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JAMBIS : Jurnal Administrasi Bisnis
Published by Institut Ilmu Sosial dan Manajemen STIAMI
ISSN : -     EISSN : 27752615     DOI : 10.31334/jambis.v4i4
Core Subject : Economy, Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
JAMBIS: Jurnal Administrasi Bisnis adalah jurnal akademik yang didedikasikan untuk mempublikasikan hasil penelitian mahasiswa dalam bidang ilmu administrasi bisnis. Jurnal ini bertujuan untuk memberikan wadah bagi mahasiswa untuk menyebarluaskan temuan penelitian mereka kepada komunitas akademik, praktisi bisnis, dan masyarakat luas. Ruang Lingkup dan Fokus: JAMBIS menerima artikel penelitian yang mencakup berbagai aspek administrasi bisnis, termasuk namun tidak terbatas pada: - Pemasaran dan Perilaku Konsumen - Kewirausahaan dan Inovasi Bisnis - Manajemen Operasional dan Rantai Pasok - Sumber Daya Manusia dan Kepemimpinan - Strategi Bisnis dan Studi Kelayakan - Transformasi Digital dalam Bisnis - Tata Kelola Perusahaan dan Etika Bisnis Tujuan dan Manfaat: - Meningkatkan budaya akademik di kalangan mahasiswa dengan mendorong publikasi hasil penelitian mereka. - Menyediakan platform bagi mahasiswa untuk memperoleh pengalaman publikasi ilmiah sebelum melanjutkan ke jenjang yang lebih tinggi. - Memfasilitasi kolaborasi antara mahasiswa, dosen, dan praktisi dalam pengembangan ilmu administrasi bisnis. - Meningkatkan kualitas penelitian mahasiswa melalui proses peer-review yang ketat dan bimbingan dari editor serta reviewer berpengalaman.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 253 Documents
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PENGARUH KUALITAS PRODUK, CITRA MEREK, DAN DAYA TARIK IKLAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK PT SIDO MUNCUL Maria Guadalupe Kristi Wungu; Lukman Nul Hakim
JAMBIS : Jurnal Administrasi Bisnis Vol 2, No 6: Desember 2022
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v2i6.2794

Abstract

This study aims to determine the effect of product quality, brand image, and advertising attractiveness on the purchase decisions for PT Sido Muncul's products. The research method used is a quantitative method, with data collection through the distribution of questionnaires. The research population is consumers who have ever consumed products from PT Sido Muncul, out of which the sample was selected using a convenience sampling technique, which means that respondents were selected randomly, i.e. those whom the researcher accidentally encountered and selected with various considerations, including representativeness of the population and compliance with the requirements in the analysis tool. The collected data was then analyzed using multiple linear regression analysis techniques with the help of IBM Statistics software version SPSS 26
PENGARUH E-SERVICE QUALITY DAN E-TRUST TERHADAP REPURCHASE INTENTION PADA E-COMMERCE LAZADA (Studi Kasus Pada Pengguna Lazada di Kota Bekasi Tahun 2024) Nurhayatun, Nunik; Agoestyowati, Redjeki
JAMBIS : Jurnal Administrasi Bisnis Vol. 4 No. 2: April 2024
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v4i2.4079

Abstract

This research aims to find out how much influence E-Service Quality and E-Trust have on Repurchase Intention in Lazada E-Commerce (Case Study of Lazada Users in Bekasi City 2024). This study uses a quantitative approach. Respondents in this research were consumers who had shopped online at Lazada e-commerce in Bekasi City. The number of respondents used in this research was 150 people. The sampling technique used was a purposive sampling technique with data collection techniques using questionnaires distributed via google forms. Data analysis uses multiple linear regression analysis techniques. The results of this research showed that E-Service Quality (X1) partially has a positive and significant effect on Repurchase Intention (Y) in Lazada e-commerce by 45.4%. Partially, E-Trust (X2) has a positive and significant effect on Repurchase Intention (Y) on Lazada e-commerce by 31.4%. Together E- Service Quality (X1) and E-Trust (X2) have a positive and significant effect on Repurchase Intention (Y) in Lazada e-commerce by 50.9% and the remaining 49.1% is influenced by other variables that were not examined in this research.
Analisis Strategi Pemasaran Dalam Persaingan Bisnis Kuliner (Studi kasus pada Geprek Bensu, Pengasinan Bekasi Timur) Selatika Saputri; Diana Prihadini
JAMBIS : Jurnal Administrasi Bisnis Vol 1, No 4: Agustus 2021
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v1i4.2049

