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Indonesian Journal of Business and Entrepreneurship Research

IJOBER
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Published by Universitas Negeri Makassar

ISSN : 29854636 EISSN : 29854644 DOI : https://doi.org/10.62794/ijober

Core Subject : Economy, Social,

Economics, Econometrics & Finance Social Sciences

Focus and Scope Entrepreneurship education Government policy on entrepreneurship Entrepreneurship in ethnic enclaves Self-employment among immigrants Entrepreneurship among minority groups Indigenous entrepreneurship Gender and entrepreneurship Entrepreneurship in developing and transitional countries Entrepreneurship and ethics Intrapreneurship Entrepreneurial marketing, leadership, and management Knowledge entrepreneurship and entrepreneurial learning organisations Social entrepreneurship Family business and entrepreneurship Sustainable entrepreneurship and parallel entrepreneurship e-Entrepreneurship Part-time entrepreneurship Home-based entrepreneurship

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran

Articles 68 Documents

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Educational Elements and Entrepreneurial Intention: The Mediating Role of Entrepreneurship Education in Higher Education Andi Tenri Harahap; Andi Raina Ananda Herdiyana; Dea Natalia Boron
Indonesian Journal of Business and Entrepreneurship Research Vol. 3 No. 3 (2025): Vol. 3, No. 3, September 2025: Indonesian Journal of Business and Entrepreneurs
Publisher : Department of Business and Entrepreneurship, Faculty of Economics and Business, Universitas Negeri Makassar

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This study examines the effects of educational elements, namely entrepreneurship material, teaching methods, and the learning environment, on entrepreneurial intention through entrepreneurship education in the higher education context. A quantitative approach was employed using survey data collected from 104 respondents in higher education institutions. The analysis was conducted to evaluate both the direct effects of entrepreneurship material, teaching methods, and learning environment on entrepreneurship education and the indirect effects on entrepreneurial intention through entrepreneurship education. The findings indicate that relevant entrepreneurship material, interactive teaching methods, and a supportive learning environment significantly enhance entrepreneurship education. Furthermore, entrepreneurship education has a positive and significant effect on entrepreneurial intention and serves as an important mediating mechanism in explaining how educational elements shape entrepreneurial intention. These results suggest that entrepreneurial intention is more likely to develop when entrepreneurship learning is supported by practice-oriented content, participatory instruction, and conducive academic settings. This study highlights the importance of strengthening curriculum quality, instructional strategies, and institutional support to improve the effectiveness of entrepreneurship education in fostering entrepreneurial intention.

Entrepreneurship Education, Family Environment, and Peer Influence on Entrepreneurial Readiness: The Mediating Role of Entrepreneurial Motivation Halim Dwi Putra; Juwita Azizah; Rani Mu'arifah
Indonesian Journal of Business and Entrepreneurship Research Vol. 3 No. 3 (2025): Vol. 3, No. 3, September 2025: Indonesian Journal of Business and Entrepreneurs
Publisher : Department of Business and Entrepreneurship, Faculty of Economics and Business, Universitas Negeri Makassar

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This study examines the influence of entrepreneurship education, family environment, and peer influence on entrepreneurial readiness through entrepreneurial motivation in the context of higher education. The study was motivated by the growing importance of entrepreneurial readiness as an alternative pathway to address employment challenges and promote self-employment among graduates. A quantitative approach with a descriptive explanatory design was employed to analyze the relationships among variables. Data were collected from 100 respondents through a structured questionnaire and analyzed using path analysis to test both direct and indirect effects. The findings indicate that entrepreneurship education has a positive and significant effect on entrepreneurial motivation, which subsequently contributes significantly to entrepreneurial readiness. In contrast, family environment and peer influence do not show significant direct effects on entrepreneurial readiness through entrepreneurial motivation. These results suggest that formal entrepreneurship learning plays a more decisive role in shaping motivation and readiness for entrepreneurship than external social environments. The study highlights the need to strengthen entrepreneurship-oriented learning through practical content, motivational support, and applied business experiences that can improve students’ readiness to engage in entrepreneurial activities. The findings also imply that entrepreneurship education should not only focus on theoretical understanding but also emphasize business management, marketing capability, and decision-making skills.

