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Rezi Muhamad Taufik Permana
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INDONESIA
Jurnal manajemen dan bisnis (Performa)
Published by Universitas Islam Bandung
ISSN : 18298680     EISSN : 25990039     DOI : https://doi.org/10.29313/performa.v23i1
Core Subject :
Performa Journal publishes articles and brief communication with management theme (marketing, human resources, financial, operations, startegy), Islamic ecomy general economy, islamic and general approches development study, business in islamic and conventional basis.
Arjuna Subject : -
Articles 60 Documents
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TESTING OF LOW SELF-CONTROL IN SOCIAL MEDIA USE OF GENERATION Z TOWARDS SOCIAL NETWORK IMPULSIVITY AND IMPULSIVE BUYING Angelina Ananda Setiawan; Rully Arlan Tjahyadi
Jurnal Manajemen dan Bisnis Performa Vol. 22 No. 1 (2025)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v22i1.6100

Abstract

This study explains the relationships between low self-control, social network impulsivity, and impulse buying behavior within Generation Z by employing a causal-explanatory framework. The primary aim is to evaluate whether Generation Z possesses sufficient self-regulation to withstand the influences of social environments and the pervasive consumerist culture on social media, which often triggers impulsive purchasing decisions. Employing a purposive sampling strategy, the research targeted individuals aged 11 to 27 who actively engage with social media and have participated in online transactions. Data from 122 valid respondents were analyzed using validity and reliability assessments, classical assumption tests, and path analysis. The findings suggest that diminished self-control is linked to increased impulsivity in digital and broader social interactions, thereby contributing to impulse buying tendencies. These results have significant practical implications, highlighting the need to enhance awareness of self-regulation among Generation Z to mitigate impulsive shopping behaviors.
THE EFFECT OF MARKETING MIX ON CUSTOMER LOYALTY INDONESIAN SHARIA BANK IN BANDA ACEH WITH SATISFACTION AS AN INTERVENING VARIABLE Zahriatul Aini
Jurnal Manajemen dan Bisnis Performa Vol. 22 No. 1 (2025)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v22i1.6183

Abstract

This study explores the impact of the marketing mix on customer loyalty at the Banda Aceh Branch of Bank Syariah Indonesia (BSI), with satisfaction acting as a mediating variable. In a highly competitive Islamic banking industry, an effective marketing strategy is essential for sustaining customer loyalty. This research employs a quantitative approach, using purposive sampling of 100 customers from five BSI branches in Banda Aceh. Data were collected through a Likert-scale questionnaire and analyzed using multiple linear regression and path analysis. The results indicate that while factors such as place, human resources, and physical evidence contributed to customer loyalty, ineffective promotion and slow service processes reduced it. Furthermore, customer satisfaction plays a mediating role, strengthening the link between the marketing mix and loyalty. These findings emphasize the need for BSI Banda Aceh Branch to improve their service efficiency, enhance human resource quality, and adopt more targeted promotional strategies to retain customers in the long term. Enhancing service efficiency and refining marketing strategies will allow BSI Banda Aceh to maintain a competitive edge in the evolving Islamic banking industry.
PURCHASE DECISIONS IN ECOMMERCE: IMPACT FROM INFLUENCER AND CONTENT MARKETING Mochamad Malik Akbar Rohandi; Putri Fariska
Jurnal Manajemen dan Bisnis Performa Vol. 22 No. 1 (2025)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v22i1.6828

Abstract

Technological developments necessitate that entrepreneurs continuously adapt, particularly in the context of today’s emerging e-commerce landscape. This study aims to assess the impact of influencer marketing and content marketing on purchasing decisions in e-commerce. Employing quantitative research methods, the study seeks to generalize its findings through descriptive and verification research types. The population consists of Generation Z, with non-probability purposive sampling utilized for this research, Coefficient of Determination and anova test. The results indicate that, when considered together, both influencer marketing and content marketing have a positive and significant effect on purchasing decisions in e-commerce.
RESILIENCE MANAGEMENT OF INDONESIAN TOURISM VILLAGES TOWARDS SHOCK OR CRISIS Hariyanto; Agita Arrasy Asthu
Jurnal Manajemen dan Bisnis Performa Vol. 22 No. 1 (2025)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v22i1.6915

