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INDONESIA
Jurnal Ilmiah Ekonomi dan Manajemen Indonesia
Published by Universitas Serambi Mekkah Aceh
ISSN : 31242227     EISSN : 31242197     DOI : https://doi.org/10.63822/jiemi
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ilmiah Ekonomi dan Manajemen Indonesia is a double-blind peer review and an open-access online journal for academics and researchers published by Universitas Serambi Mekkah Banda Aceh collaboration with INDO PUBLISHING. This journal is accepts the manuscript written in Indonesia and English and focuses on various themes, topics, and economics and management aspects
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 232 Documents
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Analisis Metode Dynamic Slotting Berbasis ABC Multi-Kriteria untuk Meminimasi Deadhead Travel dan Konsumsi Energi pada Gudang Berpendingin Ahmad Istaola Aghna; Muhammad Rifki Darmawan
Jurnal Ilmiah Ekonomi dan Manajemen Indonesia Vol. 2 No. 1 (2026): JANUARI -JUNI
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/zg2cqy33

Abstract

Gudang berpendingin (cold storage) memegang peran kritis dalam rantai pasok produk perishable, namun menghadapi tantangan serius berupa konsumsi energi yang tinggi dan kompleksitas manajemen suhu. Penelitian ini bertujuan menganalisis efektivitas penerapan metode dynamic slotting berbasis ABC multi-kriteria dalam meminimasi deadhead travel dan konsumsi energi pada lingkungan cold storage. Menggunakan pendekatan kuantitatif dengan desain quasi-experimental dan simulasi berbasis data empiris selama enam bulan, penelitian ini menerapkan klasifikasi ABC multi-kriteria dengan mempertimbangkan empat dimensi: frekuensi pemesanan, volume throughput, sensitivitas suhu produk, dan sisa umur simpan (remaining shelf life). Bobot kriteria ditentukan melalui Analytical Hierarchy Process (AHP) dengan melibatkan panel pakar di bidang cold chain dan manajemen logistik. Hasil simulasi menunjukkan bahwa dynamic slotting berbasis ABC multi-kriteria mampu mereduksi deadhead travel sebesar 47,3% dan menurunkan konsumsi energi total sebesar 15,3% dibandingkan strategi static slotting konvensional. Analisis korelasi Pearson mengungkap hubungan yang kuat antara deadhead travel dan konsumsi energi (r = 0,876; p < 0,001), yang mengindikasikan bahwa optimasi pergerakan internal secara langsung berkontribusi pada efisiensi energi. Temuan ini menegaskan bahwa integrasi pendekatan multi-kriteria dalam strategi slotting dinamis merupakan solusi holistik dan berkelanjutan bagi pengelolaan cold storage di era rantai pasok modern.
The Influence of Leadership, Organizational Culture, and Work Environment on Employee Job Satisfaction(Case Study at Badan Pendapatan Daerah Kota Bekasi) Sinta Dewi; Anita Novialumi
Jurnal Ilmiah Ekonomi dan Manajemen Indonesia Vol. 2 No. 1 (2026): JANUARI -JUNI
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/ams5a833

Abstract

This study aims to analyze the influence of leadership, organizational culture, and work environment on employee job satisfaction at the Bekasi City Regional Revenue Agency. The study used a quantitative method with a pre-survey approach. The study population was 87 employees and the entire population was sampled using a saturated sampling technique (census). Data collection was carried out through questionnaires and analyzed using validity tests, reliability, classical assumptions, multiple linear regression, t-test, F-test, and coefficient of determination (R²) with the help of SPSS version 27. The results showed that leadership had a positive but insignificant effect on job satisfaction with a calculated t value of 0.933 and a significance of 0.354. Organizational culture had a positive and significant effect on job satisfaction with a calculated t value of 4.191 and a significance of 0.000. The work environment also had a positive and significant effect on job satisfaction with a calculated t value of 5.895 and a significance of 0.000, and was the most dominant variable. Simultaneously, leadership, organizational culture, and work environment have a significant effect on job satisfaction with a calculated F value of 106.353 and a significance of 0.000. The coefficient of determination (R²) value of 0.794 indicates that 79.4% of job satisfaction can be explained by these three variables.
Efektivitas Kebijakan Pajak Penjualan atas Barang Mewah (PPnBM) terhadap Perilaku Konsumsi Konglomerat di Indonesia Juanita Wahyu Pramudipta; Fadjar Harimurti; Aris Eddy; Sinta Putriana
Jurnal Ilmiah Ekonomi dan Manajemen Indonesia Vol. 2 No. 2 (2026): JULI-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/w68bdd43

