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Sari Listyorini
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Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia
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Jurnal Ilmu Administrasi Bisnis
Published by Universitas Diponegoro
ISSN : -     EISSN : 27461297     DOI : 10.14710/jiab
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ilmu Administrasi Bisnis diterbitkan oleh Jurusan Ilmu Administrasi Bisnis Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Diponegoro.
Arjuna Subject : -
Articles 1,510 Documents
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THE INVENTORY OF CAUSAL FACTORS CESSATION MEMBER OF “AKU” CARD ON ALFAMART HASANUDIN SEMARANG Hidayah, Arofani; Lubis, Nawazirul; Listyorini, Sari
Jurnal Ilmu Administrasi Bisnis Volume 2, Nomor 1, Tahun 2013
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (91.557 KB)

Abstract

Network minimarket like Alfamart which engaged in franchising race to realizing an benefit minimarket. One strategy that has been done Alfamart procurement card is a AKU card of membership. AKU card intended as a form of marketing activity that seeks to spread information, affect / remind the target market of the company and its products to be willing to accept, purchase and loyalty to the products offered by Alfamart. Based on this formulation of the problem in this research is still visible deterioration member holder I significantly. This study aims to determine the factors that influence a customer's decision to quit as a member of the Mini Alfamart I Hasanudin Semarang and to determine which factors are more dominant in influencing the customer's decision to quit as a member of the Mini Alfamart I Hasanudin Semarang. This type of research is descriptive research by using primary data and secondary data. The data was collected using data collection instruments such as guiding question for obtaining data from the company, while to obtain data from 57 respondents using a questionnaire. The sampling technique used was purposive sampling. Furthermore, the data obtained from the field processed in tabular form to facilitate the processing and subsequent analysis. Data analysis method used is descriptive analytic. From these results it can be concluded that of the seven factors that cause the holder ceases to be a member  because first accidentally moved as many as 14 people or 24.56%, both as a competitor interest as many as 13 people or 22.81%, the third since the issue of service as many as 12 people or 21.05%, fourth due to customer dissatisfaction by 7 people or 12.28%, the fifth since the price as much as 6 people or 10.53%, the sixth since the quality of the product as much as 3 or 5.26% and the seventh since location as much as 2 or 3.51%. 7 Among the most dominant factor to cause the respondent ceased to be a member of AKU Alfamart Hasanudin Semarang is inadvertently changed factor as many as 14 people or 24.56%. Advice that can be given in this study is the company should continue to pay attention to the exterior display that influence consumers to buy. As the installation of banners discount / promo should be placed strategically so that more consumers can see them. Attempting to add back the diversity of products / goods are sold so that consumers easily get the products / items that they want. Rotating merchandise, product layout, and not to just focus on stagnan product or item. Providing training to the cashier about how intensive calculation engine operation, so as not to hinder the process of the transaction and cause queues.
PENGARUH KUALITAS PELAYANAN DAN KUALITAS PRODUK TERHADAP KEPUASAN KONSUMEN (Studi pada Konsumen Waroeng Steak and Shake cabang Ngesrep) Pratama Wardana, Dimas Aditya; DS, Agus Hermani
Jurnal Ilmu Administrasi Bisnis Vol 9, No 1 (2020): Jurnal Ilmu Administrasi Bisnis
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (427.483 KB)

