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Anita Maulina
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JAMBIS : Jurnal Administrasi Bisnis
Published by Institut Ilmu Sosial dan Manajemen STIAMI
ISSN : -     EISSN : 27752615     DOI : 10.31334/jambis.v4i4
Core Subject : Economy, Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
JAMBIS: Jurnal Administrasi Bisnis adalah jurnal akademik yang didedikasikan untuk mempublikasikan hasil penelitian mahasiswa dalam bidang ilmu administrasi bisnis. Jurnal ini bertujuan untuk memberikan wadah bagi mahasiswa untuk menyebarluaskan temuan penelitian mereka kepada komunitas akademik, praktisi bisnis, dan masyarakat luas. Ruang Lingkup dan Fokus: JAMBIS menerima artikel penelitian yang mencakup berbagai aspek administrasi bisnis, termasuk namun tidak terbatas pada: - Pemasaran dan Perilaku Konsumen - Kewirausahaan dan Inovasi Bisnis - Manajemen Operasional dan Rantai Pasok - Sumber Daya Manusia dan Kepemimpinan - Strategi Bisnis dan Studi Kelayakan - Transformasi Digital dalam Bisnis - Tata Kelola Perusahaan dan Etika Bisnis Tujuan dan Manfaat: - Meningkatkan budaya akademik di kalangan mahasiswa dengan mendorong publikasi hasil penelitian mereka. - Menyediakan platform bagi mahasiswa untuk memperoleh pengalaman publikasi ilmiah sebelum melanjutkan ke jenjang yang lebih tinggi. - Memfasilitasi kolaborasi antara mahasiswa, dosen, dan praktisi dalam pengembangan ilmu administrasi bisnis. - Meningkatkan kualitas penelitian mahasiswa melalui proses peer-review yang ketat dan bimbingan dari editor serta reviewer berpengalaman.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 253 Documents
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Pengaruh Harga dan Promosi Terhadap Minat Beli Konsumen Pada Restoran Taco Bell di Artha Gading Jakarta Utara Syarif Hidayatullah; Syahrul Reza
JAMBIS : Jurnal Administrasi Bisnis Vol 3, No 4: Agustus 2023
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v3i4.3419

Abstract

This research aims to determine the price and promotion of puechase decision at the Taco Bell restaurant in Artha Gading, North Jakarta. The population used in this research were consumers from Taco Bell with a total of 100 respondents. The method used in this research  is multiple linear regression analysis. The research data was processed using Microsoft Excel and SPSS 20 software. The independent variables in this study were Price (X1) Promotion (X2). The dependent variable in this study is Purchase Decision (Y). The results of multiple linear regression analysis are, Y = 3.702 + 0.663 (X1) + 0.520 (X2) + e. The independent variables that have the most influence on the dependent variable are Price (0.663), Promotion (0.520). The results of the t test show that Price and Promotion have a positive and significant effect on Purchase Intention. The coefficient of determination obtained from the independent variables in this study is 83.1%. Meanwhile the remaining 17.9% is influenced by other variables outside this research.
Pengaruh Harga Dan Mutu Terhadap Penjualan Sepeda Motor Matic Honda Studi Kasus Pada Karyawan Di PT. Anteraja Jakarta Barat Erika Bening Islamiaty; Abdul Muslim
JAMBIS : Jurnal Administrasi Bisnis Vol 2, No 2: April 2022
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v2i2.2499

Abstract

This study aims to analyze the effect of price and quality on sales of Honda automatic motorcycles (a case study on employees at PT Anteraja West Jakarta). This research is a quantitative research. A sample of 105 respondents was taken using a simple random sampling technique. Data was analyzed using multiple regression analysis, T test, F test and the coefficient of determination. The results of the study based on the T test and F test showed that Price had a significant but not significant effect on Sales, while and Quality had a positive and significant effect on Sales. In this study, the coefficient of determination (R2) was 0.708, meaning that the effect of the price and quality variables on sales was 70.8%, with the remaining 29.2% being the influence of other variables not examined in this study.
Pengaruh Online Customer Review Dan E-Service Quality Terhadap Keputusan Pembelian Produk Fashion Di Marketplace Shopee (Studi Kasus Pada Mahasiswa Institut Stiami Kota Bekasi Angkatan 2019) Nurbaiti, Dewi; Afriana, Irna
JAMBIS : Jurnal Administrasi Bisnis Vol. 4 No. 1: Februari 2024
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v4i1.3816

