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Proceedings of Jogjakarta Communication Conference (JCC)
Published by Universitas Ahmad Dahlan
ISSN : -     EISSN : 29985523     DOI : -
Core Subject : Social,
Social Sciences
Proceedings of Jogjakarta Communication Conference (JCC) is the media to publish conference scientific articles received from the annual conference JCC started on 2019. This proceeding also published annually with the scope of communication science related to various topics Related topic with Communication. Jogjakarta Communication Conference (JCC) is licensed under a Creative Commons Attribution-ShareAlike (CC BY-SA) International. Authors and readers can copy and redistribute the material in any medium or format, as well as remix, transform, and build upon the material for any purpose, even commercially, but they must give appropriate credit (cite to the article or content), provide a link to the license, and indicate if changes were made. If you remix, transform or build upon the material, you must distribute your contributions under the same license as the original.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 227 Documents
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Digital Promotion Strategy for Affiliate Shaquila Syifa Viandra on The Tiktok Account @Shaaaqy In 2025 Anisa Ambar Jati; Haryadi Arief Nuur Rasyid
Jogjakarta Communication Conference (JCC) Vol. 4 No. 1 (2026): The 7th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

This study examines how Shaquila Syifa Viandra promotes affiliate-based products through her TikTok account @shaaaqy. The presence of affiliate features encourages performance-based promotional practices that are highly dependent on content creativity and audience trust levels.  The purpose of this study is to describe the process of planning, implementing, and evaluating affiliate promotion strategies in short video formats. The research uses a descriptive qualitative approach with interview techniques and content documentation analysis during the period of May–July 2025. The analytical frameworks used are SOSTAC and AISAS. The findings show that understanding the characteristics of the platform, utilizing storytelling based on personal experiences, consistency in publication, and evaluation through content performance data are key factors in the success of promotion. Affiliate performance on TikTok is reflected in engagement levels, audience trust, and sales conversions.
Message Analysis in The Film “Jodoh 3 Bujang” Dahniar Niar; Ken Amasita Saadjad; Mohamand Rizky; Wanda Ramadhani Ibrahim
Jogjakarta Communication Conference (JCC) Vol. 4 No. 1 (2026): The 7th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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This study aims to analyze the moral, social, and cultural messages in the film Jodoh 3 Bujang (Three Bachelors' Destiny), which features Bugis-Makassar traditions such as uang panai (bride price), twin marriages, siri’ (dignity/honor), and arranged marriage. Using a qualitative descriptive research method, the analysis is carried out through observation of scenes, dialogues, and visual symbols, as well as applying Roland Barthes' semiotic theory to examine how the film shapes meaning and audience perception. The results show that the film contains important messages about customs, the importance of family communication, sibling solidarity, and efforts to maintain dignity amid modernity. The comedic elements make the delivery of these messages lighter and easier to understand, so the film not only entertains but also increases understanding of cultural values and encourages audiences to reflect on the relevance of traditions today.
Empathic Communication in Digital Spaces: Supporting the Mental Health of Cancer Patients Ade Rahmawati Siregar; Dewi Kurniawati; Nurbani; Raras Sutatminingsih
Jogjakarta Communication Conference (JCC) Vol. 4 No. 1 (2026): The 7th Jogjakarta Communication Conference (JCC)
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Abstract

The importance of verbal and nonverbal communication approaches in digital spaces has become a communication approach used worldwide. This communication approach can be linked to the mental health outcomes of patients with chronic illnesses such as cancer. In communication, empathy means trying to understand another person's perspective on what they are saying. Previous research has analyzed various communication approaches in digital spaces, particularly in relation to the mental health outcomes of cancer patients, but these studies remain limited. The primary objective of this qualitative research study was to explore empathic communication in digital spaces among cancer patients in Medan, Indonesia. Data were collected through semi-structured interviews and an analysis of empathic communication perspectives. The analysis revealed that cancer patients struggling to survive rely heavily on verbal communication, through direct guidance and information that can directly motivate them to fight cancer, and non-verbal communication, through text or scenes that also inspire their enthusiasm for surviving the disease. Therefore, it is recommended that an application be developed specifically to assist cancer patients segmented by age, gender, and profession so they can easily access detailed information about empathetic perspectives to achieve mental health.
Representation Moral Message of Sacrifice by the Sandwich Generation in the Film Home Sweet Loan Asriana Syamsudin; Ken Amasita Saadjad; Nurfita Waaso; Mohammad Dewantara; Sartika Hader
Jogjakarta Communication Conference (JCC) Vol. 4 No. 1 (2026): The 7th Jogjakarta Communication Conference (JCC)
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Abstract