Abstract

Nowadays, the development of business in the culinary sector, especially restaurants berkembangan more rapidly, because food is a basic requirement. Waroeng Steak and Shake is one of the businesses in this area and has opened many branches one in Ngesrep because Ngesrep is a strategic place because it was near the office and the university. Along the way, Waroeng Steak and Shake received numerous complaints from consumers who are not satisfied and result in a decrease in the number of sales. This research has the goal to determine the effect of quality of service and product quality to customer satisfaction. This type of research is explanatory research, samples taken by 100 respondents who had made purchases transaction at Waroeng Steak and Shake, 17 years old for minimum, and domicilized at Semarang either temporarily or permanently. The sampling technique used is purposive sampling and data collection techniques used are questionnaires. The study consists of 3 variables, 20 indicators, and 3 hypotheses. The instrument analysis is used SPSS 21 for Windows to test the validity, reliability test, correlation coefficient, coefficient of determination, simple and multiple regression analysis and significance test (t test and F). These results indicate that partial service quality and significant positive effect on customer satisfaction with the results of Y = 3.363 + 0,514X1 and product quality and significant positive effect on customer satisfaction with the results of Y = 5.689 + 1,166X2. As well as the quality of service and product quality simultaneously positive and significant impact on consumer satisfaction with the results of Y = 0.982 + 0,276X1 + 0,763X2. With a coefficient of determination of 59.1% X1 and X2 by 65%. Based on these results can disumpulkan that the quality of service and product quality Waroeng Steak and Shake is good, but should be improved, there are still mindless consumer complaints related to quality of service and product quality. utamannya service quality improvements with regard to speed of service, responsiveness of employees, clarity of information delivery, comfort rooms and supporting facilities are more available. Waroeng Steak and Shake also need to improve the quality of products, especially in terms of the portions served and ways of presenting food and miuman to consumers.
ANALISIS PENGARUH KINERJA KEUANGAN PERUSAHAAN TERHADAP RETURN SAHAM PERUSAHAAN SEKTOR JASA TRANSPORTASI YANG TERDAFTAR DI BURSA EFEK INDONESIA Winindya Aprilia; Rodhiyah Rodhiyah; Widiartanto Widiartanto
Jurnal Ilmu Administrasi Bisnis Vol 4, No 4 (2015)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (177.695 KB) | DOI: 10.14710/jiab.2015.9264

Abstract

Companies need to analyse the company's financial performance to determine the development of an enterprise through analysis of the company's financial statements that can be done using the method of measuring financial ratios. Assessment of financial performance shows the company generates a profit or not that assist investors in making investment decisions as a benchmark to determine the capital gain when the shares are sold. Investors as shareholders can use the stock return rate as a benchmark to see expectations of a stock at a certain time and prospects of the company in the next period and in the future. This study was conducted to examine the effect of variable Working Capital to Total Assets (WCTA), Debt to Equity Ratio (DER), Total Assets Turnover (TAT) and Net Profit Margin (NPM) on stock returns, either partially or simultaneously on transportation service sector companies listed in Indonesia Stock Exchange in 2011-2013.             This research is an explanatory research with a total sample of 15 companies x 3 years = 45 observation data out of a total population of 22 companies through the purposive sampling selection. The analysis technique used is multiple regression analysis and hypothesis testing using t test partial, F test simultaneously with the level of significance of 5% and a determination coefficient test.             The analysis showed the data have fulfilled classical assumptions, including data normally distributed, no symptoms of multikolinearitas, there are no symptoms of autocorrelation and heteroscedasticity. Working Capital to Total Assets (WCTA) are categorized illikuid, Debt to Equity Ratio (DER) are categorized insolvable and Total Assets Turnover (TAT) of companies that are less efficient overall tend to pose a risk for the company. While Net Profit Margin (NPM) may be used by investors as a parameter to measure the performance of the company to predict stock returns. Regression results Net Profit Margin (NPM) is partially significant effect on stock returns. While the Working Capital to Total Assets (WCTA), Debt to Equity Ratio (DER) and Total Assets Turnover (TAT) partially not significant effect on stock returns. Fourth variables used in this study (WCTA, DER, TAT and NPM) simultaneously affect the stock return of 13.2%. The variable that has the strongest influence is Net Profit Margin (NPM) with a regression coefficient of 0.349.                     The overall study results showed that the transport service sector companies listed on the Stock Exchange has less than the maximum financial performance which affects the rate of return to investors the stock return. Therefore, investors need to be cautious in making investments in company shares. We recommend that companies need to improve financial performance in the management of working capital, debt management, asset additions and the increased capacity of corporate profits, thereby increasing investor confidence as consideration of investment decision to invest in companies with the right.
PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP LOYALITAS PELANGGAN (Studi Pada Pelanggan Pasta Gigi Formula berusia > 15 tahun di Kelurahan Bulusan dan Tembalang, Kecamatan Tembalang, Semarang) Aprilia Pravianti Salim; Agus Hermani
Jurnal Ilmu Administrasi Bisnis Vol 7, No 2 (2018)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (312.449 KB) | DOI: 10.14710/jiab.2018.20270