Abstract

The ongoing phenomenon of online shopping necessitates business entities to pay attention to customer reviews (Online Customer Review) and provide top-notch electronic services (E- Service Quality) to enhance customer decisions when purchasing fashion products on marketplace platforms. Shopee is one such platform of focus in this study. The research aims to assess the influence of online customer reviews and e-service quality on the decision-making process for purchasing fashion products on the Shopee Marketplace, as well as their combined impact. This case study involves students from the 2019 cohort at STIAMI Institute, Bekasi. The methodology employed is quantitative. The population consists of students from the 2019 cohort at STIAMI Institute, Bekasi, who have used the Shopee app for online shopping. A descriptive approach with questionnaire distribution is utilized as the data collection technique. Data analysis involves instrument testing, classical assumption testing, multiple linear regression, and hypothesis testing. The research findings indicate that both online customer reviews and e-service quality significantly influence the decision to purchase fashion products on the Shopee Marketplace, as evidenced by partial testing. Simultaneously, online customer reviews and e- service quality collectively have an impact on the decision-making process for purchasing fashion products on the Shopee Marketplace.
Strategi Diversifikasi Produk Sebagai Upaya Meningkatkan Penjualan Studi Pada CV. Harjaya Enam Makmur Muhammad Farhan Ramadhanto Muhammad Farhan Ramadhanto; Muhammad Akbar Muhammad Akbar; Redjeki Agoestyowati Redjeki Agoestyowati
JAMBIS : Jurnal Administrasi Bisnis Vol 2, No 5: Oktober 2022
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v2i5.2597

Abstract

To reach more consumers, develop company value, and win the competition, a product must be attractively different from similar products on the market in terms of size, type, color and model variety, and shapes. This research was conducted at CV Harjaya Enam Makmur with a qualitative approach in which data were obtained through interviews. The results show that the product diversification strategy carried out by CV Harjaya Enam Makmur has a significant effect on its sales volume. In addition, the product diversification strategy also affects the competitiveness, quality of service, and products offered by CV Harjaya Enam Makmur.
Analisis Iklim Organisasi Pada Yayasan Cahaya Bagi Negeri Di Cikarang Lumbanbatu, Citra; Tamba, Rousdy Safari
JAMBIS : Jurnal Administrasi Bisnis Vol. 4 No. 2: April 2024
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v4i2.3984

Abstract

The Cahaya Bagi Negeri Foundation exemplifies effective organizational practices, including clear structures, supportive work cultures, and robust conflict management systems. However, continuous efforts are needed to enhance employee engagement and commitment through performance evaluations and feedback mechanisms. The study concludes that organizational climate significantly influences employee performance, emphasizing the importance of effective communication, managerial support, and employee involvement in decision-making. The foundation must maintain a positive organizational climate by enhancing training programs, internal communication, and work facilities to achieve organizational goals while ensuring employee well-being and job satisfaction.
ANALISIS STRATEGI PEMASARAN INDOVISION PADA PT MNC SKY VISION JAKARTA BARAT Ophie Ophie; Euis Komalawati; R Parianom
JAMBIS : Jurnal Administrasi Bisnis Vol 1, No 3: Juni 2021
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v1i3.1562

Abstract

This study aims to determine the right and competitive marketing strategy by first identifying and assessing the company's internal and external factors that affect the company. This is done using the SWOT Analysis method and the 7P Strategy. This research was conducted using survey methods (interviews and observations) on Indovision marketing, Indovision sales, Indovision customers, marketing strategy academics. The results are then analyzed which is used to evaluate the opportunities and threats in the business environment as well as the internal strengths and weaknesses of the company. Companies can use the company's previous strategy by improving some of the company's weaknesses and avoiding or defending against company threats by creating a more competitive strategy.
PENGARUH PROMOSI ONLINE DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA TOKO ONLINE ZALORA (STUDI KASUS PADA MAHASISWA INSTITUT STIAMI KAMPUS BEKASI Irfan Setiawan; Rizki Fadillah
JAMBIS : Jurnal Administrasi Bisnis Vol 3, No 1: Februari 2023
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v3i1.3065

