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INDONESIA
Gorga : Jurnal Seni Rupa
Published by Universitas Negeri Medan
ISSN : 23015942     EISSN : 25802380     DOI : https://doi.org/10.24114/gr.v9i1
Core Subject : Education, Art,
Arts Education
Gorga : Jurnal Seni Rupa terbit 2 (dua) kali setahun pada bulan Juni dan Desember, berisi tulisan/artikel hasil pemikiran, hasil penelitian, dan pengabdian kepada masyarakat yang ditulis oleh para pakar, ilmuwan, praktisi (seniman), dan pengkaji dalam disiplin ilmu kependidikan, kajian seni, desain, dan pembelajaran seni dan budaya.
Arjuna Subject : Seni dan Humaniora - Seni Visual dan Seni Pertunjukan
Articles 846 Documents
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The Implementation of the AISAS Model on “Bar Biiru - Not a Sushi Bar” on Instagram Janitra, Ogya Adwidtiya; Aryohadi, Miftah Tri; Wirasari, Ira
Gorga : Jurnal Seni Rupa Vol. 14 No. 1 (2025): Gorga: Jurnal Seni Rupa
Publisher : Fakultas Bahasa dan Seni Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/gr.v14i1.64362

Abstract

Advertising is one of the many elements of promotion activity, which also includes paid sponsorship. With the advancements in internet technology in Indonesia, advertisement through digital media has become a significant opportunity for business owners to showcase their products or services to a global audience without geographical limitations. This study aims to explore the process of creating advertising content by Bar-Biiru – Not A Sushi Bar on Instagram using the AISAS model (Attention, Interest, Search, Action, Share). The research methods employed include literature review and visual data processing to gain insights from the content of Biiru – Not A Sushi Bar in digital media. The findings demonstrate that advertising through social media facilitates the delivery of authentic brand experiences, supported by collaborations with content creators as a form of digital word-of-mouth marketing. This study provides valuable insights into the significance of engaging visuals, accessible information, and strategies to enhance brand awareness through effective digital interactions. Additionally, it is anticipated to serve as a reference for developing digital promotional strategies for other businesses. The evolution of technology continues to shape the landscape of advertising, leading to the emergence of novel methods and media platforms, particularly through social media.
The Marriage Traditions of the Parmalim Community as Inspiration for Painting Creation Simbolon, Jollin Josep; Tarigan, Nelson
Gorga : Jurnal Seni Rupa Vol. 14 No. 1 (2025): Gorga: Jurnal Seni Rupa
Publisher : Fakultas Bahasa dan Seni Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/gr.v14i1.64364

Abstract

Indonesia is renowned for its rich cultural heritage and diverse beliefs, one of which is Ugamo Malim, a tradition embraced by the Parmalim community of the Batak tribe. The wedding customs of the Parmalim, particularly in Sianjur Mula-Mula, preserve ancestral rituals that diverge significantly from those of Christian or Islamic Batak communities. This research investigates how the Parmalim wedding tradition, particularly its symbolic six-movement ceremonial dance, can inspire the creation of painting artworks. The study aims to delve into the cultural significance of these traditions, enhance appreciation for the beauty of Parmalim’s heritage, and promote the preservation and celebration of Indonesia’s cultural diversity. The creative process employed a structured methodology comprising preparation, elaboration, contemplation, and realization to develop meaningful and impactful artworks. Utilizing bravura and chiaroscuro techniques, the artist produced twelve paintings inspired by Parmalim’s wedding traditions, each capturing symbolic elements such as “Hohom,” representing gentleness, and “Mangurdot Somba,” reflecting joy. However, this article presents only three of these paintings, focusing on their symbolic elements and artistic interpretation. These works demonstrate a fusion of traditional themes and creative expression, employing freely chosen materials and tools on sketched canvases to achieve optimal visualization and proportionality. The study concludes that creating paintings based on Parmalim wedding traditions not only showcases artistic prowess but also serves as an act of cultural appreciation and preservation. This body of work underscores the profound connection between art and cultural identity, reinforcing the significance of valuing Batak heritage and fostering cultural diversity.
Traditional Paintings on the Skin of the ASEI Papuan Community Wenda, Nias; Sinaga, Osberth
Gorga : Jurnal Seni Rupa Vol. 14 No. 1 (2025): Gorga: Jurnal Seni Rupa
Publisher : Fakultas Bahasa dan Seni Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/gr.v14i1.64386

