Komunikatif : Jurnal Ilmiah Komunikasi
Komunikatif is issued by Fakultas Ilmu Komunikasi Universitas Katolik Widya Mandala Surabaya since 2012. Komunikatif is a peer-reviewed journal. Komunikatif publishes an article from selected topics in communication studies; those are media studies, public relations, and human communication. Articles issued by Komunikatif are conceptual articles and research articles. Komunikatif aims at publishing research and scientific thinking regarding the development of communication studies and contemporary social phenomena. Komunikatif also wishes to become an eligible reference for students and/or academia, especially in the communication field. Komunikatif is issued twice a year (July and December). Komunikatif clarifies ethical behavior for all parties involved, including authors, editor-in-chief, Editorial Board, reviewers, and publisher. Komunikatif provides free access for the online version to support knowledge exchange globally.
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188 Documents
<![CDATA[Relasi Kuasa Dalam Harmoni Budaya Jawa ]]>
<![CDATA[Tegar Makmur]]>;
<![CDATA[Anastasia Yuni Widyaningrum]]>
<![CDATA[ KOMUNIKATIF : Jurnal Ilmiah Komunikasi Vol. 8 No. 2 (2019) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi UKWMS ]]>
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DOI: 10.33508/jk.v8i2.2286
<![CDATA[Tujuan penelitian ini adalah mengeksplorasi konsep relasi kuasa dalam video klip lagu Teman Hidup oleh penyanyi Tulus. Menjadi menarik ketika budaya popular merepresentasikannya dalam karya video klip lagu Teman Hidup oleh penyanyi Tulus. Konsep-konsep yang digunakan dalam penelitian selain pemahaman akan budaya Jawa Yogyakarta khususnya kehidupan abdi dalem Keraton Yogyakarta, penelitian ini juga menggunakan pemikiran Stuart Hall terutama bagaimana media merepresentasikan kehidupan social yang seolah tampak wajar dan penuh harmoni. Selain itu juga konsep-konsep dalam cultural studies seperti hegemoni, ideologI patriarki, dan relasi kuasa. Menggunakan metode Semiotik Roland Barthes untuk dapat membongkar ideologi yang tersemat dalam subjek penelitian. Hasil penelitian menunjukkan bahwa dalam video klip Teman Hidup ada relasi kuasa yang tersemat dalam video klip yang secara denotatif menampilkan harmonisasi budaya Jawa. Maka, budaya popular semakin mengukuhkan relasi kuasa dalam masyarakat dalam budaya Jawa.]]>
<![CDATA[Research Strategies and Media Relations in Public Relations Practices ]]>
<![CDATA[Rachmat Kriyantono]]>
<![CDATA[ KOMUNIKATIF : Jurnal Ilmiah Komunikasi Vol. 8 No. 2 (2019) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi UKWMS ]]>
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DOI: 10.33508/jk.v8i2.2287
<![CDATA[This study aims to describe the strategies of private and government public relations practitioners in research and media relations. Some literature states that the practice of public relations begins and ends with research and media relations is crucial to the success of the practice of public relations. In this era of openness, the quality of research and media relations is increasingly demanding high attention. The researcher formulated the assumption that public and private PR have conducted research as the basis of their activities and media relations has been carried out on the principle of information disclosure. This study uses a qualitative method by conducting interviews with 32 public relations practitioners in East Java, and comes from universities, state-owned enterprises, and private companies. The results of this research are in the form of a proposition that practitioners have not given the focus of conducting research related to the quality of media relations, public relations universities have a tendency to make mass media as the main target while practitioners from private companies or state-owned enterprises tend to place leaders as the main public, and public relations practitioners tend to aim at reducing negative coverage as a media relations strategy rather than building long-term relationships. This research has contributed to the study of public relations in the Indonesian context related to the quality of research and media relations conducted by public relations practitioners.]]>
<![CDATA[Bias Berita Pemilihan Presiden & Wakil Presiden di Media Massa Lokal Madura ]]>