Abstract

The Luxury Goods Sales Tax (PPnBM) policy is designed not only as a state revenue instrument but also as a regulative tool (fungsi regulerend) to foster social justice and curb the regressive consumption patterns of high-net-worth individuals. However, regulatory loopholes are frequently exploited by conglomerates to minimize this tax burden. This study aims to evaluate the effectiveness of PPnBM collection on ultra-luxury goods such as supercars, private jets, and other luxury asset ownership instruments and to analyze the accompanying tax avoidance patterns. Utilizing a descriptive qualitative method with a policy analysis and literature review approach, this study finds that the imposition of high PPnBM is often countered by tax burden shifting schemes, such as purchasing assets through legal entities (corporations) to be claimed as deductible fiscal expenses. This study recommends the imperative strengthening of the substance over form regulation to optimize tax equity
Pengaruh Advertising dan Virtual Item Value terhadap Purchase Decision pada Game Roblox Shelomita Joanna Siregar; Annisa Lutfia; Ivan Putranto
Jurnal Ilmiah Ekonomi dan Manajemen Indonesia Vol. 2 No. 2 (2026): JULI-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/4860eg74

Abstract

This study aims to analyze the influence of advertising and virtual item value on purchase decisions in the Roblox game. The study is motivated by the rapid growth of the virtual economy in the gaming industry, where advertising strategies and players’ perceptions of virtual item value are considered factors that may influence purchasing decisions. This research employed a quantitative approach using a survey method. The population consisted of Roblox players who had previously purchased virtual items, while the sample comprised 130 respondents selected through purposive sampling. Data were collected through questionnaires and analyzed using multiple linear regression analysis with the assistance of SPSS software. The results indicate that advertising has a positive and significant effect on purchase decisions in Roblox. Virtual item value also has a positive and significant effect on purchase decisions in Roblox. Simultaneously, advertising and virtual item value have a positive and significant effect on purchase decisions in Roblox.
Membangun Disiplin dan Produktivitas Kerja melalui Fleksibilitas Pengelolaan SDM pada Usaha Coffe Shop Eka Rahmadiani; Teguh Wicaksono; Risnawati Risnawati
Jurnal Ilmiah Ekonomi dan Manajemen Indonesia Vol. 2 No. 2 (2026): JULI-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/p8v6r596

Abstract

Penelitian ini bertujuan untuk menganalisis penerapan manajemen sumber daya manusia (MSDM) dalam membangun disiplin dan produktivitas kerja karyawan di Gela Coffee Banjarmasin. Industri coffee shop berkembang pesat, memicu persaingan ketat yang menuntut kualitas pelayanan prima melalui pengelolaan SDM yang efektif. Pendekatan kualitatif deskriptif digunakan dalam penelitian ini dengan mengumpulkan data melalui observasi nonpartisipatif, wawancara mendalam, dan dokumentasi sepanjang Maret hingga Juni 2026. Informan dipilih menggunakan teknik purposive sampling, meliputi pemilik usaha, barista, kasir, staf pelayanan, dan staf kebersihan. Hasil penelitian menunjukkan bahwa Gela Coffee, sebagai usaha skala kecil, menerapkan fungsi dasar MSDM secara sederhana dan fleksibel yang dikelola langsung oleh pemilik usaha. Proses rekrutmen dan seleksi difokuskan pada kesesuaian sikap, kompetensi, dan kemampuan komunikasi. Disiplin kerja dibangun melalui pengawasan langsung dan keteladanan pemilik, sedangkan produktivitas kerja didukung oleh fleksibilitas tugas (multiskilling) serta koordinasi tim yang kuat. Meskipun demikian, penelitian mengidentifikasi kendala berupa beban kerja tinggi saat jam sibuk, evaluasi kinerja yang masih informal, serta ketergantungan yang besar pada pemilik usaha. Kesimpulannya, pengelolaan SDM yang berkelanjutan terbukti efektif dalam meningkatkan disiplin dan produktivitas karyawan walaupun terdapat keterbatasan sumber daya.
Strategi Pemasaran Digital untuk UMKM di Era Digital: Sebuah Tinjauan Literatur Sistematis Sufian Hamim; Imam Hanafi; Arsa Arganta; David Sanjaya; Satria Perdana
Jurnal Ilmiah Ekonomi dan Manajemen Indonesia Vol. 2 No. 2 (2026): JULI-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/9f1xz604

