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Jurnal Ad'ministrare: Jurnal Pemikirian Ilmiah dan Pendidikan Administrasi Perkantoran
Published by Universitas Negeri Makassar
ISSN : 24071765     EISSN : 25411306     DOI : https://doi.org/10.71309
Core Subject : Humanities, Science, Education, Social,
Humanities Decision Sciences, Operations Research & Management Education Law, Crime, Criminology & Criminal Justice Social Sciences
Jurnal Administrare Jurnal Pemikirian Ilmiah dan Pendidikan Administrasi Perkantoran is a scientific publication that contains the results of research and studies in the fields of administration, management, public policy, and other relevant activities.
Arjuna Subject : Ilmu Sosial - Administrasi Publik
Articles 84 Documents
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Determinants of Decision to Visit the Bukit Gundaling Berastagi Tourist Attraction with Satisfaction as an Intervening Factor Shin Tia, Resa; Ikhsan Harahap, Muhammad
Jurnal Ad'ministrare: Jurnal Pemikirian Ilmiah dan Pendidikan Administrasi Perkantoran Volume 11, Issue 2, 2024
Publisher : Pendidikan Administrasi Perkantoran, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71309/administrare.v11i2.4713

Abstract

This research is motivated by the decline in visitor interest in traveling to the Gundaling Hill tourist attraction and the many complaints from visitors after visiting Gundaling Hill Berastagi in the form of criticism and suggestions. The criticism and suggestions indicate dissatisfaction among visitors after visiting Gundaling Hill Berastagi which may be caused by reduced visitor satisfaction with the management. This study aims to analyze the influence of visitor satisfaction on visiting decisions. The data analysis used in this study is descriptive and quantitative. The sample in this study were people who had visited Gundaling Hill Berastagi, totaling 96 people. Data collection was carried out using a questionnaire tested for validity and reliability. Data were analyzed using path analysis with a multiple linear regression model. The results of statistical tests show that the product variable has a positive effect on the intention to revisit (hypothesis 1 is accepted), the price variable has a positive effect on visitor satisfaction (hypothesis 2 is accepted), the place variable has a positive effect on visitor satisfaction (hypothesis 3 is accepted), the promotion variable has a positive effect on visitor satisfaction (hypothesis 4 is accepted), the regulation variable has a positive effect on visitor satisfaction (hypothesis 5 is accepted), the visitor satisfaction variable has a positive effect on the decision to visit (hypothesis 6 is accepted), the 4p+regulation variable does not have a positive effect on the decision to visit through visitor satisfaction.  . This study identifies factors such as product, price, place, promotion, and regulation that influence satisfaction and visitation decisions, but focuses on how visitor satisfaction mediates these relationships. This novelty provides tourism managers with insights into the importance of focusing on visitor satisfaction as a key element in increasing repeat visitation intentions, especially in local contexts that have rarely been analyzed before.   
Beauty and Influence: Understanding the Effects of Product Quality and Influencers on Brand Image and Consumer Choices Annisa Putri, Siti; Annio Indah Lestari Nasution; Siti Aisyah
Jurnal Ad'ministrare: Jurnal Pemikirian Ilmiah dan Pendidikan Administrasi Perkantoran Volume 11, Issue 2, 2024
Publisher : Pendidikan Administrasi Perkantoran, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71309/administrare.v11i2.4781

Abstract

Industry beauty has become Wrong One industry Which very competitive, in where various brand compete For interesting attention consumer Which the more intelligent And experienced, This research is important because it’s provides relevance in the context of consumer trends that increasingly prioritize sustainability and ethical values, which can strengthen long-term relationships between the brand and consumers. Objective in study This is For analyze influence quality products and the role of beauty influencers in purchasing decisions through brand image variables make over product case study. The novelty of this research lies in its focus on exploring the role of product quality and beauty influencers on purchase decisions through brand image, specifically for Make Over products, amid changing digital consumption trends. In this study, quantitative methods were used to analyze connection between variable. Sample Which used consists of from 96 person respondents were selected randomly. Data was collected through a questionnaire then analyzed data done use technique statistics For test hypothesis And determine significance of the influence between variables. The results of the study showed that Product Quality was proven has a significant positive influence on Brand Image and Purchase Decision. In On the other hand, Beauty Influencers also have a significant positive influence on Brand Image, but No influential significant to Purchase Decision. Brand Image Alone own significant positive influence on Purchase Decision. However, Brand Image does not mediates the influence of Product Quality on Purchase Decision, while Brand Image play a role as a moderator in Beauty Influencer influence to Purchase Decision.
Innovation Strategy to Prevent Child Marriage in Bone Regency (Early Marriage Innovation Case Study) Andi Adhe Amalya; Risma Niswaty; H, Herman
Jurnal Ad'ministrare: Jurnal Pemikirian Ilmiah dan Pendidikan Administrasi Perkantoran Volume 11, Issue 2, 2024
Publisher : Pendidikan Administrasi Perkantoran, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71309/administrare.v11i2.4782

