Study of Scientific and Behavioral Management (SSBM)
Jurnal Study of Scientific and Behavioral Management (SSBM) merupakan jurnal mahasiswa yang berada di lingkup program studi manajemen, Fakultas Ekonomi dan Bisnis Islam, UIN Alauddin Makassar. Jurnal SSBM memublikasikan karya tulis mahasiswa pada bidang manajemen dengan kualitas yang baik dengan bahasan operasional, strategi, sdm, pemasaran, keuangan, kewirausahaan, inovasi, dll. Jurnal SSBM menerima tulisan dengan kualitas yang baik sesuai dengan pedoman, dan memberikan dampak yang jelas bagi pengayaan ilmu pengetahuan
Articles
151 Documents
<![CDATA[Pengaruh Kualitas Produk, Kualitas Layanan dan Pengetahuan Keuangan Syariah terhadap Keputusan Menabung di Bank Syariah Indonesia di Kota Makassar ]]>
<![CDATA[andi fadia faradina, andi fadia]]>
<![CDATA[ Study of Scientific and Behavioral Management Vol 5 No 2 (2024): Business Management ]]>
Publisher : <![CDATA[Universitas Islam Negeri Alauddin Makassar, Indonesia ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.24252/ssbm.v5i2.47001
<![CDATA[This study aims to analyze the effect of product quality, service quality, financial knowledge of Bank Syariah Indonesia on customers' saving decisions at Bank Syariah Indonesia in Makassar City. This research is a correlational study, the data collection method used in this study is primary data, namely observation, and questionnaires. The population used in this study was 120 respondents. The data processing technique used is the data quality test, a classical assumption test. With the results of the research Pasrial Product Quality Plays a Role and Influences Saving Decisions at Bank Syariah Indonesia in Makassar City, Partially Service Quality Plays a Role and Influences Saving Decisions at Bank Syariah Indonesia in Makassar City, Partially Knowledge of Islamic Finance Plays a Role and Influencing Saving Decisions at Bank Syariah Indonesia in Makassar City and Simultaneously Product Quality Service Quality and Saving Knowledge Simultaneously Affects against the decision to save at Bank Syariah Indonesia in Makassar City. Keyword: Saving Decisions, Product Quality, Service Quality. Saving Knowledge]]>
<![CDATA[Pengaruh Faktor Personal, Organisasional, dan Non Organisasional terhadap Karakteristik Individu dan Komitmen Etis sebagai Variabel Intervening pada Personel Kepolisian Kabupaten Gowa ]]>
<![CDATA[Afriani, Dwi Syskha]]>;
<![CDATA[Amir, Amir]]>
<![CDATA[ Study of Scientific and Behavioral Management Vol 5 No 2 (2024): Business Management ]]>
Publisher : <![CDATA[Universitas Islam Negeri Alauddin Makassar, Indonesia ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.24252/ssbm.v5i2.47407
<![CDATA[ABSTRAK Usaha yang ditempuh untuk mewujudkan tujuan kepolisian, salah satunya dengan mempunyai anggota/personel yang memiliki kapasitas dalam bekerja yang baik. Jenis penelitian ini merupakan penelitian kuantitatif dengan menggunakan sumber primer. Variabel terikatnya adalah karakteristik individu, variabel bebasnya adalah faktor personal, faktor organisasional dan faktor non organisasional serta variabel intervening adalah komitmen etis. Analisis data yang dipakai pada penelitian ini yaitu analisis jalur/path analysis menggunakan SPSS. Hasil penelitian ini menunjukkan bahwa Faktor Personal, Faktor Organisasional dan Faktor Non Organisasional berpengaruh positif dan signifikan terhadap Karakteristik Individu. Faktor Personal, Faktor Organisasional dan Faktor Non Organisasional berpengaruh positif dan signifikan terhadap Komitmen Etis. Faktor Personal, Faktor Organisasional dan Faktor Non Organisasional berpengaruh positif dan signifikan terhadap Karakteristik Individu melalui Komitmen Etis. Kata Kunci : Faktor Personal; Organisasional; Non Organisasional; Karakteristik Individu; Komitmen Etis]]>
<![CDATA[Pengaruh Brand Ambassador dan Green Marketing terhadap Brand Equity Pond's (Unilever) yang dimediasi oleh Brand Trust: (Studi pada Pembeli Generasi Z Di Kota Makassar) ]]>
<![CDATA[Widianti, Reski]]>;
<![CDATA[Nofri, Okta]]>;
<![CDATA[Awaluddin, Awaluddin]]>
<![CDATA[ Study of Scientific and Behavioral Management Vol 5 No 2 (2024): Business Management ]]>
Publisher : <![CDATA[Universitas Islam Negeri Alauddin Makassar, Indonesia ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.24252/ssbm.v5i2.47598
