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Journal of Business and Management Innovations
Published by Asosiasi Riset Ekonomi dan Akuntansi Indonesia
ISSN : -     EISSN : 30894123     DOI : -
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BUSMI invites academics and researchers who do original research in the fields of economics, management, and accounting, including but not limited to: Management Science Marketing Financial management Human Resource Management International Business Entrepreneurship Economics Monetary Economics, Finance, and Banking International Economics Public Economics Economic development Regional Economy Accounting Sciences Taxation and Public Sector Accounting Accounting information system Auditing Financial Accounting Management accounting Behavioral accounting
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Articles 10 Documents
 1 
Peranan Media Sosial Instagram untuk Meningkatkan Citra Merek Dojang Taekwondo Dns Semarang Kikan Nurhaliza Raniku; Febrianur Ibnu Fitroh Sukono Putra; Sisca Dian Rahmawati
BUSMI : Journal of Business and Management Innovations Vol. 1 No. 1 (2025): BUSMI : Journal of Business and Management Innovations
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

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Abstract

Marketing management is a crucial aspect in achieving the marketing goals of a product or service, including in the context of sports such as taekwondo. This study focuses on the role of social media, especially Instagram, in enhancing the brand image and membership of Dojang Taekwondo DnS in Semarang. Established in 2012, Dojang DnS faces challenges in promoting its club, which currently relies on word-of-mouth marketing strategies. Through qualitative data analysis and social media, this study found that elements such as attractive profiles, quality content, active interactions, and the use of relevant hashtags can significantly increase audience engagement. The obstacles faced include lack of account visibility and difficulty in attracting audience attention. The results of this study indicate that the use of social media can strengthen relationships with the community and contribute to membership growth, while highlighting the importance of a more planned and structured marketing strategy in promoting Dojang taekwondo activities.
The Evolution and Growth Dynamics of Sharia Pawnshops in Indonesia Alfina Yuniar Prastika; Ahmad Reza; Febrianur Ibnu Fitroh Sukono Putra; Risanda Alirastra Budiantoro; Sisca Dian Rahmawati
BUSMI : Journal of Business and Management Innovations Vol. 1 No. 1 (2025): BUSMI : Journal of Business and Management Innovations
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

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Abstract

This research aims to elucidate and examine the dynamics of Islamic fiduciary services in Indonesia. Islamic economic system is very beneficial to the community now. Still, many must understand the differences between conventional and Islamic fiduciary services in concept and implementation. This paper uses the analysis method of a review of the literature to examine previous research relating to the history and development of Islamic fiduciary services in Indonesia. The results show that Islamic fiduciary services in Indonesia are close to Islamic idealism. It can be seen in terms of the fact that the system of financing, the cost of storage, the deadline for auction, and frequent misunderstandings between parties in Islamic fiduciary services with the public due to the need for adequate facilities from the Islamic fiduciary services. So, massive education is critical to increase the knowledge of the community in terms of that institution.
Empowering Grated Coconut MSMEs in Semarang: A Social Marketing Approach to Strengthen Brand Image Ahmad Reza; Diana Aqmala; Erin Kristina
BUSMI : Journal of Business and Management Innovations Vol. 1 No. 1 (2025): BUSMI : Journal of Business and Management Innovations
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

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Abstract

Social marketing is one way a company can improve its brand image and be better known. Social marketing activities can be based on activities such as caring for the environment and minimal waste generated from the business activities of an MSME or company. The purpose of this study is to identify more deeply the basis of social marketing, whether it can improve the business's brand image or not, and with social marketing, the business can also provide benefits that have a good impact on the social environment of the community. This research was carried out using qualitative methods by conducting in-depth interviews with grated coconut business owners, consumers, and residents around the running grated coconut business environment, which in this study were taken from several Grated Coconut SMEs in Semarang City. The results of this study are in the form of a new social marketing model as a basis for initiating MSME brand image enhancement or an effort to increase MSME awareness of the importance of running a business by considering environmental conditions. The contribution of this research is that the model will make it easier for Grated Coconut MSMEs to implement social marketing. It can also be the beginning of the awareness process of MSME business actors on the importance of protecting the environment when running business operations.
Optimizing Millennial Performance: The Role of Talent Management, Work-Life Balance, and Stress Management Lutfillahi Latief; Dimas Prasetyo; Febrianur Ibnu Fitroh Sukono Putra
BUSMI : Journal of Business and Management Innovations Vol. 1 No. 1 (2025): BUSMI : Journal of Business and Management Innovations
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