<![CDATA[Lulus Sugeng Triandika]]>
<![CDATA[ KOMUNIKATIF : Jurnal Ilmiah Komunikasi Vol. 9 No. 1 (2020) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi UKWMS ]]>
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DOI: 10.33508/jk.v9i1.2317
<![CDATA[The alignment of the mass media during the election is common. As a political communication tool, mass media has a strong influence on the public. The topic of the election became favorite news. Both in national and regional scope, mass media make the election as headline news. As a local mass media in Madura, Radar Madura made the arrival of the Presidential & Vice President to Madura as a headline too. Choosing the main news topic and the angle of reporting is the editor's policy. However, what happened was the alignment of the mass media which caused news bias. Therefore, the purpose of this study is to find out how the framing is carried out by Madura Radar. The research will focus on Radar Madura's headlines in the two periods of the election campaigns, namely in 2014-2019 and 2019-2024. The analytical method used is Pan & Kosicky's framing analysis. As a result, Radar Madura tried to be neutral by not highlighting one of the Presidential and Vice President pairs. However, it was found that Madura Radar had made a distinction in framing the news of the arrival of Presidential and Vice Presidential Candidates on Madura Island.]]>
<![CDATA[Opini Pemilih Pemula Surabaya terhadap Iklan Politik Para Kandidat di Pilkada ]]>
<![CDATA[Agusly Irawan Aritonang]]>
<![CDATA[ KOMUNIKATIF : Jurnal Ilmiah Komunikasi Vol. 9 No. 2 (2020) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi UKWMS ]]>
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DOI: 10.33508/jk.v9i2.2318
<![CDATA[Election Campaign Period is a period in political events where candidates have the opportunity to introduce themselves to the public. Through various forms and channels of communication, candidates endeavor to convey their ideas and profile. One form of communication channel is political advertising. The target group that is always interesting to be targeted by advertisements is the beginner voter group. With a very significant number of them, the beginner voter is a potential "market" to work on so that a candidate's campaign message can be conveyed. This study wants to see how the opinions of the beginner voters, especially in the city of Surabaya about the ads of candidates for Cagub Cawagub in the East Java Regional Election 2018. Using a quantitative approach with survey methods, the results show that both candidate pairs' ads, namely Khofifah-Emil and Gus Ipul- Puti are positively opinion by beginner voters. However, when viewed from each opinion component, namely Trust, Values, and Expectations, the Gus Ipul-Puti advertisement has a higher component in Values and Expectations while the Khofifah advertisement pair is high in the Trust component.]]>
<![CDATA[Memahami Konsepsi “Kafir” pada Organisasi Keagamaan Nahdlatul Ulama (NU) dan Muhammadiyah di Media Sosial ]]>
<![CDATA[Abdul Wahid]]>;
<![CDATA[Fariza Yuniar Rakhmawati]]>;
<![CDATA[Nia Ashton Destrity]]>
<![CDATA[ KOMUNIKATIF : Jurnal Ilmiah Komunikasi Vol. 9 No. 2 (2020) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi UKWMS ]]>
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DOI: 10.33508/jk.v9i2.2371
<![CDATA[Radikalisme muncul dan berkembang di latar sosial berbeda. Di Asia, radikalisme muncul dalam bentuk identitas kelompok agama seperti ekstrem Buddha di Myanmar, ekstrem Hindu di India, dan militan Muslim di Timur Tengah dan Asia, termasuk Indonesia. Pada perkembangannya, radikalisme mewujud dalam bentuk pelabelan seperti “kafir” yang membawa konsekuensi pada diskriminasi, terutama pada kelompok non-muslim. Nahdlatul Ulama dan Muhammadiyah juga mengambil peran dalam penggunaan istilah ini. Riset ini berupaya untuk mengungkap konstruksi “kafir” oleh media di organisasi keagamaan melalui pendekatan semiotika struktural Saussure. Hasil riset menunjukkan bahwa organisasi Islam NU dan Muhammadiyah memiliki konstruksi berbeda terhadap istilah “kafir”. NU menyepakati bahwa terdapat dua konteks yang berbeda dalam penggunaan istilah “kafir”, yaitu dalam konteks keimanan (agama) dan konteks bernegara. NU merekomendasikan untuk menghilangkan penggunaan istilah “kafir” bagi non-muslim dan menggantinya dengan istilah muwathinun (warga negara) dalam konteks kehidupan berbangsa dan bernegara. Berbeda dengan NU, Muhammadiyah menekankan bahwa penggunaan istilah “kafir” memiliki kecenderungan merujuk kepada non-muslim. Istilah “kafir” tidak boleh dihilangkan dalam ajaran Islam, namun penyebutan “kafir” perlu digunakan secara bijak. Komunikasi menjadi perantara sentral dalam diskursus tentang politik identitas di Indonesia.]]>
