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Dedi Sufriadi
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INDONESIA
Jurnal Ilmiah Ekonomi dan Manajemen Indonesia
Published by Universitas Serambi Mekkah Aceh
ISSN : 31242227     EISSN : 31242197     DOI : https://doi.org/10.63822/jiemi
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ilmiah Ekonomi dan Manajemen Indonesia is a double-blind peer review and an open-access online journal for academics and researchers published by Universitas Serambi Mekkah Banda Aceh collaboration with INDO PUBLISHING. This journal is accepts the manuscript written in Indonesia and English and focuses on various themes, topics, and economics and management aspects
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 232 Documents
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Pengaruh Visual Merchandising dan Store Atmosphere terhadap Minat Beli Konsumen pada Toko Kosmetik di Kecamatan Johan Pahlawan Kabupaten Aceh Barat Jasmi Julita; Cut Mega Putri; Chairiyaton Chairiyaton
Jurnal Ilmiah Ekonomi dan Manajemen Indonesia Vol. 2 No. 2 (2026): JULI-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/qc7kck88

Abstract

This study aims to analyze the influence of visual merchandising and store atmosphere on consumer purchase intention at cosmetic stores in Johan Pahlawan District, West Aceh Regency. Using a quantitative descriptive approach, the population consists of consumers shopping at cosmetic stores. Samples were determined using convenience sampling with the Cochran formula, obtaining 100 respondents. Primary data were collected through questionnaires and processed using SPSS version 23. The multiple linear regression results show a positive influence between visual merchandising and store atmosphere on consumer purchase intention. The coefficient of determination is 53%, indicating both variables explain 53% of consumer purchase intention, while 47% is influenced by other factors. The t-test results show t-count 4.612 > t-table 1.984 (sig. 0.000 < 0.05), indicating a partial influence of visual merchandising on purchase intention. The t-test for store atmosphere shows t-count 4.274 > t-table 1.984 (sig. 0.000 < 0.05), indicating a partial influence. The F-test shows F-count 54.800 > F-table 3.09 (sig. 0.000 < 0.05), indicating a simultaneous influence of visual merchandising and store atmosphere on consumer purchase intention.
Analisis Bauran Pemasaran (Marketing Mix) 4P pada Usaha Tahu Ibu Tri Wulandari di Desa Raman Fajar, Lampung Timur Melani Sintawati; Robi Santoso; Denny Kurniawan
Jurnal Ilmiah Ekonomi dan Manajemen Indonesia Vol. 2 No. 2 (2026): JULI-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/qbd86q60

Abstract

This study aims to analyze the implementation of the 4P marketing mix strategy and identify obstacles faced by Ibu Tri Wulandari's home-based tofu enterprise in Raman Fajar Village, East Lampung. Using a descriptive qualitative approach, data were gathered through observation, in-depth interviews, and documentation. The Miles and Huberman interactive model was applied for data analysis, while source and method triangulation ensured validity. Results indicate that all marketing mix elements operate effectively. The product demonstrates superior taste, safety, and hygiene. Competitive pricing at IDR 500 per piece, combined with direct and indirect distribution channels, proves successful. Promotion strategies encompass WhatsApp, Facebook, word-of-mouth, and packaging media. However, operational constraints persist, particularly limited promotional reach that restricts market expansion beyond the local area.
Pengaruh Media Sosial, Teman Sebaya, dan Gaya Hidup terhadap Perilaku Konsumtif Siswa Jurusan Bisnis Ritel SMK Negeri 14 Jakarta Nabila Anindhita; Nadya Fadillah Fidhyallah; Daru Putri Kusumaningtyas
Jurnal Ilmiah Ekonomi dan Manajemen Indonesia Vol. 2 No. 2 (2026): JULI-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/dqkzpp87

