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Community Service Progress
Published by Sekolah Tinggi Ilmu Ekonomi Bina Karya
ISSN : -     EISSN : 29620422     DOI : https://doi.org/10.70021/csp
Core Subject : Economy, Education, Social,
Economics, Econometrics & Finance Social Sciences Other
Community Service Progress adalah media publikasi artikel ilmiah yang di review dengan baik oleh reviewer yang berpengalaman dan menerbitkan artikel dengan jurnal yang asli dan telah diseleksi dari berbagai disiplin ilmu yaitu Teknik, Hukum, Ekonomi dan Pertanian yang terfokus pada Pengabdian Masyarakat yang diharapkan menjadi solusi dari tantangan yang ada di masyarakat serta sebagai implementasi keilmuan bertujuan untuk mempublikasikan penelitian dan inovasi yang berkualitas tinggi dan sangat terapan yang berpotensi untuk disebarluaskan dengan mempertimbangkan isu Nasional dan Internasional yang dianggap penting dan darurat.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 53 Documents
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Transformasi Digital dan Inovasi Kemasan: Strategi Peningkatan Daya Saing UMKM Gula Merah dan Keripik di Desa Pelanggiran Laut Tador Arifin, Indra Welly; Masyitah, Emi; Harahap, Hastuti Handayani; Rajagukguk, Frederick Rudy Sentosa; Rusmewahni, Rusmewahni; Nainggolan, Benhart; Hadi, Budiman; Karunia, Ade Mulia; Yuanda, Putri; Kurniawan, Reza
Community Service Progress Vol. 4 No. 2 (2025): Community Service Progress Edisi Desember 2025
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/csp.v4i2.269

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in Pelanggiran Laut Tador Village, particularly brown sugar and chip producers, have great potential thanks to the availability of local raw materials. However, their competitiveness is hampered by classic problems: very simple product packaging and a marketing strategy limited to word-of-mouth. This community service activity, implemented through the Real Work Lecture (KKN) program, aims to increase the competitiveness of these MSMEs through two main interventions: packaging innovation (rebranding) and marketing digitalization. The implementation methods include socialization, training, and direct mentoring. The results of the activity show significant transformations in branding and marketing aspects. New, more modern, hygienic, and informative packaging has been successfully designed and produced, namely standing pouch packaging for "Keripik Bu Isam" and besek and jar packaging (liquid sugar) for the Brown Sugar MSME. In addition, digital marketing assets have been created in the form of location registration on Google Maps, social media accounts (Facebook and Instagram), WhatsApp Business, and an e-commerce store (Shopee). This program has successfully increased MSMEs' understanding of the importance of branding and opened broader market access through digital platforms.
Strategi Pemasaran Konvensional pada UMKM Berbasis Hobi : Studi Kasus Usaha Naya Handicraft di Kota Tebing Tinggi Jaelani, Dede; Dalimunthe, Fitria Masbulan
Community Service Progress Vol. 4 No. 2 (2025): Community Service Progress Edisi Desember 2025
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/csp.v4i2.276

Abstract

This study aims to analyze the conventional marketing strategies implemented by hobby-based MSMEs that have not yet adopted digital marketing. The study used a descriptive qualitative approach through a single case study with one key informant, the business owner. Data were obtained through interviews, observatios and documentation. The results indicate that marketing strategies still rely on conventional methods such as word-of-mouth promotion, participation in community activities, and maintaining personal relationships with customers. The main obstacles lie in limited time, capital, and technological capabilities. Nevertheless, the business owner is strongly motivated to maintain business continuity driven by a love of the hobby. This study illustrates that hobby-based MSMEs have significant potential for growth if supported by increased digital literacy and more innovative marketing strategies
Strategi Pemasaran dan Tantangan Penjualan di Era Digitalisasi : Studi Kasus UMKM Cemilan Keripik Tempe Kenzi di Jl. Danau Maninjau LK. IV Kelurahan Padang Merbau Kota Tebing Tinggi Aziti, Tria Meisya; Saragih, Linda Hertaty; Wirdayanti, Wirdayanti
Community Service Progress Vol. 4 No. 2 (2025): Community Service Progress Edisi Desember 2025
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/csp.v4i2.277

Abstract

This study aims to analyze and propose effective digital marketing strategies for tempeh producers, who often still rely on traditional marketing methods, and to help MSMEs adapt to changing consumer behavior in the digital era. Tempeh product marketing strategies in the digital era generally discuss the importance of adopting digital technology by tempeh Micro, Small, and Medium Enterprises (MSMEs) to expand market reach and increase competitiveness. It also identifies various sales strategies and challenges they face.
Implementasi Strategi Pemasaran Pada UMKM Rumah Tenun Kota Tebing Tinggi Liliace, Reni; Adam, Aisyah Azhar; Sitanggang, Seprina Ruleta; Fitriyani, Fitriyani
Community Service Progress Vol. 4 No. 2 (2025): Community Service Progress Edisi Desember 2025
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/csp.v4i2.278

