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Editor Jurnal Signaling PSDKU Institut Bakti Nusantara Jl. Wisma Rini No.09 Pringsewu, Lampung Phone: 0729-44420
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Jurnal Signaling
Published by Institut Bakti Nusantara
ISSN : 20852304     EISSN : 27756122     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal Signaling diterbitkan oleh STMIK Pringsewu, Lampung dari Tahun 2009 sampai 2022. Setelah Perubahan Nama Perguruan Tinggi menjadi Institut Bakti Nusantara Jurnal Signaling di Kelola oleh Fakultas Teknologi dan Ilmu Komputer (FTIKOM), Terbit dua kali dalam setahun pada bulan Maret dan September. Berisi tulisan yang diangkat dari hasil penelitian maupun hasil pemikiran di bidang Ilmu Ekonomi, Ilmu Manajemen, Bisnis, Komputer Akunting, E-Bisnis, E-Commerce, Kecerdasan Bisnis (BI) dan Bidang Ilmu yang serumpun dengan EKonomi dan Bisnis.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 112 Documents
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IMPLEMENTASI APLIKASI POINT OF SALE (POS) BERBASIS MOBILE WEB UNTUK MENDUKUNG TRANSAKSI TOKO SEPATU 45 Kasmi, Kasmi; Al-Awabin, Abde Fadli; Dede, Dede
Jurnal Signaling Vol 14, No 1 (2025): Jurnal Signaling
Publisher : STMIK Pringsewu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56327/signaling.v14i1.1810

Abstract

This research focuses on the implementation of a mobile web-based Point of Sale (PoS) application to support transactions at Toko Sepatu 45. The store faces challenges in managing transactions, stock recording, and creating sales reports manually, which affects efficiency and data accuracy. Therefore, a technological solution is needed to improve productivity and reduce errors in transaction management. This mobile web-based PoS application is designed to facilitate store owners in recording sales, managing stock, and generating automatic and real-time sales reports. The system development uses the Waterfall method, which includes requirement analysis, system design, implementation, and testing. The testing results using blackbox testing include successful tests for the login page, navigation menu buttons, product data input, product data output, and product sales invoices. Through this research, it is expected that the mobile web-based Point of Sale application can be used to streamline operational activities at Toko Sepatu 45, including transaction processes such as purchasing and selling, as well as simplifying the recap of reports such as purchase and sales reports.
ANALISIS KETERSEDIAAN APLIKASI WISATA HALAL BERBASIS ANDROID TERHADAP JUMLAH KUNJUNGAN WISATA DI PRINGSEWU Dewi, Nirmala
Jurnal Signaling Vol 14, No 1 (2025): Jurnal Signaling
Publisher : STMIK Pringsewu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56327/signaling.v14i1.1812

Abstract

This study aims to analyze the influence of the availability of Android-based halal tourism applications on the number of tourist visits in Pringsewu Regency using a quantitative approach. Data were collected through the distribution of questionnaires to tourists and analysis of tourism visit data from relevant agencies. The data analysis technique used is simple linear regression. The results of the study indicate that the availability of halal tourism applications has a positive and significant effect on the increase in tourist visits. These findings suggest that the use of digital technology, particularly mobile applications, can be an effective strategy in supporting the development of halal tourism in the region. The application provides information about halal tourist attractions along with relevant details. It also features an integrated map that helps tourists find routes to their destinations through Google Maps using GPS navigation.
TRANSFORMASI PERBANKAN SYARIAH DI INDONESIA (Peluang dan Tantangan Pasca Merger) Putro Aji, Gatot Bintoro
Jurnal Signaling Vol 14, No 1 (2025): Jurnal Signaling
Publisher : STMIK Pringsewu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56327/signaling.v14i1.1819

Abstract

The development of Islamic banking in Indonesia is very rapid, most recently three Islamic banks owned by the State-Owned Bank Association (Himbara), namely PT Bank BRI Syariah Tbk (BRIS), PT Bank Syariah Mandiri (BSM), and PT Bank BNI Syariah (BNIS) merged into Bank Syariah Indonesia (BSI). However, the existence of Islamic banks and the merger of the three banks into BSI has not been fully responded to positively by the market. Some Indonesian people, especially Muslims, have not made Islamic banks a reference, in fact they often prefer to use conventional banks. In fact, in its system, BSI refers to sharia principles that guarantee its halalness and are far from usurious systems and practices. This study uses a literature study method. This study concludes that the transformation of BSI has the potential to improve the economy of the Indonesian people. BSI can increase the competitiveness of Islamic finance in the digital era because there are many components that support the creation of superior and trusted Islamic banking. On the other hand, BSI also faces challenges, namely the lack of institutional development, socialization and promotion, quality of human resources and utilization of technology.
PENGARUH KONTEN MARKETING DAN MARKETPLACE TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN (STUDI KASUS TOKO BATIK DEANDRA) Surya R, Adi; Yopita, Yopita
Jurnal Signaling Vol 14, No 1 (2025): Jurnal Signaling
Publisher : STMIK Pringsewu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56327/signaling.v14i1.1827

