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TECHNOBIZ : International Journal of Business
Published by Universitas Teknokrat Indonesia
ISSN : 27223566     EISSN : 26553457     DOI : 10.33365/technobiz
Core Subject : Economy, Humanities, Science,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
TECHNOBIZ: International Journal of Business is an open access journal and a media publishing scientific article on innovation study in the fields of economics and business in general such as public and monetary economics, regional financial economics, environmental economics, financial, marketing, business, human resource, financial accounting , management accounting, public sector accounting, behavioural issue in accounting, auditing, accounting education, corporate governance, accounting and information systems, environmental accounting, banking and finance, capital markets and corporate governance. This journal accepts articles in English and Indonesian.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 45 Documents
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PENGARUH KUALITAS PRODUK, ULASAN ONLINE, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK FASHION DI SHOPEE PADA GENERASI Z DI KOTA BANDAR LAMPUNG Dwi Gema Soegesti; Sinta Permatasari; Fitri
TECHNOBIZ : International Journal of Business Vol. 8 No. 2 (2025): Oktober 2025
Publisher : TECHNOBIZ : International Journal of Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33365/technobiz.v8i2.1261

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk, ulasan online, dan harga terhadap keputusan pembelian produk fashion di Shopee pada Generasi Z di Kota Bandar Lampung. Latar belakang penelitian didasari oleh meningkatnya penetrasi internet di Indonesia serta pertumbuhan e-commerce yang pesat, khususnya Shopee yang banyak digunakan oleh Generasi Z. Namun, tingginya ulasan negatif pada produk fashion menunjukkan adanya masalah kualitas yang memengaruhi pengalaman belanja konsumen. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei terhadap 170 responden yang dipilih melalui purposive sampling. Instrumen penelitian dinyatakan valid dan reliabel melalui uji validitas dan reliabilitas. Analisis regresi linier berganda menunjukkan bahwa kualitas produk, ulasan online, dan harga berpengaruh positif dan signifikan terhadap keputusan pembelian baik secara parsial maupun simultan. Koefisien determinasi sebesar 81,2% menunjukkan bahwa ketiga variabel tersebut mampu menjelaskan keputusan pembelian secara kuat. Temuan ini menegaskan bahwa peningkatan kualitas produk, penyajian ulasan online yang kredibel, serta penetapan harga yang sesuai sangat penting bagi pelaku e-commerce dalam meningkatkan keputusan pembelian pada segmen konsumen generasi muda
Analisis Penggunaan Model Bisnis E-Commerce Online-to-Offline (O2O) Terhadap Efektivitas Bagi UMKM Gupil Clothes Di Kota Metro Setio Wibowo, Ilham; Nisa, Laila Khairun; Hendrawan, Diky Angga; Harto, Harto; Dewi, Tiara Anggia
TECHNOBIZ : International Journal of Business Vol. 9 No. 1 (2026): April 2026
Publisher : TECHNOBIZ : International Journal of Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33365/technobiz.v9i1.1184

