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Rezi Muhamad Taufik Permana
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INDONESIA
Jurnal manajemen dan bisnis (Performa)
Published by Universitas Islam Bandung
ISSN : 18298680     EISSN : 25990039     DOI : https://doi.org/10.29313/performa.v23i1
Core Subject :
Performa Journal publishes articles and brief communication with management theme (marketing, human resources, financial, operations, startegy), Islamic ecomy general economy, islamic and general approches development study, business in islamic and conventional basis.
Arjuna Subject : -
Articles 60 Documents
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KLASTERISASI MINAT GENERASI Z TERHADAP WAKAF HIJAU BERDASARKAN DEMOGRAFI Hantoro Ksaid Notolegowo
Jurnal Manajemen dan Bisnis Performa Vol. 21 No. 1 (2024)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v21i1.4097

Abstract

Potensi wakaf di Indonesia terbilang cukup besar. Namun potensi wakaf tersebut belum dapat dimanfaatkan secara optimal karena realisasinya  belum mencapai target. Rendahnya minat masyarakat dalam berwakaf menjadi salah satu penyebab masih belum terpenuhinya realisasi wakaf. Saat ini tengah dikembangkan wakaf hijau, yang merupakan salah satu jenis wakaf yang diharapkan mampu meningkatkan minat masyarakat dalam berwakaf, karena pemanfaatannya yang mengakomodasi prinsip pelestarian lingkungan. Salah satu kelompok masyarakat yang berpotensi dalam pemanfaatan wakaf hijau adalah generasi z. Penelitian ini bertujuan untuk melakukan klasterisasi minat generasi z terhadap wakaf hijau berdasarkan profil demografi (gender, pendidikan, dan pendapatan). Dari hasil analisis, menunjukkan bahwa generasi z perempuan memiliki minat yang lebih tinggi terhadap wakaf hijau dibandingkan generasi z laki-laki. Generasi z dengan jenjang pendidikan dan tingkat pendapatan tertentu menunjukkan minat yang beragam terhadap wakaf hijau.
PENGARUH TRANSFORMATIONAL LEADERSHIP, WORK ENVIRONMENT, ORGANIZATIONAL CULTURE TERHADAP EMPLOYEE PERFORMANCE DENGAN JOB SATISFACTION SEBAGAI VARIABEL MEDIASI Dhita Hafizha Asri Asri; Nova Elisa Nova
Jurnal Manajemen dan Bisnis Performa Vol. 21 No. 2 (2024)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v21i2.4187

Abstract

Rendahnya kinerja karyawan di 5 perusahaan terpilih dengan jumlah KBLI terbanyak di Kota Batam diindikasikan dengan rendahnya pertumbuhan industri pengolahan manufaktur. Penurunan pertumbuhan industri manufaktur disebabkan oleh kinerja karyawan yang semakin menurun. Fenomena tersebut mendorong penelusuran lebih lanjut untuk mengungkap mengapa kinerja karyawan tergolong rendah. Data penelitian dikumpulkan melalui metode kuantitatif, dengan menggunakan teknik purposive sampling untuk menentukan sampel penelitian. Teknik pengambilan sampel menggunakan Hair et al. (2016) dengan total responden yang mengisi adalah sebanyak 301 dengan jumlah pernyataan kuesioner sebanyak 26. Data penelitian ini dikumpulkan secara primer melalui penyebaran kuesioner online menggunakan Google Form. Data yang terkumpul kemudian diolah menggunakan program SPSS dan SPLS. Hasil yang didapat adalah Transformational Leadership, Organizational Culture, dan Work Environment mempengaruhi Employee Performance, dan Job Satisfaction berpengaruh sebagai variabel mediasi. Implikasinya adalah perusahaan dapat meningkatkan gaya kepemimpinan transformasional, mengembangkan budaya baik dalam perusahaan, dan menciptakan lingkungan kerja yang baik yang dapat mempengaruhi kinerja karyawan dalam perusahaan.
THE ADOPTION OF BUSINESS DIGITALIZATION BY SMEs: A CASE STUDY IN BANDUNG Ferdi Z Azan; Hantoro Ksaid Notolegowo; Nurfahmiyati; Nunung Nurhayati
Jurnal Manajemen dan Bisnis Performa Vol. 21 No. 2 (2024)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v21i2.4436

Abstract

The objective of this study is to investigate the the existing practice of business digitalization by SMEs in Bandung. There were qualitative techniques employed in conducting the research, which mainly consisted of several interviews with small scale enterprise owners cutting across different sectors. The findings show that digital enterprises are responsible for significant improvements in business operations and financial results. However, there are still some challenges including high costs at initiation stage and inadequate employee skills required. According to research affordable technology solutions and training employees can be effective approaches to mitigate these obstacles thereby improving Small Medium Enterprises benefits from going digital.
ANALISIS PERILAKU PEMBELIAN IMPULSIF PADA KONSUMEN ONLINE DI PROVINSI JAMBI Irfan Hassandi; Mardiana R; Hanan Laras Sabrina; Herry Mulyono; Felyx Marcelino
Jurnal Manajemen dan Bisnis Performa Vol. 21 No. 2 (2024)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v21i2.4441

