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INDONESIA
Jurnal Manajemen Bisnis Krisnadwipayana
Published by Universitas Krisnadwipayana
ISSN : 23384794     EISSN : 25797476     DOI : 10.35137
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal Manajemen Bisnis Krisnadwipayna yang lebih dikenal dengan sebutan JMBK mulai dipublikasikan sejak awal tahun 2013 oleh Program Studi Magister Manajemen Fakultas Ekonomi Universitas Krisnadwipayana Jakarta. JMBK terbit 3 (tiga) kali dalam satu tahun, yaitu pada bulan April, Agustus, dan Desember yang memuat berbagai hasil penelitian berupa kajian manajemen dan bisnis, yang meliputi Manajemen Produksi dan operasi, sumber daya manusia, pemasaran, dan manajemen keuangan sesuai isu-isu bisnis yang berkembang saat ini. Diharap hasil penelitian yang dipublikasikan melalui JMBK dapat memberikan berbagai manfaat, yaitu bagi pengembangan ilmu manajemen dan bisnis sebagai referensi bagi para mahasiswa dan peneliti untuk melakukan penelitian selanjutnya. Bagi para praktisi bisnis di dalam menentukan strategi manajemen dan bisnis.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Perilaku Organisasi dan Menejemen Sumber Daya Manusia
Articles 301 Documents
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PENGARUH PEMASARAN HIJAU, CITRA MEREK DAN PENGETAHUAN LINGKUNGAN TERHADAP KEPUTUSAN PEMBELIAN Yuaniko Paramitra
Jurnal Manajemen Bisnis Krisnadwipayana Vol 7 No 1 (2019): Jurnal Manajemen Bisnis Krisnadwipayana
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

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Abstract

The purpose of this study is to analyze the effect of green marketing on green purchase behavior. The research was conducted in an explanatory, and using quantitative. The study sample was 66 of the participants in the environmental care activities. The sampling technique used in this study is purposive sampling. The results showed that the variables of green marketing, brand image and environmental knowledge simultaneously and partially had a positive effect on green purchase behavior. While brand image and environmental knowledge variables can increase the influence of green marketing on purchasing decisions.
ANALISIS PENGARUH KEPUASAN KERJA, IKLIM ORGANISASI KOMITMEN ORGANISASI TERHADAP EFEKTIVITAS ORGANISASI : ORGANIZATIONAL CITIZENSHIP BEHAVIOR (OCB) SEBAGAI MEDIASI Muhammad Harri
Jurnal Manajemen Bisnis Krisnadwipayana Vol 7 No 1 (2019): Jurnal Manajemen Bisnis Krisnadwipayana
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

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Abstract

This study aims to determine the influence of job satisfaction, organizational climate, organizational commitment and organizationa citizenship behavior on organizational effectiveness in PT. Cosmo Makmur Indonesia. Population and sample ini this study in the number of employee of 169 people. Analysis the data used was the validity and reliability test with path analysis. From the analysis, the coefficient of the determinan (R2) noted that organizational citizenship behavior influenced by job satisfaction, organizational climate, organizational commitment by 87% and the ramining 13% was influence by other factors which not included in the model. Job satisfaction significantly effect of 3.540, organizational climate siginificantly effect of 2,889 and organizational commitment significantly effect of 2,108 and organizational citizenship behavior significantly effect of 6.862. The analysis of the test, yhe coefficient of the determination noted that the organizational effectiveness was influenced by job satisfaction, organizational climate, organizational commitment, and organizational citizenship behavior.
PENGARUH KUALITAS LAYANAN, KEPUASAN NASABAH DAN CITRA PERUSAHAAN TERHADAP LOYALITAS NASABAH PT. BANK CENTRAL ASIA TBK KANTOR CABANG PONDOK GEDE PLAZA Puteri Herlanie Susanto; Iwan Kurniawan Subagja
Jurnal Manajemen Bisnis Krisnadwipayana Vol 7 No 1 (2019): Jurnal Manajemen Bisnis Krisnadwipayana
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

