JAMBIS : Jurnal Administrasi Bisnis
JAMBIS: Jurnal Administrasi Bisnis adalah jurnal akademik yang didedikasikan untuk mempublikasikan hasil penelitian mahasiswa dalam bidang ilmu administrasi bisnis. Jurnal ini bertujuan untuk memberikan wadah bagi mahasiswa untuk menyebarluaskan temuan penelitian mereka kepada komunitas akademik, praktisi bisnis, dan masyarakat luas. Ruang Lingkup dan Fokus: JAMBIS menerima artikel penelitian yang mencakup berbagai aspek administrasi bisnis, termasuk namun tidak terbatas pada: - Pemasaran dan Perilaku Konsumen - Kewirausahaan dan Inovasi Bisnis - Manajemen Operasional dan Rantai Pasok - Sumber Daya Manusia dan Kepemimpinan - Strategi Bisnis dan Studi Kelayakan - Transformasi Digital dalam Bisnis - Tata Kelola Perusahaan dan Etika Bisnis Tujuan dan Manfaat: - Meningkatkan budaya akademik di kalangan mahasiswa dengan mendorong publikasi hasil penelitian mereka. - Menyediakan platform bagi mahasiswa untuk memperoleh pengalaman publikasi ilmiah sebelum melanjutkan ke jenjang yang lebih tinggi. - Memfasilitasi kolaborasi antara mahasiswa, dosen, dan praktisi dalam pengembangan ilmu administrasi bisnis. - Meningkatkan kualitas penelitian mahasiswa melalui proses peer-review yang ketat dan bimbingan dari editor serta reviewer berpengalaman.
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<![CDATA[Pengaruh Kualitas Pelayanan Dan Harga Terhadap Keputusan Pembelian Pada Konsumen Dan+Dan Walang Baru Jakarta Utara ]]>
<![CDATA[Krishantoro, Krishantoro]]>;
<![CDATA[Mawarni, Mega]]>
<![CDATA[ JAMBIS : Jurnal Administrasi Bisnis Vol. 3 No. 6: Desember 2023 ]]>
Publisher : <![CDATA[JAMBIS : Jurnal Administrasi Bisnis ]]>
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DOI: 10.31334/jambis.v3i6.3747
<![CDATA[This study aims to determine how much influence Service Quality and Price have on Purchasing Decisions at Dan+Dan Walang Baru, North Jakarta. The research method used is a quantitative method. The data collection technique is in the form of a questionnaire. The population in this study is anyone who comes to shop for the first time and who has come to shop more than 2 times at Dan+Dan Walang Baru. The sampling technique for this study used purposive sampling, namely consumers who came to shop for the first time and who had come to shop more than 2 times at Dan+Dan Walang Baru. This study shows that the results of the coefficient of determination of the R Square value of Service Quality is 0.506 which indicates that the variable Service Quality influences purchasing decisions by 50.6%. The results of the coefficient of determination for the R Square value of Price is 0.373 which indicates that the Price variable influences the Purchase Decision by 37.3%. The results of the coefficient of determination of the R Square value of Service Quality and Price are 0.567 which indicates that the variables Service Quality and Price have a joint effect on Purchasing Decisions of 56.7%, while the remaining 43.3% are influenced by other variables not examined in this study.]]>
<![CDATA[Analisis Strategi Bauran Pemasaran Untuk Meningkatkan Jumlah Proyek Konstruksi Di Pt Prana Visi Media Jakarta. ]]>
<![CDATA[Yusuf, Yassar Ramzy]]>;
<![CDATA[Maulina, Anita]]>;
<![CDATA[Arizona, Anisa]]>
<![CDATA[ JAMBIS : Jurnal Administrasi Bisnis Vol. 3 No. 6: Desember 2023 ]]>
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DOI: 10.31334/jambis.v3i6.3784
<![CDATA[PT Prana Visi Media Jakarta is one of the construction companies that is facing an imbalances and disrupted project realization for the period 2020 to 2022. The purpose of this study was to analyze of The Marketing Mix Strategy to Increase the Construction Projects at PT Prana Visi Media Jakarta along with its obstacles and solutions reviewed through the 7P marketing mix and SWOT Analysis. This research was conducted using a descriptive qualitative approach with observation and interview techniques. The results showed that PT Prana Visi Media Jakarta project which includes housing, warehouses, offices, renovation/expansion and other projects during 2020 to 2022 has experienced up and down. Where in 2020 to 2021 housing and warehouse projects have the same, while office projects and renovation/expansion and other projects decrease in 2021 compared to 2020. However, 7P marketing mix strategy which is dominated by the product elements and SWOT Analysis that was carried out, PT Prana Visi Media Jakarta Projects has suceedded in increasing progress marked by an increase of construction projects in 2022 until now.]]>
