cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
DR. RUSTONO FARADY MARTA, S.SOS., M.MED.KOM
Contact Email
LPPMUSNI@GMAIL.COM
Phone
081389450814
Journal Mail Official
pascasarjana@usni.ac.id
Editorial Address
Program Studi Magister Manajemen - Fakultas Ekonomi dan Bisnis (MM-FEB) Universitas Satya Negara Indonesia (USNI) Jln. Arteri Pondok Indah No.11, Jakarta Selatan 12440
Location
Kota adm. jakarta selatan,
Dki jakarta
INDONESIA
JURNAL SATYA MANDIRI MANAJEMEN DAN BISNIS
Published by Universitas Satya Negara Indonesia
ISSN : 24601403     EISSN : 30261481     DOI : -
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Jurnal Satya Mandiri merupakan Jurnal Ilmiah dengan tujuan untuk mempublikasikan artikel yang memberikan kebaruan penelitian dengan isu-isu terbaru dan kajian Ilmiah lainnya yang berhubungan dengan bidang Manajemen. Ruang lingkup jurnal focus pada: Manajemen Keuangan, Human Capital, Marketing, Manajemen Komunikasi, Manajemen Strategi, Manajemen Operasi, Entrepreneur dan kebijakan bisnis, ide kreatif dan inovatif dalam pemanfaatan teknologi untuk pengembangan Bisnis. Jurnal Satya Mandiri diterbitkan oleh Program Magister Manajemen Pascasarjana Universitas Satya Negara Indonesia secara berkala dua kali dalam satu tahun, yaitu bulan Mei dan November.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 120 Documents
 8   9   10   11   12 
PENGARUH PRODUK, HARGA, TEMPAT, DAN PROMOSI TERHADAP LOYALITAS KONSUMEN DENGAN VARIABEL INTERVENING KEPUASAN KONSUMEN PADA CV. KHASANAH SARI BAKERY Heru Sugianto; Guston Sitorus; Yosi Stefhani
Jurnal Satya Mandiri Manajemen dan Bisnis Vol 10 No 1 (2024): Volume 10 Nomor 1 Tahun 2024
Publisher : Pasca Sarjana Universitas Satya Negara Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54964/satyamandiri.v10i1.432

Abstract

The aim of this research is to determine the influence of product, price, place and promotion on consumer loyalty as mediated by consumer satisfaction. The independents variables are product, price, place and promotion. The dependent variable is consumer loyalty and the intervening or mediating variable is consumer satisfaction. The research was conducted in October 2023 - January 2024 with total of 100 respondents, using purposive sampling technique. The method used in this research is quantitative, and the data is processed using SPSS 29. The research results show that product, price, place and promotion directly influence consumer satisfaction and consumer loyalty. Then, indirectly, product, price, place and promotion through consumer satisfaction influence consumer loyalty. Keywords: Consumer Loyalty, Consumer Satisfaction, Product, Price, Place and Promotion
PENGARUH SALES PROMOTION, SHOPPING LIFESTYLE, DAN STORE ATMOSPHERE TERHADAP IMPULSE BUYING PADA PT.SENTRA PONSELINDO ITC PERMATA HIJAU Seli Fujianti; GL. Hery Prasetya
Jurnal Satya Mandiri Manajemen dan Bisnis Vol 10 No 1 (2024): Volume 10 Nomor 1 Tahun 2024
Publisher : Pasca Sarjana Universitas Satya Negara Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54964/satyamandiri.v10i1.433

Abstract

This study aims to determine the effect of Sales Promotion, Shopping Lifestyle and Store Atmosphere on Impulse Buying. The type of research used in this study is a quantitative approach. The population in this study are consumers who have made purchases at the Sentra Ponsel ITC Permata Hijau shop, and the sampling technique is non-probability sampling. The data used is primary data by distributing questionnaires to 100 respondents who have visited PT. Sentra Ponselindo ITC Permata Hijau. The analytical method used is multiple regression analysis, F test, t test and the coefficient of determination. The results of the study show that simultaneously there is a significant influence between Sales Promotion, Shopping Lifestyle and Store Atmosphere on Impulse Buying. Sales Promotion partially has no significant effect on Impulse Buying. Shopping Lifestyle partially has a significant effect on Impulse Buying.
PENGARUH HARGA, KUALITAS PRODUK, DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN PADA BATIK IWAN TIRTA COLLECTION DI GRAND INDONESIA Nurul Afipah; Simatupang, Lucy Nancy
Jurnal Satya Mandiri Manajemen dan Bisnis Vol 10 No 1 (2024): Volume 10 Nomor 1 Tahun 2024
Publisher : Pasca Sarjana Universitas Satya Negara Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54964/satyamandiri.v10i1.434

