Global Management: International Journal of Management Science and Entrepreneurship
(Global Management: International Journal of Management Science and Entrepreneurship) [e-ISSN : 3063-6256, p-ISSN : 3048-4170] is an open access Journal published by the IFREL (International Forum of Researchers and Lecturers). GlobalManagement accepts manuscripts based on empirical research results, new scientific literature review, and comments/ criticism of scientific papers published by GlobalManagement. This journal is a means of publication and a place to share research and development work in the field of Management Science and Entrepreneurship. Articles published in GlobalManagement are processed fully online. Submitted articles will go through peer review by a qualified international Reviewers. Complete information for article submission and other instructions are available in each issue. GlobalManagement publishes 4 (four) issues a year in February, May, August and November, however articles that have been declared accepted will be queued in the In-Press issue before published in the determined time.
Articles
82 Documents
<![CDATA[Implementation of Entrepreneurship Learning in the Production Unit as a Process of Internalizing the Characters of Never Give Up and Persistence At State Vocational High School 1 Malinau ]]>
<![CDATA[Mahdiansyah Mahdiansyah]]>;
<![CDATA[Denies Priantinah]]>
<![CDATA[ Global Management: International Journal of Management Science and Entrepreneurship Vol. 2 No. 2 (2025): International Journal of Management Science and Entrepreneurship ]]>
Publisher : <![CDATA[International Forum of Researchers and Lecturers ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.70062/globalmanagement.v2i2.192
<![CDATA[This study aims to analyze the level of understanding and awareness, identify and evaluate, assess the gap between the designed entrepreneurship learning objectives and evaluate the level of mentoring and supervision provided by teachers or mentors in supporting the internalization of the character of never giving up and being persistent through production unit activities at SMK Negeri 1 Malinau. The research method used in this study is a descriptive qualitative approach. The results of this study indicate that the level of understanding and awareness of students can increase their awareness and readiness to face challenges in the world of work, according to their field of expertise. The implementation of the values of never giving up and tenacity in entrepreneurship learning at SMK plays a crucial role in developing various important aspects in students. The gap between the objectives of entrepreneurship learning and its implementation, namely limited learning time, lack of adequate facilities and practical tools, and minimal training for teachers, hinder students from internalizing these values effectively. With a combination of active teacher roles and effective supervision, students are encouraged to continue trying despite difficulties, thus supporting the development of a resilient character and being ready to face challenges in the world of entrepreneurship]]>
<![CDATA[The Effectiveness of Google Maps as an eWOM Media in Its Influence on Visit Intention ]]>
<![CDATA[Shafa’ Annisa Puspasari]]>;
<![CDATA[Enjelika Enjelika]]>;
<![CDATA[Sudarmiatin Sudarmiatin]]>
<![CDATA[ Global Management: International Journal of Management Science and Entrepreneurship Vol. 2 No. 2 (2025): International Journal of Management Science and Entrepreneurship ]]>
Publisher : <![CDATA[International Forum of Researchers and Lecturers ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.70062/globalmanagement.v2i2.195
<![CDATA[This study discusses consumer behavior in the context of the effectiveness of Google Maps as an eWOM medium in its influence on intention to visit. The main objective of this study is to analyze the factors that influence intention to visit including eWOM. Five informants were interviewed as part of the qualitative research approach, and secondary data was gathered by consulting a variety of literature sources. According to the study's findings, Google Maps can be utilized as a marketing tool. It is anticipated that the study's consequences will shed light on how users interact with data from Google Maps and how companies can maximize the effectiveness of their digital marketing strategies.]]>
<![CDATA[Transforming Financial Auditing in the Era of Artificial Intelligence: A Mixed Methods Study to Improve Efficiency and Accuracy ]]>
<![CDATA[Achmad Agus Priyono]]>
<![CDATA[ Global Management: International Journal of Management Science and Entrepreneurship Vol. 2 No. 2 (2025): International Journal of Management Science and Entrepreneurship ]]>
