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Rezi Muhamad Taufik Permana
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performa@unisba.ac.id
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INDONESIA
Jurnal manajemen dan bisnis (Performa)
Published by Universitas Islam Bandung
ISSN : 18298680     EISSN : 25990039     DOI : https://doi.org/10.29313/performa.v23i1
Core Subject :
Performa Journal publishes articles and brief communication with management theme (marketing, human resources, financial, operations, startegy), Islamic ecomy general economy, islamic and general approches development study, business in islamic and conventional basis.
Arjuna Subject : -
Articles 60 Documents
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PENGARUH GAMIFIKASI LOYALITAS PROGRAM REDCLUB TERHADAP LOYALITAS MELALUI KEPUASAN PELANGGAN DI APLIKASI REDDOORZ Willy Arya Nugraha; Theresia Gunawan; Istiharini
Jurnal Manajemen dan Bisnis Performa Vol. 21 No. 2 (2024)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v21i2.4634

Abstract

Perkembangan teknologi telah mendorong pertumbuhan sektor industri akomodasi di Indonesia, termasuk RedDoorz, sebuah perusahaan teknologi di bidang perhotelan yang menyediakan layanan pemesanan hotel budget berbasis aplikasi. Pada tahun 2023, RedDoorz meluncurkan program loyalitas berbasis gamifikasi, RedClub, untuk merespons persaingan ketat dalam layanan pemesanan hotel budget. Namun, penerapan gamifikasi yang tidak sesuai dengan kebutuhan pelanggan dapat berdampak negatif terhadap loyalitas pelanggan. Penelitian ini bertujuan untuk menilai apakah strategi gamifikasi RedDoorz dapat memberikan pengaruh signifikan terhadap loyalitas pelanggan. Pendekatan kuantitatif digunakan dengan menyebarkan survei kepada 385 pengguna RedClub di Indonesia dan dianalisis menggunakan Partial Least Squares Structural Equation Modeling (PLS-SEM). Hasil penelitian menunjukkan bahwa gamifikasi memiliki pengaruh positif signifikan terhadap kepuasan dan loyalitas pelanggan. Selain itu, kepuasan pelanggan memediasi secara signifikan pengaruh gamifikasi program loyalitas RedClub terhadap loyalitas pelanggan RedDoorz. Temuan ini memberikan wawasan kepada pemasar tentang strategi gamifikasi dan bagaimana hal tersebut dapat meningkatkan loyalitas pelanggan untuk memperoleh keunggulan kompetitif dalam industri akomodasi.
PERANAN KOMPETENSI KEWIRAUSAHAAN TERHADAP KINERJA USAHA DIMEDIASI EFIKASI DIRI PADA UMKM BANDUNG Putri Puspita Dewi; Henky Lisan Suwarno
Jurnal Manajemen dan Bisnis Performa Vol. 21 No. 2 (2024)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v21i2.4670

Abstract

Permasalahan yang terjadi pada UMKM di Bandung adalah adanya penurunan jumlah UMKM dari rentan tahun 2020 sampai dengan 2022, peningkatan kinerja usaha dirasa dapat menanggulangi masalah yang terjadi. Tujuan peneliti ini adalah untuk mengetahui peranan kompetensi kewirausahaan terhadap kinerja usaha yang dimediasi oleh efikasi diri di Bandung. Metode yang digunakan dalam penelitian adalah metode kuantitatif melalui metode survei dengan jumlah responden sebanyak 100 responden dari populasi 41.220 pelaku UMKM di Kota Bandung. Structural Equation Model – Partial Least Square (SEM-PLS) digunakan untuk analisis data dalam penelitian ini.Hasil penelitian pada UMKM di Bandung menunjukkan bahwa kompetensi kewirausahaan tidak langsung mempengaruhi kinerja usaha. Namun, efikasi diri memiliki pengaruh positif dan signifikan terhadap kinerja usaha, serta memediasi pengaruh kompetensi kewirausahaan terhadap kinerja usaha. Artinya, kompetensi kewirausahaan meningkatkan kinerja usaha melalui peningkatan efikasi diri. Selain itu, terdapat hubungan positif antara kompetensi kewirausahaan dan efikasi diri pada UMKM di Bandung. Penelitian ini memiliki implikasi bagi pelaku usaha dan lembaga pendidikan untuk mengembangkan program pelatihan yang memfokuskan juga pengembangan efikasi diri para wirausahawan selain dari peningkatan kompetensi diri.
THE INFLUENCE OF FOMO AND BRAND IMAGE ON E-IMPULSE BUYING GOFOOD AT MIE GACOAN BANDUNG Syifa Fauziah Hamidah; Roro Arinda Reswanti Julian Pratama; Lindi Utami Marquerette
Jurnal Manajemen dan Bisnis Performa Vol. 22 No. 1 (2025)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v22i1.4831