Abstract

This study aimed to analyze the influence of social media, peer groups, and lifestyle on the consumptive behavior of Retail Business Department students at SMK Negeri 14 Jakarta, both partially and simultaneously. This study employed a quantitative method with a survey approach. The sample consisted of 140 respondents selected using the proportional random sampling technique. Data were collected through questionnaires and analyzed using IBM SPSS Statistics Version 24 with multiple linear regression analysis. The results showed that social media and lifestyle had a positive and significant influence on students’ consumptive behavior, while peer groups had no significant influence on consumptive behavior. Simultaneously, social media, peer groups, and lifestyle had a significant influence on students’ consumptive behavior. The Adjusted R Square value of 0.634 indicates that these three variables explain 63.4% of the variance in student consumptive behavior, while the remaining 36.6% is explained by other variables not examined in this study.
Akselerasi Kinerja Karyawan BUMD: Stimulus Motivasi Kerja sebagai Penggerak Utama dan Penguatan Budaya Disiplin Nurliana Puspita Dewi; Teguh Wicaksono; Amalia Wahyuni
Jurnal Ilmiah Ekonomi dan Manajemen Indonesia Vol. 2 No. 2 (2026): JULI-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/744bk752

Abstract

Kinerja karyawan adalah faktor krusial dalam kesuksesan organisasi dan terpengaruh oleh disiplin kerja serta motivasi kerja. Studi ini mempunyai tujuan guna menganalisis dampak disiplin kerja serta motivasi kerja terhadap kinerja karyawan di PT. Air Minum Bandarmasih (Perseroda) Kota Banjarmasin. Jenis penelitian yang dipakai ialah metode survei dengan pendekatan kuantitatif. Metode pengambilan sampel memakai teknik purposive sampling dengan jumlah sampel sebanyak 78 karyawan. Data dihimpun melalui kuesioner serta dianalisis memakai regresi linier berganda dengan tingkat a=0,05. Temuan studi memperlihatkan bahwa disiplin kerja menimbulkan dampak positif signifikan pada kinerja karyawan (p value = 0,002), begitu pula motivasi kerja yang juga menimbulkan dampak positif signifikan (p value < 0,000). Secara kolektif, keduanya menimbulkan dampak signifikan pada kinerja karyawan (p value < 0,000) dengan model yang mampu menjelaskan 40,9% variasi kinerja karyawan. Studi ini menyimpulkan bahwa penambahan disiplin kerja serta motivasi kerja bisa memperbaiki kinerja karyawan. Hasil ini memberikan kepada perusahaan untuk memperkuat budaya disiplin dan program peningkatan motivasi demi mendukung pencapaian target entitas.
Dampak Tingkat Pendidikan, Partisipasi Angkatan Kerja, Struktur Ketenagakerjaan, dan Ketimpangan Pendapatan terhadap Populasi Kelas Menengah Indonesia Bayu Try Haryanto; Herlitah Herlitah; Saparuddin M
Jurnal Ilmiah Ekonomi dan Manajemen Indonesia Vol. 2 No. 2 (2026): JULI-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/aefct738

Abstract

This study analyzes the influence of education level, labor force participation rate (LFPR), employment structure proxied by formal employment percentage, and income inequality on the middle-class population in Indonesia using the Error Correction Model (ECM) approach for the 2004–2025 period. The results indicate a cointegration relationship between variables with a significant Error Correction Term (ECT) of -0.6421, meaning that 64.21% of short-term imbalances can be corrected within one period toward long-term equilibrium. Education has no significant effect in the short run but shows a positive influence in the long run, confirming that education remains an important pathway for economic mobility. LFPR shows no significant effect in either the short or long run, indicating that increased labor participation without improved job quality is insufficient to expand the middle class. Formal employment has a positive and significant effect in the long run, suggesting that structural transformation toward the formal sector strengthens middle-class growth. Interestingly, the Gini index shows a positive and significant effect in the long run, reflecting that middle-class growth in developing countries can occur alongside rising inequality due to unequal access to economic opportunities. Overall, the dynamics of Indonesia's middle class are more determined by long-term structural transformation through education, formal employment expansion, and equitable access to economic opportunities, rather than short-term economic growth alone.
Pengaruh Penggunaan Digital Supply Chain Platform Terintegrasi Berbasis Fintech dan Logistik serta Financial Self-Efficacy terhadap Keberlanjutan Bisnis UMKM dengan Literasi Digital sebagai Variabel Moderasi Muhammad Farrel Adi Pratama
Jurnal Ilmiah Ekonomi dan Manajemen Indonesia Vol. 2 No. 2 (2026): JULI-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/adssvy71