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Abstract

The purpose of this study is to find out how talent management influences employee performance, the effect of work-life balance on employee performance, and the effect of work stress on employees. This research was conducted on 58 millennial- generation employees at Point Coffee in Semarang City. Testing the instrument in the study was carried out by testing the validity and reliability tests. The method used in this research is multiple linear regression analysis with the help of SPSS 25. The results of the study show that talent management, work-life balance, and work stress have a positive and significant effect on employee performance. The results of this study are expected to provide information and contribute to the development of knowledge related to the influence of talent management, work-life balance, and work stress on employee performance. The results of this research are also expected to assist in the teaching and learning process and to apply knowledge, especially human resource management related to talent management, work-life balance, work stress, and employee performance.
Building Brand Loyalty: Impact of Brand Awareness and Image on Wardah Cosmetics Luthfi Gosan Ali; Febrianur Ibnu Fitroh Sukono Putra
BUSMI : Journal of Business and Management Innovations Vol. 1 No. 1 (2025): BUSMI : Journal of Business and Management Innovations
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

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Abstract

The aim of this research to analyze influence of brand awareness and brand image to create brand loyalty empirical studies at Wardah Cosmetics. The population of this research is all students of Muhammadiyah University of Surakarta. The technique sampling in this research is convinience sampling by take 100 respondences. Data collection method using field study in form of personal questionnaire. Analysis tools in this research uses multiple linear regression. Based on the result are found some finding, the first is brand awareness has significant influence to create brand loyalty and the second is brand image has significant influence to create brand loyalty.
Business Transformation, Development of Human Resources Knowledge as The Key to Sustainability of Family MSME Businesses Honorata Ratnawati Dwi Putranti; Sri Suyati; Adison Adrianus Sihombing; Mohamed Salah Elsayed Shalabi
BUSMI : Journal of Business and Management Innovations Vol. 1 No. 3 (2025): BUSMI : Journal of Business and Management Innovations
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

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Abstract

Business transformation and development training are key determining elements in inviting family MSME businesses, especially in the context of increasingly tight business competition. This research aims to examine the impact of business transformation on desires through developing knowledge on the desires of family business MSMEs, by considering tacit and explicit factors. The research also investigates the moderating potential of the Human Resources (HR) knowledge development variable on business interest. The research results show that business transformation has a positive and significant influence on business continuity, and this influence occurs through the Human Recouse Knowlange Management (HRKM). However, the challenges and challenges faced by the MSME family. One of them is the limited amount of tacit knowledge possessed by the older generation, as well as the lack of financial support for training. Apart from that, complex government regulations also become obstacles in implementing transformation and training. Therefore, to achieve better outcomes in family businesses, it is important to address these challenges, either through better financial support, more effective tacit knowledge transfer, or simplification of government regulations. In this way, family MSMEs in the food sector can be better prepared to face increasingly fierce business competition and encourage their business aspirations.
The Role of Green-Digital Integration in Enhancing Competitive Advantage and Sustainability of Private Higher Education Institutions Emiliana Sri Pudjiarti; Amsar Amsar; Parshuram Sahoo
BUSMI : Journal of Business and Management Innovations Vol. 1 No. 3 (2025): BUSMI : Journal of Business and Management Innovations
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

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Abstract

This study explores the role of green-digital integration in enhancing the competitive advantage and sustainability of private higher education institutions in Central Java, Indonesia. Through a sequential explanatory mixed-methods approach with quantitative dominance, the study involved 332 heads of study programs as the primary respondents and structural equation modeling (SEM) to examine the complexity of the relationship between green-digital integration, market-oriented innovation, digital leadership competency, and competitive advantage & sustainability. The results revealed that green-digital integration significantly influences the competitive advantage of higher education institutions. Theoretically, this study expands the understanding of the strategic integration of sustainable practices and digital transformation in the context of higher education. The study provides a new conceptual framework to understand how higher education institutions can achieve a competitive advantage through an integrated approach. Its practical implications include guiding higher education leaders in developing green digital strategies and demonstrating the importance of market-oriented innovation and digital leadership competency in transforming educational institutions. This study offers comprehensive insights into how private higher education institutions can integrate sustainability and digital imperatives to achieve sustainable competitive advantage in the era of global transformation. The research findings emphasize the need for a holistic approach to managing higher education, focusing on academic aspects and considering environmental, technological, and market dimensions.
Exploring the Impact of ICT Resources and Organisational Support on Job Satisfaction: A Work-Life Balance Perspective in Private Banks Aji Dwi Saputro; Zohaib Hassan Sain
BUSMI : Journal of Business and Management Innovations Vol. 1 No. 3 (2025): BUSMI : Journal of Business and Management Innovations
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