Abstract

This study explores the resilience of tourism villages in Indonesia in the face of shocks or crises, focusing on five Super Priority Tourism Destinations (DPSP): Labuan Bajo, Mandalika, Borobudur, Likupang, and Lake Toba. Using a qualitative approach through literature study, this study identifies the impact of the crisis on various dimensions of tourism village development, including products, marketing, institutions, investment, adaptation, and needs. The results show that despite a decrease in the overall dimension score of 28.14%, tourism villages show a relatively high level of resilience compared to other tourism destinations. This is due to the characteristics of homogeneous communities and strong social ties. Strategies to accelerate recovery include effective communication, normalization of activities, structured recovery planning, and collaboration between stakeholders. This study emphasizes the importance of adaptive and collaborative governance in building tourism village resilience to various crises in the future.
CAPACITY PLANNING AS A RESPONSIVE STRATEGY TO PRODUCTION DEMAND IN SMEs Haryadi Sarjono; Bella Vannesa; Chelsea Gianina
Jurnal Manajemen dan Bisnis Performa Vol. 23 No.1 (2026)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v23i1.7837

Abstract

This study aims to analyze capacity planning at Dolces Bites, a small and medium-sized enterprise (SME) in the culinary sector, in order to improve operational performance and anticipate fluctuations in consumer demand. The main challenge faced by the company is demand variability and limited production resources, which may create bottlenecks in specific processes. The research employs a quantitative approach by calculating design capacity, effective capacity, utilization, efficiency, and bottleneck identification based on production data from December 2024 to May 2025. The findings reveal that Dolces Bites experienced relatively low utilization rates at the beginning of the observed period, ranging from 29% to 50%, but showed a significant increase in April and May 2025, reaching 83.33%. Production efficiency remained relatively stable between 70% and 91%, indicating the company’s ability to achieve operational targets despite underutilized capacity. Bottleneck analysis shows that the packaging process carries the highest workload (60%), making it the primary constraint within the production chain. Based on these results, the recommended capacity planning strategy is the match strategy, which adjusts capacity gradually in line with demand trends. This approach is considered the most suitable for SMEs, as it ensures flexibility, minimizes the risk of overcapacity, and supports sustainable business growth.
HOW BRAND REPUTATION, FEATURES, AND EASE SHAPE INTENTION TO USE myBCA Firda Khairani; Fiska Kusumawati
Jurnal Manajemen dan Bisnis Performa Vol. 22 No.2 (2025)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v22i2.7879

Abstract

In Indonesia, digital banking usage continues to accelerate, with myBCA recording 6.9 billion successful transactions in 2024, up 128 % year-on-year. This competition intensifies pressure to tailor digital offerings to Gen Z preferences. This study aims to determine the influence of brand reputation, service features, and ease of use on Generation Z’s intention to use the myBCA application in DKI Jakarta. A quantitative descriptive method with purposive sampling was employed; online questionnaires were answered by 100 respondents and processed using SPSS version 23 for statistical analysis. Results show that brand reputation, service features, and ease of use each have a positive and significant effect on intention to use, partially and collectively. Collectively, these factors explain 67.7 % of the variance in intention to use. These insights imply that BCA should strengthen its digital brand image, streamline and integrate key features to match Gen Z needs, and optimize the user interface to sustain engagement, guide further interface refinements, and secure competitive advantage in digital banking.
IMPACT OF INDIVIDUAL CHARACTERISTICS AND MOTIVATION ON DOCTOR PERFORMANCE AT RSUD CIDERES Dian Yuka Ananda Noor; Dede R. Oktini; Kania Nurcholisah
Jurnal Manajemen dan Bisnis Performa Vol. 22 No.2 (2025)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v22i2.7886

Abstract

Health is both a right and an investment for all Indonesian citizens. The increasing trend of patients seeking medical treatment abroad reflects a perception of low domestic healthcare quality, particularly concerning physician performance. RSUD Cideres, a type B hospital with full accreditation, reported good physician performance in 2023, yet expectations for healthcare services demand even higher performance. Physician performance is influenced by several factors, including individual characteristics and motivation. This study aims to analyze the influence of individual characteristics and motivation on physician performance at RSUD Cideres while addressing the research gap on how these factors can be strategically managed to enhance healthcare services. A quantitative method with a descriptive-verificative approach was employed. Sampling used purposive sampling, involving 43 physicians who had worked at RSUD Cideres for at least one year. Data were collected through questionnaires and analyzed using IBM SPSS 27. The results show that individual characteristics influence performance by 33%, while motivation contributes 70.1%. Hypothesis testing confirms a significant effect (Sig. <0.005), both partially and simultaneously. These findings highlight the importance of managing individual characteristics and motivation to improve physician performance in regional hospitals.
PERCEPTION OF LUXURY VALUE, HEDONISTIC LIFESTYLE, INCOME INFLUENCE DECISIONS TO PURCHASE BRANDED GOODS Baiq Dinna Widiyasti; Raden Bagus Faizal Irany Sidharta
Jurnal Manajemen dan Bisnis Performa Vol. 22 No.2 (2025)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v22i2.7937

