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Senen Machmud
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INDONESIA
Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Published by Sekolah Tinggi Ilmu Ekonomi Pasundan Bandung
ISSN : 24430633     EISSN : 24432121     DOI : https://doi.org/10.55208/jebe
Core Subject :
The focus areas of the journal include, but are not limited to: Economic theories and models: The journal welcomes articles that explore and analyze economic theories, models, and frameworks to understand the behavior of markets, industries, and economies. Management practices and strategies: Articles that examine management practices, strategies, and innovations in various organizational contexts are encouraged. This includes topics such as leadership, organizational behavior, human resource management, and strategic management. Entrepreneurship and innovation: The journal seeks articles that shed light on entrepreneurial activities, innovation processes, and the role of entrepreneurs in driving economic growth and development. This includes studies on entrepreneurship education, entrepreneurial mindset, and entrepreneurial ecosystems. Economic development and policy: Articles focusing on economic development, policy analysis, and the impact of economic policies on different sectors of society are of interest. This includes studies on sustainable development, regional economics, and public policy. Global and regional economies: The journal encourages research on the dynamics of global and regional economies, including international trade, globalization, economic integration, and the effects of economic shocks and crises. Social and environmental aspects: Articles addressing the social and environmental dimensions of economic activities, such as corporate social responsibility, sustainable business practices, and the impact of economic activities on society and the environment, are welcomed.
Arjuna Subject : -
Articles 208 Documents
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Analysis of Labor Absorption in Small and Medium Enterprises in East Java Mohammad Rizal; Arini Fitria Mustapita
Jurnal Ekonomi, Bisnis & Entrepreneurship Vol. 18 No. 1 (2024): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/q2rwfa49

Abstract

Small and medium businesses in East Java as a mainstay sector in labor absorption tend to fluctuate. The problem in this research is how the number of business units, investment and minimum wages correlate with labor absorption in the small and medium enterprise sector in East Java Province. The aim of this research is to analyze the number of business units, investment and minimum wages on labor absorption in the small and medium business sector in East Java Province. The research results obtained by correlation testing the number of SMEs have a significant positive relationship to the labor absorption, investment has a significant positive relationship to the labor absorption and the minimum wage also has a significant positive relationship to the labor absorption. The results of this research indicate that SMEs managers should provide direct credit financing facilities. both bureaucratic and according to the interest rates given, so that government investment which tends to be more capital intensive can be absorbed by SMEs well as well as business training, books and the internet in searching for market information and business management methods so that their businesses can develop more effectively.
The Influence of Product Quality and Promotion on Purchase Decisions of Seasoned Flour in Modern Markets: Study On One Of The Food Companies In Bandung Erwin Setiawan; Anton Tirta Komara; Asep Rochyadi Suherman; Ashila Dwiyanisa
Jurnal Ekonomi, Bisnis & Entrepreneurship Vol. 19 No. 1 (2025): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/t7ntbx78

Abstract

This study seeks to determine the substantial influence of product quality and advertising on consumer purchasing decisions.  The research analyzed users of seasoned flour in the current market, employing data from questionnaires distributed to chosen participants.  The research employed a sample-based methodology to elucidate consumer purchase behavior.  The research classified variables as independent and dependent types.  The independent variables were product quality and promotion, whereas the dependent variable was the purchase decision.  The research process necessitated an evaluation of the validity and reliability of the instruments employed, which was succeeded by data analysis via route analysis utilizing the SPSS application.  The findings indicated that product quality and advertising significantly influenced consumer purchasing decisions.  The results indicate that product quality affects purchase decisions, highlighting its importance in influencing client preferences.  Conversely, promotion exerts a more substantial impact, underscoring the necessity for effective marketing strategies to attract and keep customers.  The coefficient of determination analysis revealed that product quality and promotion substantially affect purchase decisions.  Nonetheless, unexamined factors also affect customer decisions.  Management should prioritize preserving and enhancing product quality and promotional activities to sustain consumer engagement and improve purchasing decisions.  Ensuring consistent product quality cultivates customer trust and loyalty, whereas efficient promotional strategies enhance brand visibility and attract new clients.  This study emphasizes integrating quality enhancement and marketing strategies to attain a competitive edge in the current market landscape.  Future research may explore additional elements that affect purchasing decisions to enhance comprehension of customer behavior in the food industry.
The Influence of Product Quality and Promotion on Purchase Decisions: A Study of a Fashion Store in Bandung Tiwi Ratna Wulandari; Boy Suzanto; Bulan Tati Fitria; Dhea Perdana Coenraad
Jurnal Ekonomi, Bisnis & Entrepreneurship Vol. 19 No. 1 (2025): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/x0he4769

