cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Anita Maulina
Contact Email
anita@stiami.ac.id
Phone
+6285888660606
Journal Mail Official
jambisjournal@stiami.ac.id
Editorial Address
Jl. Pangkalan Asem Raya No. 55, Johar Baru, Jakarta Pusat
Location
Kota adm. jakarta pusat,
Dki jakarta
INDONESIA
JAMBIS : Jurnal Administrasi Bisnis
Published by Institut Ilmu Sosial dan Manajemen STIAMI
ISSN : -     EISSN : 27752615     DOI : 10.31334/jambis.v4i4
Core Subject : Economy, Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
JAMBIS: Jurnal Administrasi Bisnis adalah jurnal akademik yang didedikasikan untuk mempublikasikan hasil penelitian mahasiswa dalam bidang ilmu administrasi bisnis. Jurnal ini bertujuan untuk memberikan wadah bagi mahasiswa untuk menyebarluaskan temuan penelitian mereka kepada komunitas akademik, praktisi bisnis, dan masyarakat luas. Ruang Lingkup dan Fokus: JAMBIS menerima artikel penelitian yang mencakup berbagai aspek administrasi bisnis, termasuk namun tidak terbatas pada: - Pemasaran dan Perilaku Konsumen - Kewirausahaan dan Inovasi Bisnis - Manajemen Operasional dan Rantai Pasok - Sumber Daya Manusia dan Kepemimpinan - Strategi Bisnis dan Studi Kelayakan - Transformasi Digital dalam Bisnis - Tata Kelola Perusahaan dan Etika Bisnis Tujuan dan Manfaat: - Meningkatkan budaya akademik di kalangan mahasiswa dengan mendorong publikasi hasil penelitian mereka. - Menyediakan platform bagi mahasiswa untuk memperoleh pengalaman publikasi ilmiah sebelum melanjutkan ke jenjang yang lebih tinggi. - Memfasilitasi kolaborasi antara mahasiswa, dosen, dan praktisi dalam pengembangan ilmu administrasi bisnis. - Meningkatkan kualitas penelitian mahasiswa melalui proses peer-review yang ketat dan bimbingan dari editor serta reviewer berpengalaman.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 253 Documents
 15   16   17   18   19 
Pengaruh Kepercayaan Konsumen dan Barang Image terhadap Keputusan Pembelian Online Shop Lazada (Studi Kasus pada Mahasiswa Institut Ilmu Sosial dan Manajemen STIAMI Kampus Pusat) Bagas Prastowo; Suhenda Adia
JAMBIS : Jurnal Administrasi Bisnis Vol 1, No 3: Juni 2021
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v1i3.1569

Abstract

The research objective was to determine the effect of consumer trust and brand image on purchasing decisions on STIAMI Central Campus Institute of Social Sciences and Management students. This study uses quantitative research on 98 respondents using accidental sampling techniques. The type of research in this study is field research and library research. The type of data used in this study was obtained from primary data and secondary data. Data collection methods used were observations and questionnaires. The data analysis technique used in this study tested the validity, reliability, correlation coefficient and determination, multiple linear regression and hypothesis testing. The results of the study show that simultaneous consumer trust and brand image influence purchasing decisions.
PENGARUH HARGA DAN KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN J&T EXPRESS TANJUNG BARAT (RANCHO) Ilham Ardiansyah; Muhammad As`ad; Eman Sulaeman
JAMBIS : Jurnal Administrasi Bisnis Vol 1, No 5: Oktober 2021
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v1i5.2322

Abstract

The goods delivery service business in Indonesia is thriving, especially during the Covid-19pandemic, when people's online shopping activities increase. This makes delivery service providerscompete in making accurate strategies regarding price and service quality in order to meetcustomer needs and create customer loyalty.This study aims to determine how price affectscustomer loyalty, how service quality affects customer loyalty, and how price and service qualitysimultaneously affect customer loyalty at J&T Express in Tanjung Barat (Rancho), SouthJakarta.The research method used was descriptive quantitative method. The sample consisted of 80respondents who were selected using a non- probability sampling technique with the accidentalsampling method. The data was processed by multiple linear regression analysis.The resultsshowed that partially price had a positif and signifikan effect on customer loyalty, which wasindicated by tcount 3.727 > ttable 1.991 with a significance value of 0.000 < 0.05 and an R2 value of0.542. This means that price affects customer loyalty by 54.2%. Service quality partially had apositif and signifikan effect on customer loyalty, which was indicated by tcount 5.857 > ttable 1.991with a significance value of 0.000 <0.05 and an R2 value of 0.626. This means that price affectscustomer loyalty by 62.6%. Simultaneously, price and service quality have a positif and signifikaninfluence on customer loyalty, which is indicated by Fcount 82,931 > Ftable 3.12 with a significancevalue of 0.000 < 0.05 and an R2 value of 0.683 This means that simultaneously price and servicequality affect customer loyalty by 68.3%, with the remaining 31.7% influenced by other variabelsnot examined in this study
Pengaruh Harga Dan Kualitas Produk Terhadap Keputusan Pembelian Frozen Food (Studi Kasus Produk Sosis Belfoods Pada Konsumen Di Gucci Frozen Food Cikarang) Indra Sumarna Sobari; Asra Maulida Farhah
JAMBIS : Jurnal Administrasi Bisnis Vol 3, No 4: Agustus 2023
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v3i4.3351

