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FAKULTAS ILMU SOSIAL DAN HUMANIORA UNIVERSITAS PUTERA BATAM (Manajemen, Akuntansi, Ilmu Hukum, Administrasi Negara, Ilmu Komunikasi dan Sastra) Jl. R. Soeprapto – Tembesi – Batam – Kepulauan Riau
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SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa
Published by Universitas Putera Batam
ISSN : -     EISSN : 2714593X     DOI : -
Core Subject : Economy, Humanities, Social,
Humanities Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice
SCIENTIA JOURNAL Merupakan Jurnal Mahasiswa Universitas Putera Batam Fakultas Ilmu Sosial dan Humaniora. Jurnal ini untuk mewadahi makalah hasil penelitian mahasiswa Pada Bidang Ilmu Manajemen, Akuntansi, Ilmu Hukum, Administrasi Negara, Ilmu Komunikasi dan Sastra. Diharapkan dengan adanya SCIENTIA JOURNAL ini dapat meningkatkan kualitas makalah hasil penelitian mahasiswa dan mengimplementasikan keilmuan mahasiswa. SCIENTIA JOURNAL terbit sebanyak 6 kali periode dalam satu tahun.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 1,002 Documents
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PENGARUH BRAND AWARENESS DAN PROMOSI MEDIA SOSIAL ONLINE INSTAGRAM TERHADAP MINAT BELI KONSUMEN DI KOTA BATAM Jennifer, Jennifer -; S.E., M.Si., Asron Saputra
SCIENTIA JOURNAL Vol 3 No 3 (2021): Volume 3 Nomor 3 2021
Publisher : LPPM Universitas Putera Batam

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Abstract

The main objective of the study was to analyze the Effect of Brand Awareness and Promotion on Media Sosial Instagram on Consumer Buying Interest at Batam City. In this study there were 100 respondents who were used to be analyzed. Multiple regression analysis was used in this test. The independent variable used is brand awareness and the dependent variable is consumer buying interest. There are three results in this research that were obtained and it resulted that brand awareness has a positive and significant effect on buying interest, with a significance level of 0.000 < 0.05. this means the first hypotesis isaccepted. Promotion on media sosial has a positive and significant effect on buying interest, with a significance level of 0.000 < 0.05, this means that the second hypothesis is accepted. While simultaneously brand awareness and promotion on media sosial have a significanteffect on buying interest with a significant level of 0.000 < 0.05 this means the thirdhypothesis is accepted.
PENGARUH FASILITAS DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN KAPAL PELNI DI KOTA BATAM Tutoq, Yulita; M.M, Syaifullah, S.E.,
SCIENTIA JOURNAL Vol 3 No 3 (2021): Volume 3 Nomor 3 2021
Publisher : LPPM Universitas Putera Batam

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Abstract

In the most important vehicle service needs and this can be felt by the universe. In this study the goal is to be able to find out the causes of facilities and service quality on purchasing decisions, as well as knowing the facilities and service quality together can influence consumer purchasing decisions on Pelni ships. And in this research also uses descriptive research and quantitative approaches. And in the data collection technique using questionnaires. Meanwhile, sampling using non probability sampling technique with incidental sampling type. From the results of this study indicate that there is no effect of facilities on purchasing decisions, because the test results obtained tcount <ttable, tcount is 1.674 with a significance level of 0.097, while ttable is 1.984. While the influence of service quality on purchasing decisions, because in the test results show tcount> ttable with the calculation of the tcount value of 4.464 with a significance level of 0.000, with a value of t table of 1.984. And there is also, that there is an effect of facilities and service quality together on purchasing decisions, with the test results of the value of fcount is 10.629 with a significance level of 0.000, with a value of ftable of 2.465.
PENGARUH GAYA HIDUP, CITRA MEREK DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN DI SRC ALIANG Kustina, Harianti; MARDIKA, NANDA HARRY
SCIENTIA JOURNAL Vol 3 No 3 (2021): Volume 3 Nomor 3 2021
Publisher : LPPM Universitas Putera Batam

