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Proceedings of Jogjakarta Communication Conference (JCC)
Published by Universitas Ahmad Dahlan
ISSN : -     EISSN : 29985523     DOI : -
Core Subject : Social,
Social Sciences
Proceedings of Jogjakarta Communication Conference (JCC) is the media to publish conference scientific articles received from the annual conference JCC started on 2019. This proceeding also published annually with the scope of communication science related to various topics Related topic with Communication. Jogjakarta Communication Conference (JCC) is licensed under a Creative Commons Attribution-ShareAlike (CC BY-SA) International. Authors and readers can copy and redistribute the material in any medium or format, as well as remix, transform, and build upon the material for any purpose, even commercially, but they must give appropriate credit (cite to the article or content), provide a link to the license, and indicate if changes were made. If you remix, transform or build upon the material, you must distribute your contributions under the same license as the original.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 227 Documents
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The Effect of Achievement Content Exposure and Social Comparison on Social Pressure Study Andara Jihan Az Zahra; Devi Purnamasari
Jogjakarta Communication Conference (JCC) Vol. 4 No. 1 (2026): The 7th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

Social media usage among Indonesia’s Generation Z evolved beyond information and entertainment, empowering users as content creators who frequently showcased academic, career, and lifestyle achievements. Repeated exposure to these success narratives shaped digital social success standards, potentially increasing social pressure through social comparison. This study investigated the influence of achievement content exposure intensity and social comparison tendencies on perceived social pressure among Generation Z. A quantitative survey collected data from 102 active Indonesian Generation Z social media users using Likert-scale questionnaires that measured exposure intensity, social comparison behaviors, and social pressure levels. The data were analyzed with Partial Least Squares-Structural Equation Modeling. Results showed that exposure intensity had no significant effect, while social comparison positively influenced social pressure. The model explained that more than 50% of social pressure variation among respondents. Findings highlighted individual comparison tendencies over exposure frequency, contributing to digital communication studies on Generation Z social media experiences.
Negotiating Authenticity in Instagram Influencer Endorsements: Audience Trust, Purchase Intention, and Digital Promotion Desmanur Tsalatsa; Harry Fajar Maulana; Hastuti Hastuti
Jogjakarta Communication Conference (JCC) Vol. 4 No. 1 (2026): The 7th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

The growth influence of marketing on social media has transformed the way brands communicate with audiences, particularly on visually driven platforms such as Instagram. Within this environment, authenticity has emerged as a critical factor influencing audience engagement and the effectiveness of endorsement messages. This study aims to examine how authenticity is constructed in influencer endorsement practices and how audiences interpret and respond to such authenticity in the context of Instagram. This research employs a qualitative approach using in-depth interviews and digital observation to explore the perspectives of influencers, audience members, and small business owners who have collaborated with influencers. Data was analyzed using thematic analysis to identify patterns of meaning related to authenticity, trust, consumer response, and business impact in influencer endorsement communication.  The findings reveal that audiences interpret authenticity primarily through honest communication, natural storytelling, and the perceived sincerity of influencers when presenting products. Authenticity plays a central role in building audience trust, which subsequently shapes how audiences evaluate endorsement messages and influences their intention to try or purchase promoted products. The results also indicate that influencer endorsements can generate significant promotional benefits for small businesses by increasing visibility, online engagement, and consumer interest. These findings suggest that authenticity functions as a relational communication process that mediates the relationship between influencers, audiences, and commercial partners. Understanding authenticity as a negotiated and interactive construct provides important insights into digital marketing strategies and contributes to the broader study of influencer communication in the digital economy.
Gendered Information Seeking and Community Health Communication for Stunting Prevention: Integrating Social Marketing, Nudging and Digital Engagement in Rural Indonesia Netty Dyah Kurniasari; Iriani Ismail; Farida Nurul Rahmawati; Nikmah Suryandari; Iswari Hariastuti; Prita Dellia; Ana Tsalitsatun Ni'mah
Jogjakarta Communication Conference (JCC) Vol. 4 No. 1 (2026): The 7th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

Stunting remains a persistent public health issue in rural Indonesia, driven not only by nutritional deficits but also by communication gaps and gendered dynamics in health information access. This study examines how gender influences information-seeking behaviour and how community-based health communication affects knowledge, attitudes, and practices (KAP) related to stunting prevention. Using a quantitative survey design, data were collected from mothers of toddlers in a rural village. The findings reveal that exposure to health communication significantly affects knowledge and attitudes, which subsequently influence healthy practices. However, access to information is uneven and shaped by gender roles, social structures, and media exposure. This study proposes an integrated model combining social marketing, nudging strategies, and digital engagement to strengthen community-based interventions. The findings contribute to health communication literature by emphasising gender-sensitive approaches and offering practical implications for designing scalable communication interventions in low resource settings.
Uncertainty, Everyday Mobility, and Urban Citizenship: Civic Storytelling of Public Transport Use in Surabaya, Indonesia Dwi Prasetyo; Teguh Dwi Putranto; Ade Firmannandya
Jogjakarta Communication Conference (JCC) Vol. 4 No. 1 (2026): The 7th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

