cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Rezi Muhamad Taufik Permana
Contact Email
rezimuhamadtaufik@unisba.ac.id
Phone
+6287823639608
Journal Mail Official
performa@unisba.ac.id
Editorial Address
Jl. Tamansari 1, Bandung, Jawa Barat, 40116
Location
Kota bandung,
Jawa barat
INDONESIA
Jurnal manajemen dan bisnis (Performa)
Published by Universitas Islam Bandung
ISSN : 18298680     EISSN : 25990039     DOI : https://doi.org/10.29313/performa.v23i1
Core Subject :
Performa Journal publishes articles and brief communication with management theme (marketing, human resources, financial, operations, startegy), Islamic ecomy general economy, islamic and general approches development study, business in islamic and conventional basis.
Arjuna Subject : -
Articles 60 Documents
 2   3   4   5   6 
INCREASING ENTREPRENEURSHIP TENDENCY THROUGH CAREER SELF-EFFICACY AND CAREER MATURITY FACTORS AMONG STUDENTS Zahrah; Baiq Dinna Widyasti; Mansurni Abadi
Jurnal Manajemen dan Bisnis Performa Vol. 22 No.2 (2025)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v22i2.8119

Abstract

This study investigated the role of professional maturity and self-efficacy in entrepreneurship attitudes among public university student in Mataram City, West Nusa Tenggara. In Mataram, the number of educated unemployment became the second highest of unemployment in West Nusa Tenggara due to several reasons such as unavailability of a working field for graduates from university, seeking for the appropriate jobs, and preferring waiting for the opening of registration of civil servant candidates. Most of them tend to run a business, becoming an entrepreneur due to creating new jobs, solving unavailability jobs, and carrying on their passion as well as obtaining faster revenue. Job openings are undoubtedly a solution and develop the population's capacity, especially among the educated, to become a skilled workforce. But there is also a need for research related to career maturity, career interests, career readiness, and career self-efficacy to analyze problems related to links and match jobs among the educated. This study used a mixed-method; the survey samples consisted of 200 students from each public university in Mataram City, chosen at random from a stratified random sample, run used AMOS SEM. While the purposive sampling was taken to identify 20 students for the case study. This study's implications will help counsellors and universities run entrepreneurship programs and provide guidance and counselling services to help students boost their entrepreneurship tendency. Finally, developing models and modules for self-employment, adapting, and developing instruments connected to internal and external factors, and correlated with other variables that can contribute to entrepreneurship propensity.
THE EFFECT OF BRAND EXPERIENCE AND TRUST ON CUSTOMER LOYALTY THROUGH BRAND ATTACHMENT Nurul Myristica Indraswari; Tri Ratna Purnamarini; Auliya Rosiana
Jurnal Manajemen dan Bisnis Performa Vol. 23 No.1 (2026)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v23i1.8186

Abstract

This research aims to examine a person’s loyalty to a smartphone brand in terms of the internal stimulus of brand trust and the external stimulus of brand experience. In addition, another goal is to examine the interaction of brand attachment, which plays a mediating role in the relationship between brand experience and brand loyalty, as well as in the relationship between brand trust and brand loyalty. The methodology employed involves collecting primary data through purposive sampling from 195 respondents who have used a specific smartphone brand. The results indicate that brand experience and brand trust significantly influence brand attachment, which in turn contributes to brand loyalty. It also shows that brand attachment mediates both the relationship between brand experience and brand loyalty and the relationship between brand trust and brand loyalty. This research reveals that there has not been a clear enough understanding of the key role of both internal and external stimuli in a comprehensive model to create brand loyalty through brand attachment, based on the Stimuli-Organism-Response (SOR) theory. This research provides important implications for brand managers and the smartphone industry stakeholders in developing an effective marketing strategy to increase brand loyalty and support the achievement of smartphone brand competitive advantages.
FROM FLEXITIME TO FUTURETIME: A GLOBAL SYNTHESIS OF TIME-BASED FLEXIBILITY RESEARCH (2022–2024) Mochamad Malik Akbar Rohandi; Alfira Sofia; Allya Roossalyn Assyofa
Jurnal Manajemen dan Bisnis Performa Vol. 23 No.1 (2026)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v23i1.8365

