Proceeding International Conference on Islamic Economics Community Services
Proceeding ICIECS: International Conference on Islamic Economics Community Services is a double-blind peer-reviewed International Conference Proceeding published by Faculty Of Economics And Business, Universitas Islam Negeri Sumatera Utara, Medan, Indonesia. ICIECS Proceeding emphasizes the output of community service activities on Islamic Economics and Management in Islamic countries in general and in Indonesia in particular by emphasizing the application of Islamic economic theories, management theories and their practices in the Islamic world that are developing in attendance through the publication of articles. This Proceeding specializes in studying the theories and practices of Islamic economic theories, management theories in Islamic countries and intends to express original articles and current issues.
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<![CDATA[Education on the Effect of Price Perception on Consumer Purchasing Decisions ]]>
<![CDATA[Lestari, Fitriani]]>;
<![CDATA[Dayana, Nurul Aida]]>;
<![CDATA[Puspita, Mutia Dila]]>;
<![CDATA[Harahap, Muhammad Ikhsan]]>
<![CDATA[ Proceeding International Conference on Islamic Economics Community Services (ICIECS) Vol 1 (2023): Proceeding International Conference on Islamic Economics Community Services ]]>
Publisher : <![CDATA[Universitas Islam Negeri Sumatera Utara ]]>
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<![CDATA[The rapid economic growth in Indonesia, especially in the retail sector, has affected the consumption patterns of people in big cities such as Medan. This article examines the influence of price perception on consumer purchasing decisions at Swalayan Grosir Indah, a minimarket chain that provides a variety of basic needs. This research uses Deep Interview, Training, and Participatory methods to understand consumers' perceptions of price and determine effective pricing strategies. The results show that discounts have a significant influence on consumer purchasing decisions. Discounts offered provide immediate benefits that increase consumers' attractiveness and motivation to make purchases, while promotions also play an important role although not as big as discounts. Fair and transparent pricing contributes to increased consumer satisfaction and loyalty, and encourages repeat purchases. The findings provide valuable insights for retail businesses in formulating pricing strategies that can improve consumer satisfaction and purchase decisions.]]>
<![CDATA[The Influence of Consumer Knowledge and Product Quality Perception on Korean Beauty Product Purchase Decisions ]]>
<![CDATA[Putri, Aprilina]]>;
<![CDATA[Rahmani, Nur Ahmadi Bi]]>;
<![CDATA[Maidalena, Maidalena]]>;
<![CDATA[Putri, Saidina]]>
<![CDATA[ Proceeding International Conference on Islamic Economics Community Services (ICIECS) Vol 1 (2023): Proceeding International Conference on Islamic Economics Community Services ]]>
Publisher : <![CDATA[Universitas Islam Negeri Sumatera Utara ]]>
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<![CDATA[This study examines the relationship between the foreign brand halo effect and beauty consciousness on self-brand connection in beauty consumption. The research also investigates the moderating role of age in this relationship. Data were collected through an online survey focusing on two beauty brands from South Korea (K-beauty). The results of this study contribute to the literature on consumer-brand relationships and international marketing. There were no differences between young adult female consumers and more mature adult female consumers in the influence of beauty consciousness on self-brand connection. However, there were substantial differences between the two consumer groups in the influence of the foreign brand halo effect on self-brand connection. Additionally, the halo effect showed the greatest impact on the willingness to pay more. Consumers are also willing to pay more for brands from countries with a positive image..]]>
<![CDATA[Optimization of Pricing Strategies to Enhance Purchase Decisions for Internet Packages in Medan Community ]]>
<![CDATA[Cania, Ema Saswita]]>;
<![CDATA[Hasibuan, Abdul Mulia]]>;
<![CDATA[Pramaisela, Aisya Trixsi]]>;
<![CDATA[Siregar, Saparuddin]]>
<![CDATA[ Proceeding International Conference on Islamic Economics Community Services (ICIECS) Vol 1 (2023): Proceeding International Conference on Islamic Economics Community Services ]]>
Publisher : <![CDATA[Universitas Islam Negeri Sumatera Utara ]]>
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<![CDATA[Indonesia, as a developing country with a large population, has a highly potential market in the telecommunications sector, particularly for internet packages. Telkomsel, one of the largest providers in Indonesia, faces challenges in addressing the perception of higher prices compared to its competitors. This study aims to evaluate Telkomsel's pricing strategy and its impact on consumer purchasing decisions, focusing on the Medan area, which has seen rapid growth in internet usage. The methods used in this research include Deep Interviews to understand why consumers choose Telkomsel despite its higher prices, and Training for Telkomsel’s management team on setting more competitive prices without sacrificing quality. The results from the training show that Telkomsel’s management team has begun implementing pricing strategies that better align with consumers' purchasing power, emphasizing service quality as an added value. The discussion of results indicates that although Telkomsel's internet package prices are considered high, consumers still choose Telkomsel due to its superior service quality, including extensive network coverage, fast and stable signals, and the ability to reach remote areas. Effective communication strategies about these advantages and customer loyalty programs have proven to increase customer satisfaction and loyalty.]]>
