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Study of Scientific and Behavioral Management (SSBM)
Published by Universitas Islam Negeri Alauddin Makassar
ISSN : -     EISSN : 27742768     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Jurnal Study of Scientific and Behavioral Management (SSBM) merupakan jurnal mahasiswa yang berada di lingkup program studi manajemen, Fakultas Ekonomi dan Bisnis Islam, UIN Alauddin Makassar. Jurnal SSBM memublikasikan karya tulis mahasiswa pada bidang manajemen dengan kualitas yang baik dengan bahasan operasional, strategi, sdm, pemasaran, keuangan, kewirausahaan, inovasi, dll. Jurnal SSBM menerima tulisan dengan kualitas yang baik sesuai dengan pedoman, dan memberikan dampak yang jelas bagi pengayaan ilmu pengetahuan
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Perilaku Organisasi dan Menejemen Sumber Daya Manusia
Articles 151 Documents
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Peranan Government Supports dalam Memoderasi Pengaruh Orientasi Kewirausahaan dan Digital Marketing terhadap Kinerja Pemasaran (Studi Kasus UMKM Kota Soppeng) Mannawang, Annisa Ath-Thahirah; Syaharuddin, Syaharuddin
Study of Scientific and Behavioral Management Vol 5 No 4 (2024): Work Life Balance
Publisher : Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/ssbm.v5i4.50240

Abstract

This research aims to determine the role of government support in moderating the influence of entrepreneurial orientation and digital marketing on the marketing performance of MSMEs in the food and beverage industry sector in Soppeng Regency. This research uses primary data and secondary data, the sampling technique in this research is using a non-probability sampling technique using the Hair formula, so the total sample in this research is 110 respondents.This type of research is associative research using a quantitative approach, the data analysis technique in this research is using Structural Equation Modeling (SEM) with the help of SmartPLS version 4.0 for Windows, which is directed at answering the mass formulation or hypothesis that has been formulated in this research and is directed to test the relationship between the Government Support variable, the Entrepreneurial Orientation variable, and the Digital Marketing variable on Marketing Performance which is directed at answering the problem formulation and hypothesis in this research.These results show that Entrepreneurial Orientation has a positive and significant influence on Marketing Performance, Digital Marketing has a positive and significant influence on Marketing Performance, Government Support moderates the influence of Entrepreneurial Orientation on Marketing Performance, Government Support moderates the influence of Digital Marketing on Marketing Performance. Keyword: Government Support, Entrepreneurial Orientation, Digital Marketing, Marketing PerformanceThis research aims to determine the role of government support in moderating the influence of entrepreneurial orientation and digital marketing on the marketing performance of MSMEs in the food and beverage industry sector in Soppeng Regency. This research uses primary data and secondary data, the sampling technique in this research is using a non-probability sampling technique using the Hair formula, so the total sample in this research is 110 respondents.This type of research is associative research using a quantitative approach, the data analysis technique in this research is using Structural Equation Modeling (SEM) with the help of SmartPLS version 4.0 for Windows, which is directed at answering the mass formulation or hypothesis that has been formulated in this research and is directed to test the relationship between the Government Support variable, the Entrepreneurial Orientation variable, and the Digital Marketing variable on Marketing Performance which is directed at answering the problem formulation and hypothesis in this research.These results show that Entrepreneurial Orientation has a positive and significant influence on Marketing Performance, Digital Marketing has a positive and significant influence on Marketing Performance, Government Support moderates the influence of Entrepreneurial Orientation on Marketing Performance, Government Support moderates the influence of Digital Marketing on Marketing Performance.Keyword: Government Support, Entrepreneurial Orientation, Digital Marketing, Marketing Performance
Pengaruh Jumlah Followers, Selebriti Endorsemen, dan e-Wom terhadap Minat Beli Pengguna Sosial Media Tik Tok (Studi Kasus Gen-Z Kota Makassar) Nur Aida; Effendi, Ahmad
Study of Scientific and Behavioral Management Vol 5 No 4 (2024): Work Life Balance
Publisher : Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/ssbm.v5i4.50241

