Prosiding Seminar Nasional Ilmu Sosial dan Teknologi (SNISTEK)
SNISTEK adalah sebuah acara akademik yang prestisius dan berkualitas, yang diadakan setiap tahun dengan tujuan untuk mendukung pertukaran pengetahuan, ide, dan temuan terbaru dalam bidang ilmu sosial dan teknologi. Seminar ini merupakan platform ideal bagi para ilmuwan, peneliti, praktisi, dan akademisi untuk berbagi hasil penelitian terbaru, diskusi mendalam, dan memperluas jaringan profesional mereka. SNISTEK mengakomodasi berbagai topik dan disiplin ilmu dalam bidang ilmu sosial dan teknologi. Beberapa topik yang sering dibahas di SNISTEK meliputi, tetapi tidak terbatas pada: - Ilmu Sosial (Sosiologi, Psikologi, Antropologi, Ekonomi, dll.) - Teknologi dan Informatika - Manajemen dan Bisnis - Pendidikan - Kesehatan dan Kesejahteraan - Keberlanjutan dan Lingkungan - Kebijakan Publik dan Hukum - Teknologi Industri - Teknologi Pertanian dan Lingkungan dan banyak lagi.
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<![CDATA[Pertanggungjawaban Pidana Dalam Penyebaran Data Pribadi: Tinjauan Hukum Pidana Saat Ini ]]>
<![CDATA[Padrisan Jamba]]>;
<![CDATA[Irene Svinarky]]>
<![CDATA[ Prosiding Vol 5 (2023): SNISTEK ]]>
Publisher : <![CDATA[LPPM Universitas Putera Batam ]]>
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DOI: 10.33884/psnistek.v5i.8125
<![CDATA[In an increasingly digital era, the issue of theft and dissemination of personal data has become a profound global concern. This research focuses on criminal liability in the dissemination of personal data, with the aim of reviewing and analyzing the current criminal legal framework in addressing violations related to personal data. The research employs a normative juridical method, referencing various legislations, court decisions, and relevant legal literature. We also analyze recent changes and developments in criminal law concerning the dissemination of personal data. The results of this research depict the complexity of regulations related to handling cases of personal data dissemination. Factors such as the type of data involved, the intent of the perpetrator, and the impact on affected individuals are crucial considerations in determining the level of criminal liability. The research also discusses potential criminal sanctions that may be imposed on perpetrators of personal data breaches, including fines and imprisonment. Additionally, we identify challenges in enforcing laws related to personal data and provide insights into potential improvement efforts. This research provides valuable insights into how current criminal law addresses the issue of personal data dissemination and promotes better protection for individuals in an ever-evolving digital era.]]>
<![CDATA[Konseptualisasi Green Marketing:Pendekatan Pemasaran Dalam Upaya Mempertahankan Loyalitas Pada Klinik Navaagreen Tiban Kota Batam ]]>
<![CDATA[Triana Ananda Rustam]]>;
<![CDATA[Inda Sukati]]>
<![CDATA[ Prosiding Vol 5 (2023): SNISTEK ]]>
Publisher : <![CDATA[LPPM Universitas Putera Batam ]]>
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DOI: 10.33884/psnistek.v5i.8126
<![CDATA[This research aims to examine the emergence of the back to nature movement which influences the lifestyle of millennial people who prefer environmentally friendly products in skincare products that are based on green products even though they are more expensive. Products that still use containers or raw materials that are not environmentally friendly are no longer a top priority. The next phenomenon is the increasing awareness of having healthy skin, which is a unique form of consumer behavior, especially experienced by women. The increasing trend in beauty care has also encouraged the growth of beauty products that do not have official permission from the Food and Drug Supervisory Agency (BPOM). Indirectly, this will reduce the level of consumer use of beauty products in the long term. This research contextually includes four supporting dimensions which provide the foundation for the existence of green marketing-based skincare products, namely green product, green price, green place and green promotion. This research uses a quantitative survey method with samples taken from 100 users of Naavagreen beauty clinic services. This research is a quantitative descriptive research where the data analysis process uses linear regression analysis between construct variables. The results of the research are that variables X1, X2 and X3 have a positive and significant effect, while variable X4 has a negative and insignificant effect. Meanwhile, simultaneously the variables in this research have a positive and significant effect.]]>