Abstract

This study was carried out at the Gucci Frozen Food Cikarang store, with the aim of determining the extent to which price (X1) and product quality (X2) affect the purchase decision (Y). The sampling technique used was purposeful sampling from 96 respondents. The method used is a quantitative method, while the test steps are validity, reliability, multiple linear regression analysis, hypothesis testing and coefficient of determination using SPSS 26 software. on a Windows computer system.Based on data analysis, the results of multiple linear regression analysis are Y = 17,719 + 0.578 X1 + 0.141 X2 + e, which shows if the price variable (X1) and the product quality variable (X2) are considered to be zero. change, the decision purchase (Y) will be positive and meaningful. Based on the F test, it is known that the calculated F value is 68,427, this figure shows that the calculated F value is larger than the table F, so Ho is rejected and Ha is accepted. Thus, the variables of price and product quality simultaneously affect the purchasing decision. This shows that there is an influence of price and product quality on purchasing decisions. Based on t-test, the results show that price has a positive effect on purchasing decision with t-value of 6,910 > panel t-value of 1,986 and significance level of 0.000 <0> panel t-value of 1,986 and a significance level 0.002 < 0; 0.05, it can be concluded that price and product quality changes have a significant influence on purchasing decisions. An R-squared value of 0.595 indicates that the contribution of the independent variable, i.e. price and product quality, to the dependent variable, i.e. purchase decision in the study, is 59.5% of the variable. dependent, namely purchase decision, while the rest 40.5% (100% - 40.5%) is influenced by other factors that have not been considered in this study.
Pengaruh Kualitas Pelayanan Dan Harga Terhadap Kepuasan Pelanggan Pengguna Jasa Penyewaan Baju Pengantin Studi Kasus Pada CV. Tini Suherlan Jakarta Selatan Dinda Hanako Fadhilah W; Hartono Hartono; Hermansyah Hermansyah
JAMBIS : Jurnal Administrasi Bisnis Vol 2, No 2: April 2022
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v2i2.2495

Abstract

The purpose of this study was to analyze the effect of service quality and price on customer satisfaction at wedding dress rental service CV. Tini Suherlan, either partially or simultaneously.The research used quantitative research. The population in this study were all active customers of CV. Tini Suherlan in 2021. The data collection techniques in this study was a Likert Scale. The sampling techniques was the Roscoe formula with a sample of 30 people, and the data analysis techniques were validity tests, reliability tests, analysis of average respondents’ responses, descriptive analysis of variables, normality test, multicollinearity test, hypothesis test (correlation coefficient, multiple linier regression analysis, t test, F test and coefficient of determination test). The result showed that: 1) Based on the result of the t-test of the service quality variable, the tcount value was 1.491 with significance level of 0.000 > 0.05. This indicates that the dependent variable of service quality individually or partially has a significant and significant effect on customer satisfaction; 2) Based on the results of the t test, it is concluded that the price variable also highly influences customer satisfaction in addition to reliability in providing services to customers and good quality of goods. The value of tcount on the price variable was 0.692 with a significance value of 0.000 > 0.05. This indicates that the price individually or partially has a significant and significant effect on customer satisfaction; 3) Partial test results The F test showed that the service quality and price variables produce an Fcount value of 1.507 with a significance level of 0.000 > 0.05. These results indicate that the quality of service and price together or simultaneously have a significant effect on customer satisfaction.
Pengaruh Kualitas Produk Dan Pemasaran Konten Aplikasi Tiktok Terhadap Keputusan Pembelian Konsumen Skincare Skintific (Studi Kasus: Generasi Z Di Jakarta) Prihadini, Diana; Sudinta, Heru; Frara, Elizabeth Monica
JAMBIS : Jurnal Administrasi Bisnis Vol. 3 No. 6: Desember 2023
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v3i6.3783