Abstract

The Innovation Strategy for Preventing Child Marriage or abbreviated as Sip-peka was initiated by the Head of the Bone Regency Regional Development Planning Agency. Sip-sensi was developed as a response to the high number of cases of early marriage in Bone Regency, especially in rural areas because at that time there was no detailed and integrated strategy formulation and it was still running autonomously. The aim of this research is to examine innovation and analyze sustainable strategies for preventing child marriage in Bone Regency. This research is qualitative research with a descriptive type. Data collection techniques used include observation, interviews, documentation and questionnaires. The research results show that the innovation strategy to prevent child marriage in Bone Regency (case study of early marriage innovation) is based on the grand theory of Rogers (2015), including 1) Excellence, lies in the supporting regulations, involving various stakeholders, and using colored bottles as a tool monitoring, 2) Suitability, seen in the involvement of children's forums, life skills education, and religious figures in dialogue and coordination meetings between residents with an interesting approach, 3) Complexity, lies in the process of enforcing sanctions and screening which is carried out strictly by the Religious Courts and P2TP2A in order to obtain dispensation for early marriage, 4) Possibility, seen from the adaptability of innovations that have passed public tests in various villages, districts and provinces, and 5) Convenience, lies in achieving goals 3 and 4 of the SDGs so as to reduce cases of violence, poverty, dropping out of school, maternal, neonatal and infant deaths. The strategy for sustaining innovation in preventing child marriage in Bone Regency is based on SWOT analysis, namely making the village level Puspaga institution an effective center for socializing child marriage regulations and involving children's forums as agents of change in expanding education in the community. This research can be used as a reference in implementing child marriage prevention strategies in various regions because previous studies only focused on mother and baby safety and education rates.
Administrative Efficiency of The Village Program Shines in The City of Semarang Anita Febriana; Yuniningsih, Tri; Putranti, Ika Riswanti
Jurnal Ad'ministrare: Jurnal Pemikirian Ilmiah dan Pendidikan Administrasi Perkantoran Volume 11, Issue 2, 2024
Publisher : Pendidikan Administrasi Perkantoran, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71309/administrare.v11i2.4784

Abstract

The Drug-Free Village Program (Desa Bersinar) is a strategic initiative by the Indonesian government aimed at eradicating drug abuse at the village level. The program's urgency is heightened in large cities like Semarang, which face complex social and cultural diversity. Administrative efficiency is critical to ensuring optimal resource utilization and achieving the program’s objectives. This study aims to analyze the level of administrative efficiency in the Desa Bersinar program in Semarang City and identify influencing factors.  This research employs a quantitative descriptive approach, utilizing questionnaires distributed to village officials involved in program implementation and in-depth interviews with key informants. Quantitative data were analyzed using descriptive statistics, while qualitative data were thematically analyzed. The findings reveal that the program demonstrates good administrative efficiency, yet challenges remain, including the limited competence of village officials and bureaucratic inefficiencies. The use of information technology has shown potential in expediting administrative processes but has not been fully optimized. The novelty of this study lies in its combined use of quantitative and qualitative analyses to provide a comprehensive overview of administrative efficiency in a village-level drug prevention program. Key recommendations include enhancing human resource capacity, strengthening the integration of information technology, and increasing the frequency and quality of program evaluations. These findings offer valuable insights for improving the program's implementation and serve as a reference for similar initiatives in other regions.
Analysis of Socioeconomic and Situational Factors, Winning Probability, and Perception of Convenience on Online Gambling Addiction Among Gen Z Sovy Muti Ardianty Hasibuan; Andri Soemitra; Muhammad Syukri Albani
Jurnal Ad'ministrare: Jurnal Pemikirian Ilmiah dan Pendidikan Administrasi Perkantoran Volume 11, Issue 2, 2024
Publisher : Pendidikan Administrasi Perkantoran, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71309/administrare.v11i2.4791