<![CDATA[Optimalisasi Proses Administrasi Layanan Asuransi Oleh PT Jasa Raharja Kota Batam ]]>
<![CDATA[Betty Krisdayanti S Sihombing]]>;
<![CDATA[Timbul Dompak]]>
<![CDATA[ Prosiding Vol 5 (2023): SNISTEK ]]>
Publisher : <![CDATA[LPPM Universitas Putera Batam ]]>
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DOI: 10.33884/psnistek.v5i.8127
<![CDATA[The of this research emphasis is to assist researchers in understanding the problem under study using the indicator Optimization of the Insurance Service Administration Process by Pt Jasa Raharja Batam City optimization of the insurance service administration process by PT Jasa Raharja Batam City. According to Articles 1 to 24 of Law/22 of 2009 a traffic accident is an unexpected and unintentional incident on the highway involving two or more vehicles colliding with each other or vehicles with no other road users, where the risks of accidents include minor injuries, serious injuries, death, and only experiencing property loss experienced by one or even both victims. Qualitative research methodology was applied in this study. To describe facts and information in the field, such as social activities, attitudes, events, and beliefs that have occurred or have not occurred at the research site, qualitative research methods are used. Optimization of Insurance Service Administration Process by PT Jasa Raharja Batam City PT Jasa Raharja Batam City cooperates with the police and district/city regional governments in order to improve services for the general public who own motorized vehicles and utilize other road facilities. 33 of 1964 concerning obligatory fees and donations to be collected and collected and then redistributed to people who have had accidents, as insurance for raharja services. Jasa raharja insurance is the protection and guarantee of the state to its people who have an accident, while the object is humans and this insurance provides guarantees against losses caused by accidents.]]>
<![CDATA[Implementasi IoT Pada Sistem Pembayaran di Koperasi Sekolah ]]>
<![CDATA[Mesri Silalahi]]>;
<![CDATA[Saut Pintubipar Saragih]]>
<![CDATA[ Prosiding Vol 5 (2023): SNISTEK ]]>
Publisher : <![CDATA[LPPM Universitas Putera Batam ]]>
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DOI: 10.33884/psnistek.v5i.8128
<![CDATA[Information technology has been widely adopted by numerous educational institutions, both formal and informal, based on religion or non-religious, The urgency of innovative technologi which appliable to school business processes are rising rapidly within enormous applicable internet of Things available. The research methodology in this research conducted comprehensively. Researcher will used the technolgu of Microcontroller Esp32 to help the implementation of payment in one of the department of the research object. Developing the system within the school system will need very trmendous effort to justify the system accepted by all the stakeholder. Researcher using the srum methods in software development and using the esp32 microcontroller as the thechologu to merged within, researcher hope the capablity of Background Subtraction Algorithm on ESP32, it is elucidated that the background subtraction algorithm can be implemented on the ESP32 device. This device possesses the capability to process image frames measuring 80 x 60 pixels a total of 10,000 times within a temporal span of 2,000 milliseconds (at an approximate rate of ±5,000 frames per secondThe result of this research supposedly achieve the implementation of the microcontroller technology to provide the solution in school business unit payment processes. All the visitor to the business unit are detected with the RFID card using the microcontroller to automate the identification and enabling better transaction process flow.]]>
<![CDATA[Analisis Faktor-Faktor Yang Mempengaruhi Terhadap Kepuasan Dan Kinerja Karyawan Di PT Indomarco Prismatama (Indomaret) Batam ]]>
<![CDATA[Vanness Chuang]]>;
<![CDATA[Mauli Siagian]]>;
<![CDATA[Wasiman Wasiman]]>
<![CDATA[ Prosiding Vol 5 (2023): SNISTEK ]]>
Publisher : <![CDATA[LPPM Universitas Putera Batam ]]>
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DOI: 10.33884/psnistek.v5i.8129