Abstract

In the use of food delivery applications, FOMO (fear of missing out) often arises due to limited-time promotions and brand popularity. For example, Mie Gacoan, which has a strong brand image, is actually able to encourage consumers to make impulsive purchases. This study uses a quantitative approach with descriptive analysis. The data was processed using Microsoft Excel 2019 and SPSS 26 for Windows, while the survey was conducted by distributing questionnaires to GoFood users to determine how much influence FOMO and brand image have on online food purchases. The results show that both factors significantly influence the impulsive buying behavior of Mie Gacoan consumers in Bandung via GoFood. This finding confirms that a marketing strategy that emphasizes FOMO elements and strengthens brand image can be an effective way to increase impulsive sales on digital platforms.
EDUCATION, FINANCIAL LITERACY AND PLANNING ON MSMES FINANCIAL BEHAVIOR IN CIREBON CITY Ida Rosnidah; Kartono; Evi Lativah
Jurnal Manajemen dan Bisnis Performa Vol. 22 No.2 (2025)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v22i2.5504

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are an economic sector that plays a strategic role in promoting growth and equitable economic development, particularly at the regional level. This study aims to analyze the influence of education level and financial literacy on the financial behavior of MSME actors in the City of Cirebon, as well as to examine the role of financial planning as a mediating variable in this relationship. The research employs a descriptive quantitative method with an explanatory research approach. The researcher used a simple random sampling technique and determined the sample size using the Slovin formula, resulting in a total of 187 MSME respondents. Data analysis was conducted using the Partial Least Square – Structural Equation Modeling (PLS-SEM) technique through the SmartPLS 3 software. The results indicate that both education level and financial literacy have a positive influence on financial planning and financial behavior. Moreover, financial planning significantly affects financial behavior and is capable of mediating the influence of education level and financial literacy on financial behavior. These findings highlight the importance for MSME actors to improve their education level and financial literacy in order to enhance financial planning and financial behavior.
DETERMINANTS OF PROFITABILITY IN INDONESIAN NON-FINANCIAL COMPANIES (2012–2023) Muhammad Zakaria; Valentino Budhidharma
Jurnal Manajemen dan Bisnis Performa Vol. 22 No. 1 (2025)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v22i1.5575

Abstract

This study investigates the determinants of profitability among Indonesian non-financial companies from 2012 to 2023, focusing on ROA and ROE. Using GMM to address endogeneity and machine learning models (Random Forest and XGBoost) for variable importance analysis, it identifies key factors influencing profitability. Company age often introduces inefficiencies and structural rigidity, reducing profitability, while high labor costs erode margins in labor-intensive industries. In contrast, increased capital intensity boosts profitability through investments in technology and infrastructure. Economic growth supports profitability by expanding purchasing power, whereas inflation raises costs and limits spending. Effective cost management, innovation, and strategic adaptability are crucial for sustaining profitability, while liquidity and market concentration are contextually relevant. Companies prioritizing innovation, cost control, and agility are better positioned to maintain profitability. Additionally, fostering innovation, simplifying structures, and enhancing agility address challenges of aging firms, while efficient workforce management and automation mitigate high labor costs. This study is limited by its focus on Indonesian non-financial companies and the use of secondary data, which may affect generalizability. Future research should expand to other emerging markets, explore sector-specific dynamics, and incorporate factors such as corporate governance and sustainability practices to provide broader insights into profitability drivers.  
FROM THEORY TO PRACTICE, IDENTIFYING GAPS IN ISLAMIC INVESTMENT IN INDONESIA AND ITS IMPLICATIONS FOR INTERNATIONAL BUSINESS STRATEGY Akhmad Yusup; Zia Firdaus Nuzula; Irma Yulita Silviany
Jurnal Manajemen dan Bisnis Performa Vol. 22 No. 1 (2025)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v22i1.5862

Abstract

In an era where ethical investment is gaining unprecedented traction, the potential of Islamic finance remains largely untapped, particularly in Indonesia, the world's largest Muslim-majority country. This study investigates the gaps in Islamic investment practices in Indonesia and their implications for international business strategy. The research aims to explore the discrepancies between theoretical frameworks of Islamic finance and their practical application, emphasizing the role of financial literacy, socio-cultural influences, and regulatory challenges. Utilizing a systematic literature review methodology, the study synthesizes existing literature to identify key themes and gaps in the current understanding of Islamic finance in Indonesia. The findings reveal a significant disconnect between the ideals of Islamic finance and their implementation, highlighting the necessity for enhanced financial literacy programs and a robust regulatory framework to foster investor confidence. Additionally, the study underscores the importance of aligning investment products with the cultural and ethical values of Indonesian investors. The implications of these findings are twofold: they contribute to the theoretical discourse on Islamic finance and provide practical recommendations for financial institutions and policymakers. This research serves as a foundational step toward a more nuanced understanding of Islamic investment in Indonesia, paving the way for future studies that address the identified gaps.
THE EFFECT OF FREE CASH FLOW, PROFITABILITY, LIQUIDITY, AND LEVERAGE ON DIVIDEND POLICY Wisnu Jati Pramuji; Alien Akmalia
Jurnal Manajemen dan Bisnis Performa Vol. 22 No.2 (2025)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v22i2.5888