<![CDATA[Service Quality Improvement Strategy in Increasing Customer Satisfaction ]]>
<![CDATA[Abrar, Muhammad Farid]]>;
<![CDATA[Akbar, Rohid]]>;
<![CDATA[Harahap, Isnaini]]>;
<![CDATA[Yafiz, Muhammad]]>
<![CDATA[ Proceeding International Conference on Islamic Economics Community Services (ICIECS) Vol 1 (2023): Proceeding International Conference on Islamic Economics Community Services ]]>
Publisher : <![CDATA[Universitas Islam Negeri Sumatera Utara ]]>
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<![CDATA[This article discusses the effect of service quality on customer satisfaction at Warung Bakso Iga Sapi Evi Sugik, which has been operating since 2019 in Titi Besi, Batang Serangan District, Langkat Regency. With increasing competition in the culinary field, this research uses in-depth interviews and training methods to understand customer expectations and improve service quality. The results showed that customers and management have not fully realized the importance of service quality. The training provided aims to speed up serving time, increase employee responsiveness, and create a comfortable environment. The findings show that good service quality, including the dimensions of reliability, responsiveness, assurance, empathy, and physical evidence, significantly affects customer satisfaction. By implementing a strategy that focuses on improving quality and customer satisfaction, Warung Bakso Iga Sapi Evi Sugik is expected to strengthen competitiveness and increase sales.]]>
<![CDATA[Implementation of Financial Literacy in Increasing Financial Awareness and Security ]]>
<![CDATA[Aina, Nabila Izmi]]>;
<![CDATA[Lubis, Fauzi Arif]]>;
<![CDATA[Hayati, Fitri]]>
<![CDATA[ Proceeding International Conference on Islamic Economics Community Services (ICIECS) Vol 1 (2023): Proceeding International Conference on Islamic Economics Community Services ]]>
Publisher : <![CDATA[Universitas Islam Negeri Sumatera Utara ]]>
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<![CDATA[This article examines the effectiveness of implementing financial literacy programs in enhancing financial awareness and security. The study uses a focus group and discussion approach to investigate how these programs influence individuals' understanding and management of personal finances. By engaging with financial literacy experts, educators, and community participants, the research delves into how financial literacy impacts behavior, decision-making, and overall financial well-being. The results reveal that financial literacy programs significantly improve individuals' ability to manage their finances, make informed financial decisions, and understand key financial concepts such as budgeting, debt management, and investment. Participants report increased confidence in handling their personal finances and a better grasp of financial risks and opportunities. The study also highlights that effective financial literacy fosters positive attitudes towards financial planning and enhances financial resilience. Overall, financial literacy plays a crucial role in shaping a more financially aware and secure society. The article concludes with policy recommendations to further improve the effectiveness of financial literacy programs, emphasizing the need for tailored educational strategies and collaborative efforts between educational institutions, financial organizations, and community groups.]]>
<![CDATA[Optimization of Purchase Decisions for Vario Motorcycles through Product Quality Improvement and Safety Perception ]]>
<![CDATA[Pasaribusi, Sri Pujiyama]]>;
<![CDATA[Asrina, Rizka]]>;
<![CDATA[Rokan, Mustafa Khamal]]>;
<![CDATA[Arsyadona, Arsyadona]]>
<![CDATA[ Proceeding International Conference on Islamic Economics Community Services (ICIECS) Vol 1 (2023): Proceeding International Conference on Islamic Economics Community Services ]]>
Publisher : <![CDATA[Universitas Islam Negeri Sumatera Utara ]]>
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<![CDATA[In the increasingly competitive automotive industry, motorcycle companies are required not only to deliver high-quality products but also to ensure that their products have distinct advantages over competitors. This study aims to analyze the influence of product quality and safety perception on the purchase decisions of Honda Vario motorcycles among students of the State Islamic University of North Sumatra (UINSU) and the surrounding community. The research method used is a participatory approach, with the study population consisting of UINSU students who are currently using or have used Honda Vario motorcycles. Data were collected through purposive sampling, involving 30 respondents. The results of the study indicate that product quality has a significant impact on purchase decisions, while safety perception does not show a significant influence. These findings underscore the importance of innovation and quality control in enhancing product competitiveness. Furthermore, transparency in addressing safety issues and providing optimal after-sales service were also identified as crucial factors in maintaining consumer trust. A comprehensive and integrated marketing strategy is recommended to enhance consumer loyalty and support the growth of Honda Vario sales.]]>
<![CDATA[Strategies for Understanding Price Perception to Drive Purchasing Decisions ]]>
<![CDATA[Amzah, Ali]]>;
<![CDATA[Frizky, Mhd. Habbil]]>;
<![CDATA[Hutabarat, Dea Ananda Pratama]]>;
<![CDATA[Syahriza, Rahmi]]>
<![CDATA[ Proceeding International Conference on Islamic Economics Community Services (ICIECS) Vol 1 (2023): Proceeding International Conference on Islamic Economics Community Services ]]>
Publisher : <![CDATA[Universitas Islam Negeri Sumatera Utara ]]>