<![CDATA[Pengaruh Kualitas Produk dan Kualitas Pelayanan Terhadap Kualitas Pelanggan (Study Kasus PT Mirakuru Abadi Sejahtera Jakarta Utara) ]]>
<![CDATA[Sari, Hernanda]]>;
<![CDATA[Heriyanto, Yayak]]>
<![CDATA[ JAMBIS : Jurnal Administrasi Bisnis Vol. 3 No. 6: Desember 2023 ]]>
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DOI: 10.31334/jambis.v3i6.3705
<![CDATA[This One of the most crucial elements within an organization is its service excellence in an organization or company is key to its success inconfronting the challenges and threats that may impede its future growth. PT. Mirakuru Abadi Sejahtera markets its mocha ice cream products through an electronic or online network. Miwaku Mochi Ice Cream Indonesia ensures product quality by using high-quality ingredients and employing modern technology to craft mocha ice cream with a smooth texture and delightful flavor. This research aims to analyze the influence of product quality and service quality on customer satisfaction at PT.Mirakuru Abadi Sejahtera in North Jakarta. The research employs a quantitative descriptive approach, and primary data is collected through questionnaire distribution to customers. Primary data analysis utilizes statistical analysis with SPSS version 25. The research findings demonstrate that Product Quality significantly affects Customer Satisfaction by 67.8%, whereas Service Quality significantly influences Customer Satisfaction by 77.8%. Simultaneously, both Product Quality and Service Quality significantly impact Customer Satisfaction at 79.7%, with the remaining 20.3% influenced by other unaccounted factors.]]>
<![CDATA[Pengaruh Promosi, Brand Image, Dan Kualitas Produk, Terhadap Keputusan Pembeliam Produk Dabe Beaute di Kota Bekasi ]]>
<![CDATA[Tamba, Rousdy Safari]]>;
<![CDATA[Gumilar, Elfa Satria]]>
<![CDATA[ JAMBIS : Jurnal Administrasi Bisnis Vol. 3 No. 6: Desember 2023 ]]>
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DOI: 10.31334/jambis.v3i6.3748
<![CDATA[This study aims to determine the effect of promotion, brand image, and product quality on the purchase decision of Dabe Beaute beauty products in Bekasi City. Research methods based on the philosophy of positivism, used to research on certain populations or samples, data collection using research instruments, data analysis is quantitative or statistical with the aim of testing predetermined hypotheses. The method I used in this study uses quantitative methods in the form of numbers and statistical methods. This data collection technique uses the Accidental Sampling Technique. Accidental sampling is a way of sampling based on convenience. In this study, the sampling used the formula according to Hair et al (2010). The sample in this study were 210 Dabe Beaute consumer respondents. The results of this study indicate that Promotion has a positive effect on Purchasing Decisions by 28.9%. Brand Image has a positive effect on Purchasing Decisions by 04.2%. Product Quality has a positive effect on Purchasing Decisions by 30.5%. Promotion, Brand Image, and Product Quality have a positive effect on Purchasing Decisions by 31.3%, while the remaining 68.7% is influenced by other factors not examined in this study.]]>
<![CDATA[Pengaruh Citra Merek Dan Price Discount Terhadap Keputusan Pembelian Pada Produk “Jims Honey (Studi Kasus Pada Konsumen Jims Honey Di Kecamatan Cikarang Barat Kabupaten Bekasi) ]]>
<![CDATA[Utami, Renisya Ayu]]>;
<![CDATA[Muzaka, Erpin]]>
<![CDATA[ JAMBIS : Jurnal Administrasi Bisnis Vol. 3 No. 6: Desember 2023 ]]>
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DOI: 10.31334/jambis.v3i6.3750