<![CDATA[Gegar Budaya dalam Webtoon Next Door Country ]]>
<![CDATA[Chyntia Devi]]>;
<![CDATA[Sumekar Tanjung]]>
<![CDATA[ KOMUNIKATIF : Jurnal Ilmiah Komunikasi Vol. 9 No. 1 (2020) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi UKWMS ]]>
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DOI: 10.33508/jk.v9i1.2372
<![CDATA[This study aimed to explain the cultural shock reaction experienced by foreigner in the context of Indonesian culture, especially in Aditiya Wahyu Budiawan's Webtoon Next Door Country. This research employed Roland Barthes' semiotic analysis to analyze three episodes from mentioned Webtoon series. The findings showed that in Next Door Country Webtoon, foreigners often to use facial expression when dealing with customs and cultural traditions in Indonesia. In this Webtoon, facial expression is used as a form of emotional expression to show the emotions they feel as a result of culture shock phenomenon experienced in the process when experiencing and understanding a new culture. During the process of cultural shock, foreigners as in Webtoon will go through four phases; those are optimistic phase, crisis phase, recovery phase, and adjustment phase. Another finding from this research is that the diverse cultural tradition in Indonesia is the main trigger for these foreigners to experience cultural shock.]]>
<![CDATA[Telaah Wacana Imperialisme Budaya Tokusatsu Jepang Melalui Iklan Marjan Versi Wayang Golek ]]>
<![CDATA[Halla Puspita Yuri]]>;
<![CDATA[Hartanto Jahja]]>;
<![CDATA[Rewindinar Rewindinar]]>;
<![CDATA[Yuri Alfrin Aladdin]]>;
<![CDATA[Rustono Farady Marta]]>
<![CDATA[ KOMUNIKATIF : Jurnal Ilmiah Komunikasi Vol. 9 No. 1 (2020) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi UKWMS ]]>
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DOI: 10.33508/jk.v9i1.2624
<![CDATA[Technological progress in the field of robotics is something that is idolized in homeland. Robotics often appears along with the tendency of the Japan which is popular with futuristic technology. Indonesia is affected by Japan's tokusatsu shows because we ourselves are still lagging behind in the fields of technology and culture. The era of Japanese colonialism towards Indonesia over the past 3.5 years seemed to reincarnate into cultural imperialism, one of which can be listened to through the Marjan syrup ads version of "Wayang (puppet) Golek Cepot Dawala". Researchers used Teun A. Van Dijk's critical discourse analysis method that discusses microstructure, macro structure, and social context based on visual elements of images and sounds. In the structure of the text, researchers found a friction between traditional Indonesian culture and modern Japanese robotics and a shift in traditional culture that is now beginning to be replaced by modern culture among young people. Cognition and the social context that appears in ads portraying Indonesian traditional culture could not survive if it did not adopt modern Japanese robotic culture, even if the meaning of the traditional culture changes considerably and further accentuates the modern culture.]]>
<![CDATA[Perayaan Undhuh-Undhuh di GKJ Purwokerto sebagai Media Komunikasi Multikultural di Era Globalisasi dalam Membangun Kerukunan ]]>
<![CDATA[Maria Puspita]]>;
<![CDATA[S. Bekti Istyanto]]>
<![CDATA[ KOMUNIKATIF : Jurnal Ilmiah Komunikasi Vol. 9 No. 1 (2020) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi UKWMS ]]>
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DOI: 10.33508/jk.v9i1.2625