Abstract

As technological advancements continue to progress, customs and values have undergone significant shifts. However, the passion of the younger generation, particularly Papuan children and those residing in Sentani Village Asei, for Sentani paintings on kombouw bark is beginning to wane. These developments and increasingly advanced technological advancements have not only led to the shifting of traditions and values, but also the erosion of the love for young generations, especially Papuan children and those in Sentani Village Asei, for the art of painting Sentani motifs on kombouw bark. This phenomenon suggests that a substantial portion of school-aged Sentani children lack knowledge or understanding of the Sentani motifs themselves. The purpose of this research is to delve into the function and significance of traditional kombouw bark painting within the Asei community of Sentani District, Papua. This research employs a qualitative approach, utilizing ethnographic methods, to explore the values, functions, and meanings of traditional paintings on kombouw bark within society. The findings reveal that kombouw paintings serve multiple purposes, including ritual, spiritual, social, economic, and aesthetic functions. Each motif carries a profound symbolic meaning that encapsulates the relationship between individuals and nature, spirituality, and philosophical beliefs. Furthermore, this study identifies conservation efforts undertaken through the role of Traditional Institutions, artists, and development strategies aimed at preserving cultural heritage. This conclusion underscores the paramount importance of kombouw painting as a sustainable expression of Asei cultural identity. Conservation efforts for Kombouw Painting involve Traditional Institutions, who are responsible for maintaining, protecting, and preserving this painting art. This includes ensuring the authenticity of traditional motifs.
Siadong Tuktuk Area: A Source of Inspiration for Artistic Expression Tindaon, Clinton Dowira; Muslim, Muslim
Gorga : Jurnal Seni Rupa Vol. 14 No. 1 (2025): Gorga: Jurnal Seni Rupa
Publisher : Fakultas Bahasa dan Seni Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/gr.v14i1.64415

Abstract

By fostering growth in the areas of lodging, communication, and transportation, Indonesia's tourist industry contributes significantly to the country's economy. When tourism is managed well, it may raise living standards, spur economic growth, and generate employment possibilities. The Samosir Regency, especially the Tuktuk Siadong region, which is renowned for its rich Batak culture and breathtaking natural beauty surrounding Lake Toba, is one of the most intriguing instances. Tuktuk Siadong's traditional villages, indigenous homes, and lively cultural rites inspire artists, particularly painters, in addition to providing stunning scenery. The purpose of this study is to investigate how Tuktuk Siadong might serve as a source of inspiration for paintings as well as how it might advance local artistic and cultural preservation. The four primary phases of the creative process—preparation, elaboration, contemplation, and realization—follow a systematic methodology. Data collecting, conceptual development, artistic method experimentation, and painting execution are all part of these phases. Three of the twelve paintings produced as a result of this study are highlighted in this publication. With elements of traditional Batak symbols and natural sceneries, these artworks portray Tuktuk Siadong's scenic beauty and cultural diversity. The imaginative methods used, such chiaroscuro and bravura, add to the paintings' visual impact and lend them both artistic appeal and cultural relevance. In conclusion, the paintings help to introduce, promote, and protect Tuktuk Siadong's natural and cultural legacy. In addition to assisting people in appreciating Batak cultures, they emphasize the importance of visual arts in fostering cultural identity and tourism growth.
Designing a Short Film to Integrate Literacy into Daily Life: A Case Study of Library Café “The Room 19” Alghonyu, Dhara; Soewardikoen, Didit Widiatmoko; Azhar, Hanif; Nurhadiansyah, Mahendra
Gorga : Jurnal Seni Rupa Vol. 14 No. 1 (2025): Gorga: Jurnal Seni Rupa
Publisher : Fakultas Bahasa dan Seni Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/gr.v14i1.64416