Abstract

This study aims to identify the effect of price, product quality and location on consumer purchasing decisions at the Iwan Tirta Collection in Grand Indonesia simultaneously or partially. The data used is primary data collected by distributing questionnaires to 100 respondents who have visited the Iwan Tirta Collection. Quantitative method and the results of this study are based on respondents' answers using a Likert scale. The analytical method used in this study is multiple linear regression test, F test, t test and the coefficient of determination. The results of this study indicate that by F test (simultaneous) there is a significant influence between Price, Product Quality and Location on Consumer Purchase Decisions. t test (partial) shows that price has a significant effect on purchasing decisions, product quality has significant and significant influence on purchasing decisions, and location has no significant effect on purchasing decisions.
PENGARUH HARGA, LOKASI DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA DIMSUM GAUL DI JAKARTA Christine Aryani; Agus Wahyono
Jurnal Satya Mandiri Manajemen dan Bisnis Vol 10 No 1 (2024): Volume 10 Nomor 1 Tahun 2024
Publisher : Pasca Sarjana Universitas Satya Negara Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54964/satyamandiri.v10i1.447

Abstract

This study aims to determine the effect of Price, Location and Quality of Service on Consumer Satisfaction at Dimsum Gaul in South Jakarta simultaneously or partially. The data used is primary data collected by distributing questionnaires to 100 respondents who have made purchases at Dimsum Gaul. Quantitative method and the results of this study are based on respondents' answers using a Likert scale. The analytical method used in this study is the Multiple Linear Regression Test, F Test, t Test and the Coefficient of Determination. The results of this study were processed with the help of SPSS 25 software indicating that by F Test (simultaneously) there is a significant influence between Price, Location and Quality of Service on Consumer Satisfaction. The t-test (partial) shows that price has no significant effect on consumer satisfaction, location has a significant effect on consumer satisfaction, and service quality has a significant effect on consumer decisions
RATIO LANCAR DAN RATIO HUTANG ATAS AKTIVA TERHADAP MARGIN LABA BERSIH BISNIS SEKTOR MAKANAN DAN MINUMAN YANG TERCATAT DI BURSA EFEK INDONESIA TAHUN 2018 – 2022 Yuslinda Nasution; Noviarti; Damai Yanti Sirait
Jurnal Satya Mandiri Manajemen dan Bisnis Vol 10 No 2 (2024): Volume 10 Nomor 2 Tahun 2024
Publisher : Pasca Sarjana Universitas Satya Negara Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54964/satyamandiri.v10i2.473

Abstract

This study seeks to examine the impact of the current ratio (CR) and the debt to assets ratio (DAR) on the net profit margin (NPM). It employs a quantitative approach and explanatory research methodology to elucidate the relationships or effects between these variables. Sampling was performed using purposive sampling, and the analysis relies on secondary data sourced from the annual financial statements of food and beverage companies listed on the IDX from 2018 to 2022. The study utilizes multiple regression analysis, with CR and DAR serving as the independent variables and NPM as the dependent variable. The findings indicate that for food and beverage companies listed on the IDX during the 2018–2022 period, the current ratio (CR) negatively and significantly affects the net profit margin (NPM). Similarly, the debt to assets ratio (DAR) also has a negative and significant impact on NPM. This research provides valuable insights into the effects of CR and DAR on NPM, contributing to the field of economic science. Additionally, it offers a foundation for further studies, particularly those exploring financial performance in publicly traded companies.
PENGARUH CITRA MEREK, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN AIR MINUM DALAM KEMASAN MEREK LE MINERAL DI TANGERANG fahrezi, ahmad; Guston Sitorus; Noviarti
Jurnal Satya Mandiri Manajemen dan Bisnis Vol 10 No 2 (2024): Volume 10 Nomor 2 Tahun 2024
Publisher : Pasca Sarjana Universitas Satya Negara Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to determine the influence of brand image, price and promotion on the decision to purchase bottled drinking water from the Le Mineral brand in South Tangerang. This research design uses casual quantitative. The population in this study was all Le Mineral agents in South Tangerang totaling 253 agents, while the sample used was 155 respondents. The data analysis method uses Multiple Linear Regression and SPSS 27 software. The results of this research are that Brand Image, Price and Promotion have a positive and significant effect on Purchase Decisions of Le Mineral Brand Bottled Drinking Water in South Tangerang. Brand image has a positive and significant effect on the decision to purchase packaged drinking water from the Le Mineral brand in South Tangerang. Price has a positive and significant effect on the decision to purchase packaged drinking water from the Le Mineral brand in South Tangerang. Promotion has a positive and significant effect on the decision to purchase packaged drinking water from the Le Mineral brand in South Tangerang.
PENGARUH PERSEPSI RISIKO, PERSEPSI KEMUDAHAAN, DAN PERSEPSI MANFAAT TERHADAP MINAT BELANJA DI BUKALAPAK amelia sarah nurohmah; Guston Sitorus; Arifin Siagian
Jurnal Satya Mandiri Manajemen dan Bisnis Vol 10 No 2 (2024): Volume 10 Nomor 2 Tahun 2024
Publisher : Pasca Sarjana Universitas Satya Negara Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54964/satyamandiri.v10i2.484