Abstract

This study analyzes the implementation of marketing strategies at the Rumah Tenun micro, small, and medium enterprise (MSME) in Tebing Tinggi City, which plays an important role in preserving local cultural heritage while supporting the community’s economy. Increasing market competition and shifts in consumer behavior demand more adaptive and innovative marketing strategies. Using a qualitative descriptive approach, this research examines the integration of traditional and digital marketing elements, including product strategy, pricing, promotion, and distribution. The findings indicate that combining traditional promotional methods with digital platforms enhances market reach, strengthens brand identity, and increases customer engagement. The study concludes that adopting hybrid marketing strategies is essential for sustaining the competitiveness and sustainability of Rumah Tenun MSMEs. Recommendations emphasize digital optimization, brand differentiation, and collaboration to enhance market performance.
Pengaruh City Branding Terhadap City Image dan Keputusan Berkunjung Wisatawan ke Kota Tebing Tinggi Nainggolan, Anju Bherna D.; Nugraha, Riyan
Community Service Progress Vol. 4 No. 2 (2025): Community Service Progress Edisi Desember 2025
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/csp.v4i2.279

Abstract

This study analyzes the influence of Tebing Tinggi’s city branding positioned as a stopover culinary city and the “City of Lemang” on city image and tourists’ visit decisions. The operation of the toll road has reduced the volume of stopover visits to Tebing Tinggi. Using a qualitative method through interviews, observations, and document analysis, the study finds that the city’s culinary identity remains strong, yet branding communication is not sufficiently consistent, resulting in a city image (cognitive, affective, and conative) that is less optimal in shaping tourist decisions. Brand perception, perceived value, and destination attractiveness play an important role in encouraging tourists’ stopover interest and visit decisions. These findings highlight the need for a more focused city branding strategy to strengthen city image and increase tourist visits.
Worksop Dapur Digitalpreneur: Memasak Ide, Menjual Lewat Internet Khairunnisa Khairunnisa; Ali Riza Fahlevi; Nensi Damayanti
Community Service Progress Vol. 4 No. 2 (2025): Community Service Progress Edisi Desember 2025
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/csp.v4i2.296

Abstract

This community service program partnered with the Rumah Kelor Anjani SME, a producer of healthy moringa-based processed foods in Bandung Regency. The partner faced two main challenges: (1) inaccurate calculations of the Cost of Goods Sold (COGS), which impacted profitability, and (2) a suboptimal digital marketing strategy for reaching a wider market. The implemented solutions included training in precise COGS calculations, product variant innovation, and Digital Business Strategy assistance, such as Instagram content optimization and marketplace management. As a result, the partner now has a profitable pricing structure and a measurable digital marketing roadmap to increase revenue and brand awareness in line with the Asta Cita (Downstreaming & Digital Economy) targets and SDG 8 (Decent Work and Economic Growth). The implemented solutions included training in precise COGS calculations, product variant innovation, and Digital Business Strategy assistance, such as Instagram content optimization and marketplace management. As a result, the partner now has a profitable pricing structure and a measurable digital marketing roadmap to increase revenue and brand awareness in line with the Asta Cita (Downstreaming & Digital Economy) targets and SDG 8 (Decent Work and Economic Growth).
Peran Promosi Media Sosial Terhadap Penjualan Produk Ayunda Florigift Tebing Tinggi Rumiris Siahaan; Eka Juli Nurhalizah; Gustiana Dewi; Intan Larasati; Anisa Fadhila; Lusi Rahmawati; Risa Dwi Diyanti; Rakhmawati Purba
Community Service Progress Vol. 5 No. 1 (2026): Community Services Progress Edisi Juni 2026
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/csp.v5i1.332