Abstract

Digitalisasi membuat e-commerce menjadi platform penting yang memungkinkan UMKM mengakses pasar global. Sebuah penelitian telah menunjukkan bahwa penggunaan e-commerce sangat penting untuk meningkatkan penjualan dan pemasaran produk perusahaan kecil dan menengah (UMKM). Namun, penggunaan teknologi parsial seringkali membuat UMKM berada dalam posisi yang kurang baik; transaksi online seringkali tidak menciptakan kepercayaan atau kepuasan yang sama seperti interaksi fisik. Model Bisnis Online-to-Offline (O2O) adalah strategi pemasaran baru yang berfokus pada pemanfaatan platform online (seperti aplikasi, media sosial, atau situs web) untuk menarik pelanggan untuk layanan, pembelian, atau pengalaman di toko fisik (offline). Model O2O muncul sebagai tanggapan terhadap tantangan integrasi antara dunia digital dan fisik. Online-to-Offline (O2O) adalah pendekatan penting yang berfungsi untuk menghubungkan saluran penjualan digital dengan saluran fisik. Laporan ini mengintegrasikan wawasan umum dengan konteks spesifik di Provinsi Lampung, yang relevan untuk pengembangan UMKM, terutama di Kota Metro, dengan berfokus pada efektivitas dan komponen yang memengaruhi keberhasilan. Studi awal menunjukkan bahwa strategi O2O membantu bisnis, termasuk UMKM, meningkatkan aktivitas pemasaran dan hasil penjualan. Metode penelitian yang digunakan adalah kuantitatif, dan diselesaikan melalui pengumpulan informasi primer, yaitu statistik yang diperoleh tanpa penundaan subjek melalui wawancara, kuesioner dan observasi, dan pengumpulan data sekunder. Dari Uji-F menunjukkan bahwa semua variabel independen memiliki pengaruh yang sama terhadap variabel dependen atau secara simultan. Dan hal ini menunjukkan bahwa Penggunaan Model Bisnis E-Commerce Online-to-Offline (O2O) memiliki pengaruh simultan terhadap Efektivitas Penerapan Model Bisnis O2O bagi UMKM Gupil Clothes Di Kota Metro.
The WORK STRESS AND CAREER SUCCESS: THE MODERATING ROLE OF LEADER SUPPORT Siregar, Tika
TECHNOBIZ : International Journal of Business Vol. 9 No. 1 (2026): April 2026
Publisher : TECHNOBIZ : International Journal of Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33365/technobiz.v9i1.1359

Abstract

Career success has become an important topic in organizational research due to its relevance for employee retention, well-being, and organizational effectiveness. Drawing on the Conservation of Resources (COR) theory, this study examines how work stress influences both objective and subjective career success, and investigates whether leader support moderates these relationships. A quantitative survey approach was applied, involving 250 employees from various startup companies in West Sumatera. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) through SmartPLS. The findings reveal that work stress negatively and significantly affects both objective and subjective career success. Additionally, Leader support does not moderate the relationship between work stress and objective career success, but it significantly moderates the effect of work stress on subjective career success, reducing its negative impact. The study extends COR theory in the context of startups and highlights the importance of stress management programs and leadership development.
CASH HOLDINGS AS A FINANCIAL RISK MANAGEMENT INSTRUMENT: EMPIRICAL EVIDENCE FROM THE HEALTHCARE INDUSTRY IN DEVELOPING COUNTRIES DURING COVID-19 Bulan Nettiary Kelara
TECHNOBIZ : International Journal of Business Vol. 9 No. 1 (2026): April 2026
Publisher : TECHNOBIZ : International Journal of Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33365/technobiz.v9i1.1440

Abstract

This study examines cash holdings as a financial risk management instrument in the healthcare industry of developing countries during the COVID-19 pandemic. Using a quantitative approach, the study analyzes healthcare firms listed in Indonesia, Malaysia, Thailand, and Vietnam, with samples selected through purposive sampling. The data are analyzed using stepwise linear regression with panel data techniques and processed using EViews 13. The findings indicate that financial constraints negatively affect cash holdings only in Malaysia, while no significant effect is observed in Indonesia, Thailand, and Vietnam. Financial leverage does not significantly influence cash holdings in any of the countries studied. Profitability positively affects cash holdings in Indonesia and Malaysia, negatively affects cash holdings in Thailand, and has no significant effect in Vietnam. Growth opportunities have a positive effect on cash holdings only in Thailand, while no significant effect is found in the other countries. These results suggest that cash holding policies function as a context-dependent financial risk management mechanism, shaped by country-specific financial conditions, institutional environments, and crisis responses. This study contributes to the literature by providing empirical evidence from the healthcare sector, which remains underexplored in cash holding and risk management research, particularly in the context of global uncertainty following the COVID-19 pandemic. The findings also highlight the importance of locally tailored financial risk management strategies for firms and policymakers in the healthcare sector across ASEAN countries.
DO CAPITAL ADEQUACY AND INTEREST MARGIN DETERMINE BANK PROFITABILITY? EMPIRICAL EVIDENCE FROM INDONESIA Akhmad Ghozali
TECHNOBIZ : International Journal of Business Vol. 9 No. 1 (2026): April 2026
Publisher : TECHNOBIZ : International Journal of Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33365/technobiz.v9i1.1443