<![CDATA[This research aims to find out whether brand ambassadors and green marketing influence Unilever's brand equity (Pond's) with brand trust as a mediating variable in generation Z in Makassar City. This research is quantitative research with an associative research approach. The population in this study is all generation Z who have used or purchased Pond's products in Makassar City with a sample of 120 respondents. The sampling technique uses the Hair formula, namely the number of indicators multiplied by 5 to 10. This research uses primary data in the form of questionnaires distributed. The research instrument used was a Likert scale. The analysis method used is SmartPLS.4. The results of this research show that the brand ambassador variable has a positive and significant effect on brand trust. The brand ambassador variable has a positive and significant effect on brand equity. The green marketing variable has a positive and significant effect on brand trust. The green marketing variable has a positive and significant effect on brand equity. The brand trust variable has a positive and significant effect on brand equity. Brand trust mediates the influence of brand ambassadors on brand equity (Pond's). Brand trust mediates the influence of green marketing on brand equity (Pond's). Keywords: Brand, brand ambassador, green marketing, brand equity, brand trust, pond's, Unilever, and generation Z.]]>
<![CDATA[Pengaruh Word of Mouth terhadap Keputusan Pembelian yang Dimediasi oleh Brand Image (Studi Pada Panama Cafe Makassar) ]]>
<![CDATA[Hamdi, Asyraf]]>;
<![CDATA[wahyudiyud]]>
<![CDATA[ Study of Scientific and Behavioral Management Vol 5 No 2 (2024): Business Management ]]>
Publisher : <![CDATA[Universitas Islam Negeri Alauddin Makassar, Indonesia ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.24252/ssbm.v5i2.48825
<![CDATA[ABSTRAK Penelitian ini bertujuan mengetahui pengaruh word of mouth terhadap keputusan pembelian yang dimediasi oleh brand image (studi pada Panama cafe Makassar). Penelitian ini menggunakan data primer, teknik pengambilan sampel dalam penelitian ini yaitu menggunakan teknik penarikan sampel purposive sampling dengan menggunakan rumus slovin, sehingga jumlah sampel dalam penelitian ini sebanyak 120 responden. Dalam penelitian ini yaitu menggunakan Structural Equation Modelling (SEM) dengan menggunakan bantuan SmartPLS versi 4.0 for windows sebagai teknik analisis data. Hasil penelitian menunjukkan word of mouth berpengaruh positif dan signifikan terhadap keputusan pembelian pada Panama cafe, word of mouth berpengaruh positif dan signifikan terhadap brand image, brand image berpengaruh positif dan signifikan terhadap keputusan pembelian pada Panama cafe, dan word of mouth berpengaruh langsung terhadap keputusan pembelian pada Panama cafe Makassar yang dimediasi oleh brand image]]>
<![CDATA[Peran Moderasi Product Innovation pada Pengaruh Online Marketing dan Market Orientation terhadap Marketing Performance Bisnis Restoran (Bistro) di Kota Makassar ]]>
<![CDATA[Rahmat, Rahmat]]>;
<![CDATA[Abdullah, Wahidah]]>
<![CDATA[ Study of Scientific and Behavioral Management Vol 5 No 3 (2024): Digital Culture Nowadays ]]>
Publisher : <![CDATA[Universitas Islam Negeri Alauddin Makassar, Indonesia ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.24252/ssbm.v5i3.49088
<![CDATA[Business has an important role in the economic sustainability of society in Indonesia, especially in Makassar City. With business, it is hoped that it will be able to make the economic cycle better. The aim of this research is to determine the influence of online marketing on the marketing performance of restaurant (bistro) businesses in Makassar City, to determine the influence of market orientation on the marketing performance of restaurant (bistro) businesses in Makassar City, to determine the influence of Product Innovation Moderating Online Marketing on Marketing Performance restaurant (bistro) business in Makassar City and to determine the influence of Product Innovation in moderating Market Orientation on Marketing Performance of restaurant (bistro) businesses in Makassar City. This research is a type of associative research using a quantitative approach with a sample of 120 respondents. The sample in this research uses the Hair formula with the research location being the restaurant business in Makassar City. The method for calculating the sample size is technical purposive sampling for restaurant businesses in Makassar City with certain criteria. Data processing is assisted by using SmartPLS software. The results of this research show that online marketing has a positive and significant effect on marketing performance, market orientation has a positive and significant effect on marketing performance, product innovation moderates online marketing on marketing performance, product innovation moderates market orientation on marketing performance. Keywords: Online Marketing, Market Orientation, Marketing Performance, Product Innovation]]>
