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Jejak digital: Jurnal Ilmiah Multidisiplin
Published by Indo Publishing
ISSN : 30897742     EISSN : 30897734     DOI : https://doi.org/10.63822/jejakdigital
Core Subject : Economy, Education, Social,
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other
Jurnal Ilmiah Multidisiplin adalah jurnal elektronik dan cetak Open Access Journal yang diterbitkan oleh Indo Publishing setiap 6 kali dalam setahun menyediakan forum untuk mempublikasikan artikel penelitian asli, artikel review dari kontributor, dan berita teknologi baru mencangkup multidisiplin ilmu
Arjuna Subject : Umum - Umum
Articles 596 Documents
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Pengambilan Keputusan pada Operasional Penta Coffe Sebagai Usaha Kopi Rumahan dengan Sistem Pre-Order Sari, Nur Indah
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 2 (2026): MARET 2026
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/tbye2962

Abstract

This study aims to analyze the decision-making process at Penta Coffee, a home-based coffee business that operates using a pre-order (PO) system. This system creates a different decision-making dynamic compared to regular coffee shops because the owner must carefully consider production timing, raw material availability, customer orders, and customer satisfaction within a limited timeframe. A qualitative method with an explanatory survey approach was used to understand the owner’s decision-making patterns when facing challenges in managing labor, capital, raw materials, and marketing. The results show that Penta Coffee's owner combines rational and intuitive decision-making styles. Decisions related to capital and raw material procurement tend to be rational, based on demand data, raw material prices, and profit margins. Meanwhile, marketing and customer service decisions rely more on intuition, driven by experience and customer relationships. Major challenges include limited capital, fluctuating raw material prices, uncertainty in daily order volumes, and building customer trust in a pre-order system. The study concludes that the PO system demands high adaptability and rapid decision-making capabilities in daily operations.
Pengaruh Dividen Dan Struktur Modal Terhadap Nilai Perusahaan Pada Perusahaan Retail Yang Terdaftar Di Bursa Efek Indonesia Periode 2018-2022 Renaldi, Rafli; Alfiana, Alfiana; Pujiyanti, Pujiyanti
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 2 (2026): MARET 2026
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/9q780e39

Abstract

This study aims to examine the influence of dividends and capital structure on firm value in retail companies listed on the Indonesia Stock Exchange (IDX) during the 2018–2022 period. The independent variables consist of the Dividend Payout Ratio (DPR) and Debt to Equity Ratio (DER), while firm value is measured using Tobin’s Q (PBV). The sample includes five retail companies: PT Matahari Department Store Tbk (LPPF), PT Ramayana Lestari Santosa Tbk (RALS), PT Ace Hardware Indonesia Tbk (ACES), PT Sumber Alfaria Trijaya Tbk (AMRT), and PT Erajaya Swasembada Tbk (ERAA). The analysis employs a panel data regression model, selected through the Chow Test, Hausman Test, and Lagrange Multiplier Test. All tests indicate that the Random Effect Model (REM) is the most appropriate. Normality assumptions are met, although a high correlation between independent variables indicates potential multicollinearity. The REM results reveal that DPR has a significant positive effect on firm value (p = 0.0006), indicating that higher dividend payments enhance market perception of firm value. Meanwhile, DER shows a significant negative effect (p = 0.0004), suggesting that high leverage reduces firm value. Simultaneously, DPR and DER significantly affect firm value (F-statistic p = 0.004664), with a contribution of 33.03% explained variance. These findings highlight the importance of stable dividend policies and prudent financing decisions to improve firm value in the retail industry, which is highly sensitive to economic changes and consumer demand shifts.
Faktor - Faktor yang Memengaruhi  Purchase Intention O2O Voucher:  Studi Pada Pengguna Tiktok Mandatain, Dinda; Parlyna , Ryna; Kasofi, Adnan; Munawaroh, Munawaroh
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 2 (2026): MARET 2026
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/57cc8848

