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Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia
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Jurnal Ilmu Administrasi Bisnis
Published by Universitas Diponegoro
ISSN : -     EISSN : 27461297     DOI : 10.14710/jiab
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ilmu Administrasi Bisnis diterbitkan oleh Jurusan Ilmu Administrasi Bisnis Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Diponegoro.
Arjuna Subject : -
Articles 1,396 Documents
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Faktor-Faktor Yang Mempengaruhi Keputusan Pembelian Pada Mobil Honda HR-V Di Kota Semarang Riska Amalia
Jurnal Ilmu Administrasi Bisnis Vol 5, No 4 (2016)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (228.56 KB) | DOI: 10.14710/jiab.2016.13560

Abstract

The development of the automotive industry in Indonesia make the level of competition becomes tight, especially in the automobile industry. The car manufacturers continue to push the product. It is evident from the diverse array of brands and types of cars in Indonesia. This study aimed to analyze the factors that influence consumer purchase decisions in the purchase of cars Honda HR-V in Semarang. The primary data used by giving questionnaires to consumers Honda HR-V with a total of 97 respondents are determined using a formula table Slovin. Respondents were taken by using purposive sampling method.The research findings indicate the factor analysis test, which qualifies Measure of Sampling Adequacy (MSA) to be above 0.5, the Product Quality variable (0.693), Variable Brand Awarness (0.766), Variable Brand Image (0,687), and Variable Lifestyle (0.611). From the analysis that the four variables have a significant influence on purchasing decisions.The conclusion and recommendation of product quality, brand awareness, brand image and lifestyle significantly influence purchasing decisions either partially or simultaneously. Suggested to the producers that assemble cars Honda can provide better products. It also might influence the purchase decisions of consumers.
Pengembangan Usaha UKMBandeng Duri Lunak di Kelurahan Krobokan Kota Semarang Arliawan, Surya; Suryoko, Sri
Jurnal Ilmu Administrasi Bisnis Volume 5, Nomor 1, Tahun 2016
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (75.974 KB)

Abstract

Small Business Enterprise’s has grown to be an important element in the development of various countries in the world because it absorbs the largest labor and as a contribution to the gross great domestic income. Krobokan is one village in the district of west side of Semarang. It is one of the industrial centers mainly milkfish soft spines. Fish isconsiderable potentialindustrial materialsconsidering that Indonesiaisa maritime country, mostly in the form ofoceanterritory. Based on thefactsaboutthe potential offish commodities, most residents ofthe Village Krobokan pursue small milk fish industry. The purpose of this study is to analyze how the development of SME’s milkfish soft spins in running the business seen from the capital, human resources, technology, and marketing use. This study uses a qualitative, descriptive. The research located in the Village of Krobokan Semarang who have eight (8) SME’s Milkfish Softspins by interview, observation, and the collection of related documents. The data were analyzed qualitatively by using the step data reduction, data presentation, and conclusion.The results showed that the milkfish soft spines bussines in Kerobokan have occupied at least 10 years and some even more than 20 years. Of the business more than 10 years; from the aspect of capital increased 5 – 10 times significantly. Business assets to increase both quality and quantity. From the aspect of human resources in general there is no increase in the manpower; but the skills of how to increase the quality of processing. From the technological aspects of the majority (62.5%) experienced an increase in both the quality and quantity of tools and packaging aspects. From the aspect of marketing in general there is an increase in sales volume; but only a small proportion (37.5%) who had more than one market services.
PENGARUH KESELAMATAN DAN KESEHATAN KERJA (K3) DAN KOMPENSASI TERHADAP KEPUASAN KERJA KARYAWAN PT SOLO MURNI (STUDI KASUS PADA BAGIAN PRODUKSI) Lutfan Danu Saputro; Apriatni Endang Prihatini
Jurnal Ilmu Administrasi Bisnis Vol 7, No 3 (2018)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (89.878 KB) | DOI: 10.14710/jiab.2018.20989

