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Proceedings of Jogjakarta Communication Conference (JCC)
Published by Universitas Ahmad Dahlan
ISSN : -     EISSN : 29985523     DOI : -
Core Subject : Social,
Social Sciences
Proceedings of Jogjakarta Communication Conference (JCC) is the media to publish conference scientific articles received from the annual conference JCC started on 2019. This proceeding also published annually with the scope of communication science related to various topics Related topic with Communication. Jogjakarta Communication Conference (JCC) is licensed under a Creative Commons Attribution-ShareAlike (CC BY-SA) International. Authors and readers can copy and redistribute the material in any medium or format, as well as remix, transform, and build upon the material for any purpose, even commercially, but they must give appropriate credit (cite to the article or content), provide a link to the license, and indicate if changes were made. If you remix, transform or build upon the material, you must distribute your contributions under the same license as the original.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 227 Documents
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Increasing Customer Purchase Intention through Sales Promotions on Sodai Ramen Yogyakarta’s Instagram in 2025 Pingkan Wulandari; Sovia Sitta Sari
Jogjakarta Communication Conference (JCC) Vol. 4 No. 1 (2026): The 7th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

This study aims to analyze how sales promotions through Sodai Ramen Yogyakarta’s Instagram can increase customer purchase intention. The background of this study is the increasing competition in the ramen culinary business in Yogyakarta, which encourages business owners to utilize digital platforms as promotional channels. This study employs a descriptive qualitative method, with data collected through interviews and documentation. The results show that sales promotions conducted via Instagram play a significant role in building attention, interest, search, action, and sharing, in accordance with the AISAS model. Furthermore, the implementation of sales promotion through content strategies reflects the application of pull marketing, where consumers are attracted by engaging content offering bundled packages and high-quality menu options at affordable prices. Consumers actively seek information before making a purchase decision. This study highlights the importance of marketing communication strategies, particularly in sales promotion within the food and beverage industry through social media.
Production Management in the Short Film Menunggu Dijemput: Collaboration Between BM Production and Phylosopicture Syahida Fatma Afifi; Filosa Gita Sukmono; Dhimas Aryo Vipha Ananda
Jogjakarta Communication Conference (JCC) Vol. 4 No. 1 (2026): The 7th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Production management is an important aspect in the making of short films, which requires efficiency in terms of time, resources, and structured work coordination. Cross-production house collaboration also requires effective work management so that the production process can run optimally. This study analyzes the application of production management in the collaborative work process across production houses in the short film Menunggu Dijemput by BM Production and Phylosopicture. The method used is qualitative with a descriptive approach through case studies. Data collection was conducted through in-depth interviews with producers and directors as well as documentation studies related to the film production process. The analysis focused on the pre-production, production, and post-production stages using a production management framework and POAC theory (Planning, Organizing, Actuating, and Controlling). The results of the study indicate that the application of production management in cross-production house collaboration plays a role in regulating work coordination, task distribution, and resource management during the short film production process, while also requiring flexibility in addressing challenges such as differences in team locations, communication systems, and limited resources.
Always Checking: Constant Connectivity and Fear of Missing Out among Generation Z Social Media Users Fitri Norhabiba; Hasna Nur Lina; Mutiah
Jogjakarta Communication Conference (JCC) Vol. 4 No. 1 (2026): The 7th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Social media's rapid proliferation has engendered a pervasive culture of constant connectivity, particularly among Generation Z—digital natives immersed in hyper-connected environments from birth. Although perpetual online presence facilitates instantaneous communication and information access, it simultaneously precipitates psychological distress, including fear of missing out and digital anxiety. This study rigorously examines the causal relationship between constant connectivity and FOMO among Generation Z social media users, addressing a critical gap in understanding the emotional toll of digital nativity. A quantitative survey of 130 university students in Indonesia, was analyzed using Partial Least Squares Structural Equation Modeling, which robustly delineates structural paths and causal influences among latent constructs. Empirical results unequivocally confirm that constant connectivity exerts a significant positive effect on FOMO, with path coefficients indicating strong predictive power. A substantial majority (more than 70%) of respondents exhibited compulsive notification-checking and persistent online vigilance—emblematic of an entrenched "always-on" digital imperative. Correspondingly, prevalent reports of acute anxiety arising from disconnection or missing peer updates substantiate heightened emotional vulnerability. These findings compellingly demonstrate how unrelenting connectivity pressures amplify FOMO, eroding psychological well-being and distorting social perceptions. From a communication vantage point, this illuminates the transformative—and often maladaptive—role of digital platforms in reshaping Generation Z's behavioral norms and affective responses. By furnishing novel empirical evidence on these dynamics, the study advances digital communication scholarship and urgently advocates evidence-based interventions to foster healthier, more balanced social media engagement. Furthermore, the study provides a strategic framework for developers and policymakers to mitigate the deleterious psychological effects inherent in current platform design architectures. Future research should investigate the long-term cognitive implications of these habitual engagement patterns, particularly regarding degradation of attention span and sleep quality.