Public transportation is often evaluated through technical indicators such as punctuality, coverage, affordability, and integration. However, these approaches do not fully capture how mobility is experienced in everyday urban life. This article examines how users of the Suroboyo Bus and Wira-Wiri Feeder services in Surabaya interpret and narrate their daily journeys, and assesses civic storytelling as an analytical lens for revealing the gap between transportation modernization policy narratives and the realities of use. This study employs an interpretive qualitative case study that combines phenomenological sensitivity, narrative inquiry, and contextual observation. Eight active users were interviewed in depth regarding their entire travel chain, from accessing the service to arriving at their destination. The findings indicate that uncertainty constitutes a central condition shaping everyday mobility experiences. User evaluations are not limited to in-vehicle experiences, but encompass stages of access, waiting, boarding, intermodal transfer, and arrival. Participants’ narratives are structured around five interrelated themes: distributed security, everyday adaptation, experienced accessibility, emotional burden, and the construction of citizenship. The most positive assessments are directed toward the bus interiors, while negative experiences are concentrated at the periphery of the system, particularly along access routes, waiting points, and transfer processes. This article argues that public transportation functions as an infrastructure of experience, emotion, and urban citizenship, and underscores the importance of more human-centered transportation evaluations that incorporate users’ lived experiences and narrative evidence.
Community-Based Digital Tourism Communication: Strategies for Promoting Tourism Destinations in Buton Regency Dian Faradika Dian; Harry Fajar Maulana; Ansar Suherman
Jogjakarta Communication Conference (JCC) Vol. 4 No. 1 (2026): The 7th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

The rapid expansion of digital communication technologies has transformed the way tourism destinations are promoted and represented.  In contemporary tourism contexts, digital platforms not only function as promotional tools but also shape destination narratives and influence tourist perceptions. This study aims to analyze the implementation of community-based digital tourism communication strategies in Buton Regency and to examine the role of local communities in supporting tourism promotion in the digital environment. This research employed a qualitative case study approach to explore communication practices within the tourism governance structure of Buton Regency. Data were collected through in-depth interviews with key tourism stakeholders, digital observation of social media activities, and analysis of relevant documentation. The data were analyzed using thematic analysis, involving stages of initial coding, focused coding, and theme development to identify patterns in digital tourism communication practices. The findings reveal that digital tourism communication in Buton Regency is primarily conducted through social media platforms such as Instagram, TikTok, and official tourism websites. Government institutions play an important role in establishing policy frameworks and coordinating promotional activities, including the regulation of posting frequency and content production processes. At the same time, local communities contribute to tourism promotion through participatory activities, independent social media communication, and collaboration in promotional content production. This interaction creates a hybrid communication ecosystem in which institutional promotion and community-generated narratives complement each other. The study concludes that community participation enhances the authenticity and credibility of digital tourism communication, thereby supporting destination visibility and strengthening the potential for sustainable tourism development. These findings highlight the importance of collaborative digital communication strategies that integrate government initiatives with community-based participation in tourism promotion.
Muslim Identity of Indonesian Public Figures on Social Media during Eid al-Fitr Aulia Putri Meidina
Jogjakarta Communication Conference (JCC) Vol. 4 No. 1 (2026): The 7th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

This study aims to explain how Muslim identity is constructed through Instagram content by Indonesian public figures, specifically within the context of the 1447 H Eid al-Fitr celebration. Employing a qualitative approach rooted in the constructivist paradigm, the study views meaning as the product of interpreting cultural symbols. Roland Barthes' semiotic model is used to analyze signs, symbols, and visual elements across three levels of meaning: denotation, connotation, and myth. The study focuses on three Indonesian Muslim public figures Husein Ja'far Al Hadar, Oki Setiana Dewi, and Zaskia Adya Mecca selected for their high visibility, active social media presence, and consistent representation of Islamic values. These findings reveal that Muslim identity during Eid al-Fitr is expressed through visuals that highlight spirituality, modesty, and togetherness. The content shapes an "ideal Muslim" archety pereligious, reflective, and digitally active with the three public figures presenting diverse yet consistent models of identity.
Enhancing Government Communication through Digital Media: A Study of Community Perceptions in Oihu Village, Wakatobi Wa Ode Anita Ahmad; Harry Fajar Maulana; Ansar Suherman
Jogjakarta Communication Conference (JCC) Vol. 4 No. 1 (2026): The 7th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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This study investigates the use of digital media in government communication in Oihu Village, Wakatobi, and examines the community's perceptions of its effectiveness. The shift from traditional to digital communication methods, including WhatsApp, Facebook, and the village website, was evaluated based on interviews and field observations with government officials and residents. The research utilized qualitative methods, specifically content analysis, to explore key themes such as communication patterns, benefits, challenges, and strategies for further development. The findings reveal that digital media has enhanced accessibility, transparency, and public participation, although challenges related to infrastructure and digital literacy remain. Active digital users reported a positive impact on communication efficiency, while less digitally literate residents expressed concerns about exclusion from the benefits of digital tools. The study highlights the need for targeted efforts to bridge the digital divide, including improving infrastructure and promoting digital literacy. These findings contribute to the literature on digital governance and provide practical recommendations for enhancing government communication in rural areas.
The Influence of Green Attribute Communication on Electric Vehicle Purchase Intention Mediated by Green Trust virna estriana
Jogjakarta Communication Conference (JCC) Vol. 4 No. 1 (2026): The 7th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

