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Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Published by Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia
ISSN : 30891795     EISSN : 30889693     DOI : 10.62383
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi is an academic journal published by Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia. This Journal a scientific publication that aims to disseminate Research and Studies Communication Sciences, Media, Digitalization, and Information Technology. Each submitted paper will be reviewed by reviewers. The review process uses a double-blind review, that is, the reviewer does not know the identity of the author, and the writer does not know the identity of the reviewer. This journal is published 1 year 4 times (Februari, Mei, Agustus, dan November)
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 52 Documents
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Strategi Edukasi Biro Informasi Pertahanan Kemhan RI Tentang Isu Pertahanan Melalui Podcast Arif Mahulana Sidik; Fauzi Syarief
Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Vol. 1 No. 2 (2025): Mei : Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/dialogika.v1i2.227

Abstract

The advancement of information and communication technology has driven the utilization of social media as a strategic communication tool in various sectors, including national defense. The Ministry of Defense of the Republic of Indonesia (Kemhan RI), through the Defense Information Bureau, leverages social media platforms to educate the public on defense issues via the Podcast Pertahanan Negara (PODCAST) program. This study aims to analyze the communication approach employed by the Defense Information Bureau in PODCAST and its effectiveness in enhancing public defense literacy. This research adopts a qualitative method with a case study approach. Data collection techniques include in-depth interviews with relevant stakeholders, content observation of PODCAST episodes, and document analysis. The findings indicate that the Defense Information Bureau implements a digital communication strategy based on engagement, interactivity, and education through discussions with expert speakers and the delivery of information in an engaging manner. The program has proven effective in increasing public understanding of defense issues, yet it still faces challenges in reaching a broader audience and encouraging active public participation. The study underscores the importance of optimizing digital communication strategies in national defense education. Recommendations include enhancing two-way audience interaction, diversifying content formats, and collaborating with various stakeholders to expand the reach of defense education through social media.
Analisis Resepsi Mahasiswa Universitas Riau Terhadap Budaya Berbagi dengan Challenge Orang Pertama di Konten Tiktok @Iben M.A Mardiana Mardiana
Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Vol. 1 No. 2 (2025): Mei : Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/dialogika.v1i2.252

Abstract

This study examines the reception of Riau University students regarding sharing culture with the "first person challenge" in @Iben M.A TikTok content. Using Stuart Hall's reception analysis approach with qualitative methodology, this research involved interviews with ten students from diverse faculties. The findings reveal three distinct reception positions: dominant (three informants who fully accept the content as positive sharing culture), negotiated (five informants who accept with reservations about public display of charity), and oppositional (two informants who reject the content as exploitation or virtue signaling). Reception differences were influenced by economic background, religion, parental upbringing, education, interests, and habits. Despite varying interpretations, most informants recognized the content's positive impact while expressing concerns about maintaining the essence of sharing culture in digital media representation..
Implementasi Word of Mouth Marketing Brand Ciganjur Outdoor dalam Membangun Brand Awareness Muhammad Naufal Zundan; Jamiati KN
Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Vol. 1 No. 2 (2025): Mei : Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/dialogika.v1i2.257

Abstract

Word of mouth (WOM) marketing is an effective marketing communication strategy that utilizes direct recommendations from consumers to other potential consumers. This research aims to analyze the implementation of the WOM marketing strategy carried out by Ciganjur Outdoor, an MSME providing outdoor equipment rental services in Jakarta. The research was conducted using qualitative methods through in-depth interviews, observation and documentation. The results show that Ciganjur Outdoor has implemented a WOM strategy with the elements talkers, topics, tools, taking part, and tracking. Through direct interaction with potential consumers and utilizing feedback, Ciganjur Outdoor seeks to build brand awareness and strong relationships with consumers. The obstacles faced are the lack of human resources and the lack of optimal use of outdoor communities. This research is expected to provide insight into the implementation of WOM strategies, especially for MSMEs in the service industry.
Teknik dan prosedur Konseling Pancawaskita dalam Perspektif Multibudaya Fanzha Erza Nanda Saputra; Rendy Nuril Anwar; Bakhrudin All Habsy
Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Vol. 1 No. 2 (2025): Mei : Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/dialogika.v1i2.283