Abstract

Penelitian ini bertujuan untuk mengetahui apakah jumlah followers, selebriti endorsement, dan e-WOM berpengaruh terhadap minat beli pengguna sosial media Tik Tok pada generasi Z Kota Makassar.Jenis penelitian yang digunakan adalah penelitian kuantitatif dengan menggunakan pendekatan asosiatif. Populasi dalam penelitian ini adalah Generasi Z (Gen-Z) di Kota Makassar yang menggunakan aplikasi Tik Tok. Dalam menentukan jumlah sampel diambil dengan menggunakan Rumus Hair, jumlah sampel untuk penelitian ini adalah : n = jumlah indikator × 10. Jumlah indikator dalam penelitian ini ada 13, Berdasarkan rumus tersebut, maka sampel yang diperoleh sebagai berikut: ? = 13 × 10 = 130 responden. Metode pengumpulan data yang digunakan dalam penelitian ini yaitu kuesioner dengan metode survey, dengan pemberian skor pada kuesioner menggunakan skala likert, Metode analisi yang digunakan adalah Statistical Product and Service Solution (SPSS). Hasil penelitian menujukkan bahwa variabel jumlah followers memiliki pengaruh signifikan terhadap terhadap minat beli pengguna sosial media Tik Tok Generasi Z di Kota Makassar. Variabel selebriti endorsement memiliki pengaruh yang signifikan terhadap terhadap minat beli pengguna sosial media Tik Tok Generasi Z di Kota Makassar. Variabel E-Wom memiliki pengaruh yang signifikan terhadap terhadap minat beli pengguna sosial media Tik Tok Generasi Z di Kota Makassar. Kata Kunci: Jumlah Followers, Selebriti Endorsement, E-Wom dan Minat Beli
Analisis Perbedaan Tingkat Efisiensi Bank Umum Syariah dan Bank Umum Konvensional di Indonesia melalui Pendekatan Data Envelopment Analysis (DEA) Periode 2020-2022 Aisyah Ramadani, Nur; Bakhtiar, Fauzia
Study of Scientific and Behavioral Management Vol 5 No 3 (2024): Digital Culture Nowadays
Publisher : Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/ssbm.v5i3.50343

Abstract

This research aims to determine the differences in the efficiency levels of Sharia Commercial Banks and Conventional Commercial Banks through the Data Envelopment Analysis (DEA) approach of the CRS & VRS model, as well as the dominant variables and sub-variables that influence the differences in efficiency of Sharia Commercial Banks and Conventional Commercial Banks in Indonesia for the period 2020- 2022. This research uses quantitative research methods. This research uses secondary data, namely financial reports from each Sharia Commercial Bank and Conventional Commercial Bank in Indonesia for the 2020-2022 period. Based on the results of the research that has been carried out, there are differences in the efficiency levels of Sharia Commercial Banks and Conventional Commercial Banks using the DEA CRS and VRS model approaches which produce higher efficiency values ​​for Sharia Commercial Banks compared to Conventional Commercial Banks. The results of calculating the efficiency level based on the CRS model resulted in the highest average efficiency level obtained by Sharia Commercial Banks of 98%. Meanwhile, the level of efficiency obtained by Conventional Commercial Banks is 90%. Meanwhile, based on the VRS model, the highest average efficiency level obtained by Sharia Commercial Banks was 99%. Meanwhile, the level of efficiency obtained by Conventional Commercial Banks is 91%. The difference in efficiency levels of Sharia Commercial Banks and Conventional Commercial Banks is predominantly influenced by input variables, especially operational costs. Keywords: Data Envelopment Analysis (DEA), Constant Return to Scale (CRS), Variable Return to Scale (VRS)
Pengaruh Proaktif, Inovatif, Keberanian Mengambil Resiko terhadap Kinerja pada Pelaku UMKM di Kota Makassar dengan Strategi sebagai Variabel Moderasi Khairin Magfira; Farild, Miftha
Study of Scientific and Behavioral Management Vol 5 No 3 (2024): Digital Culture Nowadays
Publisher : Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/ssbm.v5i3.50385