Publisher : <![CDATA[International Forum of Researchers and Lecturers ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.70062/globalmanagement.v2i2.199
<![CDATA[The rapid development of artificial intelligence (AI) presents new challenges and opportunities in the practice of financial auditing, especially regarding the efficiency and accuracy of audit results, which are still the main problems. This study aims to examine the impact of financial audit transformation through the application of AI using a mixed methods approach. Quantitative data were collected from 100-150 internal and external auditors in medium to large companies in East Java Province who have been using AI for at least one year, and analysed using Structural Equation Modeling (SEM) with AMOS. Qualitative data was obtained through in-depth interviews to explore perceptions and challenges of AI implementation. The results showed that AI significantly improved the efficiency of the audit process and the accuracy of risk and fraud detection, despite barriers such as change resistance and limited auditor competence. This research makes important contributions to the development of modern audit theory and offers strategic recommendations for practitioners and regulators to optimise AI integration in financial auditing. Practical implications include the need for auditor training and strengthening technology infrastructure to support sustainable digital transformation.]]>
<![CDATA[Exploring HR Collaborative Initiatives in Opening Global Market Access for MSMEs ]]>
<![CDATA[Budi Wahono]]>;
<![CDATA[Budi Eko Soetjipto]]>
<![CDATA[ Global Management: International Journal of Management Science and Entrepreneurship Vol. 2 No. 2 (2025): International Journal of Management Science and Entrepreneurship ]]>
Publisher : <![CDATA[International Forum of Researchers and Lecturers ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.70062/globalmanagement.v2i2.202
<![CDATA[Micro, Small and Medium Enterprises (MSMEs) are the backbone of the Indonesian economy, but only 15.7% have successfully penetrated the global market due to limited human resources (HR) and cross-sector collaboration (BPS, 2023). This study aims to analyse the role of collaborative HR initiatives in opening global market access for MSMEs in East Java, using a quantitative approach with AMOS-based Structural Equation Modeling (SEM) on a sample of 150 MSMEs. The results of the analysis show that HR collaboration across sectors (government, private sector, academia) has a significant effect on improving global market access , while self-training is not significant. The findings strengthen the Resource-Based View theory by emphasising collaborative HR as a strategic asset of MSMEs. Practical implications include integrated policy recommendations and partnerships with global platforms (e.g., Amazon, Alibaba), as well as ethical considerations related to programme inclusivity and MSME data protection. This research makes a theoretical contribution to the development of an adaptive HR collaboration model for MSMEs in developing countries.]]>
<![CDATA[Entrepreneurial Marketing in the Digital Ecosystem : The Influence of E-commerce Platforms on the Growth of MSMEs in the Post-Pandemic Era ]]>
<![CDATA[Nanik Wahyuningtiyas]]>;
<![CDATA[Sudarmiatin Sudarmiatin]]>
<![CDATA[ Global Management: International Journal of Management Science and Entrepreneurship Vol. 2 No. 2 (2025): International Journal of Management Science and Entrepreneurship ]]>
Publisher : <![CDATA[International Forum of Researchers and Lecturers ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.70062/globalmanagement.v2i2.203
<![CDATA[This study examines the influence of e-commerce platforms on the growth of MSMEs in the post-pandemic era, focusing on the implementation of entrepreneurial marketing strategies in the digital ecosystem. This research aims to understand how e-commerce platforms help MSMEs in developing more adaptive and effective marketing strategies amid changes in consumer behavior post-pandemic. The method used is a quantitative approach with Structural Equation Modeling (SEM) to analyze the direct and indirect relationship between the use of e-commerce platforms, entrepreneurial marketing strategies, and the growth of MSMEs. The main findings show that the use of e-commerce platforms has a significant effect on entrepreneurial marketing strategies, which in turn encourages the growth of MSMEs. This research contributes to the literature on MSME digitalization, particularly in the context of post-pandemic recovery, and shows how e-commerce platforms can be an important enabler for MSMEs to survive and thrive amid changing market challenges. The urgency of this research lies in its contribution in providing insights into the implementation of innovative digital marketing strategies, which is highly relevant for MSMEs trying to adapt to the post-pandemic business landscape. Keywords: ,]]>