Eco-Digital Sovereignty: Transforming Government Communication and Legal Advocacy for Environmental Justice in the Algorithmic Era Zulaikha Zulaikha; Sri Astutik; Nevrettia Christantyawati; Suyatno Ladiqi; Jessica Angelina Br Sitanggang
Jogjakarta Communication Conference (JCC) Vol. 4 No. 1 (2026): The 7th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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This study explores the remaking of government communication in response to the climate crisis by transforming the problem posed by algorithmic hegemony (that public policy information fails to reach its audience because of the commercial biases of global platforms’ algorithms) into a case for “digital sovereignty” and the “radical retelling of who the state is in public communication about ecological questions.” Eco-digital sovereignty is a democratic imperative, not merely a technological transition. By providing agencies with the tools for clarity, governance recovers the digital commons for environmental justice. In what ways do they protect the ecologies of truth from the deluge of the alert economy? This study presents a framework for eco-digital sovereignty at the intersection of law and government communication. A qualitative juridical-communicative analysis illustrates the entanglement of state advocacy for the environment on the one hand and platform governance on the other. The analysis uncovers the necessity for government communication to shift from one-to-many broadcasting to an "algorithmically aware" practice, underpinned by legislation ensuring the visibility of environmental justice. This transfiguration is necessary for the voice of the state on ecological protection to prevail in the battle for space in the digital public sphere.
Community-Based AI Pedagogical Literacy: A Case Study of AI Adoption in Teacher Professional Communities Muhamad Handar; Shani Ramadhan Rasyid; Nur Indah Kumala
Jogjakarta Communication Conference (JCC) Vol. 4 No. 1 (2026): The 7th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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The rapid development of artificial intelligence (AI), particularly generative AI technologies, has transformed the educational communication ecosystem and reshaped how knowledge is produced, distributed, and interpreted in learning environments. In the context, teachers play important roles not only as users of technology but also as mediators of knowledge and facilitators of pedagogical communication in digitally mediated classrooms. Although research on AI literacy in education continues to grow, many studies emphasize students’ competencies or institutional technology adoption, while limited attention has been given to how teachers collectively interpret and adopt AI within professional learning communities. To position this study within the existing research landscape, a bibliometric analysis using Publish or Perish and VOSviewer was conducted with the keywords “community-bases learning” and “digital literacy teachers.” The mapping highlights the central role of community interaction in connecting teachers’ digital literacy development with pedagogical practices. This study adopts a qualitative case study approach focusing on members of the Persatuan Guru Nahdlatul Ulama (Pergunu) in Bekasi City who participated as beneficiaries in the “AI Ready” AI literacy initiative. Data were collected through in-depth interviews, focus group-discussion, and documentation of training activities. The study examines how teachers interpret, negotiate, and collaboratively integrate AI tools into teaching practices, highlighting the role of professional communities in foresting meaningful AI adoption in education.
Digital Civic Engagement and Policy Misinformation: Hoax Narratives of Indonesia’s Free Nutritious Meal Program Muhamad Handar; Lidwina Hana; Purbowo Purbowo
Jogjakarta Communication Conference (JCC) Vol. 4 No. 1 (2026): The 7th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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The rapid expansion of digital media ecosystem has accelerated the circulation of misinformation surrounding public policies. In Indonesia, one policy that has recently become the subject of online misinformation is the Free Nutritious Meal Program (Program Makan Bergizi Gratis/MBG), a national initiative aimed at improving children’s nutritious and strengthening human capital development. While existing studies on misinformation largely focus on political elections and health crises, limited research has examined misinformation narratives related to welfare and food policy. This study analyzes the characteristics and framing of hoax narratives related to the Free Nutritious Meal Program and explores their implication for digital civic engagement. The research employs a qualitative approach using qualitative content analysis and framing analysis. Data were collected from fact-checking archive of TurnBackHoax, managed by the Indonesian Antihoax Society (Mafindo). Using the keyword “makan bergizi gratis,” the dataset consists of 30 verified hoax cases published between 2024 and 2026. The analysis examines narrative structures, content typologies, and dissemination patterns of misinformation across digital platforms. This research contributes to the study of policy misinformation by highlighting how hoax narratives shape public perceptions of food policy and proposes a policy-based hoax literacy approach to strengthen digital civic engagement and public information resillience.
The Humorous Aspect of Religious Messages Popular in Generation Z on Social Media: A Study of Religious Students in Samarinda Afita Nur Hayati; Ramadiva Muhammad Akhyar
Jogjakarta Communication Conference (JCC) Vol. 4 No. 1 (2026): The 7th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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As digital natives, Generation Z spends over six hours daily on social media. One type of content they access is Islamic content. However, the themes most commonly associated with this content remain a topic of ongoing debate. This study aims to examine Generation Z's preferences for Islamic content on social media within tertiary-level religious studies programs. A mixed-methods approach was employed, beginning with a quantitative survey followed by qualitative analysis, with data collected via a Google Form completed by 86 undergraduate students at a state Islamic religious university in Samarinda. Data were analyzed using descriptive statistics and thematic analysis. The findings indicate that (1) the most popular social media platforms are Instagram and WhatsApp, (2) Generation Z tends to be uniform in consuming Islamic messages, with 83.7% preferring Islamic content that includes humor, followed by inspirational themes, for various reasons. These results suggest that adding humorous elements to Islamic content can help make these messages more accessible, understandable, and relevant to Generation Z. This study recommends that Muslim influencers incorporate humor into their Islamic content, provided it does not overshadow the core message. This approach aims to capture Generation Z’s attention and foster full engagement with Islamic messages.