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Abstract

the ease of starting a business makes competition in the same field tighter so that each company has its own characteristics. Each company usually has their own differences which are the determining factors in purchasing decisions. consumers' selective attitude in buying encourages companies to provide something that is best in accordance with consumer desires. Each person's purchasing decision is different, depending on each person. it depends on what they care about buying the product. There are some people who prefer a brand image that they consider good and the quality of the service provided by the company is satisfactory. A purchase decision also depends on the lifestyle of the consumer itself because it represents the attitude of consumers in determining their wants and needs. Therefore, the aim of this research is to prove whether there is an effect of lifestyle, brand image and service quality on purchasing decisions at SRC ALIANG. This type of research is descriptive research with quantitative methods. With the results obtained, it is stated that the lifestyle, brand image and service quality have partially and simultaneously influences purchasing decisions at SRC ALIANG.
PENGARUH ADVERTISING, BRAND IMAGE DAN SALES PROMOTION TERHADAP KEPUTUSAN PEMBELIAN PADA LJ HOOKER GRAND BATAM kasno, Kasno; Syaifullah, Syaifullah
SCIENTIA JOURNAL Vol 3 No 3 (2021): Volume 3 Nomor 3 2021
Publisher : LPPM Universitas Putera Batam

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Abstract

Today's growth in the property business is growing rapidly. This will have an impact on the emergence of rapid competition between companies in the property sector. Companies are trying to create services that are most suitable for their customers who can do business in this era of global competition, this is also a big challenge for every company to be more advanced. The purpose of this study was to determine the effect of advertising, brand image and sales promotion on purchasing decisions at LJ Hooker Grand Batam. The sampling technique in this study is a quantitative researcher with a population of 200 customers, the number of samples taken is 115 respondents. Data obtained by distributing questionnaires to LJ Hooker Grand Batam customers. Data analysis was performed using multiple linear regression analysis. The data quality test in this study used the validity and reliability tests, the classic assumption tests in this study used the normality test, the multicollinearity test and heteroscedasticity test and the effect test used multiple linear regression analysis and analysis of the coefficient of determination (R2), while the hypothesis testing in this study using the t test and the F test using the SPSS version 25 software program
PENGARUH STRES KERJA, PELATIHAN DAN PENDIDIKAN TERHADAP KINERJA KARYAWAN PADA PT KARYASINDO SAMUDRA BIRU SHIPYARD Chandra, Nivata Kumari; Simanjuntak, Jontro
SCIENTIA JOURNAL Vol 3 No 3 (2021): Volume 3 Nomor 3 2021
Publisher : LPPM Universitas Putera Batam

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Abstract

The purpose of this study was to determine the effect of job stress, training and education on employee performance of PT Karyasindo Samudra Biru Shipyard. The method used in this research is quantitative causality with multiple linier regression analysis using SPSS version 23. The sample in this study using saturated sampling with the total sample is 106 people. The result show partially the influence of job stress variables is 3,504 greater than t table 1,983 with a significance of 0,001 less than 0,05. the influence of training variables is 6,807 greater than t table 1,983 with a significance of 0,000 less than 0,05. And the influence of education variables is 3,694 greater than t table 1,983 with a significance of 0,000 less than 0,05. Then simultaneously job stress, training and education have an effect of 52,329 greater than 2,69 F table with a significance 0,000 less than 0,05 on employee performance at PT Karyasindo Samudra Biru Shipyard. Conclusion, the job stress partially has a significant effect, the training partially has a significant effect, the Education partially has a significant effect and job stress, training and education have a significant effect on employee performance of PT Karyasindo Samudra Biru Shipyard.
PENGARUH CELEBRITY ENDORSER DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN SCARLETT WHITENING PADA MEDIA SOSIAL INSTAGRAM Siregar, Stephanie Gebiela; Simajuntak, Jontro
SCIENTIA JOURNAL Vol 3 No 3 (2021): Volume 3 Nomor 3 2021
Publisher : LPPM Universitas Putera Batam

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Abstract

This research aims to analyze and determine how the influence of celebrity endorsers and brand image on purchasing decisions of Scarlett Whitening on Instagram social media. The data collection technique in this study was the distribution of questionnaires with purposive sampling method with a sample of 270 respondents who were determined by the Isaac and Michael formula. The data from the questionnaires were processed using SPSS version 25. The results showed that t test celebrity endorser > t table, that is 7.309 > 1.969 and a significant value of 0.000 <0.05. This shows that celebrity endorsers have a positive and significant effect on the purchase decision of Scarlett Whitening on Instagram social media. Then t test of brand image > t table, that is 24.014> 1.969 with a significant value of 0.000 < 0.05. This shows that brand image has a positive and significant effect on the purchase decision of Scarlett Whitening on Instagram social media. Furthermore, celebrity endorser and brand image together have a positive and significant effect on purchasing decisions. Evidenced by the results of the F test with the value of F test is 397.920 > 2.64 F table. With a significant value of 0.000 <0.05.Keywords: Celebrity Endorser; Brand Image; Buying decision.
FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN FURNITURE PADA PT SAF MITRA ABADI DI KOTA BATAM andika, andika andika; Raymond, Raymond
SCIENTIA JOURNAL Vol 3 No 3 (2021): Volume 3 Nomor 3 2021
Publisher : LPPM Universitas Putera Batam

