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Jurnal Dinamika Manajemen
Published by Universitas Negeri Semarang
ISSN : -     EISSN : 23375434     DOI : https://doi.org/10.15294/jdm
Core Subject : Science,
Decision Sciences, Operations Research & Management
JDM (Jurnal Dinamika Manajemen) is an international journal, that provides a forum for publishing original research articles, review articles from contributors, and novel technology news related to management that accepts papers from all countries.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 36 Documents
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The Essential Things of Export Network Alliances to Increase MSME Export Business Performance: The Case of Kalimantan Weaving Craft Indriastuti, Herning; Hudayah, Syarifah; Achmad, Gusti Noorlitaria
Jurnal Dinamika Manajemen Vol. 16 No. 2 (2025): September
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v16i2.22795

Abstract

This study examines the role of export network alliances in bridging the gap between relational social capital and the export performance of micro, small, and medium enterprises (MSMEs). A key challenge for MSMEs in international markets is the lack of networks and relational capital, which hinders their export capabilities. Additionally, this research investigates how knowledge-sharing capabilities enhance network alliances and export performance. The study employs a purposive sampling technique, collecting data from 190 weaving craft MSMEs in Kalimantan, Indonesia, all of which have export experience. Structural Equation Modeling (SEM) with AMOS is used for analysis. The findings indicate that export network alliances significantly mediate the relationship between relational social capital, knowledge-sharing capability, and export performance. However, relational social capital alone does not directly influence export performance without the support of strong network alliances. Theoretical contributions integrate relational marketing theory and social capital theory, while practical implications suggest that MSME managers should prioritize network-building and knowledge-sharing to enhance international competitiveness.
The Role of Women Entrepreneurs in Improving the Performance of MSME Ni Luh Putu Eka Yudi Prastiwi; Luh Kartika Ningsih; Anak Agung Ngurah Eddy Supriyadinata Gorda
Jurnal Dinamika Manajemen Vol. 16 No. 2 (2025): September
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v16i2.26337

Abstract

This study aims to analyze how women’s entrepreneurial motivation influences the performance of micro, small, and medium enterprises (MSMEs) in Bali, with a particular focus on the mediating effects of human resource competencies, entrepreneurial mindset, and work-life balance. Using a quantitative approach, data were collected from 115 women entrepreneurs through a structured questionnaire. The sample size was determined by multiplying the number of research indicators by five, following SEM-PLS methodological standards. The results reveal that women’s entrepreneurial motivation significantly improves MSME performance when mediated by enhanced human resource competencies and a proactive entrepreneurial mindset. However, work-life balance does not show a significant mediating effect. These findings highlight that internal factors such as motivation, competence, and mindset are more critical to business success than external life-management factors. This study provides valuable insights for policymakers and development institutions to design empowerment programs emphasizing competency development and mindset transformation to strengthen the sustainability and competitiveness of women-led MSMEs.
Green Marketing and Its Impact on Customer Loyalty: The Chain Mediation of Emotional Desire and Satisfaction Pramadanti, Rindika; Masrina Gultom; Rusman Effendi Sihombing
Jurnal Dinamika Manajemen Vol. 16 No. 2 (2025): September
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v16i2.27960

Abstract

This study aims to examine the influence of green marketing, brand image, and emotional desire on customer satisfaction and loyalty at McDonald’s. The novelty of this research lies in integrating the psychological factor of emotional desire with green marketing and brand image within a single framework, which has rarely been tested simultaneously in the fast-food industry. A quantitative approach with a survey method was employed, involving 225 purposively selected respondents who had made at least two purchases. The data were analyzed using SmartPLS. The findings reveal that green marketing, brand image, and emotional desire significantly affect customer satisfaction. Furthermore, brand image and emotional desire have a direct positive impact on customer loyalty, while emotional desire also exerts an indirect effect on loyalty through satisfaction. In contrast, green marketing and brand image show no indirect influence through satisfaction on loyalty. From a managerial perspective, the results suggest that McDonald’s should combine green marketing strategies with brand image reinforcement and emotional engagement, as these factors play a crucial role in improving customer satisfaction and building long-term loyalty.
Extending the JD-R Framework: The Mediating Role of Work-School Conflict and Job Satisfaction on Employee Performance Nurhayati, Mafizatun
Jurnal Dinamika Manajemen Vol. 16 No. 2 (2025): September
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v16i2.29056