The sandwich generation phenomenon refers to a situation where individuals in their productive years are forced to bear dual responsibilities: taking care of their parents and other family members who are still dependent on them. In Indonesia, the sacrifices made by those in the sandwich generation are often seen as a moral obligation of the family, without any consideration for the well-being of the individual. This perspective isn’t only reflected in social practices but is also perpetuated and legitimized through popular media, including films. This study aims to analyze the moral messages conveyed about the sacrifices of the sandwich generation in the film Home Sweet Loan, using Charles Sanders Peirce’s semiotic approach. A qualitative descriptive method was used in this research. The analysis focused on the relationships between signs, objects, and interpreters, thereby uncovering the moral messages conveyed in the film’s narrative. The results show that Home Sweet Loan portrays the sacrifices of the sandwich generation through the structural, emotional, and financial burdens faced by the main characters. Such sacrifices are presented as actions that are considered normal, often go unnoticed, and are imposed in the name of family responsibilities. Yet, the film also conveys important moral messages about the importance of empathy, equal roles within the family, the limits of sacrifice, and an individual’s courage in protecting their own well-being. This research contributes to the study of film semiotics and media studies by showing how films shape and challenge societal perceptions of the sandwich generation phenomenon in Indonesia.
Micro-Affiliate Persuasion Strategies in Banjar Cultural Communication within TikTok Affiliate Ecosystem in South Kalimantan Noviana Sari
Jogjakarta Communication Conference (JCC) Vol. 4 No. 1 (2026): The 7th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

The development of the creator economy on social media has given rise to new digital marketing practices through the TikTok Affiliate program, where creators act as intermediaries for product promotion while earning commissions from sales. In practice, micro-affiliates rely not only on commercial promotional strategies but also utilize personal, cultural, and affective communication approaches to build rapport with their audiences. This study aims to analyze how micro-affiliate persuasion strategies are constructed within Banjar cultural communication within the TikTok Affiliate ecosystem in South Kalimantan. This study used a qualitative approach with content analysis of TikTok video content produced by five micro-affiliate creators actively promoting skincare products. Data were collected through observation of video content, digital documentation, and categorization of communication elements that emerged within the content, such as narrative form, use of local language, visual representation of the body, affective performance, and purchase strategies. The results indicate that the persuasive strategies used by micro-affiliates are formed through three main patterns. First, relational persuasion, manifested through narratives of personal experiences and the use of Banjarese language to create cultural rapport with the audience. Second, demonstrative persuasion, which involves using the creator's body as a visual medium to demonstrate the use and effectiveness of skincare products. Third, implicit economic persuasion, which displays pricing information or promotions without a direct call to purchase. The findings of this study indicate that micro-affiliates function not only as digital marketing agents but also as mediators of cultural communication, connecting digital consumption practices with local identities. Thus, TikTok Affiliate practices are not merely platform economic activities but also a communication process involving the production of cultural meaning within the social media space.
CSR Communication Relationship Management of Djarum Foundations’s Social Service in the LKSA Program for Orphanages in Kudus Salwa Talitha Zahra; Riski Apriliani
Jogjakarta Communication Conference (JCC) Vol. 4 No. 1 (2026): The 7th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