Sentiment Analysis of Netizens' Comments About Dwi Sasetyaningsih on the TikTok Platform Using a Deep Learning-Based Method Long Short Term -Memory (LSTM) Ditha Aditya Pernikasari; Tristy Welas Ulas Jati
Jogjakarta Communication Conference (JCC) Vol. 4 No. 1 (2026): The 7th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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The digital age, marked by rapid advancements in information technology, has transformed social media from merely a source of entertainment into a space where the public expresses opinions on various public issues. One such issue that has sparked a wide range of reactions on social media is the statement made by Dwi Sasetyaningsih, a recipient of the LPDP scholarship, regarding her child’s citizenship. This study aims to analyze sentiment in text data by applying a deep learning method based on Long Short-Term Memory (LSTM), and drawing on Bing Liu’s theory of Sentiment Analysis and Opinion Mining. The data used consists of a collection of comments from TikTok platform, which were then categorized into two sentiment classes: positive and negative. The research results produced an LSTM model from a dataset of 3,395 comments with a best accuracy of 87.48%. “positive” comments accounted for 72.90%, while “negative” comments accounted for 27.20%. It was concluded that the TikTok platform differs from other social media platforms in sentiment analysis of comment sections using text analysis methods.
When Newsroom Tears Go Viral: A Sentiment Analysis of Public Response to Media Layoffs in Indonesia Assyari Abdullah; Dwi Sutri Astuti; Edison Edison; Mustafa Mustafa; Muhammad Soim; Yefni Yefni; Yasril Yazid; Jayus Jayus; Sumaiyah Sumaiyah; Sofiyanita Sofiyanita; Akmal Khairi
Jogjakarta Communication Conference (JCC) Vol. 4 No. 1 (2026): The 7th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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The recent phenomenon of layoffs (PHK) in the Indonesian media industry has triggered an emotional public response, especially when the event involves figures who have built close relationships with audiences. This study aims to analyze public sentiment towards the viral farewell moment of KompasTV presenter Gita Maharkesri, as a symbol of the humanitarian crisis in the media workplace. Data was collected from 2,238 user comments on the Antaranews YouTube video using a crawling technique using the YouTube Data API v3 and analyzed using a Python-based Big Data Analytics approach in Google Colab. The results show that the majority of comments are neutral (73.1%), followed by positive comments (14.1%) and negative comments (12.8%). Positive comments reflect a strong parasocial relationship, characterized by words such as "semangat," "terima kasih," and "terembus," while negative comments are often critical of the media presentation, with keywords such as "exaggerated," "PHK," and "bohong." The temporal distribution shows a spike in interactions in the first two days after the video aired, then a gradual decline. Correlation analysis between words reveals clusters of discourses of empathy and criticism coexisting. This study concludes that public responses to media layoffs are not merely emotional but also reflect a social awareness of job instability in the digital age. These findings underscore the importance of ethical and empathetic crisis communication in the new media landscape and demonstrate the crucial role of sentiment analysis as a tool for understanding collective public opinion.
Influencer Communication Strategies in Building Personal Branding on Social Media Ld. Muh. Zaitullah; Muhammad Hidayatullah
Jogjakarta Communication Conference (JCC) Vol. 4 No. 1 (2026): The 7th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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The rapid growth of social media has transformed the way individuals communicate, construct identity, and build influence in digital environments. Within this context, influencers play an important role in shaping audience perceptions, promoting products, and disseminating information through online platforms. This study aims to analyze the communication strategies used by local influencers in Baubau City to build personal branding on social media and to examine differences between influencers who consciously develop personal branding and those whose branding emerges organically. This research employed a qualitative descriptive approach to explore influencer communication practices within their natural digital environments. Data were collected through observation, in depth interviews, and documentation involving three local influencers who actively produce content on social media. The data were analyzed using the Miles and Huberman -qualitative analysis model, which includes data reduction, data presentation, and conclusion drawing. The findings reveal that influencers produce content for multiple purposes, including gaining recognition, supporting local businesses, and generating economic benefits through digital collaborations. Storytelling, simple language, and audienceoriented communication styles were identified as the main strategies used to deliver messages effectively. The study also found differences in personal branding awareness among influencers. Some influencers deliberately design their branding through consistent content themes, slogans, and distinctive communication styles, while others develop their online identities gradually through ongoing interaction with audiences. Authenticity and ethical communication practices were also found to be essential for building audience trust and sustaining credibility. Overall, the study highlights the importance of strategic communication, authenticity, and content consistency in developing personal branding among local influencers. The findings contribute to the understanding of influencer communication within regional digital ecosystems and provide practical insights for emerging influencers seeking to build sustainable online identities.

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