Abstract

Formula toothpaste as the first product produced by PT Orang Tua has become the mainstay of Indonesian family, to maintain oral health. However, in the midst of today's toothpaste competition, there are many low customer loyalty levels like not always buying Formula toothpaste, not subscribing, wanting to switch to another brand, and unwilling to recommend to the product. This is expected because the price is considered expensive and the quality of the product is considered poor. This study aims to determine the effect of price variables and product quality on customer loyalty toothpaste Formula. This type of research is an explanatory research, with sampling technique using purposive sampling technique. The sample in this study amounted to 112 respondents who are customers of Formula> 15 years old toothpaste in Bulusan and Tembalang, Tembalang District. Data collection techniques in this study through questionnaires. This research uses qualitative and quantitative analysis techniques. Quantitative analysis uses validity test, reliability test, correlation coefficient, simple and multiple regression analysis, determination coefficient, significance test, and tested using SPSS for Windows. The results of this study indicate that the variable price and product quality each have a significant influence, and positive on customer loyalty. Two variables have been tested in stages and together show that the price variable (0,277) and product quality (0.391) simultaneously have a moderate relationship to customer loyalty variables. The amount of contribution owned by the variable of product quality is greater than the amount of the variable price contribution, the coefficient of determination (R2) for the price variable is 7.7% and the product quality is 17.2%. To improve customer loyalty, the researcher's suggestion is, Formula toothpaste should still maintain an affordable price for its customers. To improve product loyalty, the researcher's suggestion is, it is necessary to improve product quality such as enhanced toothpaste, improved function so that it can solve the problem of tooth and mouth of customer more quickly and precisely, and longer mouth freshness after using toothpaste.
PENGARUH BAURAN PEMASARAN, PSIKOLOGIS, DAN FAKTOR LINGKUNGAN TERHADAP KEPUTUSAN WISATAWAN MENGUNJUNGI OBYEK WISATA MASJID AGUNG JAWA TENGAH Harsanti, Khurita Desi; Farida, Naili; Saryadi, Saryadi
Jurnal Ilmu Administrasi Bisnis Volume 3, Nomor 1, Tahun 2014
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (351.371 KB)

Abstract

One of the attractions in Semarang is Masjid Agung Jawa Tengah. This study aims to determine whether there is influence between Marketing Mix (X1), Psychology (X2), and Environmental Factors (X3) to the Decision Travelers (Y). The type of this research is explanatory research, data collection techniques are using interviews and data collection devices using a questionnaire with a sample of 100 respondents who are traveling to Masjid Agung Jawa Tengah through nonprobability sampling technique by using purposive sampling method. The analysis techniques using validity, reliability test, simple linear regression, multiple linear regression, T test and F test with SPSS tools 20.00. Results of statistical calculations with linear regression analysis are shown by the regression equation Y = 0.886 + 0.036 X1 + 0.184 X2 +0.149 X3. From the regression equation is known that the Marketing Mix, Psychology, and Environmental factors have an influence on the Travelling Decision. The calculations result of determination coefficient are 0.329 or 32,9 %. Based on the results of the data analysis we can conclude there are some the influence of Marketing Mix, Psychological, and Environmental Factors on Decision Travelers visiting Masjid Agung Jawa Tengah and has a strong degree of closeness of this relationship, it means the higher of Marketing Mix, Psychological, and Environmental Factors the higher the Travelers decision. The advice that given in this research aimsto improve the current Marketing Mix which is applied and optimizes the facility in Masjid Agung Jawa Tengah. 
Pengaruh Harga dan Citra Merek Terhadap Keputusan Pembelian Iphone (Studi Kasus Mahasiswa Fisip Undip) Galih Widiatmoko; Sudharto P Hadi
Jurnal Ilmu Administrasi Bisnis Vol 5, No 4 (2016)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (765.898 KB) | DOI: 10.14710/jiab.2016.13500

