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FAKULTAS PERTANIAN UNIVERSITAS ISLAM 45 Jl. Cut Meutia No. 83 Bekasi 17113
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Kota bekasi,
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INDONESIA
Jurnal Agribisnis dan Pengembangan Wilayah
Published by Universitas Islam 45 Bekasi
ISSN : 20861508     EISSN : 3032680X     DOI : https://doi.org/10.33558/cefars.v7i1
Core Subject : Economy, Agriculture,
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance
Jurnal Cefars menyediakan wadah penyebarluasan hasil penelitian tentang semua aspek yang berkaitan dengan manajemen agribisnis, ekonomi pertanian, penyuluhan pertanian, pemasaran produk pertanian, agroteknologi, dan pengembangan wilayah
Arjuna Subject : Ilmu Pertanian dan Biologi (Semua) - Agronomi dan Ilmu Tanaman
Articles 80 Documents
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PERANAN PENYULUH PERTANIAN DALAM PENINGKATAN KINERJA USAHA PERKEBUNAN KARET DI KECAMATAN NEGERI BESAR KABUPATEN WAY KANAN: THE ROLE OF AGRICULTURAL EXTENSIONERS IN INCREASING RUBBER PLANTATION BUSINESS PERFORMANCE IN THE DISTRICT OF NEGERI BESAR, WAY KANAN Danapriatna, Nana; Ismarani, Ismarani; Puspito, Puji
CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH Vol. 6 No. 1 (2023): CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH
Publisher : Fakultas Pertanian Universitas Islam 45 (UNISMA) Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/cefars.v6i1.5882

Abstract

Rubber plantations in Indonesia is largely managed by the Government and most private rubber plantations owned by the people even though on a small scale but the number of people large enough rubber estates. The farmers ' efforts to improve the results of its production is still very far from expected, this of course requires cooperation between farmers and agricultural extension officers as stakeholders in regards to the transfer of various information. This research aims to know the role of agricultural extension officers in farmer group, to know the performance of the farming, and analyze the role of agricultural extension officers with performance rubber plantation farming in the country big, Way Kanan Regency. The results showed the role of farmer dikelompok extension officers have not been fullest but already entered in the category quite nicely. Application of technology of rubber cultivation had already entered in that category either because farmers in its application in accordance with the recommended by the Plantation Counties the Way Kanan. The role of agricultural extension officers relations with performance rubber plantation farming is very low and not significant impact on rubber farmers in the land of big, Way Kanan Regency.
STRATEGI PEMASARAN KUE DI “TOKO KUE SUVENIR” PONDOK KELAPA JAKARTA TIMUR: MARKETING STRATEGYCAKE AT THE “SUVENIR CAKE SHOP” KELAPA POINT, EAST JAKARTA CITY Lutfiadi, Ridwan; Rahmanto, M Ikhwan; Dwihatmojogeni, Cesarjati
CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH Vol. 6 No. 1 (2023): CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH
Publisher : Fakultas Pertanian Universitas Islam 45 (UNISMA) Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/cefars.v6i1.5883

Abstract

The study aims to identify internal and external environment, to know the position of the firm, and to determine priority with alternative marketing strategy. The analytical method used is IFE and EFE matrices, IE matrices, SWOT matrices and QSPM matrices. The results based on IFE matrices has a greatest strength is strategic store location and the worst weakness is less adequate parking space. In EFE matrices,the greatest opportunity is many requests for the cake and the worst threat is facilities at the other shop are better. Then, IFE matrices and EFE matrices combined in IE matrices show that the Suvenir Cake store is at sel V. At this position, the right strategy is strategy of keeping and maintaining. The preparation of alternative strategy is used SWOT matrices. Based on QSPM analysis there are three strategy with highest score. the main strategy that can be executed first is maintain and improve quality and service, improve good business governance, cooperate with suppliers and purchase equipment to increase customer satisfaction.
AN EXPLORATION OF HEALTHY AGRICULTURAL PRODUCT DEVELOPMENT STRATEGIES WITHIN INDONESIAN SMALL AND MEDIUM-SIZED ENTERPRISES (SMES) Komalasari, Rita; Mustafa, Cecep
CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH Vol. 6 No. 2 (2023): CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH
Publisher : Fakultas Pertanian Universitas Islam 45 (UNISMA) Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/cefars.v6i2.7357