Entrepreneurial Interest among Higher Education Students: The Role of Emotional Intelligence, Entrepreneurship Education, and Entrepreneurial Motivation Sandi Sandi; Sahiruddin Sahiruddin; Yusuf Yusuf; Adam Rahman Suradi; Achmad Dahlan Abdullah
Indonesian Journal of Business and Entrepreneurship Research Vol. 3 No. 3 (2025): Vol. 3, No. 3, September 2025: Indonesian Journal of Business and Entrepreneurs
Publisher : Department of Business and Entrepreneurship, Faculty of Economics and Business, Universitas Negeri Makassar

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This study aims to examine the influence of emotional intelligence and entrepreneurship education on entrepreneurial interest through entrepreneurial motivation in the higher education context. A quantitative approach was employed using a survey design. The population consisted of 546 students, from which 107 respondents were selected through simple random sampling. Data were collected using a questionnaire that had been tested for validity and reliability. The data were analyzed using Structural Equation Modeling to assess the direct and indirect relationships among variables. The findings show that emotional intelligence and entrepreneurship education have a significant effect on entrepreneurial motivation. Entrepreneurial motivation also plays a significant mediating role in the relationship between emotional intelligence and entrepreneurship education on entrepreneurial interest. These results indicate that strengthening students’ emotional intelligence and improving the quality of entrepreneurship education can enhance entrepreneurial interest, particularly when supported by strong entrepreneurial motivation. The study provides practical implications for the development of entrepreneurship curricula and educational programs that are capable of fostering a more entrepreneurial mindset among students in higher education.

How Entrepreneurship Education and Entrepreneurial Skills Shape Entrepreneurial Motivation Through Self-Efficacy? Desty Endrawati Subroto; Aris Widodo; Abi Matius Karapa
Indonesian Journal of Business and Entrepreneurship Research Vol. 3 No. 3 (2025): Vol. 3, No. 3, September 2025: Indonesian Journal of Business and Entrepreneurs
Publisher : Department of Business and Entrepreneurship, Faculty of Economics and Business, Universitas Negeri Makassar

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This study examines the direct and indirect effects of entrepreneurship education and entrepreneurial skills on entrepreneurial motivation through self-efficacy in the higher education context. The study was motivated by the importance of entrepreneurship development as a strategic response to employment challenges and the need to encourage students to become job creators. A quantitative descriptive explanatory approach was employed to analyze the relationships among the variables. The population consisted of 600 students, and 102 respondents were selected using proportional random sampling. Data were collected through a structured questionnaire and analyzed to assess the direct and indirect relationships between entrepreneurship education, entrepreneurial skills, self-efficacy, and entrepreneurial motivation. The findings indicate that entrepreneurship education and entrepreneurial skills have significant effects on self-efficacy and entrepreneurial motivation. Self-efficacy also has a significant positive effect on entrepreneurial motivation and plays an important mediating role in explaining how entrepreneurship education and entrepreneurial skills strengthen students’ entrepreneurial motivation. These results suggest that entrepreneurship learning should not only emphasize conceptual understanding but also develop practical skills and confidence in managing, marketing, evaluating, and sustaining business activities. The study highlights the importance of strengthening entrepreneurship-oriented education to foster stronger entrepreneurial motivation among students.

Examining the Relationship between Social Media Use Intensity, Content Quality, Self-Confidence, and Entrepreneurial Intention Bekti Utomo; Tri Wisudawati; Betania Kartika Muflih; Salim Diarra
Indonesian Journal of Business and Entrepreneurship Research Vol. 3 No. 3 (2025): Vol. 3, No. 3, September 2025: Indonesian Journal of Business and Entrepreneurs
Publisher : Department of Business and Entrepreneurship, Faculty of Economics and Business, Universitas Negeri Makassar

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This study examines the effect of social media use intensity and the quality of content received on self-confidence and its contribution to entrepreneurial intention in the higher education context. A quantitative research design was employed using a survey method, with a questionnaire distributed to 93 respondents selected through proportional random sampling. The study focuses on how social media exposure and the perceived quality of online content may shape students’ confidence in their ability to engage in entrepreneurial activities and develop entrepreneurial intention. The proposed model positions self-confidence as an important psychological factor that can strengthen the relationship between digital media exposure and entrepreneurial intention. The study is expected to provide insights for educators and academic institutions in designing learning support and digital literacy strategies that encourage students to use social media more productively for entrepreneurial development. It also emphasizes the importance of directing students not only toward understanding business concepts but also toward building confidence, initiative, and capability to start and sustain business activities.