Abstract

This research aims to find the variable that influences impulsive buying behavior for online customers in Jambi province. The model used for this research is Stimulus-organism-respond model. There are 2 independent variables, 2 mediating variables and 1 dependent variable interpret Stimulus-organism-respond model. To test the model this research used Structural Equation modelling. The result shows the variable that influences impulsive buying behavior of Jambi province buyers is arousal. SMEs in Jambi can develop more strategies to encourage the arousal of online customer such creating a periodical sales discount with the aim of the program to gain impulsive buying behavior from customer arousal and increasing sales from that behavior.
ENHANCING CUSTOMER SATISFACTION FOR WINTERHALTER DISHWASHERS Ryan Akmal Arisandi; Etty Nurwati; Agus Riyanto
Jurnal Manajemen dan Bisnis Performa Vol. 21 No. 2 (2024)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v21i2.4446

Abstract

This study investigates the influence of product quality, after-sales service quality, and price perception on brand trust, mediated by customer satisfaction. Data was collected from 285 Winterhalter dishwasher customers using a purposive sampling method and a Likert scale questionnaire from December 2023 to February 2024. Employing Structural Equation Modeling (SEM) via SmartPLS, the analysis reveals that product quality, after-sales service quality, and price perception significantly impact customer satisfaction and brand trust, both directly and indirectly through customer satisfaction. High product quality enhances customer satisfaction and brand trust, while reliable after-sales service contributes positively to both. Competitive price perceptions that align with product value also boost satisfaction and trust. Managerially, businesses should prioritize continuous product innovation, robust after-sales services, and strategic price management to improve perceived value. These strategies are essential for achieving higher customer satisfaction and building strong brand trust, ultimately supporting sustainable growth and increased market share
THE INFLUENCE OF COMMUNICATION AND SOCIAL WORK ENVIRONMENT ON EMPLOYEES' INTERPERSONAL RELATIONSHIPS Nadya Rahmadhanti; Aurik Gustomo
Jurnal Manajemen dan Bisnis Performa Vol. 21 No. 2 (2024)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v21i2.4468

Abstract

This study explores the influence of communication and the social work environment on employees' interpersonal relationships, focusing on a sample of 60 employees from the Cimahi City Regional Government Agency. The research employs a saturated sampling method, where the entire population is included in the sample, ensuring comprehensive data representation. Data was collected through the distribution of structured questionnaires, designed to assess the quality of communication, the nature of the social work environment, and the resulting interpersonal relationships among employees. To analyze the collected data, multiple linear regression, t-tests, and f-tests were applied, allowing for both simultaneous and individual assessment of the variables in question. The findings reveal that both communication and the social work environment have a significant combined impact on the quality of interpersonal relationships among employees. Furthermore, the study indicates that when analyzed separately, both communication and the social work environment independently contribute to the development and maintenance of interpersonal relationships within the workplace. These results underscore the importance of fostering effective communication and a supportive social work environment to enhance workplace relationships, which are crucial for organizational success and employee well-being.
BUSINESS DEVELOPMENT STRATEGY OF B&B PROPERTY COMPANY Muchammad Rizky Ilham Ramadhan; Nur Nur
Jurnal Manajemen dan Bisnis Performa Vol. 22 No. 1 (2025)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v22i1.4496

Abstract

This study aims to conduct a strategic analysis of the B&B Property company in the context of the property business in Bandung, Indonesia. The background of this research is based on the increasing housing demand in Bandung, as well as the significant economic growth in the property sector. The research method uses a qualitative descriptive approach with the collection of primary data through interviews and questionnaires to company owner and potential customers of B&B Property. Data analysis is conducted through PEST analysis, SWOT analysis, and Business Model Canvas. The results of the study show that B&B Property has strengths in one-stop service, extensive property knowledge, and a positive reputation, but also has weaknesses such as a lack of online presence and inadequate office facilities. Based on the analysis, it is recommended that B&B Property focus on implementing a one-stop service strategy, utilizing social media, improving representative office facilities, and enhancing the quality of human resources. Thus, the company can address challenges and achieve sustainable growth in the property market.
PENGARUH KUALITAS PRODUK MAKANAN, PROMOSI, DAN KUALITAS PELAYANAN TERHADAP NIAT PERILAKU KONSUMEN yogie putranto; Pamuji Gesang Rahardjo; Agus Riyanto
Jurnal Manajemen dan Bisnis Performa Vol. 21 No. 2 (2024)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v21i2.4498