Abstract

This study aims to analyze the effect of free cash flow (FCF), profitability (PROF), liquidity (LIQ), and leverage (LEV) on dividend policy. The object of this study is a Manufacturing Company listed on the Indonesia Stock Exchange from 2016 to 2020. In this study using purposive samples with a sample of 140. The analysis method used is the Multiple Linear Regression Analysis method The data analysis technique in this study used EVIEWS 12 software. The F-test result confirms that the regression model is statistically significant, indicating that FCF, ROE, CR, and DER collectively exert a significant influence on dividend policy (DPR). The research results show that the FCF variable has a significant positive effect on the DPR policy, the PROF variable has a significant positive effect on the DPR policy, and the LEV variable has a significant negative effect on the DPR policy. However, the LIQ variable does not have a significant effect on the DPR policy.
THE INTENTION TO USE E-WALLET DANA ON MILLENNIAL GENERATION IN BANDUNG CITY Taryana Aditya; Muhardi Muhardi; Nurdin Nurdin
Jurnal Manajemen dan Bisnis Performa Vol. 22 No.2 (2025)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v22i2.5904

Abstract

The DANA e-wallet is one of several e-wallets experiencing annual user growth in Indonesia. The purpose of this study is to examine how millennials in Bandung, Indonesia, perceive DANA's usability, utility, and trustworthiness to influence their likelihood of using it. Descriptive verification analysis was complemented by quantitative methodology in this study. An online questionnaire was administered as a means of data collection. One hundred millennials living in Bandung who use the DANA e-wallet served as the sample for this study. Based on these findings, the three main criteria for evaluating e-wallets are perceived utility, trustworthiness, and ease of use. However, the level of Intention to Use serves as an excellent indicator. Intention to use is influenced by trust, perceived usefulness, and ease of use simultaneously. A user's intention to use a product is influenced by three factors: trust, perceived usefulness, perceived ease of use, and perceived usefulness. The characteristics of the millennial generation may explain why perceived ease of use has a high value but a small influence on intention to use. Trust is less important than perceived usefulness in determining intention to use.
ADVERSITY QUOTIENT, KNOWLEDGE, AND PROACTIVE PERSONALITY: KEY DETERMINANTS OF WOMEN'S ENTREPRENEURIAL INTENTION Rika Kristina; Boedi Hartadi Kuslina
Jurnal Manajemen dan Bisnis Performa Vol. 22 No. 1 (2025)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v22i1.6002

Abstract

This study aims to identify the factors influencing entrepreneurial intention among women in Bandung City, focusing on adversity quotient, entrepreneurial knowledge, and proactive personality. The research method used is quantitative with a causal explanatory approach. Data were collected through a survey technique using a questionnaire designed with a Likert scale. The population of this study consists of adult women in Bandung City, with a sample size of 160 women selected using purposive sampling. The data obtained were analyzed using linear regression to test the influence of independent variables on entrepreneurial intention. The results of the study indicate that adversity quotient has a significant impact on women's entrepreneurial intention. Women with high adversity quotient are more resilient and able to overcome challenges. Entrepreneurial knowledge was also found to have a significant effect. Additionally, proactive personality significantly contributes to entrepreneurial intention. The last but not least, all the variables are influence entrepreneurial intentions simultaneously. These findings suggest that to increase women's participation in entrepreneurship, training programs should include the development of emotional intelligence, intensive entrepreneurship education, and the cultivation of a proactive personality. This research is expected to provide valuable insights for policymakers and entrepreneurship educators in designing more effective programs to encourage women to engage in entrepreneurship.
THE ROLE OF ENTREPRENEURSHIP EDUCATION, PARENTS AND ENTREPRENEURSHIP ORIENTATION IN INCREASING ENTREPRENEURIAL INTENTION Melani Marsheila Handoko; Henky Lisan Suwarno
Jurnal Manajemen dan Bisnis Performa Vol. 22 No. 1 (2025)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v22i1.6017

Abstract

The increasing unemployment rate, especially among college graduates, demands an effective solution to increase employment opportunities. One approach that is increasingly considered important is to foster entrepreneurial intentions among students. This study aims to evaluate the influence of entrepreneurship education, parental roles, and entrepreneurial orientation on entrepreneurial intentions, both individually and simultaneously. The approach used in this study is a quantitative method with a survey technique. Data were collected by distributing questionnaires to 95 Maranatha Christian University students who had participated in the Maranatha Entrepreneurship Day (MED) activity. This study found that entrepreneurship education and entrepreneurial orientation had a significant impact on entrepreneurial intentions. Conversely, the influence from the role of parents was not proven to be significant on entrepreneurial intentions. This study emphasizes the importance of education and entrepreneurial orientation in encouraging increased entrepreneurial intentions among students. Although the role of parents does not have a significant effect, family support can still make a positive contribution.

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