The Influence of Entrepreneurial Self-Efficacy and Locus of Control on Entrepreneurial Intention: The Mediating Role of Entrepreneurial Attitude Medeilia Bernike Br Ginting
Indonesian Journal of Business and Entrepreneurship Research Vol. 3 No. 2 (2025): Vol. 3, No. 2, May 2025: Indonesian Journal of Business and Entrepreneurship Re
Publisher : Department of Business and Entrepreneurship, Faculty of Economics and Business, Universitas Negeri Makassar

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Unemployment remains a critical issue in Indonesia, largely due to the country's high population growth, which intensifies competition for employment opportunities. One effective approach to mitigate this problem is by fostering entrepreneurship and increasing the number of entrepreneurs. This study aims to examine both the direct and indirect effects of entrepreneurial self-efficacy and entrepreneurial locus of control on entrepreneurial intention, with entrepreneurial attitude serving as a mediating variable. A quantitative descriptive explanatory approach was employed, involving a population of 492 students. Using proportional random sampling, 96 students from the Faculty of Economics at Universitas Negeri Makassar were selected as respondents. The findings indicate that entrepreneurial self-efficacy and locus of control significantly influence entrepreneurial intention, both directly and indirectly through entrepreneurial attitude. These results underscore the importance of developing psychological attributes to enhance students' entrepreneurial potential. The study provides valuable insights for educators in guiding students toward entrepreneurial skill development, encouraging them to go beyond product creation and focus on business management, marketing, and strategic decision-making. Future research is recommended to expand the scope of variables and explore more diverse methodologies to deepen the understanding of entrepreneurial behavior in higher education.

Customer Experience as A Mediator Between AI Personalization and Consumer Loyalty: Evidence From Shopee Users Eko Wardoyo; Dani Rizana
Indonesian Journal of Business and Entrepreneurship Research Vol. 4 No. 3 (2026): Vol. 4, No. 3, August 2026: Indonesian Journal of Business and Entrepreneurship
Publisher : Department of Business and Entrepreneurship, Faculty of Economics and Business, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/ijober.v4i3.205

The rapid development of artificial intelligence (AI) has transformed digital marketing practices, particularly through personalization strategies that enhance consumer interactions. This study aims to examine the effect of AI personalization on customer experience and consumer loyalty, as well as the mediating role of customer experience in the relationship between AI personalization and consumer loyalty on digital platforms. This research adopts a quantitative approach using survey data collected from users of digital platforms. The data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) to test the proposed relationships among the variables. The results indicate that AI personalization has a positive and significant effect on customer experience and consumer loyalty. Furthermore, customer experience significantly influences consumer loyalty and mediates the relationship between AI personalization and consumer loyalty. These findings highlight that AI-driven personalization can enhance experiential value, which in turn strengthens consumer loyalty. This study contributes to the digital marketing and customer experience literature by providing empirical evidence on how AI-based personalization mechanisms shape consumer loyalty in digital environments.

Bonding, Bridging, and Linking Social Capital among Millennial Farmers in Rural Agribusiness Artreurt Yoseph Merung; Stella Pingkan Paendong
Indonesian Journal of Business and Entrepreneurship Research Vol. 4 No. 3 (2026): Vol. 4, No. 3, August 2026: Indonesian Journal of Business and Entrepreneurship
Publisher : Department of Business and Entrepreneurship, Faculty of Economics and Business, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/ijober.v4i3.231

Farmer regeneration has become a critical issue in rural agricultural development, particularly as young farmers are expected to sustain agribusiness transformation in an increasingly digital and market-oriented era. This study aims to identify the elements of social capital among millennial farmers in Keroit Village, South Minahasa Regency, and to explain how these elements shape rural agribusiness capacity. Using a qualitative-dominant design, data were collected from 24 millennial farmers through two focus group discussions, eight in-depth interviews, field observation, documentation, and a descriptive Likert-scale questionnaire. The questionnaire consisted of 25 items covering five dimensions of social capital: trust, social networks, social norms, social participation, and information access. Qualitative data were analyzed using the interactive model of data reduction, data display, and conclusion drawing, while Likert scores were used as descriptive support to triangulate the qualitative findings. The results show that trust received the highest score and was categorized as very strong, followed by social norms and social participation. In contrast, social networks and information access were categorized as moderate. These findings indicate that the social capital structure of millennial farmers in Keroit Village is dominated by bonding capital, while bridging and linking capital remain limited. The study contributes to social capital and farmer regeneration literature by showing that strong local solidarity does not automatically produce agribusiness competitiveness unless it is connected to broader markets, institutions, digital information, and innovation networks. Strengthening millennial farmers therefore requires transforming Mapalus-based cooperation into wider agribusiness capacity through partnerships, institutional assistance, digital information access, financing opportunities, and youth leadership development.