<![CDATA[Navigating Consumer Trust in the Era of AI-Driven Digital Advertising ]]>
<![CDATA[Yoga Adiyanto]]>
<![CDATA[ Global Management: International Journal of Management Science and Entrepreneurship Vol. 2 No. 2 (2025): International Journal of Management Science and Entrepreneurship ]]>
Publisher : <![CDATA[International Forum of Researchers and Lecturers ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.70062/globalmanagement.v2i2.204
<![CDATA[The development of artificial intelligence (AI) has significantly changed the digital advertising landscape. However, consumer trust in the use of AI in digital advertising is a crucial issue to understand. This study aims to analyze the influence of perceived intelligence, transparency, and personalization of AI-based advertising on consumer trust levels. Using a quantitative approach through a survey of 500 respondents who are active social media users in Indonesia, the data were analyzed using Structural Equation Modeling (SEM). The results of the study indicate that perceived intelligence and transparency have a significant positive influence on consumer trust, while personalization has a moderate influence. These findings provide theoretical contributions to the digital marketing literature and provide practical guidance for marketers in designing AI-based advertising strategies that are trusted by consumers.]]>
<![CDATA[Examining the Impact of Integrated Marketing Communi-cation on Consumers’ Purchase Intention: Evidence from Nutrisari in Lampung Province ]]>
<![CDATA[Rahel Bela Krisna Br. Situmorang]]>;
<![CDATA[Yuniarti Fihartini]]>
<![CDATA[ Global Management: International Journal of Management Science and Entrepreneurship Vol. 2 No. 2 (2025): International Journal of Management Science and Entrepreneurship ]]>
Publisher : <![CDATA[International Forum of Researchers and Lecturers ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.70062/globalmanagement.v2i2.206
<![CDATA[The rapid advancement of digitalization has transformed marketing communication, driving significant changes that directly affect company stability. To maintain and increase sales, businesses must adopt effective marketing strategies that boost consumer purchasing intentions. PT. Nutrifood Indonesia, a leading food and beverage company, has successfully sustained high sales for its product Nutrisari, achieving first place in the Top Brand Index for powdered fruit juice drinks in Indonesia with a 55.60% sales index in 2024. This success is closely linked to the company’s use of integrated marketing communication tools to compete in a dynamic market. This study aims to analyze the influence of advertising, activities & experiences, and social media marketing on consumers’ purchase intention of Nutrisari products in Lampung Province. Employing a quantitative research approach, data were collected through questionnaires distributed to 150 respondents residing in Lampung Province who expressed purchase intention toward Nutrisari. The data were analyzed using multiple linear regression with the assistance of SPSS version 27. The findings indicate that advertising, activities & experiences, and social media marketing each have a positive and significant impact on consumers’ purchase intention. These results underscore the importance of integrated marketing communication strategies in enhancing consumer engagement and driving purchase intention in competitive markets]]>
<![CDATA[The Effect of Brand Equity, Brand Loyalty, Work Productivity, and Organizational Commitment on Consumer Satisfaction at the Coconut Research Center Medan Palm Oil ]]>
<![CDATA[Wan Dian Safina]]>;
<![CDATA[Emelia Rahmadhany]]>;
<![CDATA[Danang Yanuar Wibowo]]>;
<![CDATA[Frian Danil]]>;
<![CDATA[Innayah Innayah]]>;
<![CDATA[Ismiy Nurhabibah Harahap]]>;
<![CDATA[Siti Virza Amalia]]>
<![CDATA[ Global Management: International Journal of Management Science and Entrepreneurship Vol. 2 No. 2 (2025): International Journal of Management Science and Entrepreneurship ]]>
Publisher : <![CDATA[International Forum of Researchers and Lecturers ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.70062/globalmanagement.v2i2.208