Abstract

Literacy is a fundamental prerequisite for human comprehension. While Bandung boasts a diverse array of cafes that incorporate unique concepts such as movie, music, or nature themes, the presence of library-themed cafes remains a minority. Consequently, strategically incorporating the library cafe trend into contemporary life, encompassing aspects like lifestyle, presents a compelling strategy to promote literacy. By presenting the library concept within a welcoming and aesthetically pleasing cafe ambiance, this research employs a qualitative approach grounded in design thinking. Data collection involves questionnaires, interviews, and observations. Literacy is an indispensable aspect of daily life. One effective approach to enhancing literacy is through the design of short films that integrate literacy into the fabric of one’s lifestyle. By portraying literacy as a fashionable and engaging activity, short films can inspire college students and learners to incorporate reading into their daily routines, thereby reinforcing literacy culture.
RATS as a Symbol of Corruptors in the Conceptualization of Dark Art Paintings Utilizing Drawing Techniques Pinem, Andreas Christ Daniel; Muslim, Muslim
Gorga : Jurnal Seni Rupa Vol. 14 No. 1 (2025): Gorga: Jurnal Seni Rupa
Publisher : Fakultas Bahasa dan Seni Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/gr.v14i1.64418

Abstract

This study investigates the utilization of rats as symbolic representations of corruptors within the context of creating dark art paintings employing drawing techniques. Rats were selected due to their association with greed, cunning, and destructive nature, which effectively encapsulate corrupt behavior. The dark art movement serves as a visual approach to convey the moral and societal consequences of corruption, with a particular emphasis on evoking a somber and symbolic atmosphere. Drawing techniques that prioritize intricate line details and shadow play are employed to explore the emotional and narrative elements of the artwork. The media utilized include pencils, drawing pens, charcoal, and ink on watercolor paper. The outcomes of the artwork creation demonstrate that the incorporation of rat symbols within dark art compositions can effectively convey messages of social criticism regarding corruption. The amalgamation of dark elements, dramatic textures, and rat symbolism results in works that not only possess aesthetic value but also serve as a medium of reflection and education for the community. The drawing technique offers flexibility in conveying visual details, thereby enhancing the representation of the underlying messages conveyed in the painting.
Redesigning the Signage System of Abhirama Park Sidoarjo Kurniasari, Novia; Fitria, Yassinta; Suminar, Adinda Diayu Cahaya; Setiawan, Teofilus Kharisma Bagus; Pratama, Abyan Dhia; Widyasari, Widyasari
Gorga : Jurnal Seni Rupa Vol. 14 No. 1 (2025): Gorga: Jurnal Seni Rupa
Publisher : Fakultas Bahasa dan Seni Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/gr.v14i1.64428

Abstract

Abhirama Park, a green open space in Sidoarjo, is directly managed by the Environmental and Sanitation Agency (DLHK) of Sidoarjo Regency. The park’s primary attraction lies in its playground facilities and recreational areas, making it a popular destination for children and families. Beyond its recreational value, Abhirama Park also serves as an educational space for children, promoting environmental cleanliness. The park offers an interactive experience for visitors, allowing them to engage with animals such as birds, chickens, and fish. While some signage is already present, it is deemed insufficient in effectively conveying information to visitors. The presence of signage is crucial for facilitating navigation, particularly for first-time visitors to a tourist destination. Therefore, this study aims to redesign the signage system to enhance its informativeness, aesthetics, and functionality, meeting the specific needs of visitors. The research methodology employed is a collaborative approach that integrates design principles with the TOWS matrix analysis technique. This approach ensures that the signage design aligns with the park’s identity and appeals to the target audience. The resulting signage design strategically positions information to enhance the overall experience and satisfaction of visitors during their visit.
Craft Design Collaboration: Exploring a Locally Inspired Motif for The Tasikmalaya Embroidery Martono, John; Puspita, Eka Arifianty; Batik, Iradaniatri Rejeky
Gorga : Jurnal Seni Rupa Vol. 14 No. 1 (2025): Gorga: Jurnal Seni Rupa
Publisher : Fakultas Bahasa dan Seni Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/gr.v14i1.64493