<![CDATA[During the annual Pentecostal Celebration by GKJ Purwokerto (Javanese Christian Church of Purwokerto), an event called Undhuh-undhuh (direct translation, “Harvesting”) is held. It serves a gratitude manifestation to God for the harvests. This celebration involves not only members of the congregation, but also surrounding communities and other inter-faith associates. This study aimed to find and to analyze the contextualization attempts of the Undhuh-undhuh celebration as a multicultural communication medium in today's globalized era; purposefully to build national harmony. This study employs the descriptive-qualitative research method. Data was collected through observation (participatory approach), in-depth interviews, and document scrutiny. There are six informants, they are the chairman of the GKJ Purwokerto church council (elders), Chairman of the Youth Committee (of the church), Chairman of Young Gusdurian Banyumas, head of Sapto Darma, head of Kranji ward, and church elders of GKI (Indonesian Christian Church) Gatot Subroto. This study indicates that the wave of diversity is inevitable in religious life. The emerging role of the church to preserve the harmony in diverse community has become an important part. The Church of GKJ Purwokerto, through its Undhuh-undhuh celebration, is able to develop multicultural communication with diverse community; which prone to clash and becomes inharmonious.]]>
<![CDATA[Program Revitalisasi Eduwisata Lokalisasi Dolly pada Humas Pemerintah Kota Surabaya ]]>
<![CDATA[Fitria Widiyani Roosinda]]>;
<![CDATA[Noviar Renindia Rachman]]>
<![CDATA[ KOMUNIKATIF : Jurnal Ilmiah Komunikasi Vol. 10 No. 1 (2021) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi UKWMS ]]>
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DOI: 10.33508/jk.v10i1.2639
<![CDATA[This research’s tittle of Revitalization Program Of The Dolly Localization Tour Public Relations Surabaya City Goverment. Surabaya City Goverment Public Relations closed the prostitution activity in Dolly localizations by used the revitalization program. The program was carried out by the Surabaya Goverment by officially closing Dolly’s localization on June 18, 2014 and maked the former localization a eduwisata village and empowering local residents. This have done to help their economy after each individual after they get moved to another job. And the establishment of the eduwisata village and several child-friendly public facilities. The purpose of this research is to find out what are the steps taken by the Surabaya City Goverment Public Relations in their success in conduction the revitalization program. This research uses a descriptive qualitative research approach,. researcher used the direct interview method to the Surabaya City Goverment Public Relations as the main resource. After that, the researcher concluded what was done by the Surabaya City Goverment, especially the public relations agencies, along with the result they obtained. Dont forget also the various obstacles that occur when the revitalization program takes place.]]>
<![CDATA[Integrated Marketing Communication Pada Usaha Industrial Internet of Things - Machine Vision ]]>
<![CDATA[Monika Teguh]]>;
<![CDATA[Aulialukita Niantiara]]>;
<![CDATA[Andrea Hartansa]]>
<![CDATA[ KOMUNIKATIF : Jurnal Ilmiah Komunikasi Vol. 9 No. 2 (2020) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi UKWMS ]]>
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DOI: 10.33508/jk.v9i2.2689
<![CDATA[In this era, the Indonesian government is committed to increase Indonesia competitiveness position towards other countries. To achieve this goal, the Ministry of Industry spur domestic industries to innovate in the face of Industry 4.0. One company that answers this challenge is Machine Vision that focuses on Industrial Internet of Things. It optimizes modernizes, and digitizes the Indonesian industry to help companies grow, maximize productivity, and promote efficiency in business processes. This new and unique type of business has difficulties that must be overcome, where it must be able to penetrate an unusual market. Therefore, this study discussed the strategy of Integrated Marketing Communication (IMC) conducted by Machine Vision. This study uses qualitative descriptive research methods with structured interview data collection techniques. The results of this study are, IMC strategy has been contributed positively to Machine Vision with the division of two groups, namely primary and secondary. The positive impact was assessed from the existence of repeat customers and client interest in content on Machine Vision’s social media. But aside from those positive effects, also found several threats in the future.]]>