<![CDATA[This study aims to analyze the influence of brand equity, brand loyalty, work productivity, and organizational commitment on consumer satisfaction at the Medan Palm Oil Research Center. The research method used is a survey with data collection through questionnaires distributed to consumers who interact with the Medan Palm Oil Research Center. The results of this study are compiled based on data analysis conducted to test the influence of brand equity, brand loyalty, work productivity, and organizational commitment on consumer satisfaction at the Medan Palm Oil Research Center. This study involved 177 respondents who were consumers of products from the Medan Palm Oil Research Center. The results of the validity test shown in the table above obtained the results of the correlation coefficient with the highest validity of 0.9123 and the lowest correlation coefficient of 0.0520. The results of the validity test show that the correlation coefficient between the score of each instrument item and the total score of all statement items is greater than 0.3. This means that it can be concluded that all indicators in this study are declared valid. The results of the reliability test shown in Table 3 can be concluded that all of the instruments are reliable because the Cronbach's Alpha of each instrument is greater than 0.60 so that it can be used to conduct research.]]>
<![CDATA[The Impact of Workplace Discipline and Motivation on Employee Performance in Improving Organizational Success ]]>
<![CDATA[Uki Yonda Asepta]]>;
<![CDATA[Ivan Widjaja]]>;
<![CDATA[Sopiah Sopiah]]>;
<![CDATA[Ludi Wishnu Wardana]]>
<![CDATA[ Global Management: International Journal of Management Science and Entrepreneurship Vol. 2 No. 2 (2025): International Journal of Management Science and Entrepreneurship ]]>
Publisher : <![CDATA[International Forum of Researchers and Lecturers ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.70062/globalmanagement.v2i2.209
<![CDATA[In a more competitive business environment, employee performance is a crucial factor that influences an organization's success. Elevated employee performance not only facilitates the attainment of business objectives but also fosters a positive and productive work environment. This study seeks to examine the correlation among employee motivation, work discipline, and performance, along with external influences that may affect the interplay among these three components. By comprehending this link, it is anticipated that firms can devise more effective strategies for managing human resources, hence enhancing total employee performance. This study used a quantitative methodology with a sample of all employees from energy companies in Madura, comprising a total of 50 individuals. Data were gathered via questionnaires with a Likert scale ranging from 1 to 5. Data study employed multiple linear regression, revealing that job motivation and work discipline significantly influenced employee performance. The analysis results indicated that the regression model accounted for 44.1% of the variance in employee performance, with work motivation and work discipline identified as significant independent factors. This study's conclusions offer theoretical and practical insights for firms to enhance employee performance. Organizations must cultivate a work environment that fosters internal drive and work discipline, while also considering external elements such as effective supervision and leadership structures. Consequently, firms can formulate more efficient human resource management strategies to enhance employee performance across diverse sectors.]]>
<![CDATA[The Impact of Guangyuan Forest Health Tourism Industry Development Strategy on Sichuan Tourist Intention ]]>
<![CDATA[Yuting Zhang]]>;
<![CDATA[Jacky Mong Kwan Watt]]>
<![CDATA[ Global Management: International Journal of Management Science and Entrepreneurship Vol. 2 No. 2 (2025): International Journal of Management Science and Entrepreneurship ]]>
Publisher : <![CDATA[International Forum of Researchers and Lecturers ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.70062/globalmanagement.v2i2.213
<![CDATA[The abstract of the Guangyuan Forest Health Tourism Industry Development Strategy focuses on enhancing tourist intentions in Sichuan through a multifaceted approach. The strategy emphasizes the importance of targeted marketing that highlights the health benefits of forest tourism, utilizing digital platforms and social media to reach health-conscious travelers effectively. Integrating cultural experiences with natural attractions is crucial, as well as fostering emotional connections and encouraging repeat visits. Sustainability practices are prioritized to build consumer trust and align with environmentally conscious travel trends. The strategy also calls for improving visitor experiences through enhanced infrastructure, immersive activities, and continuous feedback mechanisms to refine offerings. Establishing partnerships with local businesses and cultural organizations further enriches the tourism experience, contributing to the sustainable growth of the forest health tourism sector in Guangyuan and enhancing overall tourist satisfaction based on a sample of 385 Sichuan respondents.]]>
