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Desiana Muryasari
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INDONESIA
Jurnal Bahasa Rupa
Published by Institut Bisnis dan Teknologi Indonesia
ISSN : 25810502     EISSN : 25809997     DOI : https://search.crossref.org/?q=bahasarupa
Core Subject : Humanities, Education, Art,
Arts Humanities Education Languange, Linguistic, Communication & Media
The contents of Bahasa Rupa Journal include scientific ontology, epistemology and axiology of Visual Communication Design (DKV) and Multimedia, which includes: VISUAL COMMUNICATION DESIGN (a) Visual semiotics; Iconography; Iconology, (b) Illustrations, (c) Typography, (d) Photography, (e) Advertising and Branding strategy, (f) Corporate Identity, (g) Packaging Design, (h) The latest applied technologies related to Visual Communication Design, (i) Educational methods in Visual Communication Design teaching, (j) The Science of Design in Visual Communication Design, (k) Cultural Issues Related to Visual Communication Design. MULTIMEDIA DESIGN (a) User Interface & User Experience (UI/UX design), (b) Animation, (c) Cinematography and Videography, (d) Digital Game, (e) Interactive Multimedia, (f) The latest applied technologies related to Multimedia Design, (g) Educational methods in Multimedia Design teaching, (h) The Science of Design in Multimedia Design, (i) Cultural Issues Related to Multimedia Design.
Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)
Articles 142 Documents
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PERANCANGAN BUKU ILUSTRASI JEJAK KULINER KHAS KAWANUA SEBAGAI MEDIA INFORMASI Rumondor, Gloria; Erlyana, Yana
Jurnal Bahasa Rupa Vol. 6 No. 1 (2022): Jurnal Bahasa Rupa Oktober 2022
Publisher : Institut Bisnis dan Teknologi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v6i1.1135

Abstract

Indonesia is known as a country that has cultural diversity. This is an asset for Indonesia, especially in the tourism sector in utilizing local culture as an attraction for tourists. One of them is the use of local culinary culture. As for the design of this thesis, it raises the superior culinary culture of the city of Manado, a city known for its cuisine that is rich in spices. The use of illustrations in the book can give its own emotional impression to the readers, this statement is supported by an online questionnaire that has been randomly distributed to 110 respondents. This book is intended for teenagers aged 18-25 years to increase their knowledge of other regional cultures in Indonesia. With this research, it is hoped that the awareness to maintain Indonesian culture is an important thing for teenagers aged 18-25 years to increase.
Komposisi Visual dan Tata Cahaya Pada Film Netflix Berjudul Squid Game Linando, Stephani Inesia; Prasetyo, Martinus Eko; Winnie, Winnie
Jurnal Bahasa Rupa Vol. 6 No. 1 (2022): Jurnal Bahasa Rupa Oktober 2022
Publisher : Institut Bisnis dan Teknologi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v6i1.1139

Abstract

2021 was the year of Netflix’s sensation, the South Korean drama series, "Squid Game" directed by Hwang Dong Hyuk. The visual and audio production are extraordinary, and the idea of ​​the storyline is quite interesting, resulted in one of the highest ratings in Netflix. This analysis examines the creative process in the idea of ​​pictures taken in the series by studying cinematographic visual composition based on composition theory by Paul Wheeler. In this paper, the authors try to examine some of the best scenes as a sampling study, and how a composition can provide an important role in communicating the drama series’ storyline. Surely this can be developed as a further learning medium in the study of cinematography and composition.
BUKU DOKUMENTASI FOTOGRAFI “KELENTENG BOEN SAN BIO” Kaparang, Martinus Eko Prasetyo; Everlin, Shierly; Eva, Angelina Theresia
Jurnal Bahasa Rupa Vol. 6 No. 2 (2023): Jurnal Bahasa Rupa April 2023
Publisher : Institut Bisnis dan Teknologi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v6i2.1197

Abstract

The temple is a religious building which is a cultural heritage. Being a historical value of Chinese culture, the Temple is a place to honor the ancestors (ash house) and Gods and Goddesses with various kinds of typical Chinese ornaments as well as statues of Gods from Confucian beliefs complete with their distinctive weapons, an altar complete with a place to place incense for worship. Boen San Bio Temple was built in 1689 by Chinese traders. The purpose of designing this book is to introduce the wider community to the history of the construction of the Boen San Bio Temple, as well as to protect Chinese cultural heritage in Indonesia. This research uses descriptive and qualitative methods, research to find accurate information about the history, development, culture of the "Boen San Bio" temple building as well as factual and detailed architecture starting from the main part, to buildings on other sides such as the west side, east side, the north and south sides which maintain photography media to produce photography books in order to maintain one of the Chinese cultural heritage values ​​in Tangerang City in the form of the Boen San Bio Temple building. With the photography book, it is hoped that it will become documentation of introductory information about the Boen San Bio Temple for the first time in Indonesia.
Estetika Fotografi Eksperimental di Masa Pandemi COVID-19: Studi Kasus Pameran Finding Horizon Purnomo, Aji Susanto Anom; Rahma, Berliana Anisya
Jurnal Bahasa Rupa Vol. 6 No. 1 (2022): Jurnal Bahasa Rupa Oktober 2022
Publisher : Institut Bisnis dan Teknologi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v6i1.1204

