 31.4% of respondents had insufficient knowledge, and 48.6% did not practice exclusive breastfeeding. It is hoped that health services will provide information to increase exclusive breastfeeding]]>
<![CDATA[Analysis of Lifestyle and Consumption Behavior on Purchase Intentions for Beledang Fish Chips at Ommey Mandiri Bengkulu ]]>
<![CDATA[Pio Rahmat Saputra]]>;
<![CDATA[Herri Fariadi]]>;
<![CDATA[Rika Dwi Yulihartika]]>
<![CDATA[ Journal of Multidisciplinary Research Vol. 2 No. 4 (2026): July ]]>
Publisher : <![CDATA[Utami Publisher ]]>
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DOI: 10.70963/jmr.v2i4.718
<![CDATA[The rising economic value of beledang fish in the local food industry and for export calls for a deep understanding of the dynamics of modern consumer preferences, which are becoming increasingly selective when it comes to purchasing traditional snacks in the Bengkulu City area. This study aims to analyze the lifestyle of Beledang fish chip consumers, analyze the consumption behavior of Beledang fish chips at Ommey Mandiri Bengkulu, and analyze the influence of lifestyle and consumption behavior on the purchase interest in Beledang fish chips at Ommey Mandiri Bengkulu. The research method used was a quantitative approach employing a survey technique with a questionnaire and multiple linear regression. The results revealed that the lifestyle level was 29.42, falling into the high category, and the consumption behavior level was 28.07, also in the high category. Lifestyle (X1) and consumption behavior (X2) influence the purchase intention for Beledang fish chips. The Lifestyle variable (X1) has a calculated t-value of 2.708 with a p-value of 0.010, while the Consumption Behavior variable (X2) has a calculated t-value of 3.819 with a p-value of 0.001. The critical t-value of 1.687 at the 0.05 significance level indicates that the calculated t-values for the Lifestyle and Consumption Behavior variables are greater than the critical t-value; therefore, these independent variables have a significant effect on the dependent variable, namely Purchase Intention.]]>
<![CDATA[Factors Affecting the Sustainability of Octopus Cracker MSMEs in Linau Village, Maje Sub-District, Kaur Regency ]]>
<![CDATA[Dolly Madya Parton Manullang]]>;
<![CDATA[Herri Fariadi]]>;
<![CDATA[Ana Nurmalia]]>
<![CDATA[ Journal of Multidisciplinary Research Vol. 2 No. 4 (2026): July ]]>
Publisher : <![CDATA[Utami Publisher ]]>
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DOI: 10.70963/jmr.v2i4.720
<![CDATA[Octopus crackers in Linau Village are an important part of the culinary culture of the people of Kaur Regency. This needs to be managed for business sustainability. This study aims to analyze the level of sustainability and factors affecting the sustainability of octopus cracker MSMEs in Linau Village, Maje District, Kaur Regency. The research method used was a survey method with a census sampling technique of 12 octopus cracker MSME actors. The data were analyzed descriptively to determine the level of sustainability and using multiple linear regression analysis to test the effect of independent variables on dependent variables. The results showed that the sustainability level of octopus cracker MSMEs in Linau Village was in the “very high” category with an average score of 83.73. The factors influencing the sustainability of octopus cracker MSMEs in Linau Village, Maje District, Kaur Regency were raw material availability (X1), product innovation (X2), production technology (X3), Market access (X5), Environmental awareness and sustainability (X6), while the business management variable (X4) has no effect on the sustainability of the octopus cracker business in Linau Village, Maje District, Kaur Regency.]]>
<![CDATA[Analysis of Fishermen’s Participation in the Revitalization of the Capture Fisheries Sector Through a Community Agribusiness Model in Tanjung Bulan Village, Tanjung Kemuning Subdistrict, Kaur Regency ]]>
<![CDATA[Elham Cahyadi]]>
<![CDATA[ Journal of Multidisciplinary Research Vol. 2 No. 4 (2026): July ]]>
Publisher : <![CDATA[Utami Publisher ]]>
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DOI: 10.70963/jmr.v2i4.722
<![CDATA[An Analysis of Fishermen's Participation in the Revitalization of Capture Fisheries Businesses Through a Community Agribusiness Model in Tanjung Bulan Village, Tanjung Bulan Sub-District, Kaur Regency. Tanjung Bulan Village, Tanjung Kemuning Sub-District, Kaur Regency is one of the coastal areas that has fishermen's businesses in the management of fishery resources and the revitalization of capture fisheries businesses through an agribusiness model. The research method used a descriptive method with a mixed approach (qualitative and quantitative). Data collection was carried out through direct observation, interviews, and questionnaires with a Likert scale, and supported by secondary data from journals and other references. The results show: (1) The level of fishermen's participation is in the high category (index 71.5); (2) The level of business revitalization is in the very high category (index 85.17) with significant improvements in the dimensions of production, marketing, financial management, and supporting facilities.]]>
<![CDATA[Perceptions of Community Interest Toward the Traditional Food “Kue Cucur Bandan” in Air Teras Village, Seluma Timur Sub-District ]]>
<![CDATA[Alzen Alzen]]>;
<![CDATA[Hesti Nur’aini]]>;
<![CDATA[Lina Widawati]]>
<![CDATA[ Journal of Multidisciplinary Research Vol. 2 No. 4 (2026): July ]]>
Publisher : <![CDATA[Utami Publisher ]]>
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DOI: 10.70963/jmr.v2i4.743
<![CDATA[Cucur bandan cake is a traditional food of the people of Seluma Regency, Bengkulu Province, made from rice flour and brown sugar (palm sugar), which is a typical food of the people of the area. A study has been conducted that aims to study the processing of cucur bandan cake, analyze the perception of interest of the people of Air Teras Village, East Seluma District towards cucur bandan cake, and analyze their business. Qualitative descriptive research was conducted on 100 respondents who assessed cucur bandan samples sold by 20 sellers in Air Teras Village. The results of the study revealed that cucur bandan cake is processed using a simple method that has been passed down from generation to generation. Public perception of cucur bandan cake is good, with an average value of 29.35]]>