Abstract

The growth of social commerce has encouraged the adoption of the Online-to-Offline (O2O) transaction model, particularly through TikTok, which is widely used by Generation Z in Indonesia. O2O vouchers enable consumers to purchase vouchers online and redeem them directly at offline merchant outlets. Despite their high market potential, the actual purchase intention toward O2O vouchers on TikTok remains relatively limited. This study aims to examine the effects of price sensitivity, ease of use, perceived usefulness, and perceived risk on purchase intention toward O2O vouchers among Generation Z TikTok users in Jakarta. This study employs a quantitative approach using a survey method with 180 respondents selected through purposive sampling. Data were collected via an online questionnaire using a seven-point Likert scale and analyzed using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS) with SmartPLS 4. The results indicate that ease of use and perceived usefulness have a positive and significant effect on purchase intention, with perceived usefulness identified as the most dominant variable. In contrast, price sensitivity and perceived risk do not have a significant effect on purchase intention. These findings suggest that Generation Z’s purchase intention toward O2O vouchers is primarily driven by system convenience and perceived functional benefits rather than by price considerations or perceived risk. Therefore, O2O voucher strategies on TikTok should prioritize transaction simplicity and clear value propositions to enhance sustainable purchase intention.
Faktor-Faktor Yang Memengaruhi Purchase Intention Pada Layanan Community-Centric Digital Subscription Syahputra, Rakha Athallah; Noviarini, Diena; Hermawan, Sabo
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 2 (2026): MARET 2026
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/n3sr2544

Abstract

The subscription economy has expanded rapidly, yet it is increasingly challenged by subscription fatigue, which has encouraged the emergence of community-centric digital subscription models that shift value propositions from mere access to participation and value co-creation. This study aims to examine the determinants of purchase intention in such services by testing the effects of perceived enjoyment, perceived usefulness, and perceived risk on purchase intention, as well as the mediating role of perceived value. A quantitative approach was employed through an online survey of 210 Generation Z respondents in DKI Jakarta who were aware of community-centric digital subscription services, and the data were analyzed using SEM-PLS. The results indicate that perceived enjoyment and perceived usefulness have positive and significant effects on both perceived value and purchase intention, whereas perceived risk shows no significant effect on either perceived value or purchase intention. Furthermore, perceived value positively and significantly influences purchase intention and serves as the strongest determinant in the model; it also significantly mediates the relationships between perceived enjoyment and purchase intention and between perceived usefulness and purchase intention, but does not mediate the effect of perceived risk. These findings suggest that subscription intention in community-based services is primarily driven by enjoyable user experiences, perceived functional benefits, and overall value evaluations rather than by perceived risk considerations.
Pengaruh Lingkungan Kerja Terhadap Kinerja Pegawai dengan Motivasi Kerja Sebagai Variabel Intervening di Kantor Dinas Perhubungan Kabupaten Musi Rawas Puspa, Fika; Suyadi, Suyadi; Azhar, Rudi
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 2 (2026): MARET 2026
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/1v8p2k20

Abstract

This study aims to understand how the work environment affects employee performance, with work motivation acting as an intervening variable, at the Musi Rawas Regency Transportation Office. The research uses a quantitative approach, collecting data through questionnaires. The population consists of all 80 employees at the office, and a saturated sample technique is used. The data is analyzed using the Partial Least Square (PLS) method with the help of SmartPLS software. The results show that the work environment has a positive and significant effect on employee performance. Additionally, the work environment also positively and significantly affects employee performance through work motivation as an intervening variable. The study recommends that institutions should create a supportive work environment and improve employee motivation to encourage better performance.
Pengaruh Current Ratio (CR) Dan Debt To Equity Ratio (DER) Terhadap Return On Assets (ROA) Pada Perusahaan Properti di BEI Periode 2021-2024 Yusuf, Rafli Maulana; Alfiana, Alfiana; Kodariah, Siti
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 2 (2026): MARET 2026
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/aa6hyy10

Abstract

The property and real estate sector faced complex challenges in the 2021-2024 period due to post-pandemic recovery and global economic fluctuations. This study aims to analyze the effect of Current Ratio (CR) and Debt to Equity Ratio (DER) on Return on Assets (ROA) in property companies listed on the Indonesia Stock Exchange (IDX). The research method used is quantitative with a purposive sampling technique, resulting in 10 sample companies with a total of 40 observations during the 2021-2024 period. Data analysis was performed using panel data regression with the selected Random Effect Model (REM). The partial test results (t-test) show that the Current Ratio has no significant effect on ROA with a negative direction. Conversely, the Debt to Equity Ratio has a positive and significant effect on ROA, indicating the effectiveness of using financial leverage in increasing profits. Simultaneously (F-test), CR and DER have a significant effect on ROA. The Adjusted R-squared value of 11.58% shows the contribution of the independent variables in the model, while the rest is influenced by other factors outside the study.
Analisis Strategi Kompetitif dan Kelayakan Bisnis Adreena Shoes dalam Menghadapi Persaingan Industri Sepatu Online Yusup, Rafik; Humaeriyah, Hani
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 2 (2026): MARET 2026
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/s5kbp006