<![CDATA[This research uses quantitative research methods. The population and sample amounted to 150 consumers buying Jims Honey products. Based on the research results, the regression equation was obtained, namely Y = 3.078 + 0.610 X1 + 0.604 The research results show that there is a positive and significant influence between brand image (X1) on purchasing decisions (Y) with an R Square coefficient value of 0.299 or 29.9%. The price discount variable shows that there is a positive and significant influence between price discount (X2) on purchasing decisions (Y) with an R Square coefficient value of 0.311 or 31.1%. The brand image (X1) and price discount (X2) variables show that there is a positive and significant influence on purchasing decisions (Y) with an R Square coefficient value of 0.371 or 37.1%. It can be concluded that brand image and price discount partially and together have a positive and significant influence on purchasing decisions when purchasing Jims Honey products in West Cikarang District, Bekasi Regency.]]>
<![CDATA[PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN LAMPU LED PHILIPS (STUDI KASUS PADA WILAYAH KECAMATAN CIKARANG TIMUR) ]]>
<![CDATA[Andari Ratna Widyastuti, Trie]]>;
<![CDATA[Radhiya Salsabila, Kus]]>
<![CDATA[ JAMBIS : Jurnal Administrasi Bisnis Vol. 3 No. 6: Desember 2023 ]]>
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DOI: 10.31334/jambis.v3i6.3564
<![CDATA[This study aims to determine the effect of product quality and price on purchasing decisions. This study uses a quantitative approach. Data retrieval techniques with research instruments used are in the form of questionnaires and literature. Sampling technique in this study is Non- probability sampling the sample of this study is the Philips lamp users in the district of East Cikarang, Central Jakarta and obtained 150 respondents. Data analysis using multiple linear regression. In this study the authors used SPSS 26.The results of this study showed that the product quality (X1) there is a partial and significant influence on the purchase decision (Y) on Philips LED lamps by 72.7%. Price (X2) has a partial and significant influence on the purchase decision (Y) on Philips LED lamps by 66.1%. Other results, that together the product quality (X1) and price (X2) there is a significant influence on the purchase decision (Y) on Philips LED lights by 80.2% and the rest is influenced by other factors outside the model of this study that was not studied by the researcher]]>
<![CDATA[Pengaruh Kualitas Pelayanan Dan Harga Terhadap Loyalitas Pelanggan Angkringan Muhibbin Kemayoranjakarta Pusat ]]>
<![CDATA[Novita, Salsabil Nabila]]>;
<![CDATA[Rahmadi, Heksawan]]>;
<![CDATA[Nurseno, Bertadi]]>
<![CDATA[ JAMBIS : Jurnal Administrasi Bisnis Vol. 3 No. 6: Desember 2023 ]]>
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DOI: 10.31334/jambis.v3i6.3746
<![CDATA[Angkringan is a concept of food stores operate on the outskirts of roads or sidewalks. The concept of angkringan highlights from business people in Blora to innovate by changing ordinary angkringan on the side of the road becomes like a cafe or a place to eat modern. Modern Angkringan is growing rapidly along withpopularity of culinary tourism. Not only the concept of angkringan changed like the cafe, they even offer live acoustics on certain days. To attract customers from the upper middle class, they promoting cafes with angkringan label. Angkringanhas a menu various simple snacks include various fried foods and satay which also known as sundukan, in addition to providing a variety of warm drinks such as tea, ginger, and coffee. Typical dishes from the angkringan menu famous is ricewrap, or also known as Sego Kucing or Nasi Kucing (because of its small portion), which is served with tempeh Fry and small pieces of Whitefish or anchovies. The purpose of this research is to discover, develop and testsomething true and real opinion on the object under study. Technique data collection using questionnaires. This research uses quantitative methods with independent variables that influence the quality Service and Price and the dependent variable is customer loyalty Warung Angkringan WM Kemayoran. Population in this study as much 130 respondents. Data collection techniques using questionnaires.]]>
<![CDATA[Pengaruh Kualitas Produk Dan Pemasaran Konten Aplikasi Tiktok Terhadap Keputusan Pembelian Konsumen Skincare Skintific (Studi Kasus: Generasi Z Di Jakarta) ]]>
<![CDATA[Prihadini, Diana]]>;
<![CDATA[Sudinta, Heru]]>;
<![CDATA[Frara, Elizabeth Monica]]>
<![CDATA[ JAMBIS : Jurnal Administrasi Bisnis Vol. 3 No. 6: Desember 2023 ]]>
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DOI: 10.31334/jambis.v3i6.3783