Abstract

Pancawaskita Counseling is an eclectic approach in guidance and counseling aimed at understanding and assisting individuals by integrating five key factors: Pancasila, Pancadaya, Lirahid (five life domains), Likuladu (five external forces), and Masidu (five internal conditions of individuals). This approach is designed to address challenges in counseling services within a multicultural environment like Indonesia, which is characterized by cultural and social diversity. The techniques used in Pancawaskita Counseling include client acceptance, reflection of content and feelings, as well as specific methods such as lifestyle analysis and role-playing. This study employs a literature review method, which involves collecting data from various reliable sources, reading, taking notes, and analyzing information using a descriptive approach. The purpose of this study is to provide a comprehensive understanding of the concepts, techniques, and procedures in Pancawaskita Counseling and to evaluate its strengths and weaknesses. The findings indicate that Pancawaskita Counseling offers flexibility in adapting counseling methods to clients' needs. However, its application remains limited due to a lack of understanding and minimal development in the field.
Peran Media Sosial dalam Komunikasi Internal Organisasi Studi Kasus Organisasi Mahasiswa di UIN SMH Banten Erfan Maulana
Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Vol. 1 No. 2 (2025): Mei : Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/dialogika.v1i2.286

Abstract

This research examines the role of social media as a means of internal communication within student organizations at UIN Sultan Maulana Hasanuddin Banten. Using a case study approach, the research explores how platforms such as WhatsApp, Instagram, and Facebook are utilized for activity coordination, information dissemination, and strengthening relationships among members. The results indicate that social media provides advantages in terms of speed, accessibility, and interactivity of communication, as well as facilitating the storage of important organizational information. However, challenges exist in the form of information overload, communication ethics issues, digital access disparities, and declining quality of face-to-face interactions. The research also identifies effective strategies for managing internal communication through social media, including the development of communication guidelines, member training, appropriate platform selection, communication scheduling, continuous evaluation, and integration with offline communication methods. The research findings contribute to the development of adaptive organizational communication models in the digital era for student organizations.
Strategi Komunikasi Persuasif pada Konten Self-Development di Akun Instagram @ananzaprili Diah Retno Ningsih
Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Vol. 1 No. 2 (2025): Mei : Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/dialogika.v1i2.288

Abstract

In today's digital age, social media has become an effective platform for conveying messages and influencing audience behavior, with Instagram being a prime example. Persuasive communication is a key strategy for delivering messages that can motivate, inspire, and shift the mindset of audiences. One content creator who actively shares self-development messages is @ananzaprili, who employs persuasive communication techniques to capture audience attention. This research aims to analyze the application of persuasive communication techniques in self-development content published by content creator @ananzaprili. Employing a descriptive qualitative method and drawing upon Carl Hovland's persuasive communication theory, this study identifies various persuasive strategies such as association, integrity, rewards/incentives, arrangement, and red-herring. The persuasive communication strategies implemented by @ananzaprili enhance audience engagement and encourage positive behavioral changes related to self-development. Furthermore, the use of engaging language that fosters active involvement with followers is a key factor in the success of this strategy.
Konsep Bimbingan dan Konseling Multikultural pada Saat Ini Tabita Tindie Yuliana; Aulia Rizkika Saraswati; Bakhrudin All Habsy
Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Vol. 1 No. 2 (2025): Mei : Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/dialogika.v1i2.291