Abstract

This study aims to systematically review the literature on time flexibility, flexible working, and flextime in the context of post-pandemic work. Using the PRISMA method, the study identifies trends, gaps, and key contributions from literature published between 2022 and 2024. The findings reveal a convergence of meaning among the concepts of time flexibility, flexible working, and flextime, highlighting the urgent need for an integrative temporal framework. This research contributes to theory by mapping the taxonomy of time flexibility and providing policy implications for the development of hybrid work models in the digital era. Time flexibility emerges as a critical factor in integrating productivity and well-being assessments within HR policies. It is essential that organizations adapt flexible policies to accommodate variations in employee age, gender, and family roles, ensuring inclusivity and effectiveness in the modern workforce. However, the study is limited to data collected from Scopus, which may not encompass all relevant perspectives. The insights from this study are valuable for shaping future research and offering practical guidance for organizations navigating the complexities of hybrid work environments in the post-pandemic era.
ENHANCING MSME MARKETING PERFORMANCE IN NORTH SUMATERA PROVINCE THROUGH E-MARKETING AND INNOVATION Christine Loist; Loist Abdi Putra; Kevin Indajang; Lenny Dermawan Sembiring; Acai Sudirman
Jurnal Manajemen dan Bisnis Performa Vol. 23 No.1 (2026)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v23i1.8456

Abstract

This research aims to analyze the influence of E-marketing, product innovation and market orientation on the marketing performance of MSMEs in Sumatra Province. The research method used was quantitative with a survey approach, where data was collected through questionnaires distributed to 170 MSME respondents from various business sectors. The research results show that E-marketing has a positive and significant effect on the marketing performance of MSMEs, because the use of digital media has been proven to be able to expand market reach. Product innovation also has a significant influence, where creativity in design, quality and product development drives increased competitiveness. In addition, market orientation has a positive effect on marketing performance, because the ability of MSMEs to understand consumer needs and anticipate competitors' movements can increase the effectiveness of marketing strategies. The implications of this research emphasize the importance of increasing digital capacity, encouraging sustainable product innovation, and strengthening market orientation for MSME players. Thus, support from the government and related institutions is urgently needed, especially in terms of digital marketing training, facilitation of market research, and access to technology to strengthen the competitiveness of MSMEs in the era of global competition.
THE INFLUENCE OF SKILLS AND ATTITUDES ON ENTREPRENEURIAL INTENTIONS: CASE STUDY OF MARANATHA CHRISTIAN UNIVERSITY STUDENTS Sherren Lias; Henky Lisan Suwarno
Jurnal Manajemen dan Bisnis Performa Vol. 23 No.1 (2026)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v23i1.9083

Abstract

In the era of digital economy and increasingly intense global competition, the development of entrepreneurial intentions among human resources with entrepreneurial potential has become crucial. This study aims to examine the influence of entrepreneurial skills and attitudes on entrepreneurial intention among management students at a private university in Bandung. The research involved 156 respondents selected through purposive sampling and employed a questionnaire using a 5-point Likert scale. Data were processed using Partial Least Squares Structural Equation Modeling (PLS-SEM) and regression analysis. The results indicate that both entrepreneurial skills and entrepreneurial attitudes have a positive and significant effect on entrepreneurial intention. These findings highlight that entrepreneurial skills and attitudes are essential internal factors that influence an individual's intention to start a business. Therefore, internal readiness—shaped by both competence and mindset plays a key role in entrepreneurial decision-making. The study emphasizes the importance of integrating practical skills and reinforcing positive entrepreneurial attitudes within higher education curricula, as these components are instrumental in fostering entrepreneurial intention among students
CUSTOMER ENGAGEMENT AND WILLINGNESS TO PAY: ADVOCACY MEDIATION AMONG COSMETICS USERS Apreyviesca Shallom Euodia Buana; Endah Wartiningsih; Imas Chandra Pratiwi; Nidia Sofa; Mawarta Onida
Jurnal Manajemen dan Bisnis Performa Vol. 23 No.1 (2026)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v23i1.9374