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Abstract

This study aims to investigate whether there is an influence of service quality on customer loyalty, determine whether there is an influence of customer satisfaction on customer loyalty, find out if there is partial effect between corporate image on customer loyalty and determine whether there are influence service quality, customer satisfaction and corporate image of the customer loyalty. Study sample in this research is 60 a sample and the technical sampling using incidental sampling. Analysis of data using multiple linear regression. The analysis showed that the effect of service quality on customer loyalty and has a significant relationship, customer satisfaction variables found to influence positive but not significant and the Corporate's image variables showed no effect on customer loyalty. Variable quality of service, customer satisfaction, and corporate image have influence and have a significant level of good relationship on customer loyalty.
PENGARUH KOMPETENSI DAN PENEMPATAN TERHADAP KINERJA KARYAWAN PT. ALAM SUTERA REALTY TBK Ella Siti Chaeriah
Jurnal Manajemen Bisnis Krisnadwipayana Vol 7 No 1 (2019): Jurnal Manajemen Bisnis Krisnadwipayana
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

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Abstract

Increasing competency in supporting the success of employees achieving the target of work provided is an important factor and is supported by the suitability of existing job requirements. This study aims to analyze the simultaneous and partial influence of competence and placement on the performance of employees at PT. Alam Sutera Realty Tbk involving 74 employees. The results of the study show that there are positive effects both simultaneously and partially on competence and placement on the performance of employees at PT. Alam Sutera Realty Tbk.
PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUASAN PELANGGAN Gita Vanya Meisara; Hotman Napitupulu
Jurnal Manajemen Bisnis Krisnadwipayana Vol 7 No 1 (2019): Jurnal Manajemen Bisnis Krisnadwipayana
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

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Abstract

This research is intended to examine the effect of price and product quality on customer satisfaction both partially and simultaneously at PT Sophie Paris Indonesia, Pondok Gede branch. The research method used is descriptive and verification research methods. Data was collected using the questionnaire method, and data analysis used was multiple linear regression analysis.The results showed that price, product quality and customer satisfaction.
PENGARUH KUALITAS LAYANAN DAN NILAI PELANGGAN TERHADAP KEPUASAN PELANGGAN GRAB BIKE DI UNIVERSITAS KRISNADWIPAYANA David Adista; Donny Dharmawan
Jurnal Manajemen Bisnis Krisnadwipayana Vol 7 No 1 (2019): Jurnal Manajemen Bisnis Krisnadwipayana
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

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Abstract

This study aims to analyze the effect of service quality and customer value on GrabBike customer satisfaction at Unkris, Jakarta. This study took a sample of 71 customers from a total of 250 GrabBike customers at Unkris, Jakarta. Samples were taken using the Slovin formula by random sampling method. Data testing techniques used in this study include validity test, reliability test, multiple linear regression analysis to test and prove the research hypothesis. The results of this analysis indicate that the variables of service quality and customer value have a positive and significant influence on customer satisfaction.
KINERJA REKSA DANA PASAR UANG DENGAN METODE SHARPE, TREYNOR DAN JENSEN PADA BURSA EFEK INDONESIA (BEI) – PERIODE 2013 – 2017 Budhi Suparningsih
Jurnal Manajemen Bisnis Krisnadwipayana Vol 7 No 1 (2019): Jurnal Manajemen Bisnis Krisnadwipayana
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