Abstract

The growing number of individuals simultaneously pursuing full-time work and formal education presents significant dual-role challenges that impact job performance and psychological well-being. This study explores how high workload influences employee performance, with work-school conflict and job satisfaction as mediators. Drawing on Job Demands–Resources (JD-R) Theory and Role Stress Theory, the research employs Partial Least Squares Structural Equation Modeling (PLS-SEM) on data collected from 312 working students in Jakarta. Findings reveal that job satisfaction significantly enhances employee performance, whereas workschool conflict exerts a strong negative influence on both satisfaction and performance. While high workload directly improves performance indicating a potential challenge stressor effect it also increases work-school conflict, which in turn undermines job performance. However, job satisfaction does not significantly mediate the relationship between workload and performance, indicating that role strain, rather than positive affect, plays a more critical role in this dual-role context. The study highlights strain-based conflict as the dominant form of interference impacting productivity. Theoretically, it extends the JD-R framework by integrating dual-role conflict as a contextual mediator and refining the distinction between challenge and hindrance demands. Practically, the study encourages organizations to offer flexible workload arrangements and supportive leadership, while educational institutions are urged to provide adaptive academic systems to support dual-role learners.
Development of a Halal Broiler Supply Chain Model: HABITS (HalalHygiene Assurance, Blockchain-Integrated Traceability System) Hamdi, Muhammad; Ikawati, Retty
Jurnal Dinamika Manajemen Vol. 16 No. 2 (2025): September
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v16i2.31482

Abstract

This study aims to develop and validate the Halal-Hygiene Assurance, Blockchain Integrated Traceability System (HABITS) model, which incorporates HACCP, SNI 99001:2016, and blockchain technology to ensure traceability and compliance in broiler supply chains. Grounded in resource orchestration and institutional theory, this study utilized a convergent mixed-methods design. Analytic Hierarchy Process (AHP) and compliance gap analysis were employed to develop and assess the model. The findings reveal that transparency and compliance were prioritized over traditional traceability metrics. Significant gaps were identified in blockchain implementation (100% noncompliance),  HACCP integration (42% noncompliance), and SNI 99001:2016 (38% noncompliance), primarily due to cost and infrastructure barriers. The HABITS model extends resource orchestration to religious-cultural contexts, enhancing operational performance and institutional legitimacy.
Professionalism, Interaction, Price Discount, Social Bonds: The Influencing Factors of Gen-Z And Millennial Purchase Intentions on E-Commerce Live Streaming Kesumahati, Erilia; Tan Phey Lien; Edy Yulianto Putra
Jurnal Dinamika Manajemen Vol. 16 No. 2 (2025): September
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v16i2.30373

Abstract

This study aims to identify the key determinants of purchase intentions among Generation Z and Millennials in live-streaming e-commerce and to examine the mediating role of consumer trust. This is based on live-streaming commerce has rapidly transformed online shopping behavior among digital-native consumers, yet limited evidence explains what drives their purchase intentions. Using a quantitative explanatory design, 312 respondents were selected through purposive sampling based on the following criteria: aged 18–42 years, active users of live-stream shopping in the past three months, and connected to the Batam or Tanjungpinang digital-commerce ecosystem. Variance-based SEM (VB-SEM) was used due to its predictive orientation and suitability for mediation analysis with non-normal data. The results show that professionalism does not significantly affect trust or purchase intentions, while interaction influences purchase intentions only through trust. Price discounts and social bonding have both direct and indirect positive effects. Trust emerges as a central mediator. The study contributes by showing the declining importance of seller professionalism and reinforcing the critical role of trust in real-time commerce.

Page 4 of 4 | Total Record : 36

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