Abstract

This study aims to analyse the effect of customer engagement on willingness to pay, with customer advocacy acting as a mediating variable among users of Guèle cosmetic products in Jakarta. The study adopts a quantitative research approach and utilises Partial Least Squares–Structural Equation Modelling (PLS-SEM) to examine the proposed relationships. Data were collected from 226 respondents through a purposive sampling technique, targeting consumers who have experience using Guèle products. The findings indicate that customer engagement has a significant positive effect on both customer advocacy and willingness to pay. In addition, customer advocacy is found to have a significant positive influence on willingness to pay, confirming its strategic role in shaping consumer value perceptions. The mediation analysis demonstrates that customer advocacy significantly mediates the relationship between customer engagement and willingness to pay, suggesting that highly engaged customers are more willing to pay a premium when they actively advocate for the brand. Overall, all proposed hypotheses are statistically supported. The results highlight the importance of fostering strong engagement and advocacy-driven relationships with consumers in the highly competitive cosmetic industry. This study provides practical insights for cosmetic brands in designing marketing strategies that emphasise interactive engagement and advocacy initiatives to enhance perceived product value. Furthermore, the study offers directions for future research by encouraging the exploration of additional mediating or moderating variables and broader consumer segments.
COMPARATIVE ANALYSIS OF TECHNICAL AND TECHNICAL-FUNDAMENTAL MODELS FOR STOCK PRICE PREDICTION Sabrinanur Ramadhani; Eneng Nur Hasanah
Jurnal Manajemen dan Bisnis Performa Vol. 23 No.1 (2026)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v23i1.9440

Abstract

This study evaluates the predictive accuracy and risk-adjusted performance of Technical-Only (TO) and Technical-Fundamental (TF) forecasting models within the Indonesian equity market. Analysis of forecasting errors reveals that while the TO model offers superior consistency across diverse assets with a Mean Absolute Percentage Error (MAPE) consistently below 3.40%, the TF model provides enhanced precision for commodity-linked stocks like ANTM (1.30% error) but suffers from significant instability in speculative segments such as DEWA (10.40% error). Furthermore, while the TO model generated a higher nominal annualized return of 123.33%, the TF model demonstrated superior risk-adjusted efficiency by achieving a Sharpe Ratio of 1.65, matching the actual market benchmark and outperforming the TO model's 1.54. Consequently, the results suggest that while technical indicators provide a robust baseline for general price forecasting, the integration of fundamental filters is essential for achieving optimal risk-managed portfolio performance
DETERMINANTS OF IMPULSIVE BUYING BEHAVIOR ON TIKTOK SHOP GENERATION Z Made Setini; Ni Kadek Cerina Puspa Dewi; I Gusti Ayu Agung Istri Sari Dewi
Jurnal Manajemen dan Bisnis Performa Vol. 23 No.1 (2026)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v23i1.9568