Abstract

The occurrence in clothes retailers in Bandung indicates subpar product quality and inadequate promotion, which influences consumer purchase decisions.  This study intends to examine the influence of product quality and advertising on purchase decisions in apparel stores in Bandung since various factors contribute to this situation.  This study employs a quantitative methodology utilizing a survey technique by disseminating questionnaires to individuals who have purchased items at the clothes store.  Statistical software analyzes data and examines the relationships among the researched variables.  The study's findings indicate that product quality has a more significant impact on consumer purchasing decisions than promotion.  Beyond direct influence, product quality exerts an indirect effect via promotion, hence amplifying its impact on purchasing decisions.  Simultaneously, advertising directly affects purchasing decisions and correlates with product quality.  The significant impact of product quality and advertising on purchasing decisions indicates that these elements are crucial in influencing customer behavior.  Nonetheless, additional factors external to this study also affect purchasing decisions, albeit to a lesser extent.  In light of these findings, apparel retailers in Bandung should prioritize enhancements in product quality by emphasizing material standards, design, and durability to align more closely with consumer preferences.  Furthermore, it is essential to employ more imaginative and focused advertising techniques to capture the interest of potential buyers and enhance client loyalty.  Integrating enhanced product quality and efficient promotional tactics is anticipated to influence future purchasing decisions positively.
The Influence of Work Motivation and Compensation on the Performance of Service Division Employees: Study At A Car Company In Bandung Bagus Septian Hidayat; Dedi Hadian; Aan Hardiyana; Adhie Fasha Nurhadian
Jurnal Ekonomi, Bisnis & Entrepreneurship Vol. 19 No. 1 (2025): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/a09rxa53

Abstract

This study examines the impact of work motivation and compensation on the performance of employees in the service division of a car company in Bandung. Work motivation and remuneration are critical variables influencing employee performance in an organization, particularly in the service industry, which requires optimal productivity and service quality. The employed research method is a descriptive analysis utilizing a quantitative methodology. Data were gathered by distributing questionnaires to personnel in the service division of the studied organization. The data analysis employed Pearson Product Moment correlation and coefficient of determination analysis with IBM SPSS Statistics software. The study's findings demonstrate that work motivation and compensation positively influence employee performance. A regression study demonstrates a robust correlation between job motivation and compensation for employee performance. This condition suggests that elevated job motivation and an improved remuneration structure will significantly enhance employee performance. The study’s results indicate that job motivation has a more significant impact on employee performance than compensation. Both aspects concurrently contribute significantly to enhancing employee performance. These findings underscore organizations' need to prioritize work-motivating aspects and offer equitable and competitive remuneration to enhance employee performance. This study's conclusions can inform the development of firm policies that enhance employee performance through improved human resource management practices. By recognizing the significance of job motivation and remuneration, corporate management is anticipated to cultivate a supportive work environment, foster excitement, and enhance staff productivity within the automotive service sector.
Exploring Achievement Motivation on Employee Competency: Study at Health Service Institutions in Bandung, Indonesia. Djadjat Suswanto
Jurnal Ekonomi, Bisnis & Entrepreneurship Vol. 19 No. 1 (2025): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/jhcbjp76

Abstract

This study investigates the impact of achievement motivation on competence, specifically examining the dimensions of knowledge, skill, and ability among employees in a healthcare setting. The primary objective is to understand how achievement motivation influences these critical areas of competence. Utilizing a quantitative research method, the study surveyed 66 employees at a healthcare institution in Bandung to gather relevant data. The results reveal that achievement motivation significantly affects achievement behaviors, leading to substantial improvements in employees' knowledge, skills, and abilities. This connection demonstrates the vital role that motivational factors play in enhancing professional competencies within a workplace environment. The novelty of this research lies in its focus on the interplay between achievement motivation and competence in a healthcare context, an area where such relationships have been less explored. The implications of these findings are noteworthy; organizations should prioritize initiatives that foster achievement motivation among employees. By doing so, they can enhance overall professional competence, which not only benefits individual employees but also contributes to higher standards of service delivery in the healthcare sector. Ultimately, this research underscores the importance of motivation in driving workforce development and improving public service outcomes.
Exploring How Work Motivation and Non-Monetary Compensation Affect Employee Performance: Insights from a Packaging Section in a Chemical Company in Bandung Rudi Gunawan; Senen Machmud; Ester Manik; Nenny Rinawati
Jurnal Ekonomi, Bisnis & Entrepreneurship Vol. 19 No. 1 (2025): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/2g4e2y10