Abstract

Branded goods are synonymous with expensive prices, used by people with high income levels and have a luxurious lifestyle. Mataram City, which is known to have a per capita income of Rp. 1,010,000 in 2024. It turns out to have a market potential for branded goods. This can be seen from the users, as well as branches and outlets opened by well-known branded goods manufacturers. The purpose of this study was to determine the Perception of Luxury Value, Hedonism Lifestyle and Income influence on Branded Goods Purchasing Decisions in Mataram City. The study was conducted using an associative quantitative approach with a sample of 137 branded goods users. Analyzed using the validity test method, reliability, classical assumptions as well as descriptive and verification tests, using SPSS 27, it was found that Perception of Luxury Value and Hedonism Lifestyle have a significant influence on Branded Goods Purchasing Decisions in Mataram City, but purchasing decisions are not significantly influenced by income. This research is expected to be able to provide a special study as a consideration regarding the characteristics of products or consumer lifestyles in determining special marketing strategies for local and national branded goods producers to be able to be competitive.
QUALITY FUNCTION DEPLOYMENT: A SYSTEMATIC APPROACH TO IMPROVING QUALITY AT RUMAH KEDUA COFFEE & SPACE Erixon Halomoan Simamora; Imelda Junita
Jurnal Manajemen dan Bisnis Performa Vol. 22 No.2 (2025)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v22i2.7975

Abstract

Intensifying competition in the coffee shop sector requires improved service quality to maintain customer satisfaction. This study aims to evaluate the implementation of Quality Function Deployment (QFD) to enhance service quality at Rumah Kedua Coffee & Space. This descriptive study involved 155 respondents who completed a questionnaire with 21 service attributes/ items based on five SERVQUAL dimensions. Data analysis was conducted using the House of Quality (HoQ) matrix to determine improvement priorities. The majority of quality attributes exhibited negative service gaps, indicating that service quality did not meet customer expectations. Eleven attributes/ items with the largest gaps, representing the dimensions of tangibles, reliability, responsiveness, assurance, and empathy, were identified as improvement priorities. Rumah Kedua Coffee & Space performed above expectations in only one attribute, namely ’employees’ personalized attention to customers’ (performance score of 3.74), which also had the highest overall weighting (5.47), indicating a significant influence on customer satisfaction. The HOQ analysis yielded 20 technical responses, with regular service excellence training receiving the highest absolute importance score (342) and a relative importance score of 25.6%, designating it as the highest priority for improvement. These findings provide strategic recommendations for achieving long-term competitiveness and service quality enhancement. 
THE EFFECT OF FACILITIES AND PROMOTIONS ON REVISIT INTENTION TO MANGGA DUA SQUARE IN NORTH JAKARTA Adlina Firzana; Fachri Aditya; Imas Chandra Pratiwi; Riza Hadikusuma
Jurnal Manajemen dan Bisnis Performa Vol. 22 No.2 (2025)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v22i2.8026

Abstract

A significant decline in the number of visitors can disrupt the cash flow of the managing company and limit its ability to develop facilities. This study aims to determine the extent to which facilities and promotion influence revisit intention at Mangga Dua Square. The research employed a quantitative method with a PLS-SEM approach using SmartPLS software version 4.1.1.2. Data were collected through questionnaires using purposive sampling, resulting in a sample of 400 respondents. The survey was distributed online via Google Forms. The results show that facilities have a positive and significant effect on revisit intention. This indicates that the better the available facilities, the higher the revisit intention to Mangga Dua Square, North Jakarta. Promotion also has a positive and significant effect on revisit intention. This means that the more precise and consistent the promotional strategy, the more it increases visitors’ intention to return to Mangga Dua Square. Facilities and promotion together have a significant influence on revisit intention, with an f-statistic value of 439.764 and an R-square value of 0.689, meaning that the variables of facilities and promotion can explain 68.9% of revisit intention, while the remaining 31.1% is influenced by other factors not covered in this study.

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