Abstract

The rapid growth of social commerce has significantly influenced consumer purchasing behavior, particularly among Generation Z. TikTok Shop has emerged as a popular platform that integrates entertainment and shopping, increasing the potential for impulsive buying behavior. This study aims to examine the effect of free shipping, advertising, and price perception on impulsive buying through TikTok Shop among Generation Z in Denpasar, both partially and simultaneously. This research employs a quantitative associative approach. The population consists of Generation Z university students in Denpasar who have made purchases through TikTok Shop. A total of 100 respondents were selected using purposive sampling, and data were collected through a structured questionnaire using a five-point Likert scale. The data were analyzed using multiple linear regression analysis with SPSS. The results indicate that free shipping, advertising, and price perception each have a positive and significant effect on impulsive buying. Simultaneously, these three variables also significantly influence impulsive buying behavior among Generation Z TikTok Shop users in Denpasar. Among the variables tested, advertising is the most dominant factor in encouraging impulsive buying. These findings suggest that attractive promotional strategies, engaging advertising content, and positive price perceptions play a crucial role in stimulating impulsive buying behavior on social commerce platforms.This study provides theoretical contributions to impulsive buying literature and practical implications for marketers in developing effective digital marketing strategies on TikTok Shop.
UNDERSTANDING BRAND LOYALTY IN INDONESIAN SKINCARE THROUGH ENGAGEMENT, EXPERIENCE, AND BRAND IMAGE Dini Elida Putri; Fenisi Resty; Endang Purbaningsih
Jurnal Manajemen dan Bisnis Performa Vol. 23 No.1 (2026)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v23i1.9614

Abstract

Emerging skincare market, bringing fierce competition between skincare brands, including Indonesian skincare or local brands. How brand engagement, experience, and brand image valued by consumers will define business future. The purpose of this study is to examine and analyze the influence of customer brand engagement, brand experience and brand image on brand loyalty of female consumers towards Indonesian Skincare products,and  conducted in Sungai rumbai District. The research method is quantitative method, with valid and reliable questionairres distributed to research sample of 379 respondents. Data calculated using SPSS with validity test, reliability test, descriptive analysis, correlation analysis, multiple linear analysis, classical assumption test, t-test, F-test and coefficient of determination (R2). The results of hypothesis testing reveals that all independent variables consisting of brand engagement, brand experience, brand image has partially and simultaneously positive and significant effect on the dependent variable, brand loyalty.  As well as producing a coefficient of determination of R2= 0.463 (46.3%). This means that the influence of all independent variable on dependent variable is 46.3% and the remaining 53.7% influenced by other variables. Thus, engagement, experience and image of Indonesian skincare brand pays significant part in influencing brand loyalty toward local skincare products, must be manage continuously.
SUSTAINABLE BUSINESS MODEL – TABUNG HAJI MALAYSIA VERSUS BADAN PENGELOLA KEUANGAN HAJI INDONESIA Tasya Aspiranti; Abdul Razak Abdul Hadi
Jurnal Manajemen dan Bisnis Performa Vol. 23 No.1 (2026)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v23i1.9624

Abstract

This study examines the sustainability of Hajj fund management by comparing the business models of Lembaga Tabung Haji (TH) Malaysia and Badan Pengelola Keuangan Haji (BPKH) Indonesia. The research addresses the challenge of balancing financial performance, Shariah compliance, governance quality, and sustainability obligations in large-scale Islamic public fund institutions. The study aims to evaluate how differing institutional designs influence long-term sustainability outcomes. A comparative mixed- methods approach is employed, combining financial ratio analysis, diversification measurement using the Herfindahl–Hirschman Index, and qualitative governance–ESG content analysis based on audited reports from 2019–2024. The study analyzes six years of audited financial data (2019–2024), including asset growth, profit distribution rates, liquidity coverage ratios, and portfolio concentration indices, ensuring empirical robustness and cross-institutional comparability. The findings indicate that TH’s integrated business-group model achieves stronger financial returns and diversification, while BPKH’s fiduciary stewardship model demonstrates superior liquidity management and governance transparency. Both institutions show moderate ESG integration, indicating room for improvement. The study contributes to sustainable Islamic finance literature by proposing a composite sustainability perspective and offers policy-relevant insights for improving Hajj fund governance in ASEAN countries.

Page 6 of 6 | Total Record : 60

 2   3   4   5   6 

Filter by Year

2023 2026


Reset
Filter By Issues
All Issue Vol. 23 No.1 (2026) Vol. 22 No.2 (2025) Vol. 22 No. 1 (2025) Vol. 21 No. 2 (2024) Vol. 21 No. 1 (2024) Vol. 20 No. 2 (2023)