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<![CDATA[Price perception is a crucial factor in consumer decision-making, especially in competitive markets such as coffee shops. This study investigates how price perception influences purchase decisions at Coffee Shop Dubo, utilizing Deep Interviews and Coaching methods. Findings indicate that the shop's previous pricing strategy was perceived as high due to misalignment with consumer expectations. Post-training, the shop implemented more suitable pricing strategies, which improved consumer perceptions of affordability and positively impacted sales. The research underscores the importance of aligning pricing with perceived value and service quality. Effective pricing strategies, combined with high-quality customer service, can enhance price perception and drive customer loyalty. In a competitive coffee shop market, balancing consumer expectations with appropriate pricing is essential for maintaining a strong market position and ensuring long-term business success.]]>
<![CDATA[Enhancing Purchase Decisions for Cimory Yoghurt through Price Perception and Product Quality ]]>
<![CDATA[Priantna, Nur Asy Syifa]]>;
<![CDATA[Darwadi, Riezky Bagus Prawira]]>;
<![CDATA[Nurbaiti, Nurbaiti]]>;
<![CDATA[Aisyah, Siti]]>
<![CDATA[ Proceeding International Conference on Islamic Economics Community Services (ICIECS) Vol 1 (2023): Proceeding International Conference on Islamic Economics Community Services ]]>
Publisher : <![CDATA[Universitas Islam Negeri Sumatera Utara ]]>
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<![CDATA[This study aims to examine the influence of price perception and product quality on purchasing decisions of Cimory Yoghurt among the people of Medan city. The research employed a quantitative approach using questionnaires for data collection. The sample comprised 100 respondents selected through purposive sampling. The findings revealed that price perception had a negative and insignificant effect on purchasing decisions, suggesting that price is not the primary factor influencing consumer buying behavior. In contrast, product quality had a positive and significant impact, indicating that higher perceived quality leads to a higher likelihood of purchasing Cimory Yoghurt. These results offer practical implications for Cimory's management, underscoring the importance of maintaining and enhancing product quality to attract consumer interest, rather than focusing solely on pricing strategies. The study contributes to a deeper understanding of consumer behavior in the yogurt market in Medan.]]>
<![CDATA[Optimizing Motivation in Purchase Decision-Making for MOSSDOOM Products on the Shopee App ]]>
<![CDATA[Wijaya, Sabrina Noor]]>;
<![CDATA[Zahara, Nabila]]>;
<![CDATA[Atika, Nanda Nurul]]>;
<![CDATA[Nurlaila, Nurlaila]]>
<![CDATA[ Proceeding International Conference on Islamic Economics Community Services (ICIECS) Vol 1 (2023): Proceeding International Conference on Islamic Economics Community Services ]]>
Publisher : <![CDATA[Universitas Islam Negeri Sumatera Utara ]]>
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<![CDATA[E-commerce has experienced rapid growth in recent years, transforming consumer shopping patterns from traditional methods to online shopping. Mossdoom, a local fashion brand that has seen significant growth in 2023-2024, has successfully attracted consumer attention through high-quality bags at affordable prices on e-commerce platforms such as Shopee. However, the lack of optimal understanding of factors influencing consumer purchasing motivation poses challenges for Mossdoom in enhancing sustainable purchasing decisions. This article employs deep interview and collaboration methods to identify the factors affecting consumer motivation in purchasing Mossdoom products. The findings indicate that consumer motivation, including needs, online shopping convenience, and reviews from other buyers, significantly influences purchasing decisions. By leveraging marketing strategies based on an understanding of consumer motivation, Mossdoom can enhance the appeal of its products on the Shopee e-commerce platform. The training provided to business actors and consumers successfully increases understanding of the importance of motivation in purchasing decisions and provides valuable insights for developing more effective marketing strategies. This article suggests that Mossdoom strengthen its brand image, optimize product presentation, leverage positive reviews, and collaborate with influencers to achieve sustainable sales growth.]]>
<![CDATA[Strategies to Improve Purchasing Decisions through Understanding Price Perceptions in Society ]]>
<![CDATA[Lestari, Dewi]]>;
<![CDATA[Harahap, Ulfi Yanti]]>;
<![CDATA[Tarigan, Azhari Akmal]]>;
<![CDATA[Aslami, Nuri]]>
<![CDATA[ Proceeding International Conference on Islamic Economics Community Services (ICIECS) Vol 1 (2023): Proceeding International Conference on Islamic Economics Community Services ]]>
Publisher : <![CDATA[Universitas Islam Negeri Sumatera Utara ]]>
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<![CDATA[This study explores how consumer trust affects purchasing decisions on Indonesia's Shopee e-commerce platform. With the rise of online shopping, trust has become crucial in consumer behavior. The research addresses the gap in understanding trust's influence in online marketplaces by evaluating the perspectives of 150 active Shopee users and 50 sellers through a mixed-method approach. The findings reveal that trust is a key factor in purchasing decisions, driving sales and customer loyalty. Educational efforts on transparency, product authenticity, and responsive customer service, along with government collaboration for education and security, effectively build trust. The study concludes that maintaining consumer trust, supported by government partnerships, is vital for Shopee's market competitiveness. The implications suggest that emphasizing trust not only enhances customer retention but also supports long-term business growth]]>