<![CDATA[In this era of globalization, competition in the business world is getting tighter, so companies must have the ability to maintain the life and performance of the company. The purpose of this study is to examine the influence of leadership style, compensation, and organizational culture on job satisfaction to improve employee performance. This research was conducted at PT Indomarco Prismatama (indomaret) Batam, the respondents used as many as 146 employees, using Structural Equation Modeling (SEM). The results showed that leadership style, compensation, and organizational culture have a positive and significant influence on job satisfaction in improving employee performance. The influence of the leadership style on job satisfaction is positive and significant, the effect of compensation on job satisfaction is positive and significant, the influence of organizational culture on job satisfaction is positive and significant; and the effect of job satisfaction on employee performance is positive and significant.]]>
<![CDATA[Analisis Faktor-Faktor Yang Mempengaruhi Keputusan Pembelian Pada PT Asia Paramita Indah Batam ]]>
<![CDATA[Realize Realize]]>;
<![CDATA[Sudjono Sudjono]]>
<![CDATA[ Prosiding Vol 5 (2023): SNISTEK ]]>
Publisher : <![CDATA[LPPM Universitas Putera Batam ]]>
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DOI: 10.33884/psnistek.v5i.8130
<![CDATA[Increasing economic growth, is expected to be directed to increase public incomes and fulfill daily needs. The purpose of this study is to determine the effect of Variable service quality (X1) price (X2), and promotion (X3) on purchasing decisions In PT Asia Paramita Indah Batam (Y). In this study, the sampling process is done by using non probability sampling which is a sampling technique that does not provide equal opportunities to be selected into the sample, for this sampling of this author using saturated sampling method. Based on the above sampling technique using saturated sampling technique from the total population of 135 people, then taken as sample is 135 people. Data were collected using questionnaires measured by Likert scale. This study uses multiple linear regression analysis with the help of SPSS version 20.0 program. The results of this study indicate that the variable quality of service (X1) price (X2), and promotion (X3) simultaneously affect the purchase decision In PT Asia Paramita Indah Batam. Variable quality of service (X1) price (X2), and promotion (X3) partially influence partially on purchasing decision In PT Asia Paramita Indah Batam.]]>
<![CDATA[Pemanfaatan Media Relations PT Universal Karya Mandiri Dalam Meningkatkan Citra Perusahaan ]]>
<![CDATA[Aisyiah Indah Permata]]>;
<![CDATA[Sholihul Abidin]]>;
<![CDATA[Renita Kurnia]]>
<![CDATA[ Prosiding Vol 5 (2023): SNISTEK ]]>
Publisher : <![CDATA[LPPM Universitas Putera Batam ]]>
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DOI: 10.33884/psnistek.v5i.8131
<![CDATA[The purpose of this research is to find out how PT Universal Karya Mandiri utilizes its media relations to improve the company's image. In the digital era, media relations have evolved with the existence of social media, online platforms, and faster access to information. This research method is skinative with the research data source is secondary data sources. Data collection through observation and documentation, the results showed that several forms of media utilization carried out by PT Universal Karya Mandiri were press ghathering, press lunch and entertain, sponsorship, and annual events. So that PT Universal Karya Mandiri can improve the company's good image.]]>
<![CDATA[Pembelajaran Sains Melalui Mini Praktikum untuk Anak Usia Dini dan Usia Sekolah di Rumah Pintar Kreatif Ampang, Kelurahan Ampang, Sumatera Barat ]]>
<![CDATA[Fatridha Yansen]]>;
<![CDATA[Eldya Mossfika]]>;
<![CDATA[Linda Elfia]]>
<![CDATA[ Prosiding Vol 5 (2023): SNISTEK ]]>
Publisher : <![CDATA[LPPM Universitas Putera Batam ]]>
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DOI: 10.33884/psnistek.v5i.8132