Abstract

The marketing strategy is one of the strategies chosen by culinary entrepreneurs to develop their culinary business. The culinary business in East Bekasi has developed quite rapidly. Up to now, the competition of culinary business in East Bekasi is so tight that the number of crushed crispy chicken food outlets is growing continually, such as the competitor next to Geprek Bensu Pengasinan, namely I Am Geprek Bensu. Geprek Bensu is a fast food franchise of Crushed Crispy Chicken, owned by actor Ruben Onsu as the CEO of PT Onsu Pangan Perkasa (OPP) which was established on April 17, 2017. This research used descriptive qualitative method. The data were collected through observation, interview, and documentation. Based on the results of the research to be analyzed, the Marketing Strategy carried out by Geprek Bensu Pengasinan in the culinary business competition has been relatively good as evidenced by the existence of clear food and beverage menu products and supportive promotional strategies. However, there were also some notes such as higher price for its food menu, inadequate facilities and ineffective services.
Pengaruh Motivasi Dan Pelatihan Terhadap Kompetensi Pada Karyawan Tetap PT Asuransi Jasaraharja Putera Kantor Pusat Habsulhadiprasodjo Nurhadi; Budiyanto Budiyanto
JAMBIS : Jurnal Administrasi Bisnis Vol 3, No 2: April 2023
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v3i2.3090

Abstract

This study aims to analyze the effect of recruitment and selection on employee competence at PT Asuransi Jasaraharja Putera Head Office). The population of this study are permanent employees of PT Asuransi Jasaraharja Putera head office as many as 150 people. The sample used was calculated using the Slovin formula and produced as many as 60 respondents. The data analysis technique used in this study is multiple linear regression analysis with the help of SPSS 24 software. Hasl research shows that motivation is partially positive and significant effect on employee competence with a significance value of 0.002 and a beta coefficient of 0.208. Partial training has a positive and significant effect on employee competence with a significance value of 0.000 and a beta coefficient of 0.626. Motivation and training simultaneously have a positive and significant effect with a significance value of 0.000 and a beta coefficient value of 0.834 on employee competence.
The Influence of Timeliness and E - Servqual On Customer Satisfaction With The Delivery Service PT Jalur Nugraha Ekakurir (JNE) Express (Case Study Of JNE Express Mindi Customers In North Jakarta) Putri Anggraini; Ai Netty Sumidartiny
JAMBIS : Jurnal Administrasi Bisnis Vol 1, No 6: Desember 2021
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v1i6.2334

Abstract

This study aims to determine and analyze the effect of timeliness and e-servqual on customersatisfaction with the delivery service of PT Lintas Nugraha Ekakurir (JNE) Express. The dataused was primary data which was collected through the distribution of questionnaires with aLikert scale. The population in this study was 1,844,462 residents of North Jakarta. Withaccidental sampling technique, a sample of 100 respondents was obtained from the population.This study used a quantitative approach. Calculations and data analysis were performed usingSPSS 28.0. The results showed that partially (t test) Punctuality (X1) has a significant effect onCustomer Satisfaction (Y) as evidenced by tcount > ttable (4.234 > 1.984) and the coefficient ofdetermination (r2) of 43.5%. Partially (t test) E-Servqual (X2) has a significant effect onCustomer Satisfaction (Y) as evidenced by tcount > ttable (8.743 > 1.984) and the coefficient ofdetermination (r2) of 62.6%. Simultaneously (f test) Punctuality (X1) and E-Servqual (X2) havea significant effect on Customer Satisfaction (Y) as evidenced by fcount > ftable (104.963 > 3.09)and the coefficient of determination (r2) of 68.4%.
Pengaruh Customer Experience dan Kualitas Produk Terhadap Repurchase Intention pada Konsumen Shopee Food dengan Kepuasan Pelanggan Sebagai Variabel Moderating Annisa Clara; Abdul Muslim
JAMBIS : Jurnal Administrasi Bisnis Vol 3, No 4: Agustus 2023
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v3i4.3434

Abstract

This study was conducted to determine how much influence Customer Experience and product quality towards Repurchase Intention on Shopee Food consumers (Case Study of Nasi Goreng Kebab Pademangan). This study uses descriptive analysis method with quantitative approach. This study took a sample of 95 respondent. Data analysis techniques in this study using Moderated Regression Analysis (MRA), with the help of SPSS ver 29. Research results demonstrate a significant impact on customer experience repurchase intent. The quality of the product does not significantly affect repurchase intent. Customer experience and product quality together have a significant influence on repurchase intention. Customer satisfaction as a moderating variable strengthens relationships customer experience of repurchase intention and influence significant. Customer satisfaction as a variable moderation does not moderate relationship between product quality and repurchase intention, and not significantly affected. Customer satisfaction as a variable moderation strengthens the relationship between customer experience and quality products with repurchase intention and significantly affected.
Pengaruh Digital marketing dan Keragaman Produk terhadap Proses Keputusan Pembelianpada Marketplace Shopee (Study kasus pada Mahasiswa Institut STIAMI Kampus Perluasan Bekasi B) Liza Umami; Anita Maulina
JAMBIS : Jurnal Administrasi Bisnis Vol 2, No 2: April 2022
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v2i2.2504