Abstract

This study aims to analyze the effect of Digital Supply Chain Platform integrated with Fintech and Logistics and Financial Self-Efficacy on MSME Business Sustainability with Digital Literacy as a moderating variable. The research employs a quantitative explanatory method with 408 e-commerce MSME respondents in the Jabodetabek area. Data analysis uses Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results show that the use of Digital Supply Chain Platform has a positive and significant effect on MSME Business Sustainability (β=0.295; p<0.001), and Financial Self-Efficacy also has a positive and significant effect (β=0.256; p<0.001). Digital Literacy moderates the relationship between Digital Supply Chain Platform and Business Sustainability (β=0.130; p=0.027), indicating that higher digital literacy strengthens the impact of platform utilization on business sustainability. However, Digital Literacy does not moderate the relationship between Financial Self-Efficacy and Business Sustainability (β=-0.039; p=0.548), suggesting that financial self-efficacy operates autonomously regardless of digital competence. The PLS-SEM model explains 29.5% of the variance in MSME Business Sustainability (R²=0.295) with an SRMR value of 0.032, indicating a very good model fit. This study concludes that business sustainability in the digital era results from the interaction between technological resources, psychological-financial capabilities, and digital competencies that collectively form the foundation of long-term business competitiveness and resilience.  
Analisis Penataan dan Penyimpanan Arsip Inaktif untuk Memudahkan Temu Kembali di Record Center Balai Pemberdayaan Industri Persepatuan Indonesia Moh. Yuski Anwar; Tatiana Kristianingsih
Jurnal Ilmiah Ekonomi dan Manajemen Indonesia Vol. 2 No. 2 (2026): JULI-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/3gdvmh05

Abstract

The Indonesian Footwear Industry Empowerment Agency (BPIPI) generates inactive records managed by a records center. The management of inactive records at the records center particularly the organization process still faces challenges that hinder the retrieval process. However, well-organized inactive records can enhance the effectiveness of storage and facilitate record retrieval. This study aims to describe and analyze the implementation of the organization, storage, and retrieval of inactive records at BPIPI. This study employs a qualitative descriptive approach, with the research subjects being First-Class Archivists and Skilled Archivists at BPIPI. Data were collected through observation, interviews, and documentation, with the research focus on the organization, storage, and retrieval of inactive records. The data obtained were then analyzed using the Miles and Huberman method, which consists of data collection, data reduction, data presentation, and drawing conclusions and verification. The research findings indicate that the organization and storage of inactive records at BPIPI have been carried out in accordance with Sukma & Fajer’s theory, from the examination of records, the organization of records into boxes, the numbering of boxes, to the storage of boxes on archive shelves. However, during the box numbering stage, there were still challenges related to discrepancies between the information on the labels and the contents of the boxes. The record retrieval process has also been carried out in accordance with Dewi’s theory through the verification of record codes, the search for and retrieval of records using a loan slip, and the handover of records to users. However, the accuracy rate remains at 1.47%, which indicates that the organization and storage of records need to be reviewed. In general, the organization and storage of inactive records at BPIPI have been carried out effectively, although there are still challenges, namely discrepancies between the information listed on the archive box labels and the actual contents of the boxes. This study is limited to a single agency and focuses solely on inactive paper-based records. Further research is recommended to examine the implementation of a digital records management system.
Analisis Digitalisasi Administrasi Dokumen Berbasis Soechi Enterprise Application (SEA) pada Divisi Keuangan PT Soechi Lines Tbk Ni Made Krisma Dwi Yuliati
Jurnal Ilmiah Ekonomi dan Manajemen Indonesia Vol. 2 No. 2 (2026): JULI-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/1teex093