Abstract

The rapid and continuous growth of technology has significantly impacted communication, shifting it into the digital realm where people access various information. This technological development has led to the emergence of online marketing, showcasing product quality through social media and influencing customers in making purchasing decisions. This research aims to understand and analyze the influence of product quality and content marketing of the TikTok application on consumer purchasing decisions of Skincare Skintific, with a case study on Generation Z in Jakarta. The research adopts a quantitative approach, utilizing purposive sampling with 100 respondents. Data collection is done through questionnaire observation. The research findings indicate that product quality (X1) influences purchasing decisions (Y) by 75.4%, with a calculated t-value of 5.680 > t-table 1.98472 and significance value of 0.00 < 0.05. Content Marketing (X2) influences purchasing decisions (Y) by 76%, with a calculated t-value of 5.957 > t-table 1.98472 and significance value of 0.00 < 0.05. Product quality (X1) and Content Marketing (X2) jointly (simultaneously) influence purchasing decisions (Y) by 81.8%, with the remaining 18.2% influenced by unexamined variables, supported by an F-value of 223.247 > F-table 3.09 and significance value of 0.00 < 0.05. In conclusion, both product quality and content marketing on TikTok significantly influence the purchasing decisions of Skincare Skintific consumers among Generation Z in Jakarta.
Pengaruh Kualitas Pelayanan dan Fasilitas Kesehatan Terhadap KepuasanPasien Rawat Inap Ruang Anggrek (Studi Kasus Rumah Sakit Umum Daerah dr. Chasbullah Abdulmadjid Kota Bekasi) Putri Maryani Supranoto; Suparman Suparman
JAMBIS : Jurnal Administrasi Bisnis Vol 2, No 4: Agustus 2022
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v2i4.2527

Abstract

This study entitled "The Effect of Quality of Health Services and Health Facilities on Satisfaction of Inpatients at the Orchid Room" which was compiled by Putri Maryani Supranoto with NPM: CB117112163. This study aims to determine: 1) whether the quality of service affects the satisfaction of inpatients in the orchid room, 2) whether the quality of service affects the satisfaction of inpatients in the orchid room, 3) whether the quality of services and health facilities affect the satisfaction of inpatients in the orchid room. . The population in this study were inpatients in the orchid room with a sample of 363 people. The method used is a survey with a quantitative approach. The sampling technique used is non-probability sampling. The instrument testing technique in this study used validity and reliability tests, while the data analysis techniques used were descriptive analysis, multiple linear analysis, and classical assumption tests. The results of the study show that: 1) service quality affects patient satisfaction with t_count (6,486) > t_table (1.971), 2) Health facilities affect patient satisfaction with t_count values (9,691) > t_table (1.971), 3) service quality and Health facilities have an effect on patient satisfaction with the value of F_count (125,250) > F_(table )(3,04). Based on the value of R^2, the quality of service and health facilities with a percentage of 65.5% affects patient satisfaction
Analisis Efektivitas Penggunaan Media Sosial Instagram Dalam Peningkatan Penjualan Gold Drip Coffee Kemayoran Jakarta Pusat Aprillianti, Diah; Yulianto, Yulianto; Hermansyah, Hermansyah
JAMBIS : Jurnal Administrasi Bisnis Vol. 4 No. 2: April 2024
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v4i2.3979

Abstract

This research aims to analyze the effectiveness of business development in increasing sales of “Gold Drip Coffe in Kemayoran, Central Jakarta. The research method used in this study is a qualitative method. The research method used in this study is a qualitative method. The research data belongs to primary data obtained from observations, interviews, and documentation. The research findings indicate that using the social media platform Instagram as a business medium for Gold Drip Coffe is highly effective in boosting sales. This is attributed to Instagram’s ability to facilitate the promotion process with its wide reach and userfriendly features. To overcome obstacles and enhance sales, it is recommended to consistently create engaging content and utlize target insights.
ANALISIS STRATEGI PEMASARAN PRODUK TABUNGAN TAPENAS IB HASANAH PADA PT. BANNK BNI SYARIAH KANTOR CABANG JAKARTA UTARA Lisa Chaerunnisah; Yulianto Yulianto
JAMBIS : Jurnal Administrasi Bisnis Vol 1, No 2: April 2021
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v1i2.1479