Abstract

Traditional crafts are important for exposing regional identity. Lack of originality in the way crafts represent regional characteristics will expose them to imitation, trap them in a competitive market, and eventually threaten their sustainability in a creative economy. Consumer trends are certainly important for traditional craft growth, but so is the intangible dimension, which is typically shaped by economic, cultural, and technological factors. The potential economic value of culture-based enterprises is revealed by attempts to commercialize the distinctive intangible creativity, just like in creative industries, by highlighting the distinctiveness of locale. The purpose of this study was to explore the creative potentials that show the distinctiveness of the local Tasikmalayan embroidery craft. Since designers are taught to consider collective factors while making design decisions, design intervention is required for this endeavor. Thus, Tung's craft and design collaboration model will be used for the research, which encourages Tasikmalayan embroidery designers and craftsmen to work together from the beginning to the end. A team of designers will work together with Gallery Kiwari, a Tasikmalayan embroidery craft MSME, to create new embroidery craft motifs that promote local identity. Although the research yielded two prototypes that reflected the location and the character of the artisans, the collaborative method also gave the craftsmen opportunities to learn and create designs that supported local richness. Through the experience, it is anticipated that the craftsmen will be able to develop their future original ideas and elevate the variety of embroidery crafts that symbolize the local value of Tasikmalaya.
The Effect of Mordan on The Result of Dyeing Rayon Twill Fabric with Longan Leaf Extract (Dimocarpus Longan L.) Annisa, Zetri; Adriani, Adriani
Gorga : Jurnal Seni Rupa Vol. 14 No. 1 (2025): Gorga: Jurnal Seni Rupa
Publisher : Fakultas Bahasa dan Seni Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/gr.v14i1.64496

Abstract

This research is motivated by the use of longan leaves as a natural dye because of the tannin and flavonoid content that can produce color. This study aims to describe the color name (hue), color evenness, and color fastness to washing produced from dyeing rayon twill fabric with longan leaf extract (Dimocarpus Longan L.) with the influence of alum mordant, tunjung, and betel lime. This type of research uses an experimental research type with primary data from 18 panelists through a questionnaire. Data were analyzed using the Friedman K-Related Sample test with SPSS version 26. This study produced a color name without mordant: Off-White Lemon #F4E5AA, average color evenness, color fastness to washing 1x and 2x slightly changed/reduced, 3x washing changed/reduced. The effect of alum mordant produces Pale Golden #EBDC98, average color evenness, color fastness to washing 1x, 2x, and 3x slightly changed/reduced. The effect of tunjung mordant produces Dark Gray (13% white) #222222, the color evenness is quite even, the color fastness to washing 1x, 2x, and 3x changes/decreases slightly. The effect of betel lime mordant produces Golden Sundace #C2A66C, the color evenness is even, the color fastness to washing 1x does not change at all, 2x and 3x washings change/decrease slightly. The result of the Friedman K-Related Sample test for color evenness is 0.000 <0.05 = Ho is rejected, meaning there is a significant difference in color evenness. The results of the Friedman K-Related Sample test for color fastness to washing without mordant, alum, and lime were 0.000 <0.05 = Ho was rejected, tunjung was 0.001 <0.05 = Ho was rejected, meaning that there was a significant difference in color evenness and color fastness to washing due to the influence of tunjung, lime, and alum mordants on the results of dyeing twill rayon fabric with longan leaf extract (Dimocarpus Longan L.).
Developing Fictional Characters in Picture Stories: A Lesson on Minangkabau Customs for the Alpha Generation Fitri, Diana; Sahrul, Sahrul
Gorga : Jurnal Seni Rupa Vol. 14 No. 1 (2025): Gorga: Jurnal Seni Rupa
Publisher : Fakultas Bahasa dan Seni Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/gr.v14i1.64499

Abstract

Cultivating respect and appreciation among others is paramount in interpersonal interactions, thereby establishing an ethical foundation for effective communication. The Alpha generation, known for its challenging social nature, can benefit from learning Minangkabau customs and etiquette as a means of developing effective communication and social skills. This design aims to educate children about Minangkabau cultural norms through the design of character designs tailored for the Alpha generation, specifically children aged 7-10 years, who are in the third grade of elementary school. The design is presented in a fictional form as a communication medium. The research methodology employed includes the glass box method and the 5w + 1H analysis method, which are recommended to enhance the design’s effectiveness. Data was gathered through observations of children’s interactions and their display of polite behavior towards both peers and older individuals. These observations served as the inspiration for this design. The resulting design presents a learning media platform that features visually appealing character designs. The ultimate goal of this design is to create a character story that embodies Minangkabau manners, serving as a fictional narrative for Alpha generation children. This character design will later be used to represent the broader identity of Minangkabau, which will be further developed into a picture storybook for the next stage of the project.

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