Abstract

This study aims to analyze the implementation, constraints, and mitigation efforts of the SEA portal-based document digitalization in the Finance Division of PT Soechi Lines Tbk. Using a descriptive qualitative case study method, data were gathered through interviews, observations, and documentation from four informants (Finance Supervisor, Budgeting Supervisor, Budgeting Staff, and IT Staff) validated by triangulation techniques. The results indicate that the SEA portal enhances online invoice verification efficiency, yet its execution remains hybrid and has not fully achieved a paperless office. The primary constraint stems from procedural information asymmetry as official SOP documents are only known by the Division Manager, forcing staff to learn self-taught via informal peer-to-peer training. This issue is further exacerbated by technical glitches like blank automatic voucher numbers post-settlement and server overload during peak hours, triggering work duplication (double entry and manual printing). Mitigation efforts involve routine technical troubleshooting by the IT team and the finance staff's initiative to manually track files in the sharing folder finance based on chronological month and year classifications.
Analisis Pengaruh Inflasi Pangan, Pendapatan Per Kapita, dan Tingkat Kemiskinan Terhadap Ketahanan Pangan di Indonesia Tahun 2019-2023 Nurul Latifah; Tuty Sariwulan; Siti Nurjannah
Jurnal Ilmiah Ekonomi dan Manajemen Indonesia Vol. 2 No. 2 (2026): JULI-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/1k951q49

Abstract

This study aims to examine the effect of food inflation, per capita income, and poverty on food security across 34 provinces in Indonesia during the 2019–2023 period. A quantitative approach was employed using panel data regression analysis with the Fixed Effect Model (FEM). The study utilized secondary data obtained from the National Food Agency and Statistics Indonesia. The partial analysis indicates that food inflation has a negative but insignificant effect on food security. This finding suggests that rising food prices tend to reduce people's access to food; however, the impact is not statistically significant. This result is consistent with global evidence showing that increases in food prices may exacerbate food insecurity, although in Indonesia the impact appears to be mitigated by food price stabilization policies and social protection programs. Per capita income has a negative and significant effect on food security. This finding indicates that increases in average income have not been distributed evenly across the population, thereby limiting their contribution to improving overall food security. In contrast, the Food Poverty Line has a positive and significant effect on food security, indicating that greater purchasing power to meet the minimum food requirement of 2,100 kcal per capita per day contributes to improved food security. This result is consistent with previous studies showing that a substantial proportion of the population in developing countries has not yet achieved the minimum recommended calorie intake. Simultaneously, food inflation, per capita income, and the Food Poverty Line have a significant effect on food security, with a coefficient of determination of 90.48%. These findings suggest that improving food security requires comprehensive policies focusing on food price stabilization, a more equitable distribution of income, and expanded access to food for vulnerable populations in a sustainable manner.
Pengaruh Konten Pemasaran dan Pemasaran Interaktif terhadap Minat Beli Produk Fashion Generasi Z pada Marketplace Shopee di Kabupaten Aceh Barat Yusnita Yusnita; Muzakir Muzakir; Cut Mega Putri
Jurnal Ilmiah Ekonomi dan Manajemen Indonesia Vol. 2 No. 2 (2026): JULI-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/m2d9ay25

Abstract

This study aims to analyze the influence of content marketing and interactive marketing on the buying interest of fashion products among Generation Z on the Shopee marketplace in West Aceh Regency. This research uses a quantitative approach with an associative research design. The population in this study consists of Generation Z consumers who have purchased fashion products through the Shopee marketplace. The sampling technique used purposive sampling with a total sample of 96 respondents. Data were collected through questionnaires using a Likert scale. The data analysis method used was multiple linear regression analysis with the help of SPSS software. The results show that partially, content marketing has a positive and significant effect on buying interest, and interactive marketing also has a positive and significant effect on buying interest in fashion products among Generation Z on the Shopee marketplace. Simultaneously, content marketing and interactive marketing have a positive and significant effect on buying interest. The coefficient of determination (Adjusted R Square) value of 0.725 indicates that 72.5% of the variation in buying interest can be explained by content marketing and interactive marketing variables, while the remaining 27.5% is influenced by other factors outside the research model. The results of this study are expected to provide contributions for business actors in optimizing digital marketing strategies to increase consumer buying interest, especially among Generation Z.

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