Abstract

The writing of this thesis aims to analyze how the marketing strategy and the obstacles and how to solve the marketing of Tapenas Hasanah iB Savings products. The background of this thesis writing is the increasing development of the number of savings product customers in the North Jakarta Branch. However, the growth in the number of customers in Savings products is not followed in Tapenas Hasanah iB Savings Products which experienced a not significant increase compared to the previous year. It is interesting for researchers to know and analyze further how the marketing strategy and what are the constraints and solutions that influence it.In this study, researchers used descriptive qualitative research methods by means of library research and direct research in the field. This research was conducted from mid to late 2018 at PT. Bank BNI Syariah North Jakarta Branch Office. The source of information obtained by the author is the employee and customer of BNI Syariah North Jakarta Branch Office. The conclusion of this study is that the lack of promotional activities and savings programs made the Tapenas Hasanah iB Savings experience no progress. The solution is to facilitate the requirements for opening Savings and routinely increase understanding and selling skills to unit funding so that it can easily market Tapenas Hasanah iB Savings products. 
Pengaruh Insentif dan Kepuasan Kerja Terhadap Kinerja Karyawan Bagian Marketing pada PT. Bank Negara Indonesia Kantor Cabang Tanjung Priok Budhi Yuwono; Akbar Gladi Permana
JAMBIS : Jurnal Administrasi Bisnis Vol 3, No 1: Februari 2023
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v3i1.3029

Abstract

This research was conducted to find out how big the influence of work environment on PT. Bank Negara Indonesia Kantor Cabang Tanjung Priokemployee performance.This research uses data and information retrieval method with questionnaire to employees of PT. Bank Negara Indonesia Kantor Cabang Tanjung Priokwith a sample of 70 employees. Sampling technique using Purposive Sampling. Each respondent answered the question as much as 24 by using Likert scale.The research method used in this research is quantitative associative where in this research there are 3 variable which represented independent variable that is Insentive (X1), Job Satisfaction (X2) and dependent variable that is employee performance (Y)From the results of research work Insentive positive or unidirectional and significant to employee performance, satisfaction of positive and unidirectional cooperation and significant to employee performance. Insentive and job satisfaction are the same as 75.2% performance on employee performance and 24.8% release by other factors that can not be in this research
ANALISIS STRATEGI PEMASARAN UNTUK MENINGKATKAN VOLUME PENJUALAN PADA UMKM AKAR KELAPA MPOK NINI OLEH-OLEH KHAS BETAWI DI BEKASI Handayani, Dewi; Firmansyah, Ade
JAMBIS : Jurnal Administrasi Bisnis Vol. 4 No. 5: Oktober 2024
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v4i5.4511

Abstract

This research aims to analyze marketing strategies to increase sales volume for MSMEs of Mpok Nini coconut roots, typical Betawi souvenirs located at the Damri Bus Terminal, Bekasi. This research is a qualitative type with a descriptive approach. Data collection techniques use interview, observation and documentation methods. The determination of informants was based on the owners and employees of the MSMEs of MPok Nini coconut roots as typical Betawi souvenirs, the buyers of the MSMEs of MSMEs with Mpok Nini coconut roots as typical Betawi souvenirs, and the determination of academic lecturer informants was selected based on the Business Administration course at the STIAMI Institute of Social Sciences and Management. The informants selected were 2 people from the UMKM mpok nini coconut roots for typical Betawi souvenirs, 2 buyers from UMKM mpok nini coconut roots for typical Betawi souvenirs, and 1 informant, an academic lecturer. Interview questions are based on the marketing mix of the 4P marketing strategy, namely Product, Price, Place, Promotion. Based on these dimensions, there are each indicator to be used as questions in interviews. The 4P marketing strategy has been implemented by MPOK Nini coconut root MSMEs, typical Betawi souvenirs, products that maintain excellence, prices at affordable selling prices, places available in marketplaces and offline stores, as well as promotions carried out through marketplace advertising. The obstacle in implementing a marketing strategy is the emergence of competitors selling the same product and similar packaging.

Page 17 of 26 | Total Record : 253

 15   16   17   18   19 

Filter by Year

2021 2025


Reset
Filter By Issues
All Issue Vol. 5 No. 3: Juni 2025 Vol. 5 No. 2: April 2025 Vol. 5 No. 1: Februari 2025 Vol. 4 No. 6: Desember 2024 Vol. 4 No. 5: Oktober 2024 Vol. 4 No. 4: Agustus 2024 Vol. 4 No. 3: Juni 2024 Vol. 4 No. 2: April 2024 Vol. 4 No. 1: Februari 2024 Vol. 3 No. 6: Desember 2023 Vol 3, No 5: Oktober 2023 Vol 3, No 4: Agustus 2023 Vol 3, No 3: Juni 2023 Vol 3, No 2: April 2023 Vol 3, No 1: Februari 2023 Vol 2, No 6: Desember 2022 Vol 2, No 5: Oktober 2022 Vol 2, No 4: Agustus 2022 Vol 2, No 3: Juni 2022 Vol 2, No 2: April 2022 Vol 2, No 1: Februari 2022 Vol 1, No 6: Desember 2021 Vol 1, No 5: Oktober 2021 Vol 1, No 4: Agustus 2021 Vol 1, No 3: Juni 2021 Vol 1, No 2: April 2021 Vol 1, No 1: Februari 2021 More Issue