Abstract

This research aims to reveal the impact of the pandemic situation on the aesthetic aspects of the artworks in the "Experimental Photography" course. Online lectures and social restrictions during the pandemic led to the emergence of a special strategy from the process of creating art works that reflected in these aesthetic aspect. The aesthetic aspect can reveal the changing value of the artwork.  The change of the value on these artworks can provide a reference in the creation of photography artworks, especially in the ideas and the development of technique. "Experimental Photography" course is a course that help student to be specializing in the art photography genre (fine-art). Art photography is one of the specialties of the Department of Photography at the Institut Seni Indonesia Yogyakarta which is also an important aspect for this research.  This study use qualitative descriptive research methods with the research populationn "Finding Horizon" Exhibition.  The research sample is the 12 best works chosen by lecturers during the exhibition. The sample will disclosed descriptively the aesthetic aspects using the theory of ideational aesthetics and technical photography according to Soeprapto Soedjono. The result of this study is a complete and reflective description of the ideational and technical aesthetic aspects of the "Experimental Photography" course work that was created during the COVID-19 pandemic. This description becomes a very important archive for future references to the learning process and the creation of photographic artworks, especially in the field of fine- art photography.
Imagined Spaces Through Public Space Typography: Preliminary Studies Using Multimodal Ethnography Putra, Wibisono Tegar Guna; Apsari, Diani
Jurnal Bahasa Rupa Vol. 6 No. 1 (2022): Jurnal Bahasa Rupa Oktober 2022
Publisher : Institut Bisnis dan Teknologi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v6i1.1221

Abstract

Text cannot be separated from its context, nor can the complexity of reality be reduced. The relationship of the text as a visual element between the imagined spaces that follow is what this study tries to explain further. In this article, the authors choose the quote, "Bumi Pasundan Lahir Ketika Tuhan Sedang Tersenyum" / (English: "Bumi Pasundan was created when God was smiling") which is classified as public space typography as the object of research. This discussion uses multimodal ethnography as a data search tool that will be analysed using discourse analysis to answer how quotes, as visual elements, are reproduced and depicted as a "beautiful" space through social media, creating a specific image of the imagined space.
The Influence Of Snack Portion Size Design On Teens And Young Adults Consumption Tjandra, Miki; Wianto, Elizabeth; Hartanti, Monica; Setiawan, Hendra; Clara, Beverly
Jurnal Bahasa Rupa Vol. 6 No. 2 (2023): Jurnal Bahasa Rupa April 2023
Publisher : Institut Bisnis dan Teknologi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v6i2.1233

Abstract

This research is motivated by the trend of snacks with a salty or sweet taste which have become part of people's lifestyles, especially among teenagers and young adults. Snacks portion that exceeds the serving size has an unfavorable impact on the body's calorie intake. This study aims to analyze the effect of the size of the snack packaging portion in the form of one serving (individual pack) and family portion (family pack), on the eating patterns of teens and young adults. The population in this study were active students from several universities in Bandung, Indonesia. Data collection was done by distributing questionnaires to respondents. The study was conducted using descriptive statistical calculations and inferential statistics, namely the comparison between respondents' preferences for the choice of snack packaging that is packaged according to the serving sizes and packaged in larger sizes. Teenagers and young adults choose snacks with larger packages, both from the salty and sweet snack groups. Larger packaging sizes dominate purchasing decisions. They consume more snacks if served in larger packages. Consumers prefer large packaging which is more economical because small packaging does not have a visible added value. Individual packaging is only effective when carried or when you want to eat less snack. Based on the conclusions, further research that focuses on increasing the value of single-serving packages, how to pack family-sized snacks (family packs) to increase awareness of snack portions, or how other efforts can be made to change the behavior of eating excess snack portions can be further explored.
KENDAL CITY BRANDING Ismiati, Dwi; Rachman, Anung; Setiawan, Aris
Jurnal Bahasa Rupa Vol. 6 No. 2 (2023): Jurnal Bahasa Rupa April 2023
Publisher : Institut Bisnis dan Teknologi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v6i2.1249