<![CDATA[Pengaruh Dimensi Kinerja Logstik Terhadap Peningkatan Kinerja Perusahaan PT. Yamaha Indonesia Motor Manufactuing di Kota Makassar ]]>
<![CDATA[Rahmatullah, Nuralim]]>;
<![CDATA[Ahmad, S Widad]]>
<![CDATA[ Study of Scientific and Behavioral Management Vol 5 No 3 (2024): Digital Culture Nowadays ]]>
Publisher : <![CDATA[Universitas Islam Negeri Alauddin Makassar, Indonesia ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.24252/ssbm.v5i3.49207
<![CDATA[Logistik dalam perkembangannya hingga saat ini merupakan ilmu yang patut mendapat perhatian khusus seiring dengan sejarah pertumbuhan ekonomi yang semakin kompleks, seperti produktivitas, distribusi dan penyimpanan barang yang diproduksi oleh pabrik dan perusahaan, dan keseluruhan pengelolaan hasil produk, memerlukan perlakuan khusus dan ketat. Pengorganisasian yang tepat, atau sering disebut Manajemen Logistik Terpadu, sangat penting untuk memastikan tidak ada ketidakseimbangan dalam pelaksanaan kegiatan untuk mencapai hasil yang efisien dan efektif. Berdasarkan hasil data, pada hipotesis pertama efektivitas logistik berpengaruh positif dan signifikan terhadap kinerja perusahaan. Kedua, pada hipotesis efesiensi logistik tidak ditemukan adanya pengaruh terhadap kinerja perusahaan. Ketiga, yaitu differensiasi logistik berpengaruh secara signifikan terhadap kinerja perusahaan.]]>
<![CDATA[Pengaruh Kepemilikan Manajemen dan Good Corporate Governance terhadap Penerapan Triple Bottom Line dengan Kinerja Keuangan sebagai Pemoderasi pada Perusahaan Sektor Perkebunan yang Terdaftar di Bursa Efek Indonesia ]]>
<![CDATA[Anggraeni, Anggraeni]]>;
<![CDATA[Indriyani MS, Eka]]>;
<![CDATA[Raprayogha, Rusdi]]>
<![CDATA[ Study of Scientific and Behavioral Management Vol 5 No 3 (2024): Digital Culture Nowadays ]]>
Publisher : <![CDATA[Universitas Islam Negeri Alauddin Makassar, Indonesia ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.24252/ssbm.v5i3.49217
<![CDATA[This study aims to examine the effect of managerial ownership and good corporate governance on the triple bottom line, with financial performance as a moderator. The plantation sub-sector industry in Indonesia has contributed 54.99% of total GDP. This study uses moderated regression analysis. The sampling technique used is purposive sampling with a sample size of 10 companies for 3 years with a reporting period of 2020-2022. The results of the study partially show that management ownership has a positive and significant effect, while good corporate governance with the independence of commissioners, the board of commissioners has a positive and significant effect, while the audit committee, the board of directors has a negative and significant effect on the implementation of the triple bottom line. Simultaneously, the variables of management ownership and good corporate governance have a significant effect on the implementation of the triple bottom line. The results of the MRA financial performance study do not moderate the variables of management ownership and the Good Corporate Governance variable. This study still has shortcomings such as the research period, the minimum number of samples so that it is less able to provide the actual condition of the company.]]>
<![CDATA[Pengaruh Training Program dan Work Interest terhadap Kinerja Karyawan dengan HR Development sebagai Variabel Intervening pada PT Perkebunan Nusantara XIV Unit Pabrik Gula Takalar ]]>
<![CDATA[Aqwan Panji, iqbal_mustafa]]>;
<![CDATA[Jafar, Akhmad]]>
<![CDATA[ Study of Scientific and Behavioral Management Vol 5 No 4 (2024): Work Life Balance ]]>
Publisher : <![CDATA[Universitas Islam Negeri Alauddin Makassar, Indonesia ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.24252/ssbm.v5i4.49866
