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Malacca: Journal of Management and Business Development
Published by Yayasan Pendidikan Islam Bustanul Ulum Mojokerto
ISSN : -     EISSN : 30478782     DOI : 10.69965/Malacca
Core Subject : Science,
Decision Sciences, Operations Research & Management
Malacca: Journal of Management and Business Development (MJMBD) is a media publication manuscript that contains the results of business management and economic development applied to peer-reviewed. MJMBD is published twice a year (April and November). Manuscripts published in the MJMBD include the results of scientific research, original articles, and scientific reviews that are new. The MJMBD accepts manuscripts in the field of research that cover scientific fields: Economics / Islamic Economics Human Resources Management / E-HRD Management Marketing / E-Marketing /Digital Marketing Management of Financial and Financial Technology Accounting / E-Accounting / Islamic accounting Taxation / E-Taxation Entrepreneurship / E-Business Marketing Information Systems Technology in Economics Banking / Islamic Banking Agribusiness / Agricultural Economy
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 44 Documents
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Development of Employee Performance at Join Cosmetics Rantau Prapat: A Maqasid Sharia Perspective Cai Siregar; Muhammad Syukri Albani Nasution; Nurbaiti
Malacca: Journal of Management and Business Development Vol. 3 No. 1 (2026): Management and Business Development
Publisher : Yayasan Pendidikan Islam Bustanul Ulum Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69965/malacca.v3i1.845

Abstract

The purpose of this study is to analyze employee performance development at Join Cosmetics Rantau Prapat from the perspective of Maqashid Syariah. This study is a field research using a qualitative descriptive method. Data were collected through observation, interviews, and documentation studies. The data were analyzed through data reduction, data presentation, and drawing conclusions. The analysis findings indicate that employee performance development at Join Cosmetics is carried out through training, education, coaching, motivational classes, rewards, and optimized promotion to increase sales while competing with competitors. Asset preservation is considered a "dharuriyat" necessity by ensuring the halalness and safety of products in accordance with Islamic law, thereby ensuring transactions are conducted legitimately. Employee performance development from the perspective of Maqashid Syariah not only focuses on increasing sales but also emphasizes spiritual and moral responsibilities to achieve balance and blessings in business operations.
Implementation of Sharia-Compliant Digital Marketing at Berkah Indah Garment SME Wahyu Maulana; M Pudail; Qurotul Aini
Malacca: Journal of Management and Business Development Vol. 3 No. 1 (2026): Management and Business Development
Publisher : Yayasan Pendidikan Islam Bustanul Ulum Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69965/malacca.v3i1.868

Abstract

Penelitian ini bertujuan untuk menganalisis implementasi strategi digital marketing berbasis syariah pada UMKM Konveksi Berkah Indah. Penelitian dilatarbelakangi oleh meningkatnya penggunaan media digital sebagai sarana promosi usaha serta pentingnya penerapan etika bisnis Islam dalam aktivitas pemasaran digital. Penelitian ini menggunakan metode penelitian kualitatif dengan pendekatan studi kasus. Teknik pengumpulan data dilakukan melalui wawancara, observasi, dan dokumentasi. Analisis data menggunakan model Miles dan Huberman yang meliputi reduksi data, penyajian data, serta penarikan kesimpulan melalui proses coding, kategorisasi data, dan penemuan tema penelitian. Hasil penelitian menunjukkan bahwa Konveksi Berkah Indah telah memanfaatkan media sosial seperti Instagram, TikTok, WhatsApp Business, dan Shopee sebagai sarana promosi digital melalui strategi diskon, cashback, gratis ongkir, serta gratis jasa desain. Implementasi promosi digital secara umum telah menerapkan prinsip syariah seperti shiddiq, amanah, tabligh, dan fathanah melalui penyampaian informasi yang jujur, transparansi produk, dan pelayanan yang baik kepada konsumen. Namun, penelitian ini juga menemukan adanya indikasi praktik promosi yang berpotensi menimbulkan persepsi harga tertentu pada kondisi tertentu, sehingga perlu ditinjau lebih lanjut dalam perspektif fiqh muamalah. Novelty penelitian ini terletak pada analisis praktik promosi digital UMKM konveksi dari perspektif fiqh muamalah, khususnya terkait potensi gharar dan tadlis dalam strategi promosi digital. Penelitian ini diharapkan dapat memberikan kontribusi dalam pengembangan strategi pemasaran digital UMKM yang efektif dan sesuai dengan prinsip syariah.
The Effect of Price Perception, Product Quality, and Social Media on Purchase Decisions at Enaz Cake&Cookies Mohamad Najmudin; Rr. Eny Kurniawati
Malacca: Journal of Management and Business Development Vol. 1 No. 2 (2024): Management and Business Development
Publisher : Yayasan Pendidikan Islam Bustanul Ulum Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69965/malacca.v1i2.923