<![CDATA[The rapid and continuous growth of technology has significantly impacted communication, shifting it into the digital realm where people access various information. This technological development has led to the emergence of online marketing, showcasing product quality through social media and influencing customers in making purchasing decisions. This research aims to understand and analyze the influence of product quality and content marketing of the TikTok application on consumer purchasing decisions of Skincare Skintific, with a case study on Generation Z in Jakarta. The research adopts a quantitative approach, utilizing purposive sampling with 100 respondents. Data collection is done through questionnaire observation. The research findings indicate that product quality (X1) influences purchasing decisions (Y) by 75.4%, with a calculated t-value of 5.680 > t-table 1.98472 and significance value of 0.00 < 0.05. Content Marketing (X2) influences purchasing decisions (Y) by 76%, with a calculated t-value of 5.957 > t-table 1.98472 and significance value of 0.00 < 0.05. Product quality (X1) and Content Marketing (X2) jointly (simultaneously) influence purchasing decisions (Y) by 81.8%, with the remaining 18.2% influenced by unexamined variables, supported by an F-value of 223.247 > F-table 3.09 and significance value of 0.00 < 0.05. In conclusion, both product quality and content marketing on TikTok significantly influence the purchasing decisions of Skincare Skintific consumers among Generation Z in Jakarta.]]>
<![CDATA[Pengaruh Kualitas Produk Dan Persepsi Harga Terhadap Minat Beli Konsumen Pada Brand Local Sepatu Compass (studi Kasus Pada Pengguna Sepatu Compass Di Kab. Bekasi) ]]>
<![CDATA[Ridwal, Ridwal]]>;
<![CDATA[Irwansyah, Iwan]]>;
<![CDATA[Septa Zahran, Wahidin]]>;
<![CDATA[Puspa Arum, Suryawati]]>
<![CDATA[ JAMBIS : Jurnal Administrasi Bisnis Vol. 3 No. 6: Desember 2023 ]]>
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DOI: 10.31334/jambis.v3i6.3592
<![CDATA[This study aims to determine the extent to which Product Quality and Price Perception influence the Purchase Intention of consumers for Compass shoes in Bekasi Regency, both individually and simultaneously. The sample of this study consisted of 150 respondents who are users of Compass shoes. The method used in this study is descriptive quantitative. The results of the study show that Product Quality has a 61.9% influence on Purchase Intention, and the t-test indicates a positive and significant influence. Price Perception has a 53.1% influence on Purchase Intention, and the t-test indicates a positive and significant influence. The simultaneous test results indicate that Product Quality and Price Perception collectively have a 66.0% influence on Purchase Intention. Based on the Anova F-test, the calculated Sig. value is 0.000 < 0.05, thus it can be concluded that Product Quality (X1) and Price Perception (X2) simultaneously influence Purchase Intention (Y).]]>
<![CDATA[Pengaruh Profitabilitas dan Ukuran Perusahaan Terhadap Penghindaran Pajak (Studi Kasus Pada Perusahaan Pertambangan yang Terdaftar di Bursa Efek Indonesia Tahun 2018-2022) ]]>
<![CDATA[Harjo, Dwikora]]>
<![CDATA[ JAMBIS : Jurnal Administrasi Bisnis Vol. 3 No. 6: Desember 2023 ]]>
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DOI: 10.31334/jambis.v3i6.3706
<![CDATA[Tax Avoidance is a strategic approach implemented by companies to minimize their tax burden while remaining compliant with relevant Tax Regulations. The purpose of this research was to analyze the effect of profitability and firm size on Tax Avoidance in mining companies listed on the Indonesia Stock Exchange in 2018-2022. Employing a descriptive quantitative method, the sample is determined using a purposive sampling technique to select a sample of 14 Companies that meet pre-defined criteria. The collected data will be subjected to analysis using IBM SPSS Statistics 25, encompassing Classical Assumption Tests, Multiple Linear Regression Analysis, and Hypothesis Testing. The result of this study indicate that profitability has effect and significant on Tax Avoidance, while firm size has not effect on tax avoidance. And simultaneously profitability and firm size have a significant effect on Tax Avoidance.]]>