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Abstract

As we know, the development of the furniture business in Batam City in the early twenty-first century has been developing very rapidly and is still undergoing a process of continuous development. This encourages the emergence of many new types of businesses that can become one of the threats for PT Saf Mitra Abadi. PT Saf Mitra Abadi is a company engaged in the field of furniture that has been established since 2009 in Batam City. The purpose of this study is to determine whether there is an influence between promotion, service quality and product quality partially and simultaneously on consumer purchasing decisions at PT Saf Mitra Abadi. In this study, the authors used a descriptive quantitative research method using 155 populations. In this study, the authors used the Simple Random Sampling technique in determining the population used. SPSS (Statistical Product and Service Solution) version 25 is a program used by the author to process data obtained from respondents. The results in this study indicate that there is a positive and significant influence between promotion, service quality and product quality partially and simultaneously on the consumer purchasing decisions of PT Saf Mitra Abadi.
PENGARUH KEDISIPLINAN DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN PT INDOLAND BATAM Fernando, Kelvin; Wasiman, Wasiman
SCIENTIA JOURNAL Vol 3 No 3 (2021): Volume 3 Nomor 3 2021
Publisher : LPPM Universitas Putera Batam

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Abstract

Human resource is the most valuable thing for organization in order to achieve goals, different kind of characteristic in society including in organization have an impact in achieving goal that has been set by management. This study aims to analyze the influence of the discipline and work motivation on employee performance at PT Indoland Batam. The lack of discipline and lack of motivation were the main problems in the study, data was collected through questionnaires and distributed to 103 employees who worked at PT Indoland Batam. This study used multiple linear regression statistic which include validity,reability, and R-square Test. Result from the Study showed the coefficient of determination (R2) has a value of 0.659 which means the variable of employee performance can be explained by the variable discipline, and work motivation, of 65,9% while the remaining 34,1% is influeced by other vairable that do not exist in this study.
PENGARUH PEMERIKSAAN PAJAK, PENAGIHAN PAJAK DAN KEPATUHAN WAJIB PAJAK TERHADAP PENERIMAAN PAJAK DI KOTA BATAM margaretta, selly; Banjarnahor, Haposan
SCIENTIA JOURNAL Vol 3 No 3 (2021): Volume 3 Nomor 3 2021
Publisher : LPPM Universitas Putera Batam

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Abstract

Tax is the greatest income source and revenue in financing development of Indonesia. Optimizing tax receipts cannot be relied upon by the roles of the Director General of Taxes or tax officials, but also the active role of taxpayers. The study aims to discover empirical evidence of the impact of tax audits, tax collections and taxpayer compliance on tax revenue. 100 respondents were invloved in this study as sample. Primary data used in the study obtained by conducting a survey to respondendts with questionnaires distribution. The data collected in this study is multiple linear regression analysis with the help of SPSS. The output indicates that tax audits, tax collections and taxpayer compliance simoultaneously impact on tax revenue. Tax audits has no impact on tax revenue. Tax collection has impact on tax revenue. Taxpayer compliance has impact on tax revenue.
Faktor Faktor Yang Mempengaruhi Purchase Intention Pada Brand Man Man Tang Di Batam selly, Selly; Purba, Tiurniari
SCIENTIA JOURNAL Vol 3 No 3 (2021): Volume 3 Nomor 3 2021
Publisher : LPPM Universitas Putera Batam

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Abstract

Brand awareness, perceived quality and electronic word of mouth can be a company marketing strategy over a product and forming a relationship between producers and concumers. This study aims to examine and analyze the influence of factor effecting purchase intention of brand Man Man Tang in Batam. By using purposive sampling obtained 130 respondents. Using multiple linear regression to data analysis and validity, reliability and classical assumption tests. this study proves that brand awareness perceived quality and electronic word of mouth affect purchase intentions both partially and simultaneously. From this study, it is expected that companies pay more attention to product quality and consumer reviews to increase purchase intention.

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