Abstract

Teknologi digital memaksa UMKM untuk berbenah. Zaman memasarkan produk dengan cara lama pelan-pelan tergeser. Sekarang, digital marketing bukan sekadar alat tambahan, tapi sudah jadi andalan utama—mulai dari menaikkan daya saing, memperluas pasar, sampai mendongkrak angka penjualan. Lewat studi Systematic Literature Review (SLR), artikel ini membedah strategi-strategi digital marketing yang sudah diterapkan UMKM dalam beberapa tahun terakhir. Kami mengulas 25 artikel ilmiah dari 2019–2025, hasilnya jelas—UMKM paling sering memanfaatkan media sosial, marketplace, content marketing, SEO, sampai komunikasi digital buat meraih pasar yang lebih luas. Pendekatan ini nyata mendorong brand semakin dikenal, bikin pelanggan bertahan, dan bisnis berkembang. Tapi jalanan nggak selalu mulus. Kurangnya literasi digital, SDM minim, dan infrastruktur yang belum mendukung penuh masih jadi kendala. Supaya transformasi digital bukan cuma jadi wacana, UMKM butuh pelatihan, pendampingan rutin, plus dukungan konkret dari pemerintah dan para stakeholder.
Pengaruh Lionel Messi sebagai Brand Ambassador dan Desain Produk Terhadap Minat Beli Produk Jersey Inter Miami Riswahyu Nugrah; Zainal Abidin; Melda Aulia Ramadhani
Jurnal Ilmiah Ekonomi dan Manajemen Indonesia Vol. 2 No. 2 (2026): JULI-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/mnt2wa45

Abstract

This study aims to analyze the influence of Lionel Messi as a brand ambassador and product design on consumers’ purchase intention toward Inter Miami jerseys. The research employed a quantitative approach using a survey method by distributing questionnaires to 110 respondents who were aware of Lionel Messi's role at Inter Miami and had an interest in the club’s jersey products. The sampling technique used was purposive sampling. Data were analyzed through validity testing, reliability testing, classical assumption testing, multiple linear regression analysis, t-test, F-test, and coefficient of determination (R²) using SPSS software. The results indicate that, partially, Lionel Messi as a brand ambassador does not have a significant effect on purchase intention toward Inter Miami jerseys. In contrast, product design has a positive and significant effect on purchase intention. Simultaneously, brand ambassador and product design significantly influence consumers’ purchase intention. The Adjusted R Square value of 0.490 indicates that 49.0% of the variation in purchase intention can be explained by the two independent variables, while the remaining 51.0% is influenced by other factors outside the scope of this study. These findings suggest that product design is a more dominant factor in increasing consumers’ purchase intention than the presence of Lionel Messi as a brand ambassador.
Pengaruh Gaya Hidup, Kualitas Produk, dan Konten Pemasaran terhadap Keputusan Pembelian(Studi Kasus pada Pengguna Sepatu Ventela di Kota Bekasi) Nawaal Amrullah; Indra Muis
Jurnal Ilmiah Ekonomi dan Manajemen Indonesia Vol. 2 No. 2 (2026): JULI-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/7p7vkx45