Abstract

This study aims to explain: The Effect of Digital (X1) Marketing and Product Diversity (X2) on the Purchase Decision Process (Y) at the Shopee Marketplace at the STIAMI Institute Campus, Bekasi Expansion B. The research population refers to Shopee users on the Institute Campus in this study. STIAMI expansion Bekasi B. The sample in this study used a purposive sampling method with a total of 125 respondents, and the data collection method used a questionnaire. Based on the study results, the following regression equation was obtained: Y= 11.012+0.183X1+0.310X2. Based on statistical data analysis, the indicators in this study are valid and the variables are reliable. The equation shows that Digital marketing and Product Diversity influence the Purchasing Decision Process. The conclusions drawn are: 1) Digital marketing has a positive effect on the Purchase Decision Process This is based on regression analysis (t test) it is known that tcount>ttablenamely 7,713 > 1,979 and a significance value of 0.000 < 0.05 with a partial determination coefficient of 21.6%. 2) Product diversity has a positive effect on the Purchasing Decision Process. It is based on regression analysis (t test). It is known that tcount>ttable namely 6.386 > 1.979 and a significance value of 0.000 < 0.05 with a partial determination coefficient of 24.9%. 3) Digital marketing and Product Diversity on the Purchasing Decision Process This is based on regression analysis (t test). It is known that fcount>ftable, namely 34.572 > 3.07 and a significance value of 0.000 < 0.05. 4) the coefficient of determination (R2) simultaneously that Digital marketing on Product Diversity through the Purchase Decision Process has an effect of 36.2% and other variables influence the rest.
Pengaruh Kualitas Pelayanan, Suasana Tempat, Dan Harga Terhadap Kepuasan Konsumen Pada Restoran Popolamama Di Tangerang Ardianingrum, Denysa Ratna; As Ad, Muhammad
JAMBIS : Jurnal Administrasi Bisnis Vol. 4 No. 1: Februari 2024
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v4i1.3821

Abstract

This research aims to determine the influence of Service Quality, Place Atmosphere and Price on Consumer Satisfaction at the Popolamama Restaurant in Tangerang simultaneously or partially. The data used is primary data collected through distributing questionnaires to 100 respondents who had visited the Popolamama restaurant. The quantitative method and results of this research are based on respondents' answers using a Likert scale. The analytical method used in this research is multiple linear regression test, F test, t test and coefficient of determination. The results of this research show that using the F test (simultaneous) there is a significant influence between service quality, atmosphere and price on consumer satisfaction. The t test (partial) shows that service quality has no influence on customer satisfaction, the atmosphere of the place has a significant influence on customer satisfaction, and price has a significant influence on customer satisfaction.
Pengaruh Korean Wave dan Brand Ambassador Terhadap Keputusan Pembelian Kosmetik Korea Nature Republic (Studi Kasus Pada Konsumen Penggemar NCT 127 di Bekasi) Novalia Elitasari Novalia Elitasari; Hanuna Shafariah Hanuna Shafariah
JAMBIS : Jurnal Administrasi Bisnis Vol 2, No 5: Oktober 2022
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v2i5.2603

Abstract

This study was conducted to analyze the effect of Korean Wave and Brand Ambassador on purchase decision of Korean Nature Republic cosmetics (Case Study on Consumers of NCT127 Fans in Bekasi). This study used data and information collection method by giving questionnaires to consumers of Nature Republic who were fans of NCT 127 in Bekasi with a sample of 100 people. The sampling technique used was accidental sampling. Each respondent answered 20 questions using a Likert scale. The research method used was descriptive quantitative where in this study there were 3 variables in the forms of independent variables, i.e., Korean Wave (X1), Brand Ambassador (X2) and dependent variable, i.e., Purchase Decision (Y). The results of the study indicated that the Korean Wave had a significant effect on Purchase Decision and Brand Ambassadors also had a significant effect on Purchase Decision. Korean Wave and Brand Ambassador together had a significant effect on Purchase Decision by 53%, the remaining 47% was affected by other factors not examined in this study.
Pengaruh Kualitas Pelayanan dan Kepuasan Nasabah Terhadap Loyalitas Nasabah di Bank BRI Unit Vila Gading Permai Jakarta Utara Mawarni, Resa; Sofyan, Mohammad
JAMBIS : Jurnal Administrasi Bisnis Vol. 4 No. 3: Juni 2024
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v4i3.4092

Abstract

This research is motivated by the phenomenon of insufficient achievement of customer loyalty targets at Bank BRI Vila Gading Permai Unit, North Jakarta. This is influenced by various factors, including service quality that does not fully meet the customer expectations and insufficient customer satisfaction with the services provided. This phenomenon is reflected from the data showing that the achievement of deposit targets and customer satisfaction has not reached the expected target, which indirectly affects the level of customer loyalty. This research uses a quantitative method, with data collected through a questionnaire that has been tested for validity and reliability. The population in this research consists of customers registered at Bank BRI Vila Gading Permai Unit, North Jakarta, totaling 20,562 customers, with a research sample of 100 respondents selected using the purposive sampling technique. The data analysis technique used is multiple linear regression analysis with SPSS for Windows Ver.27. The results of this research indicate that: (1) service quality has a positive and significant effect on customer loyalty with a significance value of 0.001 and a contribution of 77.7%; (2) customer satisfaction has a positive and significant effect on customer loyalty with a significance value of 0.002 and a contribution of 77.5%; (3) service quality and customer satisfaction simultaneously have a positive and significant effect on customer loyalty with an R2 value of 79.9 or 79.9%, while the remaining 20.1% is influenced by other factors outside this research.

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