Community Participation and Ecotourism Development on Komodo Island: A Qualitative Case Study of Village-Level Engagement and Strategic Barriers Ramdhan Kurniawan; Hendrian; Usep Suhud
Indonesian Journal of Business and Entrepreneurship Research Vol. 4 No. 3 (2026): Vol. 4, No. 3, August 2026: Indonesian Journal of Business and Entrepreneurship
Publisher : Department of Business and Entrepreneurship, Faculty of Economics and Business, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/ijober.v4i3.232

This study examines village community participation in ecotourism development on Komodo Island and identifies barriers that limit the transition from operational involvement to strategic authority. The analysis integrates Arnstein’s Ladder of Citizen Participation with community-based enterprise, empowerment, and collaborative governance perspectives. A qualitative case study was conducted in Komodo, Papagarang, and Mesa Villages from May to July 2025. Data were collected through 14 semi-structured interviews, two focus group discussions involving 6–8 participants per group, five participatory observation sessions, and document review. The data were analyzed manually using Braun and Clarke’s six-phase thematic analysis. The findings show that residents actively participate as tour guides, sea transportation providers, culinary entrepreneurs, and homestay operators. However, pricing, promotion, visitor scheduling, investment priorities, and destination planning remain largely controlled by external tour operators and public institutions. Limited managerial capacity, weak collective organization, inadequate infrastructure, unequal market access, dependence on external booking channels, and environmental pressures restrict local value capture. The study recommends formal community representation in destination governance, stronger village cooperatives, transparent pricing and booking systems, continuous business and conservation training, infrastructure improvement, and participatory monitoring. Active economic participation does not automatically produce strategic authority without institutional support and inclusive governance.

Linking Entrepreneurial Knowledge to Business Performance through Competence Ce Gunawan; Galih Raspati
Indonesian Journal of Business and Entrepreneurship Research Vol. 4 No. 3 (2026): Vol. 4, No. 3, August 2026: Indonesian Journal of Business and Entrepreneurship
Publisher : Department of Business and Entrepreneurship, Faculty of Economics and Business, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/ijober.v4i3.234

The food and beverage (F&B) MSME sector plays a strategic role in Indonesia’s economy, particularly in supporting employment creation, value-added production, and local economic development. Grounded in the Resource-Based View (RBV), this study examines how entrepreneurial knowledge as an intangible resource contributes to business performance through entrepreneurial competence as a capability mechanism. This study aims to analyze the effect of Entrepreneurial Knowledge on Business Performance through Entrepreneurial Competence among F&B MSMEs in West Java. A quantitative approach was employed using Structural Equation Modeling-Partial Least Squares (SEM-PLS). Data were collected through a structured questionnaire from 110 F&B MSMEs in West Java selected using purposive sampling. The results show that Entrepreneurial Knowledge has a positive and significant effect on Entrepreneurial Competence and Business Performance. Entrepreneurial Competence also has a positive and significant effect on Business Performance . Furthermore, Entrepreneurial Competence significantly mediates the relationship between Entrepreneurial Knowledge and Business Performance. The model explains 9.6% of the variance in Entrepreneurial Competence and 46.9% of the variance in Business Performance. The positive Q²predict values for Entrepreneurial Competence and Business Performance indicate that the model has predictive relevance. These findings confirm that entrepreneurial knowledge improves business performance not only directly but also indirectly by strengthening entrepreneurial competence. The study contributes to RBV-based entrepreneurship literature by demonstrating the knowledge–competence–performance mechanism in the specific context of F&B MSMEs in West Java. Practically, the findings suggest that MSME development programs should integrate entrepreneurial knowledge enhancement with competency-based training, digital literacy, innovation capability, and sector-specific business assistance.

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Hajar Dewantara

Contact Email hajardewantara@unm.ac.id

Phone +6282325900598

Journal Mail Official hajardewantara@unm.ac.id

Editorial Address Jl. Pendidikan I No.27, Tidung, Kec. Rappocini, Makassar City, South Sulawesi 90222 Indonesia

Location Kota makassar, Sulawesi selatan INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Hajar Dewantara

Contact Email
hajardewantara@unm.ac.id

Phone
+6282325900598

Journal Mail Official
hajardewantara@unm.ac.id

Editorial Address
Jl. Pendidikan I No.27, Tidung, Kec. Rappocini, Makassar City, South Sulawesi 90222 Indonesia

Location
Kota makassar,

Sulawesi selatan

INDONESIA