Abstract

This study examines the influence of lifestyle, product quality, and marketing content on purchasing decisions for Ventela shoes in Bekasi City. The footwear industry in Indonesia has experienced rapid growth, with increasing competition between local and international brands. Ventela, as a local shoe brand, needs to understand the factors influencing consumer purchasing decisions. This quantitative research employs a survey method with questionnaires distributed to 120 Ventela shoe users in Bekasi City. Samples were determined using non-probability sampling with a combination of purposive and random sampling, with criteria of Ventela shoe users aged 14 to 29 years. Data were analyzed using IBM SPSS Statistics 27 through instrument testing, classical assumption tests, multiple linear regression analysis, t-test, F-test, and coefficient of determination. The results show that lifestyle has a positive and significant effect on purchasing decisions (sig. 0.001), product quality has a positive and significant effect (sig. 0.000) and is the most dominant variable, and marketing content has a positive and significant effect (sig. 0.048). Simultaneously, all three variables significantly influence purchasing decisions (sig. 0.000) with an R Square of 0.531, meaning they explain 53.1% of purchasing decisions. This research contributes insights for Ventela to strengthen product quality as the main factor in improving purchasing decisions, while adapting products to consumer lifestyles and developing relevant, attractive, and informative marketing content.
Pengaruh Komunikasi Pelayanan, Beban kerja dan Lingkungan Kerja terhadap Responsivitas Pelayanan Djulaeha Djulaeha; Hapzi Ali
Jurnal Ilmiah Ekonomi dan Manajemen Indonesia Vol. 2 No. 2 (2026): JULI-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/f9f0jq09

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh komunikasi pelayanan, beban kerja, dan lingkungan kerja terhadap responsivitas pelayanan dengan komitmen organisasi sebagai variabel mediasi pada Bidang Penindakan dan Penyidikan KPUBC Tipe A Tanjung Priok. Penelitian ini dilatarbelakangi oleh tingginya tuntutan pelayanan yang cepat dan tepat di tengah meningkatnya volume kerja dan kompleksitas pengawasan kepabeanan. Metode yang digunakan adalah pendekatan kuantitatif dengan teknik survei melalui kuesioner kepada pegawai yang dipilih secara purposive sampling, serta dianalisis menggunakan SEM-PLS untuk menguji pengaruh langsung dan tidak langsung antarvariabel. Hasil penelitian diharapkan menunjukkan bahwa komunikasi pelayanan, beban kerja, dan lingkungan kerja berpengaruh terhadap responsivitas pelayanan, baik secara langsung maupun melalui komitmen organisasi, sehingga dapat memberikan kontribusi dalam peningkatan kualitas pelayanan publik di lingkungan Bea dan Cukai.   
Analisis Perbandingan Kelebihan TikTok dan Shopee dalam Mendukung Strategi Omnichannel Memasarkan Produk Teh dari PT. Rollas Nusantara Mandiri Nabila Luthfiah Azizah; Fatimatizzahro’ Fatimatizzahro’; Siti Komariah; Adita Nafisa
Jurnal Ilmiah Ekonomi dan Manajemen Indonesia Vol. 2 No. 2 (2026): JULI-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/8wt48t37

Abstract

Perkembangan teknologi digital melahirkan dikotomi baru antara social commerce (TikTok) dan e-commerce murni (Shopee). Masalah utama dalam praktik pemasaran produk teh PT Rolas Nusantara Mandiri selama ini adalah belum optimalnya pemanfaatan kedua platform secara terintegrasi dan seimbang. Penelitian kualitatif dengan metode deskriptif komparatif ini bertujuan untuk memetakan karakteristik fungsional serta merumuskan rekomendasi strategi pemasaran digital. Hasil penelitian menunjukkan bahwa TikTok berperan efektif sebagai Top-of-Funnel (ToFu) yang memicu kebutuhan (demand generation) lewat konten kreatif, live streaming, dan algoritma FYP guna mendorong pembelian impulsif kelompok generasi muda. Sebaliknya, Shopee berfungsi sebagai Bottom-of-Funnel (BoFu) untuk pemenuhan kebutuhan (demand fulfillment) yang mengutamakan kenyamanan sistem transaksi stabil, fitur gratis ongkir, dan pembentukan loyalitas pelanggan untuk pembelian berulang (repeat order). Studi ini menyimpulkan bahwa PT Rolas Nusantara Mandiri tidak dapat bertumpu pada satu platform secara eksklusif. Diperlukan penerapan strategi Omnichannel Marketing yang menyatukan peran TikTok untuk eksposur pemaparan merek secara masif dan mengarahkan lalu lintas pengunjung ke Shopee demi penyelesaian transaksi yang aman serta berkelanjutan.

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