Abstract

For the first time, this study aims to comprehensively explore the landscape of innovation and healthy product development within Indonesian Small and medium-sized enterprises (SMEs) in the food and drinks industry. By addressing existing gaps, the paper provides insights into the context-specific factors, the role of healthy product variants, and the interconnected dynamics that drive innovation. The research employs a thorough literature review. The literature review establishes the foundation by identifying gaps and theoretical frameworks, including the Innovation Ecosystem Theory, to guide the analysis. The findings illuminate several key contributions of this research. First, the study crystallizes the specific new product development practices within Indonesian SMEs, addressing the lack of context-specific insights. It highlights the significance of healthy product development within a changing consumer landscape. The analysis reveals diverse strategies, challenges, and successes, emphasizing the role of networking, creative innovation drivers, and the absence of financial constraints. Furthermore, the introduction of a unified framework for innovation provides a holistic understanding that bridges theoretical constructs and practical applications. This study identifies flaws in the current innovation policy, suggesting actionable recommendations for improvement. In conclusion, this paper fills critical gaps in the literature, offering a comprehensive exploration of innovation and healthy product development within Indonesian SMEs in the food and drinks industry. By integrating context-specific insights, addressing gaps, and providing practical value for stakeholders and policymakers, the research significantly advances our understanding of healthy agricultural product development.
RISIKO DALAM PETERNAKAN AYAM PETELUR: SEBUAH ANALISIS DARI CIMUNING FARM, BEKASI Lutfiadi, Ridwan; Rahmanto, M. Ikhwan; Purwanto, Rindo; Asyani Listyowati, Esi
CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH Vol. 6 No. 2 (2023): CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH
Publisher : Fakultas Pertanian Universitas Islam 45 (UNISMA) Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/cefars.v6i2.8260

Abstract

Risk as an obstacle is always faced in every business, including the Cimuning Farm laying chicken farming business which is also not free from business risks. The aim of this research is to identify sources of production risk, determine the probability value of production risk, determine the impact of production risk, and formulate handling strategies that can be applied to prevent and handle production risks in the Cimuning Farm laying chicken farming business, Bekasi City. The research method is a case study of the Cimuning Farm laying chicken farming business in Bekasi City. Descriptive analysis is used to determine the sources of risk, z-score analysis is used to determine the magnitude of risk probability and risk map analysis to determine preventive and mitigation strategies. The research results show that the sources of production risk at Cimuning Farm are weather, disease and pests. The probability that the weather has an influence is 24.20%, the disease factor is 33.36% and the pest factor is 32.28%. The impact of sources of production risk at Cimuning Farm from the largest to the smallest losses, namely those caused by disease amounting to IDR 5,724,122.00, weather amounting to IDR 1,849,575.00, and pests amounting to IDR 1,011,001.00. Preventive strategies that can be implemented include installing barbed wire around the enclosure walls, and scheduling guard shifts at night. Mitigation strategies that can be implemented include spraying insecticides regularly, cleaning eating and drinking places regularly and administering medicines and vaccines periodically
FAKTOR-FAKTOR PERMINTAAN DAN NILAI EKONOMI AGROWISATA SWEETBERRY DENGAN PENDEKATAN TRAVEL COST METHOD Anggiana Ruspandi, Dera; Kamilah, Ahya
CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH Vol. 6 No. 2 (2023): CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH
Publisher : Fakultas Pertanian Universitas Islam 45 (UNISMA) Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/cefars.v6i2.8261