Abstract

Today's increasingly fierce business competition encourages companies to have the competence to grow and compete with other companies. To improve the quality, the company must be able to understand the desire of employees which to get employees who have high job satisfaction on their own. There is an increase of employees who come out every year during the last three years, it is assumed that there is a problem about job satisfaction within the employee in the production of PT SOLO MURNI. Implementation of occupational safety and health (OHS) program is important because a safe working environment can affect employee job satisfaction (gilmer, 1996). In addition, the provision of compensation with fair and reasonable principles allows employees to meet all their needs so that will lead to job satisfaction (Hasibuhan, 2016). The purpose of this study is to know the effect of OHS variables and compensation on employee job satisfaction. The methods used to process the data are qualitative analysis method, quantitative analysis, data quality test, correlation test, regression test, and significance test with help from SPSS 16 for windows. The results of the test show that OHS and compensation affect partially and simultaneously to employee job satisfaction. Simultaneously OHS and compensation effect on employee job satisfaction equal to the coefficient of determination 33,1%. Based on the results of multiple linear tests OHS has the greatest influence on employee job satisfaction with a significance of 0.03. PT SOLO MURNI is expected to complete the personal protective equipment, renew personal protective equipment with the highest quality, and increase health insurance by establishing clinics within the company area, in order to increase employee job satisfaction.
PENGARUH INOVASI PRODUK BARU, CITRA MEREK, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PC TABLET APPLE iPad (STUDI KASUS PADA MAHASISWA PENGGUNA iPAD DI FISIP UNDIP SEMARANG) Aleiyya, Ihda La; Waluyo, Handoyo Djoko; Widayanto, Widayanto
Jurnal Ilmu Administrasi Bisnis Volume 3, Nomor 2, Tahun 2014
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (100.67 KB)

Abstract

PC Tablet Apple iPad is a tablet made by the Apple Inc. Tablet is sort of electronic device that looks like a regular smartphone, but with larger screen than the common smartphone. The difference tablet with the smartphone is that tablet didn't have telephony function as well short message service that usually embedded with cellphone. Apple Inc. produces many things, from smartphone until internet router, and iPad is one of the thing that bridging the gap between their smartphone, known as iPhone, to their own personal computer operating system, known as Mac OS. Producer hoping that iPad would simplify the user to do their needs that can't be executed by iPhone and the user didn't have to bother to operate their PCs. This research used explanatory research characteristic, with 100 respondents whose possess Apple iPad. This research also used non probability sampling technic particularly purposive sampling. Analysis technic used are validity test, reliability test, simple regression linear, double regression linear, T test, and F test with SPSS 21.0. From the research conclusion can be learned that product innovation, brand image and price have impact on the purchasing decision. The improvement of product innovation, brand innovation and price would improve the purchasing decision. This research suggests improving product innovation with consumer oriented value, which is provides more diverse features, maintainning brand image that Apple have already achieved, with the objective to survive market pressure from other products, and the last thing is affordability of price to acquire broader market to reduced market shifting probability and improve purchasing decision.
PENGARUH PROMOSI DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK BIORE MEN DI KOTA SEMARANG Kautsar Ghaniyu Rakhman; Hari Susanta Nugraha
Jurnal Ilmu Administrasi Bisnis Vol 5, No 4 (2016)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (433.091 KB) | DOI: 10.14710/jiab.2016.13604

Abstract

This study is on the influence of promotion and product quality product purchase decision against Biore Men In Semarang. The objective of this study was to determine the effect of promotion and quality of products on purchase decision either partially or simultaneously. This type of research is explanatory research. The population in this study is a consumer productusers Biore men in the city of Semarang. Pursposive sampling technique using sampling with asample size of 100 people. Methods of data collection using questionnaires, while engineering analysis using multiple regression analysis. Calculations in this study using SPSS for windows. The calculations show that there are significant promotions and product quality both on productpurchasing decisions Biore Men in Semarang. Advice given is the consumer should pay attention to the promotion of Men Biore products through various advertising media that determine the development. Consumers should pay attention to the quality so they know when the product has quality products that are low or high.
PENGARUH THREAT EMOTION DAN BRAND TRUST TERHADAP KEPUTUSAN PEMBELIAN TROPICANA SLIM DI KOTA SEMARANG Fauzan Ramadhani; Bulan Prabawani
Jurnal Ilmu Administrasi Bisnis Vol 8, No 4 (2019)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (627.195 KB) | DOI: 10.14710/jiab.2019.24628