Abstract

Intense competition in the homemade bakery industry requires business owners to understand what drives consumers to buy. This study aims to examine the effect of price perception, product quality, and social media on purchase decisions at Enaz Cake&Cookies, a premium homemade cake and cookies business in Kulon Progo, Yogyakarta. A quantitative survey was conducted using a five-point Likert questionnaire completed by 106 customers selected through incidental sampling. The data were examined using validity and reliability tests, classical assumption tests, multiple linear regression, and partial significance tests. The results show that price perception (coefficient = 0.284; p = 0.012) and social media (coefficient = 0.456; p < 0.001) have a positive and significant effect on purchase decisions, whereas product quality has no significant effect (coefficient = 0.184; p = 0.167). Together, the three variables explain 44.3% of the variation in purchase decisions. The study provides empirical evidence that, in a premium homemade bakery, prices that customers consider appropriate and active social media promotion, rather than product quality alone, are the factors that significantly shape purchase decisions. Business owners are advised to review their pricing, strengthen social media promotion, and align product positioning with the target market segment.
The Effect of Product Quality, Price Perception, and Promotion on Customer Satisfaction with Vivo Smartphones in Yogyakarta City Mohamad Najmudin; Armando Pangga Lewu
Malacca: Journal of Management and Business Development Vol. 2 No. 2 (2025): Management and Business Development
Publisher : Yayasan Pendidikan Islam Bustanul Ulum Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69965/malacca.v2i2.924

Abstract

Intense competition in the smartphone market makes customer satisfaction a decisive factor for brand survival, yet evidence on which marketing factors drive satisfaction with a specific brand in a regional market remains inconsistent. This study aims to examine the effects of product quality, price perception, and promotion on customer satisfaction among users of Vivo smartphones in Yogyakarta City. A quantitative survey was carried out with a five-point Likert questionnaire distributed to 110 respondents selected through accidental sampling. The instrument was tested for validity and reliability, and the data were analyzed with multiple linear regression after the classical assumption tests were satisfied. The results show that product quality has a positive and significant effect on customer satisfaction, whereas price perception and promotion have no significant effect at the five percent level. Together, the three variables explain 48.3 percent of the variation in customer satisfaction after adjustment, and product quality is by far the dominant predictor. The study contributes brand-specific empirical evidence from a regional smartphone market that qualifies earlier findings of significant price and promotion effects in other product categories. For managers, the findings imply that maintaining and improving product quality should be the first priority for sustaining satisfaction, while pricing and promotional activities should be complemented by other satisfaction drivers.
The Role of The Embun Pagi Farmers Group in Increasing Red Chili Productivity in Bedono Kluwung Village, Kemiri Sub-District, Purworejo Regency Novita Rahmawati; Arta Kusumaningrum; Dyah Panuntun Utami
Malacca: Journal of Management and Business Development Vol. 3 No. 1 (2026): Management and Business Development
Publisher : Yayasan Pendidikan Islam Bustanul Ulum Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69965/malacca.v3i1.846