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Abstract

This study aims to determine the performance of money market mutual funds using the Sharpe, Treynor and Jensen methods for 5 years from 2013 to 2017. This research uses qualitative quantitative design. The selected money market mutual fund products are 5 aggressive money market mutual fund products, where the asset allocation is money assets. Data analysis method uses Sharpe, Treynor and Jensen methods. In general, the performance of money market mutual funds based on the Sharpe, Treynor and Jensen methods has fluctuated. The higher the value of Sharpe, Treynor and Jensen, the better the performance of the Money Market mutual fund, because it can provide actual return that is higher than the expected return so as to minimize the individual risk that it bears. Mutual funds with Sharpe and Jensen approaches, the best performance of money market mutual funds is PT Bahana Dana Likuid. Whereas according to Treynor’s approach the best is Danamas Rupiah Plus because for five years it gives a positive value. This shows that it is useful to provide information to investors who want to invest in Money Market Mutual Funds, because it results in a higher return on risk-free investment.
PENGARUH KUALITAS PRODUK TERHADAP KEPUASAN PELANGGAN Dr. Ismail Razak, M.Si.
Jurnal Manajemen Bisnis Krisnadwipayana Vol 7 No 2 (2019): Jurnal Manajemen Bisnis Krisnadwipayana
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

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Abstract

The purpose of this study was to analize the impact of product quality indicators on the satisfaction of customers. Primary data was obtained from customers of aqua in Transmart Carrefour Kalimalang, Jakarta Timur through admission filling of questionnaire by using scale of Likert. In this study is used purposive sampling method. Data analysis technique used in this study is simple and multiple linear regression. The results of this study indicated that performance, reliability, conformance, and durability positively and significant influenced the satisfaction of customers. The conclution of this study is that conformance was dominant than the other product quality indicators in influencing the satisfaction of customers.
HUBUNGAN REALISASI TRANSFER DAU DAN DAK TERHADAP KESENJANGAN HORIZONTAL DI INDONESIA STUDY TERHADAP 33 PROVINSI PERIODE TA 2009-2013 Deni Herdiyana
Jurnal Manajemen Bisnis Krisnadwipayana Vol 7 No 2 (2019): Jurnal Manajemen Bisnis Krisnadwipayana
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

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Abstract

The study was conducted to determine the relationship between the General Allocation Fund (DAU) and the Specific Allocation Fund (DAK) with the horizontal gap level (Gini Ratio). This study uses secondary data from various sources, including the Gini ratio taken from the BPS database while the realization of DAU and DAK transfers is taken from Audited Financial Statements (BUN BA-999.05) for the 2009-2013 FY Period by carrying out research tools through SPSS Statistics 23. This study results is that there is a strong relationship between the realization of DAU and DAK towards horizontal disparity, which is indicated by the Pearson Correlation figure which shows an increase from 0.316 in FY 2009 to 0.418 in FY 2013 for DAU, and an increase from 0.219 in FY 2009 to 0.316 in FY 2013 for DAK. Furthermore, a significant 2-tailed explanation shows that there is a stronger relationship between the DAU and the horizontal gap compared to the relationship between the DAK and the horizontal gap. The researcher recommends that the portion of the DAU allocation intended for people's welfare should be further improved and there is a need for further evaluation and supervision of the absorption of DAK by the Regional Government so that the implementation of the use of these funds is targeted and more accountable.
PENGARUH KEPEMIMPINAN DAN KOMPETENSI TERHADAP KINERJA ORGANISASI PT. SAMICK INDONESIA Erfan Esnawan; Donny Dharmawan
Jurnal Manajemen Bisnis Krisnadwipayana Vol 7 No 2 (2019): Jurnal Manajemen Bisnis Krisnadwipayana
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

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Abstract

This study aims to determine the magnitude of the influence of leadership and competence on the organizational performance of PT. Samick Indonesia. This study uses Simple Random Sampling. The population in this study were employees of PT. Samick Indonesia. With 156 samples. Data collection techniques using questionnaires which then have been tested for validity and reliability. The data analysis technique used to answer the hypothesis is multiple regression. The results of this study indicate that, Leadership is able to improve Organizational Performance. Competence is able to improve organizational performance thus it can be concluded that leadership and competence have a positive and significant influence on the organizational performance of PT. Samick Indonesia.

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