Abstract

Micro, Small and Medium Enterprises (MSMEs) are one of the most important pillars in the Indonesian economy. MSMEs are one of the businesses that are currently in the spotlight because they have a strategic role in opening up jobs, new businesses and contributing greatly to increasing gross domestic product. This study was conducted to determine the Influence of Proactive, Innovative, Courage to Take Risks on Performance in MSME Actors in Makassar City with Strategy as a Moderating Variable. Keywords: Micro, Small and Medium Enterprises (MSMEs), Productive, Innovative, Courage to Take Risks, Performance, Strategy
Hubungan Dow Jones Islamic Market Index Malaysia, Jepang, China dengan Jakarta Islamic Index Menggunakan Analisis Vector Error Correction Model Andi Nurhidayati; Syariati, Alim; Rusnawati
Study of Scientific and Behavioral Management Vol 5 No 3 (2024): Digital Culture Nowadays
Publisher : Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/ssbm.v5i3.50476

Abstract

The development of the Sharia capital market in Indonesia cannot be separated from the influence of foreign capital markets, especially in the Asian region. The fluctuations in the Jakarta Islamic Index (JII) indicate a contagion effect from the stock price movements of other countries. This study focuses on the relationship between the Dow Jones Islamic Market Index (DJIMI) in Malaysia, Japan, and China with JII. This study employs Vector Error Correction Model (VECM) analysis using monthly stock price index data from each variable from January 2021 to December 2023. In the long term, DJIMI Japan has a significant positive relationship with JII, DJIMI China has a significant negative relationship, while DJIMI Malaysia has no significant relationship. In the short term, DJIMI Malaysia, DJIMI Japan, and DJIMI China have no significant relationship with JII. This study is limited to the relationship between variables through the stock price index. Future studies need to include factors such as inflation, exchange rates, BI rate, and world gold prices in relation to market integration. This study uses contagion effect theory, market integration, and investment portfolio diversification to explain the relationships between the indices.
Dampak Orientasi Kolektivisme dan Gender terhadap Work-Life Balance dengan Job Satisfaction sebagai Variabel Moderasi pada PT Kalaborang Residence Gowa H, Niamat; Suhartini, Eka
Study of Scientific and Behavioral Management Vol 5 No 3 (2024): Digital Culture Nowadays
Publisher : Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/ssbm.v5i3.50498

Abstract

Tiap perusahaan maupun organisasi pasti memiliki target atau tujuan yang ingin dicapai dalam suatu periode tertentu. Sumber daya yang memiliki peran penting dalam pencapaian tujuan perusahaan maupun organisasi adalah sumber daya manusia. Bagi beberapa orang menyeimbangkan karir dan kehidupan pribadi bukanlah hal yang mudah, Saat ini gaya hidup Work-Life Balance semakin marak disuarakan oleh beberapa kalangan. Tujuan dari penelitian ini adalah: 1) Untuk mengetahui orientasi kolektivisme berpengaruh terhadap work-life balance, 2) Untuk mengetahui gender berpengaruh terhadap work-life balance, 3) Untuk mengetahui pengaruh orientasi kolektivisme terhadap work-life balance dimoderasi oleh job satisfaction, 4) Untuk mengetahui pengaruh gender terhadap work-life balance dimoderasi oleh job satisfaction. Penelitian ini merupakan jenis penelitian asosiatif dengan pendekatan kuantitatif dan sampel penelitiannya adalah 105 karyawan yang diperoleh dengan metode sensus yaitu pengambilan sampel dengan cara semua karyawan dari populasi dijadikan sampel jenuh, yaitu seluruh karyawan PT. Kalaborang Residence. Penelitian ini menggunakan analisis jalur untuk menganalisis data dengan bantuan program SmartPLS. Hasil penelitian ini membuktikan bahwa: 1) Orientasi kolektivisme berpengaruh positif terhadap work-life balance, 2) Gender berpengaruh positif terhadap work-life balance, 3) Orientasi kolektivisme berpengaruh positif terhadap work-life balance dimoderasi oleh job satisfaction, 4) gender berpengaruh positif terhadap work-life balance dimoderasi oleh job satisfaction Kata kunci : Orientasi Kolektivisme, Gender, Job Satisfaction, Work-Life Balance
Pengaruh Brand Knowledge dan Kualitas Produk terhadap Brand Trust Produk Miniso dengan Garansi Produk sebagai Pemoderasi pada Generasi Z di Kota Makassar Wahdaniyah, Wahdaniyah; Nofri, Okta
Study of Scientific and Behavioral Management Vol 5 No 3 (2024): Digital Culture Nowadays
Publisher : Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/ssbm.v5i3.50543