Abstract

This study analyzes the competitive strategy and business feasibility of Adreena Shoes amidst the fierce competition in the digital footwear market. While the industry offers massive opportunities, the low barrier to entry has created a saturated market. Using a descriptive qualitative approach, this research dissects how Adreena Shoes navigates this landscape through differentiation and multi-aspect feasibility analysis. The findings reveal that Adreena Shoes successfully occupies a strategic "middle ground" between luxury retail brands and conventional market traders. The combination of premium local materials from Cibaduyut and real-time interaction via Live Streaming serves as a primary driver for building digital trust. Technically and operationally, the adoption of marketplace technology and the roadmap for formalization through the OSS system confirm that this business is not only feasible but also poised for sustainable growth.
Analisis Faktor-Faktor yang Memengaruhi Continuous Intention to Use Aplikasi Mobile Game Online di Indonesia Al Fatiy, Zaid; Noviarini, Diena; Hermawan, Sabo
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 2 (2026): MARET 2026
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/9em7bd12

Abstract

This study aims to analyze the partial effects of hedonic motivation, habit, and social influence on the continuous intention to use mobile game online applications in Indonesia. This research employs a quantitative approach using a survey method and Structural Equation Modeling based on Partial Least Squares (SEM-PLS) as the data analysis technique. The sample consists of 192 users of mobile game online applications in Indonesia selected through purposive sampling. The data were analyzed using SmartPLS software. The results indicate that: (1) hedonic motivation has a positive and significant effect on the continuous intention to use mobile game online applications; (2) habit has a positive and significant effect on the continuous intention to use mobile game online applications; and (3) social influence has a positive and significant effect on the continuous intention to use mobile game online applications. These findings emphasize the importance of enhancing the quality of gaming experience, fostering positive usage habits, and optimizing social interaction within applications to increase users’ intention to continue using mobile game online services
Pengaruh Kepuasan Kerja terhadap Kinerja Pegawai di RSUD Petanang dengan Komitmen Organisasi sebagai Variabel Intervening Delima, Delima; Suyadi, Suyadi; Azhar, Rudi
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 2 (2026): MARET 2026
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/a50vh658

Abstract

  This study aims to determine the effect of job satisfaction on employee performance at Petanang Regional Hospital with organizational commitment as an intervening variable. This study used a quantitative approach with a survey method by distributing questionnaires to 43 Petanang Regional Hospital employees. Data were analyzed using the Partial Least Squares (PLS) method with the help of SmartPLS. The results showed that job satisfaction significantly influenced employee performance through organizational commitment as an intervening variable. This indicates that job satisfaction will be more effective in improving employee performance if accompanied by strong organizational commitment.
Indeks Persepsi Masyarakat Lingkar Tambang Terhadap Upaya Reklamasi oleh PT. Amman Mineral  dalam  Kualitas Air Aryadi, M. Adit; Azis, Abdul
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 2 (2026): MARET 2026
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/q8vsvd10

Abstract

Kegiatan pertambangan berpotensi memengaruhi kualitas lahan dan air, sehingga reklamasi dan pengelolaan lingkungan menjadi kewajiban perusahaan. Penelitian ini bertujuan menganalisis persepsi masyarakat terhadap keberhasilan reklamasi lahan dan pengelolaan kualitas air oleh PT Amman Mineral Nusa Tenggara. Penelitian menggunakan metode deskriptif kuantitatif dengan pendekatan semi terstruktur terhadap 150 responden di Desa Pasir Putih, Desa Maluk, dan Desa Bukit Damai. Data dikumpulkan melalui kuesioner skala Likert dan dianalisis menggunakan indeks persepsi masyarakat, serta didukung oleh data kualitas air berdasarkan parameter pH, Total Dissolved Solids, dan salinitas. Hasil penelitian menunjukkan bahwa persepsi masyarakat terhadap reklamasi lahan berada pada kategori baik hingga sangat baik, dengan nilai in-deks tertinggi di Desa Bukit Damai sebesar 82,32%, diikuti Desa Pasir Putih sebesar 74,64% dan Desa Maluk sebesar 66,32%. Persepsi masyarakat terhadap pengelolaan kualitas air berada pada kategori cukup, dengan nilai indeks sebesar 64,80% di Desa Pasir Putih, 55,92% di Desa Maluk, dan 59,20% di Desa Bukit Damai. Hasil pengukuran kualitas air menunjukkan bahwa parameter pH, TDS, dan salinitas masih memenuhi baku mutu air bersih. Perbedaan antara hasil teknis dan persepsi masyarakat menegaskan pentingnya peningkatan trans-paransi, komunikasi, dan pelibatan masyarakat dalam pengelolaan lingkungan pertambangan.

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