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Jurnal bahasa, sastra, seni, dan pengajarannya
Published by Universitas Negeri Malang
ISSN : 08548277     EISSN : 25500635     DOI : https://doi.org/10.17977/2550-0635
Core Subject : Science, Education, Art,
Arts Education Languange, Linguistic, Communication & Media Library & Information Science Other
The Bahasa dan Seni: Jurnal Bahasa, Sastra, Seni, dan Pengajarannya is an international, peer-reviewed, open-access journal that reports on all aspects language, literature, arts, and their relation to teaching, the aim of this journal is to highlight research and development leading to an advancement in the field of language, literature, arts, and teaching methods. It publishes scientific articles on language, literature, and art, as well as their relation to teaching, including empirical and theoretical studies, original research, case studies, research or book reviews, and innovation in teaching and learning with various perspectives. Specific topics covered in the journal include: Art and Design Education Music Education Bilingual, Multilingual, and Multicultural Education Educational Assessment, Evaluation, and Research Educational Methods Educational Technology Higher Education Language and Literacy Education Online and Distance Education Special Education and Teaching Teacher Education and Professional Development
Arjuna Subject : Seni dan Humaniora - Bahasa dan Linguistik
Articles 364 Documents
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Representation of Beauty: Gendered Discourses in Czech and Indonesian Advertisements Herliani, Indah Kurnia; Yannuar, Nurenzia; Febrianti, Yusnita; Faizuddin, Ahmad
Bahasa dan Seni: Jurnal Bahasa, Sastra, Seni, dan Pengajarannya
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Abstract

Beauty advertising is a public multimodal site in which gendered beauty ideals are made visible and linked to consumption. This study examines how beauty is constructed in the linguistic landscape (LL) of public advertisements in two localized urban settings: Olomouc, the Czech Republic, and Malang, Indonesia. We combine LL as the spatial and sociolinguistic framework, multimodal analysis through Cheong's (2004) Generic Structure Potential (GSP), and Feminist Critical Discourse Analysis (FCDA), operationalized through Fairclough's (1992) three-dimensional model. Rather than treating the two sites as representative of their countries or regions, we use them as comparative case studies to examine how similar global beauty discourses are recontextualized through local advertising practices. The analysis of 41 photographs identifies three recurring discursive patterns across the dataset: idealized body image, the incorporation of local cultural and religious references, and the use of global English. The comparison shows that the shared commercial logic is realized differently: Olomouc advertisements more often foreground a singular Eurocentric and body-focused ideal, whereas Malang advertisements combine skin-focused ideals with a wider repertoire of cultural, religious, gendered, and price-related appeals. These findings contribute empirical evidence on how public-space advertising links globalized beauty norms to locally specific semiotic resources, while also showing how the language of choice, diversity, and empowerment can remain embedded in consumerist regimes.
A Comparative Study of Four Typographic Treatments in Coffee Shop Brand Visual Perception Ramadhani, Ivo; Lestari, Siti Indah
Bahasa dan Seni: Jurnal Bahasa, Sastra, Seni, dan Pengajarannya
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Typeface is an integral component of visual identity that communicates verbal information while contributing to the visual character through which a brand is perceived. This study compares audience responses to four specific typographic treatments in the fictional coffee shop brand Titik Temu, rather than treating Serif, Sans Serif, Script, and Decorative as universally representative categories. A quantitative comparative approach with a repeated measures within subject design was employed. The stimuli used Sabon, Work Sans, Authentic Harmony, and Nusantara Font for the Serif, Sans Serif, Script, and Decorative treatments, respectively. The brand name, coffee shop concept, color palette, and major visual structure were maintained relatively consistently across stimuli applied to a logo and Instagram feed. Data were collected from 104 respondents using a five-point Likert questionnaire covering six exploratory perceptual attributes: modern, premium, cozy, professional, friendly, and aesthetic. Each stimulus was assessed using 12 items. Internal consistency was high, with Cronbach’s alpha ranging from .950 to .980 and corrected item total correlations from .606 to .936. An aggregate evaluative score was calculated as the mean of the 12 exploratory items for each stimulus. These scores differed significantly across the four stimuli, χ2 (3) = 39.721, p < .001, with Kendall’s W= .127. The Sabon based Serif treatment obtained the highest aggregate evaluative score (M= 4.005), followed by Work Sans based Sans Serif (M= 3.810), Authentic Harmony based Script (M= 3.733), and Nusantara Font based Decorative (M= 3.341). The findings indicate stimulus specific differences rather than universal superiority of any typeface category.
Phonological and Lexical Potentials of Angkola Batak as Indigenous Resources for General Linguistics Instruction Harahap, Eli Marlina; Markhamah, Markhamah; Sulistyono, Yunus; Rahmawati, Laili Etika; Ma'ruf, Ali Imron Al
Bahasa dan Seni: Jurnal Bahasa, Sastra, Seni, dan Pengajarannya
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Studies of the phonology and lexicon of regional languages need to be strengthened as sources of empirical data for teaching general linguistics. Batak Angkola has distinctive sound patterns and lexical forms that can be used to explain various linguistic concepts. This study aims to describe the phonological and lexical potential of Batak Angkola as a local linguistic resource for teaching general linguistics. The study employs a descriptive qualitative language research approach using 200 lexical forms corresponding to Swadesh glosses collected from native speakers of Batak Angkola in South Tapanuli Regency. The analysis was conducted through phonetic transcription as data documentation, examination of the distribution and contrast of sound realizations, classification of synchronic phonological variation, and comparison of lexical forms across speech areas. The findings identify eighteen consonant phonemes. A total of 127 coded cases of phonological variation, or 63.5% of the 200 glosses, were identified, consisting of 42 cases of assimilation (21.0%), 37 cases of deletion (18.5%), 28 cases of sound substitution (14.0%), 11 cases of dissimilation (5.5%), and 9 cases of sound addition (4.5%). These findings position the Batak Angkola corpus as a local empirical resource for explaining phoneme distribution, allophonic realization, synchronic phonological variation, lexical variation, and the relationship between language and speech communities.
Character-Value Internalization Through <i>Tembe Nggoli</i> Motifs and Weaving Practices in The Mbojo Weaving Community of Wawo District, Indonesia Islamyah, Imamatul; Ashari, Meisar; Kadir, Irsan
Bahasa dan Seni: Jurnal Bahasa, Sastra, Seni, dan Pengajarannya
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Abstract

Traditional weaving constitutes an important part of Indonesia's cultural heritage, yet its role in character-value learning remains underexplored. This study examines how character values are interpreted, experienced, and reinforced through Tembe Nggoli motifs and weaving practices within the Mbojo weaving community of Wawo District, Indonesia. Using a qualitative mini-ethnographic design, data were collected from four participants through semi-structured interviews, participant observation, and documentation and analyzed using Braun and Clarke's six-phase thematic analysis. The findings indicate that character-related values are encountered through three interrelated dimensions: visual symbolism, embodied weaving practices, and community participation. Within the observed setting, participants associated these dimensions with values such as perseverance, patience, responsibility, cooperation, and social harmony. Based on these findings, the study proposes a relational interpretive framework that conceptualizes character-value internalization as a context-specific sociocultural process rather than a fixed, linear, or universal outcome. The study contributes to ethnopedagogical research by illustrating how traditional weaving may provide a culturally embedded context for character-value learning within the Wawo weaving community.

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