Companies have an important role in their surrounding environment through Corporate Social Responsibility (CSR). PT Djarum is one of the private companies that established the Djarum Foundation as a CSR foundation, one of which is engaged in social activities, namely Bakti Sosial. This study focuses on the Program for Improving the Quality of Child Social Welfare Institutions (LKSA) because the fulfillment of children's rights is in line with the objectives of the Sustainable Development Goals (SDGs). This study uses Relationship Management Theory, which aims to determine how the Djarum Foundation's Bakti Sosial CSR communication relationship management in the LKSA program affects the orphanages it supports in Kudus. This study uses qualitative methods and data collection techniques through Focus Group Discussions (FGD) and In-Depth Interviews consisting of 36 individuals. The informant selection technique uses purposive sampling. Data validity was tested using source triangulation. The data analysis technique used was the Miles and Huberman model, which consists of three stages, namely data reduction, data presentation in the form of descriptive narratives, and conclusion drawing or verification. The results of this study explain that the management of the Djarum Foundation's Bakti Sosial CSR relationships with LKSA in Kudus has implemented the dimensions of trust, commitment, satisfaction, and control mutuality, which are manifested through two-way communication, transparency, responsibility, and program consistency.
Communication Patterns of Minang Students in Yogyakarta in Maintaining Good Relationships with Parents David Dwi Pangga; Suciati
Jogjakarta Communication Conference (JCC) Vol. 4 No. 1 (2026): The 7th Jogjakarta Communication Conference (JCC)
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Digital communication within migrant student families plays a crucial role in maintaining the continuity of relationships between children and their parents. This study aims to describe the communication patterns of Minangkabau students who migrate to Yogyakarta in sustaining their relationships with their parents. The research employs a descriptive qualitative approach. Data were collected through in-depth interviews. A purposive sampling technique was used to select informants aligned with the research objectives: Minangkabau students who had migrated for at least 6 months and regularly communicated with their parents via digital media. Data validity was ensured through source triangulation and prolonged engagement. The findings indicate that the coordinative pattern emerged as the most dominant pattern across the three informant pairs. This pattern is characterized by communication triggered by financial and academic administrative needs, accompanied by rational explanations, clarification, negotiation, and parental validation before decisions are made. Educational demands shape the coordinative pattern, students’ financial dependence, Minangkabau cultural values embedded in the tradition of merantau, an interdependent family relational structure, and the support of digital communication technologies. These findings demonstrate that family communication in the context of educational migration not only maintains emotional closeness but also serves as a mechanism for shared decision making.
Analysis of the Message in the Film “Cinta Tak Seindah Drama Korea” Yulfa Nur Hidayah; Ken Amasita Saadjad; Sofia Melita; Nurafni Renidamayanti; Agus Wahyudi Putra
Jogjakarta Communication Conference (JCC) Vol. 4 No. 1 (2026): The 7th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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This study aims to analyze messages in the film “Cinta Tak Seindah Drama Korea” as a representation of the fusion of storytelling styles in contemporary cinema. The research method employed a qualitative descriptive approach using Charles Sanders Peirce’s semiotic theory. The findings reveal that narrative and visual elements are structured to convey messages to the audience. Furthermore, the film uniquely blends storytelling elements characteristic of Korean dramas such as visual aesthetics and dramatic structure while retaining the distinctive traits and narrative approach of Indonesian cinema. Overall, the film “Cinta Tak Seindah Drama Korea” demonstrates the ability of local cinema to both respond to and creatively adapt popular trends. These findings affirm that adapting foreign trends does not immediately erase the identity of local works; rather, it enriches perspectives and strengthens the current position of Indonesian cinema.
Continuity-Based Environmental Communication: Ecological Persistence in Observational Documentary Fajaria Menur Widowati; Sri Widayati; Feriz Rizki Aditya
Jogjakarta Communication Conference (JCC) Vol. 4 No. 1 (2026): The 7th Jogjakarta Communication Conference (JCC)
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Environmental communication has traditionally emphasized crisis framing, advocacy narratives, and audience impact, positioning documentary film as a persuasive instrument. Recent relational perspectives, however, suggest that ecological meaning may also emerge through everyday practice rather than explicit rhetorical confrontation. This study examines how an observational documentary can function as environmental communication through the articulation of routine ecological practices. Using a qualitative interpretative approach, the study conducts close textual analysis of the 24-minute documentary Pusenai – The Last Dayak Basap (2018), focusing on recurring practices, scene sequencing, editing structure, and visual contrast. The findings show that environmental meaning is constructed through the sustained representation of everyday activities, including rattan weaving, forest foraging, communal interaction, and cultural transmission. These practices are mediated through repetition, duration, and continuity, allowing ecological relations to emerge as lived and ongoing conditions rather than as crisis-driven narratives. The study proposes ecological persistence as an analytical concept describing the continuity of human–nature relations as structured within observational documentary form. This perspective extends environmental communication beyond persuasion-centered paradigms by highlighting continuity-based representation as a significant mode of ecological articulation. The findings also suggest that environmental communication may operate through perceptual visibility rather than explicit persuasion.
Media Relations Strategy of PT Panca Amara Utama in Responding to Workforce Recruitment Issues Maria Ulfa; Asriana Syamsudin
Jogjakarta Communication Conference (JCC) Vol. 4 No. 1 (2026): The 7th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Media relations is a part of public relations that has a crucial function within a company, namely building relationships with mass media with the aim of maintaining the company’s image and increasing public trust. The purpose of this study is to identify the media relations strategies of PT Panca Amara Utama in responding to workforce recruitment issues that have been widely reported on social media. This research uses a qualitative-descriptive approach by describing events as they occur. The results of this study show that there are several media relations strategies implemented by PT Panca Amara Utama in responding to workforce issues, including media monitoring, mass media management, rapid response through internal meetings, and strengthening the company’s image through coverage of Corporate Social Responsibility (CSR) programs.

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