Abstract

The increase in Rupiah exchange rate against the Dollar during the last 5 years go up significantly, but sales of Apple's smartphone experience fluctuations in the beginning down from 2012 to 2013, but again took place from 2013 to 2015. The purpose of this research is to know the influences between the variable pricing and varaiabel brand image against a decision of purchase Iphone on student and political science undip Semarang. The type of research used was explanatory research and sample used amounted to 100 students who purchase the Iphone product. The sampling technique used was purposive sampling and accidental sampling. The result of the discussion note that price and brand image influences the purchasing decisions as evidenced by regression analysis calculation of 0.727. While the brand image variables affect the brand image of 0.500 against purchasing decisions. However the variable brand image is more dominated by the results of a multiple regression test with 0.524 while the variable rates only 0.184.
PENGARUH RETURN ON EQUITY (ROE), EARNING PER SHARE (EPS), DEVIDEN, DAN HARGA SAHAM TERHADAP RETURN SAHAM PERUSAHAAN SUB SEKTOR ASURANSI YANG TERDAFTAR DI BURSA EFEK INDONESIA TAHUN PERIODE 2015-2017 Synthia Dewi Anggira Sugiyani; Saryadi Saryadi
Jurnal Ilmu Administrasi Bisnis Vol 8, No 2 (2019)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (774.515 KB) | DOI: 10.14710/jiab.2019.23674

Abstract

This study examined the effects of Return On Equity (ROE), Earning Per Share (EPS), dividends, and stock prices on stock returns. This type of research is explanatory with a quantitative approach. The sample in the study amounted to 9 insurance sub-sector companies listed on the Indonesia Stock Exchange which had gone public before the research period. Types of secondary data in the form of financial statements issued by the company. Data collection techniques in the form of documentary methods and literature studies. Data analysis used is multiple regression analysis and path analysis (path analysis) with the help of SPSS 21.0 for Windows. The classic assumption test is used to test whether the linear regression model has a classic assumption problem. This research is based on Markowitz's theory and signaling theory.The results showed that the regression model did not have the classic assumption problem. As well as the results of research on ROE, EPS, and dividends partially or simultaneously affect stock prices. And ROE, EPS, dividends, and stock prices simultaneously influence stock returns. And the results of the path analysis state ROE, EPS, and dividends through stock prices affect stock returns.
PENGARUH STORE PLANNING, MERCHANDISING DAN KERAGAMAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN DI TOKO BUKU GRAMEDIA (STUDI KASUS PADA KONSUMEN TOKO BUKU GRAMEDIA PANDANARAN SEMARANG) Dian Nur Cahyani; Saryadi Saryadi; Widiartanto Widiartanto
Jurnal Ilmu Administrasi Bisnis Vol 4, No 2 (2015)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (392.307 KB) | DOI: 10.14710/jiab.2015.8174

Abstract

The background of the research is the growth of the retail business in Indonesia. It is shown by the number of new retail businesses that appear and compete within the market. Each company would want its business to survive, and to grow over the time and earn some profit, therefore, Gramedia Bookstore has to think of a way to stay survive and attract more customers. Specifically the research discusses about Gramedia Pandanaran Semarang Bookstore which within 2011 – 2013 has had decreasing number of customers to do transaction. Should the condition remain and is not overcome, it is highly likely that there will be bigger problem for Gramedia Pandanaran Semarang Bookstore. The objective of the research is to recognize the influence of store planning, merchandising, and product variationtowards the purchasing decision in Gramedia Pandanaran Semarang Bookstore. The type of the research is explanatory, using data collecting technique of questionnaire and interview. Sampling technique is non-probability sampling using Purposive Sampling. The sample is 100 customers of Gramedia Pandanaran Semarang Bookstore who had purchased at least twice. The research uses qualitative and quantitative data analysis. Quantitative analysis uses validity test, reliability test, correlation coefficient, simple and multiple linear regression analysis, determination coefficient, significance test (t test and f test). The result of the research shows that entirely Store Planning influences the Purchasing Decision with beta coefficient value of 0.555 and determination coefficient for variable Store Planning (X1) contributes 30.1% towards the variable of Purchasing Decision and the remaining 69.9% is explained by other factor other than variable Store Planning. There an influence between Merchandising towards Purchasing Decision with beta coefficient value of 0.530 and determination coefficient for variable Merchandising (X2) contributes 27.3% towards Purchasing Decision variable (Y) and the remaining 72.7% is explained by other factors other than variable Merchandising. There is an influence between Product Variety and the Purchasing Decision with the value of coefficient beta. Of 0.525 and the determination coefficient for Product Variety variable (X3) contributes 26.8% towards purchasing decision and the remaining 73.2% is explained by other factor other than Product Variety variable. The conclusion of the research is that between Store Planning and Merchandising and Product Variation has positive and significant influence towards Purchasing Decision. It suggeststhat Gramedia Bookstore has to improve the innovation in fulfilling the need of the customers through the way of presenting the product and the vast variation of product.
PENGARUH KEPEMIMPINAN DAN KOMPENSASI TERHADAP MOTIVASI KERJA KARYAWAN PUBLIC DEPARTEMENT BIRO PERJALANAN AN TOUR & TRAVEL Wahyu Dwi Wicaksono; Agus Hermani
Jurnal Ilmu Administrasi Bisnis Vol 6, No 3 (2017)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (176.772 KB) | DOI: 10.14710/jiab.2017.16731