Abstract

Bank profitability is a crucial indicator of the stability and sustainability of the financial sector. Although previous studies have highlighted the role of capital adequacy and interest margin, empirical evidence in Indonesia remains limited and inconsistent, particularly during the post-pandemic economic recovery period. This study examines the effects of Capital Adequacy Ratio (CAR), Net Interest Margin (NIM), and economic growth (Gross Domestic Product, GDP) on Return on Equity (ROE) of publicly listed banks in Indonesia from 2019 to 2024. Panel regression results show that NIM has a positive and significant effect on ROE, confirming that effective interest income management is a key factor in enhancing bank profitability. In contrast, CAR and GDP are not significant, indicating that capital levels and economic growth do not directly contribute to profitability during the observed period. The study emphasizes the importance of evaluating the effectiveness of capital policies and the influence of macroeconomic factors on bank performance. The findings provide empirical contributions to the banking literature and offer strategic guidance for regulators and bank management in designing policies and strategies to improve profitability in an adaptive and sustainable manner.
Pengaruh E-Commerce, Financial Technology, Media Sosial, dan Lokasi Usaha terhadap Pendapatan UMKM di Kabupaten Kudus A'idah, Farah Zahra; Hidayanti, Alfiyani Nur; Mulyani, Sri
TECHNOBIZ : International Journal of Business Vol. 9 No. 1 (2026): April 2026
Publisher : TECHNOBIZ : International Journal of Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33365/technobiz.v9i1.1527

Abstract

Pendapatan usaha mikro, kecil, dan menengah (UMKM) dipengaruhi oleh berbagai faktor, baik yang berkaitan dengan pemanfaatan teknologi digital maupun aspek non-digital seperti lokasi usaha. Penelitian ini bertujuan untuk menganalisis pengaruh e-commerce, financial technology, media sosial, dan lokasi usaha terhadap pendapatan UMKM di Kabupaten Kudus. Populasi penelitian mencakup seluruh UMKM di Kabupaten Kudus. Pengumpulan data dilakukan melalui penyebaran kuesioner kepada 392 responden. Data yang diperoleh dianalisis menggunakan SPSS (Statistical Package for Social Sciemce). Hasil penelitian menunjukkan bahwa e-commerce, financial technology, media sosial, dan lokasi usaha berpengaruh positif terhadap pendapatan UMKM di Kabupaten Kudus.
PENGARUH DEWAN DIREKSI DAN KOMITE AUDIT TERHADAP PENGUNGKAPAN ENVIRONMENTAL, SOCIAL, AND GOVERNANCE (ESG): STUDI PADA PERUSAHAAN ENERGI YANG TERDAFTAR DI BURSA EFEK INDONESIA TAHUN 2022-2024 Aprilia, Refalina; Tri Darma Rosmala Sari
TECHNOBIZ : International Journal of Business Vol. 9 No. 1 (2026): April 2026
Publisher : TECHNOBIZ : International Journal of Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33365/technobiz.v9i1.1605