Abstract

PT Miniso Lifestyle Indonesia merupakan salah satu bisnis ritel yang mulai beroperasi di Indonesia pada bulan Februari 2017 dengan membuka tiga toko pertamanya di Indonesia dan merupakan brand yang didirikan di China pada tahun 2013. Penelitian ini bertujuan untuk mengetahui pengaruh brand knowledge dan kualitas produk terhadap brand trust produk Miniso dengan menggunakan garansi produk sebagai variabel moderasi pada generasi Z di Kota Makassar.Jenis penelitian yang digunakan adalah penelitian kuantitatif. Penelitian ini menggunakan data primer, teknik penentuan sampel yang digunakan dalam penelitian ini adalah purposive sampling dengan menggunakan pengukuran rumus Hair, sehingga diperoleh sampel sebanyak seratus lima puluh (150) orang responden. Populasi dalam penelitian ini adalah generasi Z (berusia 15-26 tahun). Teknik analisis data dalam penelitian ini yaitu menggunakan Structural Equation Modeling (SEM) dengan menggunakan bantuan SmartPLS versi 4.0 for windows, yang diarahkan untuk menjawab rumusan masalah atau hipotesis yang telah dirumuskan dalam penelitian ini.Berdasarkan hasil penelitian yang telah dilakukan menunjukkan brand knowledge berpengaruh signifikan terhadap brand trust produk Miniso pada generasi Z di Kota Makassar, kualitas produk berpengaruh signifikan terhadap brand trust produk Miniso pada generasi Z di Kota Makassar, garansi produk memoderasi pengaruh brand knoweldge terhadap brand trust produk Miniso pada generasi Z di Kota Makassar, garansi produk tidak memoderasi pengaruh kualitas produk terhadap brand trust produk Miniso di Kota Makassar.
Pengaruh Total Quality Management, Competitive Advantage, dan Leadership dalam Meningkatkan Kinerja Operasional (Studi Empiris PT Roda Mas Baja Inti) Nurul Hikma Aljazirah
Study of Scientific and Behavioral Management Vol 5 No 3 (2024): Digital Culture Nowadays
Publisher : Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/ssbm.v5i3.50864

Abstract

This research aims to examine the influence of Total Quality Management (TQM), competitive advantage, and leadership on improving operational performance at PT Roda Mas Baja. The approach used in this research is quantitative using SmartPLS version 4.0 analysis. The sample for this research consisted of employees of PT Roda Mas Baja. The results of the analysis show that TQM has a significant positive effect on operational performance, indicating that implementing effective TQM practices can increase company efficiency and productivity. Competitive advantage was also found to have a significant positive influence on operational performance, meaning that strategies that increase a company's competitiveness contribute to increased performance. Apart from that, effective leadership has been proven to play an important role in motivating and directing employees so that the implementation of TQM in the company runs well so that it can improve operational performance. Overall, the findings of this research confirm the importance of synergy between TQM, competitive advantage, and leadership in efforts to improve a company's operational performance. The practical implication of this research is the need for PT Roda Mas Baja management to continue to develop and implement strategies related to TQM, competitive advantage and leadership in order to achieve optimal operational performance.
EVALUASI PROSES KERJA PROYEK PEMBANGUNAN DENGAN PENDEKATAN ALTERNATIF PROJECT EVALUATION AND REVIEW TECHNIQUE: (STUDI EMPIRIS PADA ROYAL SENTRALAND MAKASSAR) Mu’tasyimah; Nofri, Okta; S. Widad Ahmad
Study of Scientific and Behavioral Management Vol 6 No 2 (2025): The Contribution of Operational Management to Business Sustainability and Product
Publisher : Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/ssbm.v6i2.50922