Abstract

Companies engaged in the field of services is the company that every operational activities within the company depends on the human resources of the company. The management of human resources service companies are vital by reason of it can affect the performance of the company as a whole. AN Tour & Travel is one of the service company in the field of tour operator. However, due to a less good leadership and compensation that can not meet the needs of employees, employees motivation level of AN Tour & Travel are decline. The purpose of this research is to determine the influence of leadership and compensation towards employee motivation of Public Department travel agencies AN Tour & Travel employees. This research type is explanatory research. The population in this study i.e., all employees of the Public Department of 44 employees. Sampling using the saturated samples which means the number of samples are every members of the population. The measurement scale using the scale Likert. Methods of analysis used is correlation test, determination of linear regression, simple, multiple linear regression, t-test and F-test with SPSS program version 23. Based on the results of the research it is known that partially, leadership and compensation has positive effect towards the employees motivation which is indicated with the value t calculate more than t table. Significantly, variable leadership and compensation has positive effect towards employee motivation indicated by the value of F test greater than F table. Advice that can be given, namely an increase in the ability of the leadership in providing instruction and leadership capabilities in providing the working motivation for employees. In addition the diversity of types of compensation and the amount of the compensation provided to employees needs to be supplemented in order to meet all the needs of the employees.
ANALISIS SIKAP KONSUMEN TERHADAP ATRIBUT PRODUK KORAN SUARA MERDEKA Setyowati, Ratih Widi; Suryoko, Sri; Nurseto, Sendhang
Jurnal Ilmu Administrasi Bisnis Volume 2, Nomor 2, Tahun 2013
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (66.761 KB)

Abstract

PT. Suara Merdeka Press Semarang creates the products, Suara Merdeka newspaper with all the attributes that is stick; so that it can attach for providing a choice to society for determine the attitude in selecting paper products that is suitable with people desire and their needs.   The purpose of this study is to determine how the attitude from consumer toward product attributes that is offered by the newspaper Suara Merdeka, in intrinsic attributes and extrinsic attributes.This study used descriptive research type survey method. The writer taken 100 respondents as a sample, the characteristics of respondents that are selected constitute the readers who do not subscribe read newspaper Suara Merdeka in Semarang area. The sampling method that is used is Accidental Sampling, and it use analysis method with method of attitudes Fishbein.   The result shows that overall scores of consumer attitudes discovered like toward intrinsic attributes in Suara Merdeka newspaper. If it is viewed from the intrinsic attributes of global dimensions, then the consumer attitude towards the content and the types of news, feature attributes, includes like category, whereas aesthetic attributes includes ordinary category. From the consumer attitudes discovered that consumer like with extrinsic attributes Suara Merdeka newspaper. If it is viewed from the global dimension of extrinsic attributes, then the attitudes of consumers towards service reliability is an ordinary attribute, attribute of value self-expression, attributes of easiness and attributes of cost, three of them includes in like category. The conclusion from this research is that the general, the consumer attitudes towards attributes intrinsic and extrinsic attributes Suara Merdeka newspaper including like category. However, Suara Merdeka still need conducting an improvements to the global dimension that is the dimension of the details has consumer attitudes which includes in the ordinary category.

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