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Abstract

This study explores how Information and Communication Technology (ICT) resources and Perceived Organisational Support (POS) influence employee job satisfaction, with a focus on the mediating role of Work-Life Balance (WLB). The object of research is the workforce within digitally-enabled private banks in Indonesia, where digitalisation and human resource management practices intersect in shaping employee experience. The study addresses the emerging issue where technological flexibility, while beneficial, contributes to blurred work-life boundaries and emotional fatigue. At the same time, organisational support is not always aligned with employees’ evolving needs. Therefore, the objective is to examine both direct and indirect relationships between ICT, POS, WLB, and job satisfaction. A quantitative approach was applied through a structured survey conducted among 125 employees working in private banks located in Central Java and Yogyakarta. Data were analysed using Partial Least Squares–Structural Equation Modelling (PLS-SEM) to test the hypothesised relationships. Findings confirm that both ICT resources and POS significantly affect job satisfaction, with WLB playing a mediating role. POS emerged as a stronger predictor than ICT. The results validate Social Exchange Theory as an explanatory framework and show how organisational support and digital tools jointly influence employee well-being. This study concludes that sustainable job satisfaction in digital banking environments requires a dual focus on technological advancement and empathetic organisational practices. Work-life balance should be treated as a strategic component of human resource policies in the digital era.
Leadership Style as a Catalyst for Change: An Analysis of Its Impacon the Performance and Service of the SAR Office Heru Suhartono; Arvy N. Osma
BUSMI : Journal of Business and Management Innovations Vol. 1 No. 3 (2025): BUSMI : Journal of Business and Management Innovations
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

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Abstract

Overview of the Object of Research: This study focuses on the organizational performance of the Semarang SAR Office, a public institution under the National Search and Rescue Agency (Basarnas), which plays a strategic role in emergency and disaster response in Indonesia. Problems and Research Objectives: The problem arises from suboptimal organizational performance and service quality during the previous leadership period (2008–2021). The research aims to identify leadership styles that significantly influence improvements in organizational performance and public service delivery, especially following the leadership transition in July 2021. Proposed Methods: This research adopts a qualitative case study approach. Data were collected through interviews, observations, and document analysis involving key personnel within the Semarang SAR Office to explore the practical implementation and outcomes of different leadership styles. Main Findings and Synthesis: Findings show that transformational, servant, and situational leadership styles have positively impacted employee attitudes, institutional responsiveness, and service accountability. There has been a measurable increase in key performance indicators such as SOP development, response time, personnel competence, and service facilities. However, these improvements may also be influenced by other organizational or external factors. Conclusions: Effective leadership plays a critical role in enhancing organizational performance in public service institutions. The study concludes that a leadership approach aligned with organizational culture and employee engagement is essential for sustainable service quality improvements. Continuous and holistic evaluations are necessary to determine the long-term impact of leadership practices.
Competency-Based Career Development Strategy in the Industrial Era 4.0 Suparjo Suparjo; Charisha Mahda Kumala; Yoga Adhi Dana
BUSMI : Journal of Business and Management Innovations Vol. 1 No. 3 (2025): BUSMI : Journal of Business and Management Innovations
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

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Abstract

Over The purpose of this study was to determine the influence of technical competence, non-technical competence, training and development, and organizational policies on the career development of lecturers. The population that also served as a sample was 228 lecturers at the University of 17 August 1945 Semarang. SEM analysis tool. The results of the study showed that technical competence, non-technical competence, training and development, and organizational policies had a significant influence on the career development of lecturers. The results of the study of technical competence, non-technical competence, training and development, and organizational policies have a positive and significant effect on career development. The results of this statistical analysis offer an in-depth understanding of the complex dynamics underlying career development in the Industry 4.0 era, emphasizing the importance of a multidimensional approach that integrates competency development, appropriate training interventions, and supportive organizational policies in facilitating sustainable and adaptive careers amidst digital transformation.

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