Abstract

Sweetberry agrotourism is the largest strawberry farming in Puncak, Cipanas Cianjur, West Java. This agrotourism has the potential of nature, tourism, conservation, and economic potential. The purpose of this research is to identify the characteristics and assessment of visitors, identify factors influencing tourism demand, and estimate the value of agrotourism economy. The economic value is analyzed using by method of TCM (Travel Cost Method). This method is calculated based on total consumer surplus, travel cost coefficient, and total respondent's visit. Average travel costs incurred from a total of 379 respondents during the trip is Rp. 413.699 and the total cost of the entire trip is Rp.156.792.000. Surplus of consumer visits is Rp. 12.670 and the individual consumer surplus visits is Rp.33. The economic value generated for one year is Rp. 237.600. The factors that influence the demand is income, distance and time to know location. While the factors that do not affect the demand is travel cost, education, number of dependents in the family, gender, and age of visitor.
STRATEGI BAURAN PEMASARAN KOPI GUNUNG ARCA PADA KELOMPOK TANI MEKARWANGI JAYA Danapriatna, Nana; Ismarani, Ismarani; Asyani Listyowati, Esi; Supah, Pela
CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH Vol. 6 No. 2 (2023): CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH
Publisher : Fakultas Pertanian Universitas Islam 45 (UNISMA) Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/cefars.v6i2.8262

Abstract

Mekarwangi Jaya Farmers Group is a coffee farmer group in Sukawangi Village, Bogor Regency which markets local specialty Bogor coffee in the form of dry beans and ready-to-brew coffee powder, but faces obstacles in marketing these coffee products. The purpose of this research is to determine the implementation of the 4P marketing mix for Gunung Arca Coffee, determine consumer assessments of the marketing of Gunung Arca Coffee and determine the priority marketing mix strategy for Gunung Arca Coffee in the Mekarwangi Jaya Farmer Group. This research uses primary and secondary data sources. Descriptive methods were used and Analysis Hierarchy Process (AHP) was used in this research to answer the research objectives. Based on the results of the analysis, it is known that the Mekarwangi Jaya Farmers Group has implemented the 4P marketing mix, namely product, price, promotion and distribution. Consumers feel that the quality of Gunung Arca Coffee is guaranteed, the price of Gunung Arca Coffee is affordable, media locations or promotional activities carried out by the Mekarwangi Jaya Farmers Group are easy to find, and the sales location for Gunung Arca Coffee is not strategic. The main priority marketing objective is to improve the business image with the first ranking marketing mix, namely product.
PERAN KELOMPOK TANI DALAM USAHATANI PADI SAWAH DI DESA SEKERAT KECAMATAN BENGALON Monika, Monika; Bustomi, Muhamad Yazid; Novita Dewi, Indah; Sukariyan, Sukariyan
CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH Vol. 6 No. 2 (2023): CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH
Publisher : Fakultas Pertanian Universitas Islam 45 (UNISMA) Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/cefars.v6i2.8263

Abstract

The objectives of this study were to (1) determine the role of farmer groups in paddy rice farming, and (2) determine the level of motivation of farmers in participating in Tirta Benua farmer group activities in Sekerat Village. This research was conducted from April to July 2021 in Sekerat Village, Bengalon District, East Kutai Regency, East Kalimantan. Sampling for farmers used the saturated sample method or census with 47 rice paddy farmers as respondents. Data analysis was done using a quantitative descriptive analysis method, scoring, and a Likert scale. The study's results were the value of the role of farmer groups based on aspects of member cooperation, production units, and farm workability included in the high category. The motivation of farmers to participate in farmer group activities is seen from the aspects of economic aspects and sociological aspects. In the economic aspect, the percentage of farmer motivation is 84.7% which includes a very high category, while the percentage of sociological motivation is 90.5% which also includes a very high category.
STUDI KASUS PERILAKU KONSUMEN DALAM PEMBELIAN PRODUK DAGING AYAM POTONG DI “PRIMA FRESHMART” DESA SETIA MEKAR, KABUPATEN BEKASI Budiyono, Haris; Rahmanto, M. Ikhwan; Riyan Hartono, Fawaz; Ardisela, Dawud
CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH Vol. 6 No. 2 (2023): CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH
Publisher : Fakultas Pertanian Universitas Islam 45 (UNISMA) Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/cefars.v6i2.8264