Abstract

The study aimed to investigate and analyze the effect of online promotion and price on buying decision on Zalora online store. The research method used was quantitative method. The data sampling technique used was questionnaire. The research population was the students of Institut STIAMI Kampus Bekasi Batch 2016. The sampling technique of the study was probability sampling with simple random sampling method. There were 63 samples. The study used analysis technique of multiple linear regression estimated using software SPSS version 24. The result of the study showed that online promotion and price had positive effect on buying decision. The price variable had the most significant effect and the online promotion variable had the smallest effect. The result of t-test showed that each independent variable had significant and positive effect on buying decision. The equation model had F value of 47.462 with significance level 0.000. The result of determination coefficient analysis showed that online promotion and price only explained 61.2% effect on buying decision. While the remaining 38.8% was explained by other variables not explained in the study
Pengaruh Harga Dan Kualitas Produk Terhadap Keputusan Pembelian Produk Import Smarphone Brand Samsung (Studi Kasus Mahasiswa Institut Stiami Kampus C Jakarta) Iqna Tulhanifah; Bertadi Nurseno
JAMBIS : Jurnal Administrasi Bisnis Vol 1, No 5: Oktober 2021
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v1i5.2177

Abstract

This study aims to measure how much Price and Product Quality influence the Decision of college students for purchasing Samsung Smartphones at STIAMI Institute, campus C Jakarta. The research method we used, is the descriptive quantitative research method. Also, for the sampling technique, we apply the Probability sampling technique with the Simple Random Sampling method. The number of samples in this study was 87 respondents. Then the data is processed by the Multiple Linear Regression Analysis method. Lastly, the results of this study indicate that price and product quality have a positive and significant influence on purchasing decisions.
Pengaruh Nilai Tukar Rupiah Dan Harga Terhadap Ekspor Karet Alam Di Indonesia Tahun 2017 - 2021 Anisa Arizona Bandi; Suhenda Suhenda; Gusti Ayu Putu Pristiani
JAMBIS : Jurnal Administrasi Bisnis Vol 3, No 3: Juni 2023
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v3i3.3218

Abstract

Indonesian natural rubber is one of the commodities in the agricultural sector that has superior export value so that it contributes more to Indonesia’s foreign exchange earnings. This study aims to determine and analyze the effect of the rupiah exchange rate and prices on natural rubber export in Indonesian for the periode 2017-2021 per month. The type of research used is quantitative research. The data used are time series in the form secondary data obtained from relevant agencies such as the Indonesian Central Statistics Agency, Bank Indonesian (BI) and UN comtrade. The analysis technique used is multiple linear regression analysis from the research that has been done, it shows that : 1) The exchange rate of the rupiah against the United States dollar had a negative and significant effect on Indonesia’s natural rubber export. 2) Rubber price have a negative and significant effect on Indonesia’s natural rubber exports. 3) The exchange rate snd price have a significant simultaneous effect on Indonesia’s natural rubber exports.
Pengaruh Persepsi Harga Dan Sikap Konsumen Terhadap Minat Beli Pada Produk Fast-Food Di Counter Hotfood Lulu Hypermarket Cakung Dara Ramadanti; Hartono Hartono
JAMBIS : Jurnal Administrasi Bisnis Vol 2, No 1: Februari 2022
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v2i1.2467

Abstract

This study aims to determine the effect of price perceptions and consumer attitudes on buying interest in fast-food products at the Lulu Hypermarket Hotfood Counter in Cakung. A quantitative research method was applied in this study. Questionnaires and literature review are utilized as data collection strategies. The study's participants are fast-food customers at the Lulu Hypermarket Cakung hot food court. In this study, non-probability sampling with a population sampling method was used as the sample strategy. There are 125 samples in all. Multiple linear regression analysis with SPSS version 23 was used to analyze the data. The results showed that price perception had an influence on purchase intention of 22.4%. Consumer Attitudes have an influence on Purchase Interest of 43.4%. Price Perceptions and Consumer Attitudes affect the Purchase Interest variable simultaneously with a value of 0.453 or 45.3% of which 54.7% is explained by other factors not included in this study.

Page 14 of 26 | Total Record : 253

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