Abstract

This research addresses the critical issue of how motivation and indirect compensation affect employee performance in a packaging division of a chemical company located in Bandung. The study aims to analyze these relationships and their implications for enhancing workplace productivity. To achieve this goal, the research employs a mixed-method approach, utilizing questionnaires, observations, and literature studies to gather relevant data. The analysis employs multiple linear regression techniques, supported by hypothesis testing through F-tests and T-tests, based on a sample of 53 respondents selected using incidental sampling. The findings reveal that both motivation and indirect compensation significantly influence employee performance, both individually and collectively, within the packaging division of the chemical company in Bandung. This study's implications suggest that organizations should prioritize enhancing motivation and optimizing compensation strategies to improve employee performance effectively. Additionally, the research contributes to the existing literature on workplace dynamics by providing empirical evidence of the importance of these factors in a specific industrial context, thereby offering valuable insights for managers and HR practitioners in similar sectors.
Impression Management: Henry Cavill on Superman Actor Change on Instagram @Henrycavill Ariabagas Prabangkara Athallariq; Prima Mulyasari Agustini
Jurnal Ekonomi, Bisnis & Entrepreneurship Vol. 19 No. 2 (2025): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/jebe.v19i2.10

Abstract

The modern entertainment industry is a significant business. The mass media currently focuses on popularizing and idolizing celebrities in the entertainment field. Public Relations practitioners who work as publicists play a crucial role in this industry. Gaining positive publicity or reframing negative publicity from issues and controversies can attract more attention at a significantly lower cost than purchasing publicity through advertising. Henry Cavill is a well-known actor and celebrity who consistently ranks as one of Hollywood's most prominent actors. Recently, he received news that he would not return to portray Superman after announcing his departure from The Witcher. Following the announcement that the DCEU was letting go of Henry Cavill, rumors appeared regarding the reasons for his potential dismissal. This situation is where Henry Cavill should engage a professional Public Relations agency. This research explores Henry Cavill's Impression Management strategies in this situation. The research method employed is a qualitative approach. The subject of the study is Henry Cavill's Impression Management regarding the actor's change for Superman on his Instagram account @henrycavill—data collected through text analysis and literature review. Henry Cavill could enlist a professional Public Relations agency to dispel rumors about his departure from The Witcher and counter the allegations that he is a poor worker. With the assistance of a professional Public Relations agency, the situation could improve significantly.
An Impact Review on the Performance of Civil Servants Following Local Government Budget Efficiency in Banda Aceh City Endang Syahriani; Muhammad Ridha Ramli; Fitrian Rizky
Jurnal Ekonomi, Bisnis & Entrepreneurship Vol. 19 No. 2 (2025): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/jebe.v19i2.09

Abstract

This study seeks to explore and evaluate the impact of motivation, work discipline, and work stress on the performance of employees, with job satisfaction as a moderating variable, among Civil Servants in Banda Aceh City in the wake of the government’s regional budget efficiency policy. The budget efficiency policy implemented by the local government, as a response to fiscal constraints and economic dynamics, has various implications on the tasks and performance of Civil Servants. In Banda Aceh City, this policy represents a strategic step in optimizing resource management without compromising the quality of public services. However, reductions in operational budgets and employee expenditures may affect employee motivation, discipline, work stress, and job satisfaction in carrying out their duties. The population under study consists of employees from the Civil Servant category, which includes PNS and PPPK statuses, within Banda Aceh City. Accordingly, this study employs purposive sampling combined with incidental/convenience sampling methods. These sampling methods are chosen due to the convenience of selecting respondents when the total population size is unknown. Respondents are freely selected during the data collection period in June-July 2025. Data analysis was conducted using the Moderated Regression Analysis (MRA) method. The research results show that in the basic multiple linear regression model, work motivation and work discipline both have a significant impact on employee performance. However, work motivation is found to negatively influence employee performance. In the MRA model where job satisfaction acts as a moderating variable, work motivation and work stress exhibit a significant negative effect on employee performance, while work stress alone remains statistically insignificant. When job satisfaction moderates work motivation and work discipline, both variables positively and significantly influence employee performance. Conversely, work stress moderated by job satisfaction still does not have a significant effect on the performance of civil servants in Banda Aceh City, following the government's implementation of budget efficiency policies. Thus, human resource management in the Banda Aceh City government needs to prioritize job satisfaction as a central focus in efforts to improve employee performance under the budget efficiency policies introduced by the government. Programs aimed at increasing work motivation and work discipline will be more effective when accompanied by efforts to enhance job satisfaction through the development of a supportive work environment, provision of adequate rewards, and safeguarding the psychological well-being of employees—so that work stress can also be reduced.
The Role of Social Support Related to Government Budget Efficiency on the Impact of Job Satisfaction and Motivation on Employee Performance in Aceh Rahmat Arfan; Fitrian Rizky
Jurnal Ekonomi, Bisnis & Entrepreneurship Vol. 19 No. 2 (2025): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/jebe.v19i2.11