Abstract

Penelitian bertujuan untuk menganalisis pengaruh kualitas produk makanan, promosi, dan kualitas pelayanan terhadap niat perilaku konsumen, studi kasus Harris Café Sentul. Penelitian menggunakan penelitian kuantitatif dengan pendekatan survei untuk mendapatkan tanggapan pelanggan Harris Café Sentul. Teknik sampel menggunakan sampling purposive dengan tujuan mendapatkan pelanggan yang sudah lebih dari 1x menikmati makanan di Harris Café Sentul. Periode penyebaran instrumen penelitian dari tanggal 1 November 2023 sampai 30 November 2023 didapat 300 responden. Teknik analisis data menggunakan PLS-SEM. Hasil penelitian menunjukkan kualitas produk makanan, promosi, dan kualitas pelayanan berpengaruh positif signifikan terhadap behavioral intention. Ketiga pengaruh tersebut kualitas produk makanan berpengaruh lebih signifikan terhadap behavioral intention yang diikuti pengaruh kualitas pelayanan dan promosi. Implikasi manajerial, peningkatan kualitas produk makanan dan mengembangkan promosi yang efektif serta dan layanan yang berkualitas untuk mendorong peningkatan consumer behavioral intention Harris Café Sentul serta meningkatkan pelanggan restoran. Rekomendasi penelitian, memastikan kualitas makanan dan layanan dapat diberikan secara konsisten serta mengembangkan promosi yang tidak hanya berfokus pada diskon atau penawaran khusus, tetapi juga pada pengalaman pelanggan dengan menawarkan paket makan yang mencakup pengalaman layanan istimewa atau event khusus di Harris Café Sentul.
RANCANGAN STRATEGI PROMOSI BERBASIS WEBSITE PADA KLINIK DNA FAVORIT TAHUN 2024-2027 Fikry Haruno; Nanda Alifia Putri; Aprihatiningrum Hidayati
Jurnal Manajemen dan Bisnis Performa Vol. 21 No. 2 (2024)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v21i2.4501

Abstract

Salah satu kunci keberhasilan agar produk atau jasa dapat dikenal secara luas yaitu dengan melakukan kegiatan promosi. Umumnya perusahaan terutama B2B (Business to Business), penggunaan website dalam keperluan proses bisnis masih menjadi primadona. Penelitian ini bertujuan untuk mengetahui strategi pemasaran dan promosi digital yang telah dilakukan di Klinik DNA Favorit, menganalisis GAP dan SWOT yang ada pada promosi digital untuk website Klinik DNA Favorit, dan menganalisis strategi promosi digital pada website yang tepat bagi Klinik DNA Favorit. Pengambilan data dilakukan dengan wawancara stakeholder dan melakukan wawancara kuesioner terhadap 30 pasien Klinik DNA Favorit. Hasil penelitian menunjukkan bahwa strategi peningkatan kinerja website DNA Favorit melalui desain ulang website, analisis kata kunci, dan implementasi SEO memberikan dampak positif terhadap visibilitas dan interaksi pengguna. Desain ulang website yang lebih user- friendly dan tampilan yang menarik meningkatkan pengguna serta meningkatkan kepuasan pengguna. Pemilihan kata kunci yang relevan dan spesifik membantu meningkatkan posisi website di hasil pencarian. Konten yang informatif dan terus diperbarui menarik pengunjung dan mendorong interaksi lebih lanjut dengan website.
ANALYSIS OF FACTORS AFFECTING TOURISM BUSINESS ENGAGEMENT ON INSTAGRAM SOCIAL MEDIA Zulfikar Fauzi; Rita Komaladewi; Deru R. Indika
Jurnal Manajemen dan Bisnis Performa Vol. 22 No.2 (2025)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v22i2.4599

Abstract

The rapid growth of social media has significantly transformed marketing strategies in the tourism industry, enabling businesses to engage directly with potential visitors. However, determining the most effective media type, posting time, and content strategy to maximize engagement remains a key challenge for tourism-related enterprises. This study aims to identify and analyze the combination of media formats, publication times, and content types that generate the highest engagement on the Instagram account @villakancil, a tourism accommodation business. Using a case study approach combined with an experimental design and supported by descriptive qualitative analysis, the research systematically tested different media formats (video and images), posting schedules (business hours and after-hours; weekdays and weekends), and content categories (informative and entertainment). The findings indicate that video content consistently achieves higher engagement than still images, posting after-hours outperforms business hours, weekdays outperform weekends, and informative content attracts more interaction than entertainment content. These results provide practical guidance for tourism marketers to optimize social media strategies and contribute to the theoretical understanding of engagement dynamics in tourism-focused digital marketing.

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