<![CDATA[This research aims to examine the effect of training programs and work interest on employee performance with HR development as an intervening variable at PT. Perkebunan Nusantara XIV Takalar Sugar Factory Unit. The data source in this research comes from primary data, where the method for collecting data is using interviews and questionnaires which are distributed to all employees of PT. Perkebunan Nusantara XIV Takalar Sugar Factory Unit. The samples used were 126 samples. The data analysis technique in this research is using SPSS 21 using software. The results of this research show that the training program data shows that the training program and work interest variables have a significant effect on employee performance. The higher the implementation of the training program, the higher the employee performance, the data results show that the work interest variable has a positive effect so that there is employee performance. And the relationship between training programs and performance, this means that the existence of training programs can influence employee performance. Keywords: Trainning Program, Work Interest, Employee Performance and HR Development.]]>
<![CDATA[Peran Mediasi Brand Trust pada Pengaruh Perceived Quality terhadap Minat Beli Kosmetik NRL Di Kota Makassar ]]>
<![CDATA[Putri, Elza]]>;
<![CDATA[Wahyudi, Wahyudi]]>
<![CDATA[ Study of Scientific and Behavioral Management Vol 5 No 3 (2024): Digital Culture Nowadays ]]>
Publisher : <![CDATA[Universitas Islam Negeri Alauddin Makassar, Indonesia ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.24252/ssbm.v5i3.50108
<![CDATA[Penelitian ini bertujuan untuk mengetahui “Peran mediasi brand trust pada pengaruh perceived quality terhadap minat beli kosmetik NRL di kota makassar”. Penelitian ini menggunakan data primer dan data sekunder, teknik penentuan sampel yang digunakan dalam penelitian ini adalah purposive sampling dengan pengukuran menggunakan pengukuran Hair, sehingga jumlah sampel dalam penelitian ini sebanyak 120 responden. Jenis penelitian yang digunakan adalah penelitian kuantitatif dan teknik analisis data dalam penelitian ini yaitu menggunakan Structural Equation Modeling (SEM) dengan menggunakan bantuan SmartPLS versi 4.0 for windows, yang diarahkan untuk menjawab rumusan masalah atau hipotesis yang telah dirumuskan dalam penelitian ini serta digunakan untuk menguji hubungan variabel perceived quality terhadap minat beli dengan brand trust sebagai mediasi. Berdasarkan hasil penelitian yang telah dilakukan menunjukkan perceived qualty berpengaruh signifikan terhadap minat beli, perceived quality berpengaruh signifikan terhadap brand trust, Brand Trust berpengaruh positif signifikan terhadap minat beli, brand trust tidak berpengaruh signifikan dalam memediasi antara perceived quality terhadap minat beli. Kata kunci: Kosmetik NRL, perceived quality, minat beli dan brand trust]]>
<![CDATA[Pengaruh Motivasi dan Personality terhadap Keputusan Pembelian Skin Mobile Legend dengan Emotional Buying Motive sebagai Variabel Moderasi ]]>
<![CDATA[Alif, Hikmah Alif Brata Irja]]>
<![CDATA[ Study of Scientific and Behavioral Management Vol 5 No 3 (2024): Digital Culture Nowadays ]]>
Publisher : <![CDATA[Universitas Islam Negeri Alauddin Makassar, Indonesia ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.24252/ssbm.v5i3.50187
<![CDATA[ABSTRAK Penelitian ini bertujuan untuk mengetahui peran emotional buying motive dalam memoderasi pengaruh motivasi dan personality terhadap keputusan pembelian skin mobile legend. Teknik analisis data dalam penelitian ini yaitu menggunakan Structural Equation Modelling (SEM) dengan menggunakan bantuan SmartPLS versi 4.0 for windows, yang diarahkan untuk menjawab rumusan masalah atau hipotesis yang telah dirumuskan. Hasil penelitian menunjukkan motivasi dan personality berpengaruh positif dan signifikan terhadap keputusan pembelian skin mobile legend, sedangkan emotional buying motive tidak mampu memoderasi pengaruh motivasi dan personality terhadap keputusan pembelian skin mobile legend. Kata Kunci: Motivasi, Personality, Keputusan Pembelian dan Emotional Buying Motive ABSTRACT This research aims to determine the role of emotional buying motive in moderating the influence of motivation and personality on the decision to purchase mobile legend skins. The data analysis technique in this research is using Structural Equation Modeling (SEM) using SmartPLS version 4.0 for Windows, which is directed at answering the problem formulation or hypothesis that has been formulated. The research results show that motivation and personality have a positive and significant influence on the decision to purchase mobile legend skins, while emotional buying motive is unable to moderate the influence of motivation and personality on the decision to purchase mobile legend skins. Keyword: Motivation, Personality, Purchase Decisions and Emotional Buying Motive]]>