Abstract

The advancement of digital technology has encouraged businesses, especially micro, small, and medium enterprises (MSMEs), to utilize content marketing and marketplace platforms to reach a wider consumer base. This study aims to analyze the influence of content marketing and marketplaces on consumer purchasing decisions, with a case study on Batik Deandra, an MSME actively engaged in digital marketing. The research adopts a quantitative approach using a questionnaire distributed to 100 respondents. Data were analyzed using multiple linear regression. The results indicate that both content marketing and marketplace presence have a significant and positive influence-both simultaneously and partially-on consumer purchasing decisions. These findings highlight the strategic importance of quality content and optimized use of marketplace features in enhancing consumer engagement and purchase conversion, particularly in the MSME sector.
UPAYA MENINGKATKAN EKONOMI PEDESAAN MELALUI DANA DESA DI DESA REJOSARI MATARAM LAMPUNG TENGAH Pujianto, Erik
Jurnal Signaling Vol 14, No 1 (2025): Jurnal Signaling
Publisher : STMIK Pringsewu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56327/signaling.v14i1.1841

Abstract

Decentralization has been Indonesia's chosen concept for implementing government programs for approximately 27 years. Villages are now autonomous regions and given full authority to manage their own governance. This autonomy began with the introduction of village funds in 2015. This initiative aimed to boost development in rural areas. However, most villages and village governments lack the capacity to manage village funds. This research employed qualitative methods, including interviews, observation, and documentation to obtain the desired results. To obtain valid information, the researcher used the Rejosari Mataram Village Head as the primary source. The results indicate that the Rejosari Mataram Village Government lacks sufficient capacity to manage village funds optimally. This is evident in the lack of sustainable, innovative programs that could potentially boost the village community's economic growth. A comparison of Ministerial Regulation No. 7 of 2023 with the actual use of village funds in Rejosari Mataram Village in 2024 reveals a gap between the priorities mandated by the regulation and the achievements of implementation on the ground. The suggestion that researchers can give is that the Rejosari Mataram village government must be more innovative in designing programs for using Village Funds.
ANALYSIS OF THE UTILIZATION OF MOBILE COMMERCE IN MARKETING OF PROCESSED SOYBEAN PRODUCTS IN DADAPAN VILLAGE Kasmi, Kasmi; Irviani, Rita
Jurnal Signaling Vol 14, No 2 (2025): Jurnal Signaling
Publisher : STMIK Pringsewu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56327/signaling.v14i1.1842

Abstract

Soybean-based products such as tofu, tempeh, and tauco play a crucial role as affordable sources of plant-based protein for the community. However, micro-enterprises in Dadapan Village still face challenges in marketing, particularly limited market access, lack of promotion, and competition with similar products from other regions. Meanwhile, the development of mobile commerce (m-commerce) provides new opportunities to expand marketing networks through digital platforms. This study aims to analyze the strategies of soybean-based product entrepreneurs in utilizing mobile commerce, identify the challenges encountered, and evaluate its impact on market reach and business sustainability. Previous studies have mainly focused on traditional distribution channels and value-added analysis, leaving a research gap in exploring m-commerce adoption among rural micro-enterprises. This research employed a qualitative method with a case study approach, collecting data through interviews, observations, and documentation using purposive sampling. The results show that entrepreneurs primarily use applications such as WhatsApp, Facebook, and online marketplaces for marketing, which benefits them in terms of broader consumer reach, improved customer interaction, and product diversification. The main obstacles include limited digital literacy, distribution costs, and production capacity constraints. The study concludes that mobile commerce plays a significant role in enhancing the competitiveness of soybean-based micro-enterprises in rural areas, although continuous support in digital literacy and sustainable marketing strategies is still required.
PENERAPAN CORPORATE SOCIAL RESPONSIBILITY DALAM GOOD CORPORATE GOVERNANCE UNTUK MEMINIMALISIR KONFLIK KEAGENAN Nawami, Muhammad; Apriyani, Rini
Jurnal Signaling Vol 14, No 2 (2025): Jurnal Signaling
Publisher : STMIK Pringsewu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56327/signaling.v14i2.1851