The increasing promotion of electric vehicles as a sustainable mobility solution has encouraged automotive companies to use green attribute communication strategies to shape consumer perceptions of the product's environmental value. On the other hand, increased exposure to sustainability messages has also raised doubts about the credibility of environmental claims, thus placing consumer trust as a crucial factor in purchasing decisions. This study aims to analyze the influence of green attribute communication on electric vehicle purchase intentions with green trust as a mediating variable. Green attribute communication is represented through green brand image, green perceived quality, and green perceived value. This study used a quantitative approach with a survey method of 200 millennial respondents working in the SCBD area of Jakarta. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results showed that all dimensions of green attribute communication had a positive and significant effect on green trust and green purchase intention. In addition, green trust was proven to act as a mediating variable that strengthens the relationship between green attribute communication and purchase intention. These findings confirm that sustainability communication not only shapes consumer perceptions but also plays a role in building trust as a psychological mechanism that encourages sustainable consumption behavior. This research contributes to the development of green marketing and sustainability communication studies by positioning green attributes as a message construct that influences consumer perceptions and trust in the context of electric vehicles.
Challenging Virtual Rigidity: Gatekeeping and Organizational Communication of a Remote Housewives Editorial Team in Small Publishing Dian Istiaty; Tria Patrianti
Jogjakarta Communication Conference (JCC) Vol. 4 No. 1 (2026): The 7th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

Traditional organizational communication theories often characterize virtual workspaces as rigid and limited in building team chemistry. However, this study challenges that assumption by exploring the organizational communication dynamics of Forsenbooks, a small, independent publisher in Indonesia operated entirely by a remote editorial team consisting of six housewives. This research aims to investigate how these women negotiate their dual roles as domestic caretakers and professional gatekeepers in a virtual environment. Utilizing a qualitative case study method, data were gathered through participant observation and in-depth interviews. This paper uses Gatekeeping theory and the Computer-Mediated Communication (CMC) perspective as its primary analytical framework. The findings reveal that this team successfully dismantles the limitations of virtual communication. They achieve this by developing an adaptive internal communication strategy, fostering strong chemistry through text-based interactions while maintaining rigorous editorial standards via online platforms. Ultimately, this study concludes that such virtual gatekeeping practices not only ensure business sustainability but also serve as a driving agent for digital literacy and the socio-economic empowerment of housewives in the modern creative industry.
Does Digital Inclusion Guarantee Digital Safety? Gendered Cyber Vulnerabilities among Urban Women Farmer Groups Lian Agustina Setiyaningsih; Irma Mufita Yulistiowati; Muhammad Hanif Fahmi; Firmando Sion Prayoga
Jogjakarta Communication Conference (JCC) Vol. 4 No. 1 (2026): The 7th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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The expansion of the platform-based economy in the digital era has driven increased digital inclusion for women’s groups, including urban women farmer communities. However, increased digital access and participation are not always accompanied by strengthened digital security. This study aims to analyze how urban women farmer groups construct and negotiate digital security literacy within platform economy practices, and to identify the gap between digital inclusion and account security sovereignty. This study fills a theoretical gap in the digital inclusion and digital literacy literature, which tends to emphasize individual access and skills without considering the distribution of security control based on social and gender relations. The study used a qualitative case study approach with one women’s farmer group in Malang City, Indonesia, involving eight informants (six members and two marketplace administrators). Data were collected through in-depth interviews, focus group discussions, and observations of digital communication practices. The results indicate that although the group’s digital engagement is high, centralized marketplace account management and password-sharing practices within the domestic sphere create a sense of delegated control. Digital security is understood as a matter of interpersonal trust, rather than systematic procedures, thus giving rise to relational vulnerabilities. The conclusion is that digital inclusion does not automatically guarantee digital security; Security sovereignty depends on the distribution of control within domestic and collective structures, so security literacy needs to be understood as a relational social practice.

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