Abstract

This research was conducted with the aim to determine the effect of threat emotion and brand trust on purchasing decisions. This research was conducted on Tropicana Slim products. The sample of this study amounted to 100 respondents. This study consisted of 3 variables, 13 indicators and 3 hypotheses. The analytical tool used is SPSS 25 for Windows with validity test, reliability test, correlation coefficient test, coefficient of determination, simple and multiple regression analysis, and significance test (t test and F test). The results of this study indicate that there are positive effects of threat emotion and brand trust variables on the purchase decision variable. Threat emotion variable has the biggest influence that is 0.705 while the brand trust variable has an influence of 0.567. Based on the results it is advisable for the tropicana slim to do more early diabetes awareness programs to the public.
Pengaruh Citra Merek dan Kualitas Produk Terhadap Keputusan Pembelian Laptop Merek Dell di Kota Semarang (Studi Kasus Pada Konsumen Laptop Merek Dell di Kecamatan Banyumanik Kota Semarang) Tamimi, Prana Sabrina; Nugraha, Hari Susanta; Widiartanto, Widiartanto
Jurnal Ilmu Administrasi Bisnis Volume 4, Nomor 2, Tahun 2015
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

Current condition of the laptop competition is very tight, so the company should make a strategy to achieve a higher market share. Laptops are one of the tool to meeting the needs of consumers in the field of technology and information. Dell is a company engaged in the information technology industry. The purpose of this study was to know the effect of brand image and product quality to the brand laptop Dell purchase decision. This type of research is explanatory research, the number of respondents are 100 peoples with purposive sampling technique. Data collection techniques in this study using questionnaires, interviews, and literature. The analytical method used is the validity, reliability, correlation coefficient, coefficient of determination, simple linear regression, t test, regression multiple linear, and F testBased on the analysis of the study variables of brand image and product quality has a positive influence on purchasing decisions. Quality variable of the products have the most impact which 56.3%. While the brand image variables have an effect of 46.7%. Taken together (simultaneously) variables brand image and product quality has a contribution of 59% of the purchase decision. In conclusion there is positive between the brand image and product quality to the Dell brand laptop purchase decision. Suggestions for improvement of purchasing decisions by improving product quality and pay more attention to deficiencies which can be obtained through consumer complaints. Besides maintaining a good brand image that is by keep in constant communication with consumers and provide a clearer information to attract the attention of consumers better.
KONSUMEN RAMAH LINGKUNGAN:PERILAKU KONSUMSI HIJAU CIVITAS ACADEMICA UNIVERSITAS DIPONEGORO Maria Ursula Mai Cruz; Bulan Prabawani
Jurnal Ilmu Administrasi Bisnis Vol 6, No 4 (2017)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (342.338 KB) | DOI: 10.14710/jiab.2017.17215

Abstract

Rapid economy growth encourages natural resources consumption and exploitation causing environmental degradation excessively. Environmental degradation is driven by consumption habits of private household leads to the environmental deterioration such global warming, ozone depletion, and even threats to human’s health. Expanding more sustainable consumption and production doesn’t only depend on environmental technologies innovation and social changes, but also changes of consumption patterns and behavior of consumers. The aim of this study is showing the influence factors of green consumption behaviors. Besides, it describes consumption behaviors done by consumers hence it becomes market segmentation. As an effort to respond on the research problems and goals, the research used a study case method and data collection from in-depth interviews, observation, and documentation of the civitas academica of Universitas Diponegoro Semarang. The findings showed formal education is the most influenced demographic factor. Lifestyle, values, and benefits of the green product are the most influenced psychographic factors of the consumer. The environmental attitude is affected by environmental awareness, promotion of the firms, media, word of mouth communication, and also reference group. The green consumption behaviors involved efficiency of energy using, reducing plastics, and purchasing green products. The findings suggested business institution to make green product innovation and to increase consumer environmental knowledge by using education, media, advertisement, WOM communication, and reference group.
The Effect Of Training and Work Motivation To Employee Performance PT. Nasmoco Pemuda Semarang Ashari, Muhammad; Prihatini, Apriatni Endang; Prabawani, Bulan
Jurnal Ilmu Administrasi Bisnis Volume 3, Nomor 4, Tahun 2014
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