Abstract

In 2021, Kendal district launched the city branding program through Kendal Handal "Beautiful Land Good Bussines". This research aims to describe and analyze meaning of symbols contained in Kendal logo. Logo is a symbol represents person and used to visualize the image or characteristic institution, company or organization. This research uses qualitative method with theory iconography and iconology by Erwin Panofsky to reveal meaning of logo through the aesthetic aspects of design. Through a semiotic approach by Charles Sanders Peirce to examine in depth elements of meaning in Kendal logo. Based on the findings of analysis, Kendal logo able to carry local wisdom values that characterize regional uniqueness. Visual element Kendal logo shown from use of colors, variety icons and visual stylization structure that radiates and spreads. An important findings this research that conceptually Kendal logo does not imply a logo that looks simpler. The signs on elements Kendal logo in line with vision and mission of Kendal government, to become leading industrial and tourism center. The meaning shape logo is not something static, surely will be change according to conditions inside. Kendal logo is part existing dynamics and represents geographical, historical and cultural conditions in every era.
DESAIN SIGN SYSTEM SEBAGAI MEDIA INFORMASI DI LINGKUNGAN LPI DARUSSALAM SURABAYA Masnuna
Jurnal Bahasa Rupa Vol. 6 No. 2 (2023): Jurnal Bahasa Rupa April 2023
Publisher : Institut Bisnis dan Teknologi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v6i2.1262

Abstract

The Darussalam Islamic Education Institute has study groups for KB, PPT, Kindergarten, and TPA. The building environment has not been equipped with a conducive environment, with the large number of study groups and the number of students making students feel less comfortable and safe. Even though every corner at LPI Darussalam can be used as a vehicle for learning to develop the basic abilities of growing children. LPI Darussalam requires a sign system as an information medium for spatial directions, space markers, and appeals to support the student learning process by using the pre-production stage including design strategies, communication strategies, creative strategies, and media strategies, the production stage includes visual concepts, and the post-production stage includes media implementation. Thus the sign system can be used as learning and child development in the aspects of language, art, motorism, and cognitive, so that students feel safe and comfortable when studying at school.
PERANCANGAN BUKU TIPOGRAFI UNTUK KEMASAN DENGAN METODE DESIGN THINKING Erlyana, Yana; Winnie, Winnie; Veronica, Veronica
Jurnal Bahasa Rupa Vol. 6 No. 3 (2023): Jurnal Bahasa Rupa Agustus 2023
Publisher : Institut Bisnis dan Teknologi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v6i3.1299

Abstract

The appropriate utilization of typography holds substantial significance as it directly influences the visual perception of a brand. Typography serves as a visual manifestation of a brand, wherein the distinctive characteristics of each letter reflect the brand's overall image. Similarly, within the domain of packaging design, typography assumes a critical role in upholding brand identity. Recognizing the urgency of this matter, the present study endeavors to develop an informative compendium that exhibits the application of typography in packaging design through visually captivating presentations, complemented by case studies of well-known brands prevalent in the Indonesian market. Employing the design thinking methodology, which entails problem-solving through product development, this study culminates in the production of a book that showcases typographical content presented in an uncluttered layout, emphasizing the significance of typography while elucidating its contents. The study presents its findings in the form of a book showing typographical content, meticulously designed with a clean layout that highlights the exploration of typography within the book's contents. The significance of this research stems from the demand for comprehensive and visually engaging resources that demonstrate the application of typography in packaging design, aligning with the evolving requirements of the digital economy industry and the educational needs of Visual Communication Design students in Indonesia.
Perkembangan Penelitian Tipografi: Kajian Bibliometrik Santoso, Citra Fadillah
Jurnal Bahasa Rupa Vol. 6 No. 2 (2023): Jurnal Bahasa Rupa April 2023
Publisher : Institut Bisnis dan Teknologi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v6i2.1307

Abstract

An essential component of visual communication design is typography. Moreover, research on typography has been done in the past from both the standpoints of study and creation. Yet, there has never been research done on examining the development trend of studies on the subject of typography. Therefore, the following research questions were addressed: (1) What are the trends in research productivity regarding to typography topics based on year, publication source, affiliation, country, citation, and authorship from year to year? and (2) How is the development of research themes regarding to typography research from year to year? To conducted the research question, this research used the bibliometric method. Based on the keyword "typography" in the Scopus database, the information was retrieved, then examined and visualized using the Vos Viewer. The study's findings indicate that there has been a noticeable increase in typographic research from 1854 to 2022 in the Scopus database. Tiny nodes show up as a result of the co-occurrence visualization, indicating that there are still unique potential for research on typography-related issues. In the eight clusters, these tiny nodes are dispersed outside of the big nodes (red, green, blue, yellow, orange, brown, light blue, and purple clusters). Research possibilities with typography topics that contain the novelty can also be produced from new research that has been indexed in the Scopus database, in addition to being based on these tiny nodes.

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