Abstract

Online gambling refers to the act of betting or wagering on games of chance or skill via the internet. It typically involves various forms of gambling, such as online casinos, sports betting, poker, and lotteries, where individuals can place bets using real money through digital platforms or mobile applications. The purpose of this study is to analyze socio-economic factors, situational, probability of winning and perception of ease of addiction to playing online gambling in gen z in the city of Medan.  This study uses a quantitative method with data collection from questionnaires. The sample is 100 responden focused on Gen Z with an early adult age of 18 to 25 years who were involved in online gambling games. The data collected for this study was processed and analyzed using regression in SPSS. Socioeconomic factors had a positive and significant effect on online addiction, situational factors also had a positive and significant effect on online gambling addiction, winning probability factors had a positive and significant effect on online gambling addiction and convenience perception factors had a negative and non-significant effect. The novelty of this research lies in its multidimensional approach to analyzing online gambling addiction among Generation Z in Medan City and give integrated approach offers new insights into the dynamics of online gambling addiction, especially in a local context.
Analysis of Determinants of Persuasive Communication Between Resellers and Consumers of the Make Over Brand Nurhadiah; Isnaini Harahap; Siti Aisyah
Jurnal Ad'ministrare: Jurnal Pemikirian Ilmiah dan Pendidikan Administrasi Perkantoran Volume 11, Issue 2, 2024
Publisher : Pendidikan Administrasi Perkantoran, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71309/administrare.v11i2.4804

Abstract

The purpose of this research is to analyze the key determinants of persuasive communication strategies employed by resellers to enhance product sales and brand awareness of the Make Over brand in Medan City. This qualitative study adopts a descriptive approach, collecting data through interviews and documentation involving three key informants from May to September 2024. The findings reveal that effective persuasive communication is achieved through a strong connection between resellers and the brand, an understanding of consumer motivations, and strategic communication methods. Resellers utilize a mix of emotional and rational appeals, tailoring their messages to meet consumer needs. Face-to-face interactions play a vital role in building trust and credibility, while a combination of online and offline channels, including consumer testimonials, strengthens their marketing efforts. This study’s novelty lies in exploring how resellers leverage persuasive communication strategies to boost sales and elevate brand presence, specifically in the context of the Make Over brand in Medan City.
Behavior Analysis of Intention to Use the Tiomaz Application in E-Ticketing Booking Tanjung, Rizka Azriani; Harahap, M. Ikhsan; Aisyah, Siti
Jurnal Ad'ministrare: Jurnal Pemikirian Ilmiah dan Pendidikan Administrasi Perkantoran Volume 11, Issue 2, 2024
Publisher : Pendidikan Administrasi Perkantoran, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71309/administrare.v11i2.5104

Abstract

Following the footsteps of the aviation and railway industries that have already switched to digital, land transportation modes such as buses and travel are increasingly adopting e-ticketing systems. One way used by ticket providers is by offering transportation tickets to help travelers buy bus tickets. The purpose of this study was to determine whether TAM can be applied to the use of the Tiomaz application in e-ticketing by evaluating the influence of perceived usefulness (PU) and perceived ease of use (PEOU) on behavior. The population in this study was 10,000 people, namely the number of users who downloaded the Tiomaz application on the Playstore. Meanwhile, the sampling technique used the Slovin formula, namely with a sample size of 99 people. This study used a questionnaire research instrument created based on a literature review. The questionnaire was compiled in several stages, namely 1) Referring to the operational data of previously determined variables; 2 The questionnaire consists of four parts: respondent data, perceived ease of use, perceived efficacy, and behavioral intention; and 3) This study uses a Likert scale from 1 to 5 with the following answers: strongly disagree, disagree, neutral, agree, and strongly agree. Data analysis was conducted using the SPSS application and multiple regression analysis method. The findings of the study indicate that the variable Perceived Ease of Use (X1) has a positive and significant impact on Behavioral Intention (Y), meaning that the easier it is for users to use the application, the greater their desire to use it. In addition, the variable Perceived Usefulness (X2) has a positive and significant impact on Behavioral Intention (Y). Further research is needed to examine other components that may affect user experience.
Peran Perempuan dalam Pembangunan Ekonomi Biru Kepulauan Selayar Nurul, Nurul Wahida Zal-Zabila; Nur, Andi Cudai
Jurnal Ad'ministrare: Jurnal Pemikirian Ilmiah dan Pendidikan Administrasi Perkantoran Volume 11, Issue 2, 2024
Publisher : Pendidikan Administrasi Perkantoran, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71309/administrare.v11i2.5168