AbstractPT. Nasmoco Pemuda Semarang is a company that focus on sales and service for four wheel vehicles (car) with Toyota as their brand. For 5 years later, the company accomplishment always exceed the targets however in terms of percentage always decrease every years. This caused by lack of employee training PT. Nasmoco Pemuda Semarang. This research aimed to determine the effect training (X1) and work motivation (X2) against employee performance (Y) PT. Nasmoco Pemuda Semarang. Type of this research is explanatory research, with a population that all of employee on service division which amounts to 62 people. The sample used in this research as many as 62 respondents with techniques of sampling using a Proportionate Stratified Random Sampling method (sampling technique based on conditions or certain categories). Data collection in this research using interview and questionnaires. The technique data analysis using validity test, reliability test, simple linear regression, multiple linear regression, t test and F test with the tools SPSS 20.0.            Based on statistic calculation can be known simple linear regression equation between training with employee performance is Y= 8,632 + 0,618 X1. Linear regression equation between motivation with employee performance is Y= 4,581 + 0,775 X2. Based on there equation can be known there is positive influence in partial between each variable X against variable Y. Multiple linear regression is Y= 2,856 + 0,363 X1 + 0,538 X2. This research concludes that training and work motivation have influence to employee performance. Training and motivation explain the employee performance variable by 48,7% where training has influence as 36,5% and motivation has influence as 41,7%. Training and motivation have simultaneously significant effect against employee performance PT. Nasmoco Pemuda Semarang where the motivation has the highest influence.            Suggestion which can be submitted in this research is the company give training continuously with can be invite the practitioners that expert in it, so that employee performance can be better.
PENGARUH PROMOSI, CITRA MEREK, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE SONY (STUDI KASUS PADA PENGGUNA SMARTPHONE SONY DI UNIVERSITAS DIPONEGORO SEMARANG) Fernando Ginting; Wahyu Hidayat
Jurnal Ilmu Administrasi Bisnis Volume 5, Nomor 2, Tahun 2016
Publisher : Universitas Diponegoro

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Abstract

The needs of contemporary society about communication has become a basic requirement. Connectivity is unavoidable in this modern era. Mobile phone or smartphone has taken a prominent position for everyone throughout the world, smartphone not only use for communication but also become the media to get information, make a creativity until make a transaction. Sony is one of the most trusted brand of smartphones in the world, but in it is development, another brand product providers smartphone is getting more from year to year, which makes the sales of Sony smartphone decreased, especially in Semarang city. The purpose of this research is to know the influence of promotion, brand image, and the quality of products towards purchasing decisions smartphone Sony at Diponegoro University. The type of this research is explanatory research. The population in this research is the students that still active in Diponegoro University with the number of samples is 100 respondents. Sampling using a purposive sampling. The measurement scale using the Likert scale. Methods of analysis that used is cross tabulations, correlation, determination, simple linear regression, multiple liniear regression, t-test, and F-test using SPSS program version 20. Based on the results of the research known that promotion, brand image, and quality of the product have a positive effect and make a significant effect on purchasing decisions, either partially or simultaneously. Free variables that have the most influence on purchasing decision is the variabel quality of the product. And the advice that can be given is make a sustained promotional products of Sony smartphone by giving direct discounts and giving additional completeness of smartphones, doing promotions with special price for consumers who be the first purchases at the Sony official store or for consumers that booking earlier through official website of Sony, product of smartphone Sony retains it’s product price but improve the quality of the product and the benefits that provided so the consumers that using smartphone Sony have their own pride, Sony may update or complete the features that became a mainstay of smartphone Sony that not often in an error, add a service center in each city and giving a special training to employees.

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