Abstract

The purpose of writing this article is to identify, study, map research related to CSR in reducing agency conflict. This article begins with the presentation of the concepts of Good Corporate Governance (GCG), Corporate Social Responsibility (CSR), CSR in GCG, and agency conflict. Identification is made by collecting articles in the field of financial management that are related to CSR, agency conflict, and corporate value. Furthermore, an assessment of these studies is carried out to determine the results of each article. Articles are grouped into two articles that support the existence of agency conflict in CSR and group that do not have agency conflict. The method of review of CSR and agency conflict is carried out using previous studies. The identification, assessment and mapping of prior studies are not limited to new studies (less than ten years) but also reviews of more than 20 years. Based on the results of previous research, mapping can be synthesized the influence of CSR in reducing agency conflict. The Implementation of CSR related to agency conflict in the field of financial management is still being debated. Based on empirical evidence, the results are still inconsistent. CSR activities that synergize financial performance, the environment, and society can reduce the use of cash flow that benefits managers so that it will increase the value of the company. On the other hand, empirical evidence that does not support CSR considers that managers use CSR for personal gain.
PROBLEMATIKA DAN STRATEGI IKRAR WAKAF MASJID DI INDONESIA Rizki, Marisa; Yusuf, Suhairi; Hilal, Syamsul
Jurnal Signaling Vol 14, No 2 (2025): Jurnal Signaling
Publisher : STMIK Pringsewu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56327/signaling.v14i2.1852

Abstract

Mosque waqf plays a strategic role in the social and spiritual development of Muslim communities in Indonesia. However, the implementation of mosque waqf pledges still faces various obstacles, such as low legality, waqf literacy, and suboptimal asset management. This study aims to analyze the problems and strategies of mosque waqf pledges in Indonesia through a qualitative case study approach. Data were collected through in-depth interviews, observation, and document analysis involving mosque administrators, nazirs, and KUA officials. The research findings show that the main obstacles in the waqf pledge process include low understanding of legal procedures, administrative complexity, and lack of public awareness. The research also identified several effective strategies, such as strengthening the role of the KUA, community education, and simplification of procedures. The implications of this research emphasize the need for improved policies and practical guidelines so that legal certainty and optimal management of mosque waqf assets in Indonesia can be ensured.
TRANSFORMASI PROFESIONALISME PEGAWAI MELALUI PRAKTIK KOMUNIKASI BISNIS DI ERA DIGITAL Irawan, Dedi; Putra Aji, Gatot Bintoro
Jurnal Signaling Vol 14, No 2 (2025): Jurnal Signaling
Publisher : STMIK Pringsewu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56327/signaling.v14i2.1853

Abstract

This study aims to analyze how business communication practices in the digital era transform employee professionalism within micro, small, and medium enterprises (MSMEs), using a case study of JJ Shop Sukarame, Bandar Lampung. The research employs a qualitative approach with a case study method through in-depth interviews, participatory observation, and documentation, analyzed using the Miles and Huberman model. The findings indicate that the implementation of digital business communication through platforms such as WhatsApp and Instagram significantly enhances employee professionalism. Digital communication improves coordination, strengthens discipline and responsibility, and fosters open relationships between owners, employees, and customers. These results reinforce Katz and Kahn’s organizational communication theory and Spitzberg and Cupach’s communication competence model, emphasizing clarity, ethics, and communication skills in shaping professional behavior. The study contributes theoretically to the development of digital business communication concepts within MSMEs and provides practical implications for cultivating a professional work culture in the era of technological transformation
AI-DRIVEN DIGITAL TRANSFORMATION OF MSMES: LEVERAGING GOOGLE VEO 3 FOR STRATEGIC CONTENT OPTIMIZATION IN E-COMMERCE Fauzi, Fauzi; Muslihudin, Muhamad; Ramadian, Sabda Iman
Jurnal Signaling Vol 14, No 2 (2025): Jurnal Signaling
Publisher : STMIK Pringsewu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56327/signaling.v14i2.1854

Abstract

Digital transformation has become an essential requirement for Micro, Small, and Medium Enterprises (MSMEs) to remain competitive in the e-commerce era. However, many MSMEs struggle to produce high-quality visual content that effectively attracts online consumers. This study aims to examine the role of Google VEO 3, an AI-based visual generation tool, in optimizing digital content strategies among three MSMEs in Pringsewu: Kripik Yado, Keripik Barokah, and Dianshop. Using a qualitative descriptive method through observation, interviews, and content creation simulations, the study reveals that AI implementation significantly enhances content quality, audience engagement, and product visibility, leading to improved sales performance. The findings highlight that Google VEO 3 is an accessible and cost-effective innovation that fosters digital literacy and confidence among MSMEs. The novelty of this research lies in its empirical analysis of AI-driven visual tools as catalysts for sustainable and inclusive MSME digital transformation

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