Abstract

This research examines the role of women in developing the blue economy in the Selayar Islands, South Sulawesi. The blue economy, which emphasizes the sustainable use of marine resources, is particularly relevant in this region which is rich in biodiversity and dependent on the fisheries sector. Women make significant contributions as fishermen, fish farmers and seafood processors, despite facing challenges such as gender discrimination and limited access to training. The application of zero waste principles in fish waste management is expected to improve the welfare of coastal communities while maintaining the sustainability of marine ecosystems. Regulatory support from the government, such as the Minister of Maritime Affairs and Fisheries Regulation, is a key factor in empowering women and developing an inclusive local economy. This research shows that empowering women and implementing the blue economy can create a sustainable development model in the Selayar Islands. Keywords: The Role of Women, Blue Economy, Zero Waste
An Analysis of Factors Influencing Changes in Consumer Interest in Electric Motorcycle Purchases Ni'mah Sinaga, Nailan; Syahbudi , Muhammad; Nurbaiti
Jurnal Ad'ministrare: Jurnal Pemikirian Ilmiah dan Pendidikan Administrasi Perkantoran Volume 11, Issue 2, 2024
Publisher : Pendidikan Administrasi Perkantoran, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71309/administrare.v11i2.5308

Abstract

This study is driven by the growing concern over carbon dioxide emissions from conventional vehicles and the Indonesian government's commitment to achieving net-zero emissions by 2060, with a focus on supporting electric vehicles. In Medan, the number of electric vehicle transactions at public charging stations (SPKLU) increased by 404% in 2024, signaling a significant rise in interest in electric vehicles. The primary aim of this research is to analyze the influence of trends, price, advertising, and promotions on the purchasing interest of electric motorcycles in Medan City. A quantitative research methodology was employed, with data collected from 351 respondents through online and offline questionnaires. SPSS software was used for data analysis, which included conducting validity tests, reliability tests, classical assumption tests, and multiple linear regression analysis. In addition, F-tests, t-tests, and coefficient of determination (R²) analysis were performed to assess the relationship between the independent variables (price, trends, advertising, and promotions) and the dependent variable (purchasing interest). The findings from hypothesis testing demonstrate that price, trends, and advertising & promotions each have a significant positive effect on the purchasing interest in electric motorcycles. Specifically, an increase in price, trends, and advertising and promotions correlates with a greater interest in purchasing electric motorcycles. The results validate the model used, confirming that these factors play a significant role in shaping consumer behavior and influencing purchasing decisions.
The Use of Instagram Social Media as a Political Communication Tool for the Bogor Regency Regional Government in 2022-2023 Suandi, Azril Shiva Miraj; Muhammad Prakoso Aji
Jurnal Ad'ministrare: Jurnal Pemikirian Ilmiah dan Pendidikan Administrasi Perkantoran Volume 11, Issue 2, 2024
Publisher : Pendidikan Administrasi Perkantoran, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71309/administrare.v11i2.5333

Abstract

Communication cannot be separated from human life. Technological developments in the world of communication mean that humans must follow. Social media is a way to convey political messages and get feedback from communications. Political participation is a continuation of political communication used on social media. This research aims to determine the use of social media Instagram as a political communication tool by the Bogor Regency Government in 2022-2023. The research method used is qualitative with a case study method. Data collection was carried out through interviews with the Head of the Public Communications Team of the Bogor Regency Communication and Information Service directly. The results of this research found that social media, especially Instagram, was used as a means for branding regional heads and their supporting instruments. The use of Instagram social media is used as a means to convey political messages such as the regional head's vision and mission, the regional head's agenda as well as promoting MSMEs and regional tourism potential. Evaluations are carried out by the Communication and Information Service periodically based on issues circulating in the community.

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