Abstract

This study seeks to examine and evaluate job satisfaction as a moderating variable that affects the relationship between job satisfaction, motivation, and employee performance in the context of the government's budget efficiency policy implementation in Aceh.  In light of the present government budget efficiency policy, the performance of Aparatur Sipil Negara (ASN) staff is a pivotal element in attaining this efficiency.  Optimal employee performance not only facilitates the achievement of corporate objectives but also ensures the effective and efficient utilization of available funds.  This research population comprises all ASN personnel, including both Pegawai Negeri Sipil (PNS) and Government personnel with Pegawai Pemerintah dengan Perjanjian Kerja (PPPK) under the Satuan Kerja Perangkat Aceh (SKPA).  This study used purposive sampling in conjunction with incidental sampling strategies, given the substantial population size.  This sampling approach is selected for its practicality in identifying respondents when the overall population size is indeterminate.  Respondents were randomly chosen throughout the data collection phase in June-July 2025.  The Moderated Regression Analysis (MRA) method was employed for data analysis to evaluate hypotheses. This study's findings indicate that job happiness and work motivation significantly influence employee performance.  A multiple linear regression model indicates that job happiness adversely and significantly affects employee performance, whereas work motivation positively and significantly influences employee performance.  In contrast, the MRA model reveals a substantial and inverse interaction effect between job satisfaction and motivation on employee performance.  Social support serves as a moderator that enhances the positive and considerable impact of job satisfaction and motivation on employee performance, particularly in relation to budget efficiency implementation in Aceh.  Consequently, organizational management within all SKPAs in Aceh must prioritize enhancing social support in the workplace as a fundamental strategy to alleviate the adverse impacts on job satisfaction and optimize the beneficial effects of work motivation on employee performance.  This strategy will not only enhance the work environment but also improve human resource efficacy in addressing problems posed by the budget efficiency policy, therefore fostering optimal and sustainable performance.
The Influence of Electronic Word of Mouth (e-WOM), Scholarship Programs and Content Marketing on the Decision to Study at Darul ‘Ulum Islamic University, Lamongan Through Brand Image as an Intervening Variable Rofiul Anshori
Jurnal Ekonomi, Bisnis & Entrepreneurship Vol. 19 No. 2 (2025): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/jebe.v19i2.01

Abstract

Darul ‘Ulum Islamic University (UNISDA) stands as the first private higher education institution in Lamongan Regency and ranks among the oldest universities in East Java. Situated at Jalan Airlangga 03 Sukodadi, UNISDA was initially established in 1985 as a study group and has continued to develop amid globalization and rapid technological progress. To enhance the interest of prospective students, UNISDA has adopted strategies that emphasize electronic word of mouth (e-WOM), scholarship initiatives, and content marketing. This research investigates how these three factors affect students’ decisions to enroll at UNISDA Lamongan. Data were collected via questionnaires from 90 respondents who were recipients of the KIP Kuliah scholarship and active users of social media platforms such as Instagram and TikTok. The data analysis was conducted using SPSS version 26. The findings indicate that e-WOM, scholarship programs, and content marketing all significantly influence students’ decisions to pursue higher education. However, brand image only served as a mediating variable in the relationship between content marketing and the decision to study; it did not mediate the effects of e-WOM or scholarship programs. There was a notably strong indirect effect of scholarship programs and content marketing on decision-making through brand image. Based on these results, it is recommended that UNISDA further optimize its e-WOM strategies, enhance scholarship offerings, and improve the quality of content marketing to better attract new prospective students.

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