Abstract

Multicultural counseling considers various aspects of the counselee, including race, ethnicity, culture, and gender. This approach is important to understand the different cultural backgrounds and personal experiences of counselees, as well as how counseling can identify their psychosocial needs through the counseling process. The research method used, namely, qualitative with the type of literature study derived from relevant literature, such as books, journals, or scientific articles on the topic to be selected. The results of this study include, (1) The view of multicultural counseling, (2) Redefinition of multicultural counseling, (3) Implications of multicultural counseling, (4) Development of Multicultural Counseling in Indonesia.
Dampak Adaptasi Iklim terhadap Perempuan di Kiribati : Perspektif Keamanan Manusia Feiby Anna Maria Luntungan; Nur Isdah Idris
Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Vol. 1 No. 2 (2025): Mei : Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/dialogika.v1i2.297

Abstract

The rise in sea levels caused by climate change has compelled island nations such as Kiribati to implement strategic policies, including climate adaptation, to address its impacts. This study employs a descriptive qualitative method with an analytical framework grounded in the theories of human security and ecofeminism to assess the effects of climate change adaptation strategies on women in Kiribati. Climate change has affected every aspect of human security—from economic conditions to personal safety—posing layered and disproportionate challenges for women, who often bear primary responsibility within the household. The study finds that women are not merely victims but also agents of change and drivers of climate adaptation through advocacy rooted in their lived experiences and environmental knowledge. This research underscores the importance of inclusive, participatory, and gender-just adaptation policies. Only through such approaches can climate crisis responses foster truly sustainable resilience across all sectors of society.
Analisis Perilaku Konsumen pada Pengambilan Keputusan Pembelian di Pasar Tradisional Kota Surakarta Ali Arif Setiawan; Christina Nur Wijayanti; Wahjoe Mawardiningsih; Jeratallah Aram Dani
Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Vol. 1 No. 2 (2025): Mei : Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/dialogika.v1i2.298

Abstract

This study aims to analyze consumer behavior in purchasing decision-making at traditional markets in Surakarta City. The focus of this research is to identify the factors that influence consumer purchasing decisions, such as price, product quality, location, service, and shopping habits. The method used is a quantitative approach with a survey method. Data were collected through the distribution of questionnaires to 100 respondents who are active consumers at several traditional markets in Surakarta, such as Pasar Gede, Pasar Klewer, and Pasar Legi. The data analysis technique used is multiple linear regression to examine the influence of independent variables on the dependent variable. The results show that price, product quality, and service have a significant influence on purchasing decisions, while location and shopping habits do not show a significant influence. These findings indicate that consumers in traditional markets in Surakarta tend to prioritize economic value and service interaction in their purchasing decisions. This research is expected to provide input for traditional market managers in improving competitiveness amidst the growth of modern markets.
Representing the Mother's Role in the YouTube Ad: A Roland Barthes Semiotic Analysis of 'Mother's Amazing Hands’ Muhamad Yusuf Alfauzi; Oktaviana Purnamasari
Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Vol. 1 No. 2 (2025): Mei : Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/dialogika.v1i2.302

Abstract

In advertising, females are frequently positioned as the center of attention to establish product image through culturally recognized signs and symbols. Advertisements transcend their promotional function, acting as media that both reflect and influence societal perceptions, including gender roles within daily life. This is exemplified in the Vicks VapoRub advertisement titled "Mother's Amazing Hands," which portrays women as mothers perpetually prepared to care for their families. This study investigates the representation of the mother's role within the aforementioned advertisement using Roland Barthes' semiotic theory. The research aims to twofold: 1) identify the denotative, connotative, and mythical meanings embedded within the Vicks VapoRub "Mother's Amazing Hands" ad; and 2) analyze the portrayal of the mother figure through the lens of Barthes' semiotic framework. The research employed a qualitative descriptive approach, utilizing Barthes' semiotic analysis method alongside concepts of social construction of reality, cinematography techniques, and the societal role of mothers. Through the analysis of verbal, non-verbal, audio, and visual elements within the advertisement, the study revealed the multifaceted representation of the mother's role. This includes functions of caregiving, nurturing, and treatment of family members, ultimately portraying the tangible actions a mother takes in providing for her family.

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