Abstract

This study aims to: 1) Identify the characteristics of members of the "Embun Pagi" farmer group in Bedono Kluwung Village, Kemiri District, Purworejo Regency; and 2) Determine the role of the "Embun Pagi" farmer group in increasing red chili productivity in Bedono Kluwung Village, Kemiri District, Purworejo Regency. The study employs a descriptive analysis method utilizing questionnaires and interviews. A census sampling technique was used, encompassing the entire population of 35 respondents. The analysis methods applied include class intervals and the Likert scale. The results indicate that the red chili farmers fall within the 46–59 age range, placing them in the productive age category. The farmers' educational level is generally low, though they actively participate in training. They possess extensive farming experience, exceeding 30 years. The land area utilized is relatively small, at less than 0.5 hectares. The most common form of land tenure is owner-cultivation, involving 25 farmers. Red chili production per growing season is less than 350 kg, with a productivity rate ranging from 1,000 to 3,000 kg/ha. The role of farmer groups in boosting red chili productivity scores an average of 27.49—classified as quite high indicating that these groups have effectively contributed to increasing productivity; however, they have not yet succeeded in changing the respondent farmers' attitudes toward their farming practices. 
The Effect of Relationship Marketing, Service Performance, and Product Quality on Traditional Marketing Approaches Dian Hidayati; Femei Purnamasari; Gustika Nurmalia
Malacca: Journal of Management and Business Development Vol. 3 No. 1 (2026): Management and Business Development
Publisher : Yayasan Pendidikan Islam Bustanul Ulum Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69965/malacca.v3i1.860

Abstract

This study aims to analyze the effect of Relationship Marketing, Service Performance, and Product Quality on traditional marketing approaches to bsya by BCA Syariah users in Bandar Lampung. This research is motivated by the rapid development of digital banking services, so that a marketing strategy is needed that is able to integrate customer relationships, service performance, and product quality with traditional marketing approaches. This study uses a quantitative approach with a survey method on 105 bsya by BCA Syariah users in Bandar Lampung. Data analysis was conducted using Partial Least Square (PLS) method through SmartPLS application. The results showed that Relationship Marketing had a positive and significant effect on traditional marketing approaches, while Service Performance and Product Quality had no significant effect on traditional marketing approaches. Simultaneously, Relationship Marketing, Service Performance, and Product Quality significantly affect the traditional marketing approach with an R-Square value of 0.370. The results show that the success of traditional marketing approaches to bsya by BCA Syariah users is not only determined by the quality of individual services and products, but also influenced by the bank's ability to build strong and sustainable relationships with customers. Therefore, BCA Syariah needs to integrate relationship marketing strategies with improving the quality of services and products so that traditional marketing approaches remain effective amid the development of banking digitalization.
Financial Compensation Dissatisfaction and Psychological Well-Being: The Mediating Role of Job Satisfaction Rezky Aby Qofanny; Sudadi Pranata
Malacca: Journal of Management and Business Development Vol. 3 No. 1 (2026): Management and Business Development
Publisher : Yayasan Pendidikan Islam Bustanul Ulum Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69965/malacca.v3i1.876

Abstract

Financial compensation dissatisfaction is an important human resource management issue because employees' perceptions of compensation may influence their psychological condition at work. This study aims to examine the effect of financial compensation dissatisfaction on psychological well-being, the effect of financial compensation dissatisfaction on job satisfaction, the effect of job satisfaction on psychological well-being, and the mediating role of job satisfaction among retail employees in Cirebon City. A quantitative explanatory research design was employed. Data were collected from 100 retail employees in Cirebon City using a five-point Likert-scale questionnaire and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4. The results show that financial compensation dissatisfaction has a negative and significant effect on psychological well-being (β = -0.182; t = 2.277; p = 0.023). Financial compensation dissatisfaction does not significantly affect job satisfaction (β = 0.171; t = 0.991; p = 0.322), whereas job satisfaction has a positive and significant effect on psychological well-being (β = 0.855; t = 20.000; p < 0.001). Furthermore, the indirect effect of financial compensation dissatisfaction on psychological well-being through job satisfaction is not significant (β = 0.146; t = 0.975; p = 0.329). These findings indicate that financial compensation dissatisfaction affects psychological well-being directly rather than through job satisfaction. The study contributes empirical evidence from the retail sector in Cirebon City and highlights that improving employee psychological well-being requires attention to both compensation fairness and broader job experiences.
Analysis of Digital System Implementation to Support Procurement Division Effectiveness: A Case Study of a State-Owned Agribusiness Company in Indonesia Afifah Fauziah; Dessy Isfianadewi
Malacca: Journal of Management and Business Development Vol. 3 No. 1 (2026): Management and Business Development
Publisher : Yayasan Pendidikan Islam Bustanul Ulum Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69965/malacca.v3i1.881