Abstract

This research aims to determine the influence of Perception of Risk, Perception of Convenience, and Perception of Benefits on Shopping Interest at Bukalapak. This research design uses casual quantitative. The population in this study were all Bukalapak application users in DKI Jakarta, while the sample used was 100 respondents. The data analysis method uses Multiple Linear Regression and SPSS 27 software. The results of this research are that Perception of Risk, Perception of Ease, and Perception of Benefit have a positive and significant effect on shopping interest at Bukalapak, this can be proven from the Fcount value of 37.907 > Ftable 2.70 and the sig value (0.000) < α (0.05) and The coefficient of determination value is 54.2%. Risk perception has a positive and significant effect on shopping interest at Bukalapak, this can be proven from the tcount value of 3.612 > ttable 0.1985 and has a significance value of 0.000 which is smaller than 0.05. Perception of ease has a positive and significant effect on shopping interest at Bukalapak, this can be proven from the tcount value of 4.001 > ttable 0.1985 and has a significance value of 0.000 which is smaller than 0.05. Perception of Benefits has a positive and significant effect on shopping interest at Bukalapak, this can be proven from the tcount value of 4.378 > ttable 0.1985 and has a significance value of 0.000 which is smaller than 0.05.
PENGARUH PROFESIONALISME DAN LINGKUNGAN KERJA TERHADAP KINERJA GURU MELALUI MOTIVASI KERJA PADA SMK YADIKA 6 ervina; Robi Wijaya; Noviarti
Jurnal Satya Mandiri Manajemen dan Bisnis Vol 10 No 2 (2024): Volume 10 Nomor 2 Tahun 2024
Publisher : Pasca Sarjana Universitas Satya Negara Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54964/satyamandiri.v10i2.485

Abstract

This study aims to analyze the influence of professionalism and work environment on teacher performance, with work motivation as a mediating variable at SMK Yadika 6. This research uses a survey method with a quantitative approach. The population of the study consists of all teachers at SMK Yadika 6, with a sample of 30 teachers selected using purposive sampling technique. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to evaluate the direct and indirect relationships between variables. The results of the study show that professionalism has a significant direct influence on work motivation and teacher performance. The higher the level of professionalism, the higher the motivation and performance of teachers. On the other hand, the work environment does not have a significant influence on work motivation but has a negative influence on teacher performance, indicating that some aspects of the work environment need to be improved. Additionally, work motivation unexpectedly has a significant negative influence on teacher performance. Professionalism also has an indirect negative influence on teacher performance through work motivation. The work environment does not show a significant indirect influence on teacher performance through work motivation. These findings suggest that to improve teacher performance, schools should prioritize increasing professionalism and conduct a thorough evaluation of the existing work environment.
ANALISIS PENGARUH KUALITAS PRODUK, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DAN CITRA MEREK SEBAGAI VARIABEL INTERVENING PADA PERUSAHAAN IMAGINE SIGNATURE DIBIDANG JASA INTERIOR julius; Subagiyo; Noviarti
Jurnal Satya Mandiri Manajemen dan Bisnis Vol 10 No 2 (2024): Volume 10 Nomor 2 Tahun 2024
Publisher : Pasca Sarjana Universitas Satya Negara Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54964/satyamandiri.v10i2.487