Abstract

This study aims to determine the role of promotion conducted through social media in increasing sales at Ayunda Florigift SMEs. In today's digital era, social media has become one of the most widely used promotional tools by businesses, especially SMEs with limited marketing budgets. The research method used is qualitative descriptive, with data collection techniques including observation, interviews, and documentation. The results of the study indicate that promotions conducted through social media, particularly Instagram and WhatsApp Business, have a positive impact on sales growth. Promotional activities such as posting visually appealing product images, using persuasive captions, offering regular promotions, and responding quickly to consumers can increase brand awareness, purchasing interest, and customer engagement. Effective promotions through social media have been proven to drive purchasing decisions and contribute to an increase in the number of transactions.
Strategi Digital Marketing Pada UMKM Roti Satria Oen Akbar Bakery Untuk Mempertahankan Daya Saing Rakhmawati Purba; Bunga Sabrina; Meika Andini; Miftahul Jannah; Nadya Indayani; Rumiris Siahaan; Abednego Abednego; Rizki Wulanita Batubara; Viktor Viktor
Community Service Progress Vol. 5 No. 1 (2026): Community Services Progress Edisi Juni 2026
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/csp.v5i1.333

Abstract

MSMEs play a vital role in the Indonesian economy, creating jobs, increasing income, and driving regional economic growth. One MSME operating in the culinary sector is Roti Satria Oen Akbar Bakery. It is a bakery offering a variety of bread and cake products. Competition in the bakery business is currently intensifying, marked by the emergence of many similar businesses offering products with a variety of flavors, prices, and quality, as well as attractive promotions through digital media. Digital marketing is a marketing medium currently in high demand by the public to support various activities. One of the economic strengths that has been supporting the Indonesian economy and regional economies is the presence of micro, small, and medium enterprises (MSMEs). To maintain its competitiveness, Roti Satria Oen Akbar Bakery continues to improve its marketing aspects, including more attractive packaging designs and improving business legality, in addition to maintaining product quality. Roti Satria Oen Akbar Bakery needs to maximize social media by creating engaging content, utilizing paid advertising, and collaborating with influencers to increase market reach.
Strategi Penetapan Harga Dalam Meningkatkan Pendapatan Usaha Warung Kopi Rakyat BP7 Rumiris Siahaan; Sarwoto Sarwoto; Rakhmawati Purba; Mei Ferdin Zai; Jesica Mia Elisabeth Silalahi; Mhd Rizky Dwi Anggoro; Mhd Rizky Pradana; Mhd Ardana Pratama; Raja Mangaratua Nainggolan
Community Service Progress Vol. 5 No. 1 (2026): Community Services Progress Edisi Juni 2026
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/csp.v5i1.334

Abstract

One of the micro, small, and medium enterprises (MSMEs) is Warung Kopi Rakyat BP7, which operates in the culinary sector. It not only serves as a place to sell drinks and snacks, but also serves as a space for social interaction, gathering, discussion, and networking among residents. Amidst today's increasingly fierce business competition, pricing strategy is a crucial factor influencing business success. Running a business requires an appropriate pricing strategy to attract customers, maintain customer loyalty, and increase revenue. Pricing needs to consider various aspects such as production costs, consumer purchasing power, competitor prices, product quality, and perceived customer value. It can be concluded that pricing strategy is closely related to increasing business revenue. The right price will create a balance between business profits and customer satisfaction, thus ensuring the survival and sustainability of an MSME
Akselerasi UMKM Lokal: Strategi Digitalisasi Pemasaran dan Penguatan Branding di Kelurahan Pinang Mancung Bobby Hartanto; Rapat Piter Sony Hutauruk; Benhart Nainggolan; Christin Natalia Sianipar; Tina Herianty Masitah; Asnahwati Asnahwati; Benny Ardianto Sinaga; Sofia Purnama Simanjuntak; Ella Astri Dayanti
Community Service Progress Vol. 5 No. 1 (2026): Community Services Progress Edisi Juni 2026
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/csp.v5i1.335

Abstract

Pinang Mancung Village, Tebing Tinggi City, has significant agricultural potential, which supports the growth of various local Micro, Small, and Medium Enterprises (MSMEs) such as Roti Kacang Doa Ibu, Kerupuk Tempe AAY, and Keripik Singkong Aira. Despite having quality products, MSMEs face classic challenges in the form of a lack of understanding of modern marketing, financial management, and weak product branding. Many business actors do not even have a basic visual identity such as a banner or logo. This Community Service Program (KKN) aims to empower and develop the quality of MSMEs through two main strategies: strengthening physical branding and initiating digital marketing. The implementation method used is participatory mentoring, which includes MSME mapping surveys, socialization, and direct execution. The results of this community service activity are: (1) Provision of branding assets in the form of new banners for MSMEs Roti Kacang Doa Ibu and Kerupuk Tempe AAY, as well as the creation of a logo for MSME Dara Frozen Food; (2) Initiating digital marketing through the Facebook platform; (3) Creation of supporting facilities at the sub-district office, including a reflexology path, a Toga garden, and a "Cultivate the 7K" sign. This program has successfully increased the visibility and professional image of MSMEs and provided business owners with an initial understanding of the importance of online marketing.

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