Abstract

Digitalization of procurement processes has become an important organizational strategy to improve operational effectiveness through the utilization of information technology. This study examines the implementation of digital systems in the tender process, their contribution to procurement effectiveness, and the challenges encountered during implementation within the procurement function of an Indonesian agribusiness company managing oil palm and rubber plantations. A qualitative descriptive approach with a case study design was employed. Data were collected through observations, semi-structured interviews, and document analysis involving procurement personnel. The findings reveal that the Integrated Procurement System (IPS) supports tender activities by enabling digital document management, workflow integration, procurement monitoring, and improved process traceability. The implementation of digital systems contributes to procurement effectiveness by improving information accessibility, coordination, and operational control. However, several challenges remain, particularly related to technological reliability, user adaptation, organizational readiness, and external stakeholder adjustment. Based on the Technology–Organization–Environment (TOE) Framework, successful digital procurement implementation requires alignment between technological capability, organizational capacity, and environmental support. This study highlights that digital procurement transformation involves not only technological adoption but also changes in organizational processes and stakeholder coordination.
Analyzing the Effects of Price and Product Quality on Sales Volume: Evidence from Pleasure Gold Products Erni Evi Hernawati Harianja; Togu Harlen Lumban Raja; Riomas Sinurat
Malacca: Journal of Management and Business Development Vol. 3 No. 2 (2026): Management and Business Development
Publisher : Yayasan Pendidikan Islam Bustanul Ulum Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69965/malacca.v3i2.884

Abstract

This study aims to analyze the effects of price and product quality on the sales volume of Pleasure Gold products at PT Delisari Nusantara Medan. The increasing competition in the gold product industry requires companies to understand the factors that influence sales performance, particularly through pricing strategies and product quality improvement. This research employed a quantitative approach with a causal associative research design. The population consisted of consumers who had purchased Pleasure Gold products at PT Delisari Nusantara Medan, with a total sample of 50 respondents selected using saturated sampling techniques. Data were analyzed using validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, partial significance tests, simultaneous significance tests, and the coefficient of determination test. The results indicate that price has a significant effect on sales volume, as shown by the t-value of 11.214, which exceeds the t-table value of 1.677. Furthermore, product quality also has a significant effect on sales volume, with a t-value of 2.496 greater than the t-table value of 1.677. Simultaneously, price and product quality significantly influence sales volume, demonstrated by the F-value of 140.108 exceeding the F-table value of 4.040. This study contributes empirical evidence regarding the importance of pricing strategies and product quality enhancement in increasing sales performance, particularly in the gold product industry.
Factors Determining the Quality of Services Provided by Dental Co-assistant Students at the Dental and Oral Hospital of Prof. Dr. Moestopo (Beragama) University: A Literature Review Silvia Ismayanti; Thamrin Abdullah; Jubery Marwan
Malacca: Journal of Management and Business Development Vol. 3 No. 2 (2026): Management and Business Development
Publisher : Yayasan Pendidikan Islam Bustanul Ulum Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69965/malacca.v3i2.886

Abstract

This study aims to identify and analyze the determining factors of service quality provided by clinical dental students (co-assistant students) at the Prof. Dr. Moestopo (Beragama) Dental Hospital. Service quality is an essential aspect of healthcare services that influences patient satisfaction, trust, and perceptions of healthcare performance. This study employed a quantitative approach using a survey method involving 250 patients who received treatment from clinical dental students. Data were collected through questionnaires that had been tested for validity and reliability. Data analysis was conducted using Factor Analysis with the assistance of the Statistical Package for the Social Sciences (SPSS), including Kaiser-Meyer-Olkin Measure of Sampling Adequacy (KMO), Bartlett’s Test of Sphericity, Component Matrix, and Rotated Component Matrix. The results indicate that competence is the most dominant factor affecting service quality, with a loading factor of 0.848, followed by communication (0.818), tangibles (0.780), empathy (0.755), reliability (0.712), and responsiveness (0.582). All of these factors met the required criterion with loading factor values above 0.50, indicating their significance as determinants of service quality. Meanwhile, assurance obtained a loading factor of 0.498 in the first factor, which did not meet the required threshold; however, it showed a loading factor of 0.854 in the second factor, indicating substantial potential for future development. The findings suggest that improving competence, communication skills, and overall service performance of clinical dental students is crucial for enhancing patient satisfaction and healthcare service quality.

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