Abstract

This research aims to find out the most appropriate estimated time to complete a construction project at the Royal Sentraland Makassar housing complex using the PERT method. This research uses quantitative research methods. This research uses primary data, namely from every activity that has been carried out, the dependency relationship of every work carried out and what is the cause of every delay that occurs in every project work item. Based on the results of research conducted using the alternative approach PERT (Project Evaluation and Review Technique) which produces an estimate of the correct time to complete the development project at the Royal Sentraland Makassar housing complex. The results of calculations using PERT can show the amount of time needed, the level of confidence desired in determining the time of each activity, monitoring of activities, especially those on the critical path, can be more concentrated, and in terms of completion time for the initial one it is 142 days and for the proposal (accelerated) is 132 days, so there is a time efficiency of 10 days.
Pengaruh Job Insecurity dan Kepemimpinan Visioner terhadap Kinerja Karyawan Dimoderasi Kepuasan Kerja pada PT Mega Indah Sari Syahnur, Ikka
Study of Scientific and Behavioral Management Vol 5 No 3 (2024): Digital Culture Nowadays
Publisher : Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/ssbm.v5i3.51166

Abstract

ABSTRAK Penelitian ini bertujuan untuk mengetahui pengaruh job insecurity dan kepemimpinan visioner terhadap kinerja karyawan dimoderasi kepuasan kerja pada PT Mega Indah Sari. Dalam penelitian ini variabel yang dilakukan adalah job insecurity dan kepemimpinan visioner sebagai variabel independen, kinerja sebagai variabel dependen, dan kepuasan kerja sebagai variabel moderasi. Penelitian ini merupakan penelitian kuantitatif. Sumber data yang digunakan dalam penelitian ini adalah data primer yang dikumpulkan melalui survei menggunakan kuisioner. Metode perhitungan jumlah sampel menggunakan rumus slovin dan Teknik pengambilan sampel dengan cara probability sampling, sehingga jumlah sampel yang digunakan yaitu 110 orang. Data diolah dengan metode Patrial Least Squares (PLS) dan diterapkan menggunakan Smart PLS 4. Hasil penelitian ini menunjukkan bahwa job insecurity berpengaruh positif dan tidak signifikan terhadap kinerja karyawan, kepemimpinan visioner berpengaruh positif dan signifikan terhadap kinerja karyawan, job insecurity berpengaruh positif dan signifikan terhadap kinerja karyawan yang dimoderasi kepuasan kerja, dan kepemimpinan visioner berpengaruh negatif dan signifikan terhadap kinerja karyawan yang dimoderasi kepuasan kerja. Kata Kunci: Job insecurity; kepemimpinan visioner; kinerja karyawan; kepuasan kerja ABSTRACT This research aims to determine the effect of job insecurity and visionary leadership on employee performance moderated by job satisfaction at PT Mega Indah Sari. In this research, the variables used are job insecurity and visionary leadership as independent variables, performance as the dependent variable, and job satisfaction as the moderating variable. This research is quantitative research. The data source used in this research is primary data collected through a survey using a questionnaire. The method for calculating the number of samples uses the Slovin formula and the sampling technique uses probability sampling, so the number of samples used is 110 people. Data is processed using the Patrial Least Squares (PLS) method and applied using Smart PLS 4. The results of this study show that job insecurity has a positive and insignificant effect on employee performance, visionary leadership has a positive and significant effect on employee performance, job insecurity has a positive and significant effect on employee performance which is moderated by job satisfaction, and visionary leadership has a negative and significant effect on employee performance. . which is moderated by job satisfaction. Keywords: Job insecurity; visionary leadership; employee performance; job satisfaction

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