<![CDATA[Science has an important role in improving the quality of human life and has significant positive effects on the development of children’s personality and potential. However, many people believe that science is a challenging field of study. Therefore, it is important to introduce science to children at a young age in an entertaining way. This community service activity aims to introduce science to early childhood and increase children's abilities and interest in science. The target of this activity is children from middle-class to lower-class families that live in the area of the Rumah Pintar Mingguan (RPM) Kreatif Ampang. Five RPM volunteers and 31 children participated in this activity. This PKM activity was carried out through a simple science mini-practicum, by utilizing simple and inexpesive materials and tools that can be found easily in the surrounding environment. The main ingredients were baking soda and vinegar (acetic acid). The method used in this activity were a case study and hands-on practice. Two topics that are carried out on this practicum, namely the phenomenon of an erupting Merapi volcano and inflating a balloon without being blown up. This practice has the effect of increasing children's interest in and motivation for science, which is directly correlated with their increased comprehension of the concepts being demonstrated. Additionally, RPM decided to make this science practicum activity as a regular agenda item for the RPM community.]]>
<![CDATA[Pelatihan Membangun Keunggulan Bersaing UMKM Melalui Pemasaran Online Di Kota Batam ]]>
<![CDATA[Tukino Tukino]]>;
<![CDATA[Erlin Elisa]]>;
<![CDATA[Algifanri Maulana]]>;
<![CDATA[Yvonne Wangdra]]>;
<![CDATA[Ronald Wangdra]]>;
<![CDATA[Suvianto Wangdra]]>
<![CDATA[ Prosiding Vol 5 (2023): SNISTEK ]]>
Publisher : <![CDATA[LPPM Universitas Putera Batam ]]>
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DOI: 10.33884/psnistek.v5i.8133
<![CDATA[The implementation of community service activities will take the form of Empowerment of E-Commerce-Based Marketing located at Rindang Garden Block B2 No. 04, Buliang Village, Batu Aji District, Batam. Based on the field interview results, the Small and Medium-sized Enterprises (UMKM) Rafflesia face challenges in marketing their products. In general, UMKM businesses have limitations in mastering information technology facilities and marketing media that are not well-known to the public. Conventional business owners feel that accounting recording is a cumbersome task. The training method used is to provide training through an online website. The methods used in the development of UMKM Rafflesia include survey methods, lecture methods, discussion methods, and training methods. The sustainability of the results of this coaching activity is expected to enable UMKM Rafflesia to manage online marketing effectively.]]>
<![CDATA[Analisis Beban Kerja Pekerja Wanita di Industri Manufaktur Kota Batam ]]>
<![CDATA[Nofriani Fajrah]]>;
<![CDATA[Sri Zetli]]>
<![CDATA[ Prosiding Vol 5 (2023): SNISTEK ]]>
Publisher : <![CDATA[LPPM Universitas Putera Batam ]]>
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DOI: 10.33884/psnistek.v5i.8134
<![CDATA[The manufacturing industry in Batam City is increasingly developing with the supporting factor being the availability of both female and male workers. The role of female workers in the Batam City manufacturing industry is quite significant, because female workers are chosen because of their thoroughness and discipline. The impact of this reason is that female workers have no restrictions and control over workload for female workers. This research aims to analyze the workload of female workers in the Batam City manufacturing industry. This research was conducted using descriptive analysis methods. The population of this research is female manufacturing industry workers in Batam City. Based on the results, it is known that the average pulse rate before work is 81.53, while after work it is 104.82. This shows an increase in heart rate after work, which indicates a significant increase in physical activity. This also shows that female workers in the manufacturing industry experience an increase in physical workload during work. Based on these data, it can be concluded that female workers in the manufacturing industry experience quite a high mental workload. The mental workload dimensions including MD, PD, TD, OP, EF, and FR show an average number above 70, which indicates a significant level of mental workload. Based on this research, it can provide implications for policy formulation regarding the management of female workers in the manufacturing industry in Batam City in particular and in Indonesia in general.]]>