Abstract

“Prima Freshmart” is a specialty store whose job is to offer several products for kitchen needs, such as chicken meat, eggs, frozen food, and other food and beverages at affordable prices. This research is to find out: (1) The influence of service variable has an effect on the decision to buy beef chicken at "Prima Freshmart". (2) The effect of the product variable on the purchase decision of broiler chicken at "Prima Freshmart". (3) The effect of the price on the decision to buy chicken pieces at "Prima Freshmart". (4) The effect of promotion has an effect on purchasing decisions of chicken pieces at "Prima Freshmart". (5) The influence of location has an effect on the decision to buy chicken pieces at "Prima Freshmart". (6) Service, product, price, promotion, and location on the decision to buy chicken pieces at "Prima Freshmart". This study uses survey methods and the data analysis used is descriptive analysis and multiple linear regression analysis. The results of this study indicate that the relationship between service, product, promotion, price, and location on purchasing decisions is 0.827, meaning that the value of a positive relationship and the value of the coefficient of determination is 68.4% with the equation value Ŷ = 0,978-0,380X1 + 0,369X2 + 0,773X4. Variables of service, product, price, promotion, and location have a joint effect on the decision to buy chicken at "Prima Freshmart". Product, price, and promotion variables have a partial effect on the decision to purchase chicken pieces at "Prima Freshmart".
STRATEGI PENGEMBANGAN USAHA TERNAK AYAM RAS PETELUR DI CV. MAJU BERSAMA FARM MELALUI ANALISIS SWOT DAN QSPM Hidayat, Taufiq; Danapriatna, Nana; Kamilah, Ahya
CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH Vol. 7 No. 2 (2024): CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH
Publisher : Fakultas Pertanian Universitas Islam 45 (UNISMA) Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/cefars.v7i2.10863

Abstract

CV Maju Bersama Farm is one of the laying hen farms that is still in the development stage. Various obstacles from both the internal and external environment of the company surround the running of the business. The purpose of this study is to determine: a) internal and external factors that affect the business, b) business position, c) business development strategies and d) priority business development strategies that can be applied for business development. This study was studied using a qualitative descriptive approach. Data analysis in this study includes the IFE and EFE matrices, IE matrices, SWOT matrices, and QSPM matrices. The research data comes from primary and secondary data. Based on the IFE matrix, it is known that the main strength is that the eggs produced have good quality and the main weakness is that production has not met consumer demand. In the EFE matrix, the main opportunity is that market demand for broiler eggs is quite high and the main threat is fluctuations in the price of feed, medicines, and egg prices. The results of the IE matrix show that CV Maju Bersama Farm is in cell I which directs the growth and development strategy. There are six alternative strategies from the SWOT analysis with the main priority strategy being to increase chicken capacity by utilizing available land in order to meet demand.
ANALISIS FAKTOR PENENTU KEPUTUSAN PEMBELIAN IKAN HIAS DI PUSAT PROMOSI IKAN HIAS KOTA BEKASI Cahyati, Cici; Budiyono, Haris; Kamilah, Ahya
CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH Vol. 7 No. 2 (2024): CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH
Publisher : Fakultas Pertanian Universitas Islam 45 (UNISMA) Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/cefars.v7i2.10864

Abstract

Ornamental Fish Promotion Center is a place for ornamental fish’s sellers which are managed by the Dinas Ketahanan Pangan, Pertanian, dan Perikanan of Bekasi City. It is important for sellers to knows what influences consumers in purchasing decisions. This study aims to determine (1) influence of colour to ornamental fish purchasing decision (2) influence of shape to ornamental fish purchasing decision (3) influence of fish care to ornamental fish purchasing decision (4) influence of feeding to ornamental fish purchasing decision (5) influence of life to ornamental fish purchasing decision This study uses survey methods and data analysis used was multiple linear regression analysis. The results showed that color had an effect on the purchase decision of ornamental fish, shape had an effect, maintenance had an effect, feed had no effect on the purchase decision on ornamental fish, and vitality had an effect on the purchase decision on ornamental fish. Variables of color, shape, maintenance, feed, and vitality together influence the decision to buy ornamental fish at the Ornamental Fish Promotion Center in Bekasi City.

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