Abstract

Pengungkapan Environmental, Social, and Governance (ESG) semakin menjadi perhatian global sebagai bentuk transparansi dan akuntabilitas perusahaan terhadap isu keberlanjutan, terutama pada sektor energi yang memiliki kontribusi signifikan terhadap emisi karbon serta dampak sosial dan tata kelola. Penelitian ini bertujuan untuk menganalisis pengaruh dewan direksi dan komite audit terhadap pengungkapan ESG pada perusahaan energi yang terdaftar di Bursa Efek Indonesia (BEI) periode 2022–2024. Penelitian menggunakan metode kuantitatif dengan analisis data menggunakan regresi panel data, melibatkan 58 perusahaan energi yang dipilih melalui purposive sampling. Hasil penelitian ini menunjukkan bahwa ukuran dewan direksi, ukuran komite audit, dan frekuensi rapat komite audit memiliki pengaruh positif dan signifikan terhadap pengungkapan ESG, sedangkan dewan direksi yang independen dan gender dewan direksi tidak memiliki pengaruh terhadap pengungkapan ESG. Hasil penelitian ini diharapkan dapat berkontribusi pada pengembangan literatur tata kelola perusahaan serta menjadi pertimbangan bagi perusahaan energi di Indonesia dalam memperkuat transparansi dan akuntabilitas keberlanjutan.
The Role of Environmental, Social, and Governance (ESG) and Strategic Efficiency in Enhancing Financial Performance: Evidence from the Food and Beverage Industry in Indonesia Belinda Mora Siagian; Silvia Tri Handayani; Ratu Aisyah Ratih Primaputri
TECHNOBIZ : International Journal of Business Vol. 9 No. 1 (2026): April 2026
Publisher : TECHNOBIZ : International Journal of Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33365/technobiz.v9i1.1611

Abstract

This study examines the role of Environmental, Social, and Governance (ESG) and strategic efficiency in influencing financial performance within Indonesia’s food and beverage industry. The research addresses whether sustainability practices and asset utilization contribute to profitability in the short term. Using a quantitative explanatory approach, the study analyzes 50 firm-year observations from 25 listed companies during the 2023–2024 period. Financial performance is proxied by Return on Assets (ROA), while ESG scores represent sustainability commitment and asset turnover reflects strategic efficiency. Multiple linear regression is employed to test the proposed model. The results indicate that ESG demonstrates a positive relationship with ROA at the 10% significance level, suggesting that sustainability practices begin to contribute to corporate profitability. However, asset turnover and firm size do not show significant effects on financial performance. These findings imply that the impact of sustainability on profitability tends to be gradual and requires consistent strategic integration.
  Ethics Using Personal data for Personalized advertising: Literature Review and Research Agenda Lina, Lia; Fuzail, Muhammad; Iswanto, Dedy
TECHNOBIZ : International Journal of Business Vol. 9 No. 1 (2026): April 2026
Publisher : TECHNOBIZ : International Journal of Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33365/technobiz.v9i1.1622

Abstract

Online advertising systems use the principle of customer-based targeting. It’s called Personalized advertising. Personalized advertising is closely related to personal data. So, the ethical dilemma in personalized advertising has been discussed in existing research and becomes a paradox. This study conducted a literature review by analyzing articles from the Scopus database period of 2004-2023 (20 years). This research aims to define Personalized Advertising, explain the Ethical Dilemma, and summarize the Empirical findings. The findings of the literature review are presented in several parts. First, there are various definitions of personalized advertising. Second, the distribution of articles was published in reputable journal, and an overview of the empirical findings from various research was then suggested for future research and policymakers to avoid the ethical dilemma.
PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUASAN KONSUMEN SEPATU OLAHRAGA MERK NIKE (STUDI KASUS KOMUNITAS BASKET KOTA PALEMBANG) Warni, Zubaidah; Mianto Pane, Sugeng; Sri Gunarti, Triana; A Rinandi, Alditya
TECHNOBIZ : International Journal of Business Vol. 9 No. 1 (2026): April 2026
Publisher : TECHNOBIZ : International Journal of Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33365/technobiz.v9i1.1634

Abstract

Sport is a form of physical activity that is usually competitive in nature with the aim of improving a person's physical abilities and skills while providing entertainment for players and spectators. One type of sport that is popular with people is basketball. The majority of world athletes use the Nike sports brand, whether for their shoes or clothing. Moreover, several athletes from the world of basketball are Brand Ambassadors for this brand. The Nike brand itself is currently a sponsor of the world basketball competition, namely the NBA. This research aims to find out whether there is an influence of brand image and kualitas produk on consumer satisfaction for Nike sports shoe users. The sample in the research are 100 basketball activists in Palembang. The research method is presented quantitatively, based on questionnaires distributed to respondents. Next, the data is processed using the SPSS 26 program. The final aim of this research is to find out whether there is an influence of brand image and kualitas produk on consumer satisfaction, either partially or simultaneously.

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