Abstract

This study aims to analyze the influence of product quality, price and promotion on purchasing decisions partially or simultaneously. Analyzing the effect of product quality, price, promotion and brand image on purchasing decisions and analyzing the mediating effect of brand image on the influence of product quality, price and promotion on purchasing decisions. The method used in this research is the descriptive quantitative method. This research was conducted at the company Imagine Signature in the field of interior design services with 40 respondents, namely customers. The data collection method is in the form of a questionnaire with a Likert scale which is tested for validity and reliability. The analysis method used in this research is the path analysis method with linear regression and classic assumptions. The results of this research indicate that product quality, price and promotion have a positive and significant effect on brand image both partially and simultaneously. In addition, product quality, price, promotion and brand image have a positive and significant influence on purchasing decisions. The brand image variable has proven unable to mediate the influence of product quality, price and promotion on purchasing decisions at the imagine signature company in the field of interior design services.
Pengaruh Budaya Organisasi dan Pelatihan terhadap Kinerja Karyawan Dimediasi Komitmen Afektif pada PT Berkah Instalasi Medika: Pengaruh Budaya Organisasi dan Pelatihan terhadap Kinerja Karyawan Dimediasi Komitmen Afektif pada PT Berkah Instalasi Medika solihatun, puspita
Jurnal Satya Mandiri Manajemen dan Bisnis Vol 11 No 1 (2025): Volume 11 Nomor 1 Tahun 2025
Publisher : Pasca Sarjana Universitas Satya Negara Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54964/satyamandiri.v11i1.490

Abstract

This study investigates the influence of organizational culture and training on employee performance, with affective commitment serving as a mediating variable, at PT Berkah Instalasi Medika. The organization has been experiencing a decline in employee performance, primarily attributed to a weak organizational culture, inconsistent training programs, and low emotional attachment among employees. Employing a quantitative approach, the study utilizes Partial Least Squares Structural Equation Modeling (PLS-SEM) for data analysis, with a sample of 215 respondents selected through probability sampling. The findings indicate that both organizational culture and training significantly affect affective commitment. Furthermore, organizational culture and affective commitment exert a significant direct effect on employee performance. However, training impacts performance only when mediated by affective commitment. These results underscore the pivotal role of affective commitment in enhancing the effectiveness of organizational culture and training in improving employee performance.

Page 11 of 12 | Total Record : 120

 8   9   10   11   12 

Filter by Year

2015 2025


Reset
Filter By Issues
All Issue Vol 11 No 2 (2025): Volume 11 Nomor 2 Tahun 2025 Vol 11 No 1 (2025): Volume 11 Nomor 1 Tahun 2025 Vol 10 No 2 (2024): Volume 10 Nomor 2 Tahun 2024 Vol 10 No 1 (2024): Volume 10 Nomor 1 Tahun 2024 Vol 9 No 2 (2023): Volume 9 Nomor 2 Tahun 2023 Vol 9 No 1 (2023): Volume 9 Nomor 1 Tahun 2023 Vol 8 No 2 (2022): Volume 8 Nomor 2 Tahun 2022 Vol 8 No 1 (2022): Volume 8 Nomor 1 Tahun 2022 Vol 7 No 2 (2021): Volume 7 Nomor 2 Tahun 2021 Vol 7 No 1 (2021): Volume 7 Nomor 1 Tahun 2021 Vol 6 No 2 (2020): Volume 6 Nomor 2 Tahun 2020 Vol 6 No 1 (2020): Volume 6 Nomor 1 Tahun 2020 Vol 5 No 2 (2019): Volume 5 Nomor 2 Tahun 2019 Vol 5 No 1 (2019): Volume 5 Nomor 1 Tahun 2019 Vol 4 No 2 (2018): Volume 4 Nomor 2 Tahun 2018 Vol 4 No 1 (2018): Volume 4 Nomor 1 Tahun 2018 Vol 3 No 2 (2017): Volume 3 Nomor 2 Tahun 2017 Vol 3 No 1 (2017): Volume 3 Nomor 1 Tahun 2017 Vol 2 No 2 (2016): Volume 2 Nomor 2 Tahun 2016 Vol 2 No 1 (2016): Volume 2 Nomor 1 Tahun 2016 Vol 1 No 2 (2015): Volume 1 Nomor 2 Tahun 2015 Vol 1 No 1 (2015): Volume 1 Nomor 1 Tahun 2015 More Issue