Garuda - Garba Rujukan Digital

Article Per Year (5 Year)

All

Jurnal Ilmu Administrasi Bisnis

jiab
Website

Published by Universitas Diponegoro

ISSN : - EISSN : 27461297 DOI : 10.14710/jiab

Core Subject : Economy,

Economics, Econometrics & Finance

Jurnal Ilmu Administrasi Bisnis diterbitkan oleh Jurusan Ilmu Administrasi Bisnis Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Diponegoro.

Arjuna Subject : -

Articles 1,396 Documents

5 6 7 8 9

ANALISIS BAURAN PEMASARAN PADA UMKM (STUDI KASUS PADA UMKM ENTING-ENTING GEPUK DI KOTA SALATIGA) Viona Ayudhia; Wahyu Hidayat
Jurnal Ilmu Administrasi Bisnis Vol 6, No 3 (2017)
Publisher : Universitas Diponegoro

Nowadays, the growth of Small Medium Enterprises (SMEs) in Indonesia is emerged it was caused by the growing business in micro-small scale, which is one of them is enting-enting gepuk enterprises in Salatiga. Nevertheless, in conjunction with the emegence of enting-enting gepuk enterprises, the competition among the similiar products or the subtitution products was triggered. The competitions of various brands of enting-enting gepuk have allowed the improvement in marketing strategy for each SMEs enting-enting gepuk. One of the marketing strategies to support the product promotion in order to satisfy the consumers is marketing mix.This research is aimed to know the marketing mix which is implied by enting-enting gepuk enterprises in Salatiga. This research used descriptive analysis, with interviews and observations as its data collection technique. Data sample technique used purposive method. Sample of this research is 5 (five) respondents who are the owner of enting-enting gepuk enterprises in Salatiga.This research concludes that enting-enting gepuk enterprises in Salatiga have did the innovation on product design by adding the choice of flavor variant and change the product packaging design, technical innovation in the form of machine use, product development by producing product besides enting-enting gepuk. Pricing strategies by offering products at different prices based on the amount of contents in a single pack. Promotional strategies tend to be passive. Distribution strategies use direct marketing channels. Based on the aforementioned statements, the researcher suggested that the owner of enting-enting gepuk enterprises can improve their creativities to create new innovations, create a product with a smaller amount of content in one package so the price set more affordable, improve the product promotion with social media or online sites to expand the market, improve the cooperation with the distributor or shops that located throughout Indonesia.

PENGARUH CITRA MEREK (BRAND IMAGE) DAN KEPERCAYAAN MEREK (BRAND TRUST) TERHADAP KEPUTUSAN TOYOTA AVANZA DI KOTA SEMARANG Trista, Nadia Lona; prihatini, Apriatni Endang; Saryadi, Saryadi
Jurnal Ilmu Administrasi Bisnis Volume 2, Nomor 2, Tahun 2013
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (226.068 KB)

Toyota is an automotive company that manufactures Toyota Avanza. There are several motives in buying the Toyota Avanza, one of which is the image of the brand. But, in the city of Semarang instability sales volume of Toyota Avanza. The purpose of this study was to determine the effect of brand image and brand trust on purchase decisions. The sampling technique used nonprobability sampling technique, purpose accidental sampling and purposive sampling-judgment sampling with a sample size of 100 respondents. Engineering analysis using linear regression analysis and correlation. The results of this study indicate that the variable brand image has positive and significant impact on purchasing decisions. The conclusion of this study is the image of the brand and trust in the brand Toyota Avanza is good. Suggestions can be submitted is a Toyota as a company should further strengthen the brand image and consumer confidence and sales of Toyota Avanza car will be more stable.

PENGARUH KEPEMIMPINAN DAN BUDAYA ORGANISASI TERHADAP KINERJA KARYAWAN PT PELABUHAN INDONESIA III (PERSERO) OPERATOR TERMINAL PETI KEMAS SEMARANG (TPKS) Hani Rahma Ardhani; Sri Suryoko
Jurnal Ilmu Administrasi Bisnis Vol 7, No 3 (2018)
Publisher : Universitas Diponegoro

All companies want high employee performance, with the hope of potentially bringing benefits to the company. The contribution of human resources to a company is very strategic. Through influencing variables including leadership and Organizational Culture. Based on existing problems in this research is the decrease of employee performance of PT Pelabuhan Indonesia III (Persero) Container Terminal (Semarang) in year 20162017 on achievement of box production employee of TPKS operator. The purpose of this study is to determine the influence of leadership and Organizational Culture on employee performance PT Pelabuhan Indonesia III (Persero) Container Terminal (Semarang).This type of research is explanatory research, with a population of 74 respondents employees of PT Pelabuhan Indonesia III (Persero) Container Terminal (Semarang). Sampling in this study using saturated sampling. Data analysis method used validity test, reliability test, correlation coefficient, simple regression analysis, multiple regression analysis, determination coefficient, and significance test (t test and f test) using SPSS application.This study concluded that leadership and Organizational Culture have a positive effect on employee performance. Leadership variables have bigger influence from Organization Culture variable. Based on this, the researcher suggested the company to pay attention to the work environment factor where the work environment in the engineering section requires team cooperation between superior and good subordinates so that employees can complete their tasks while working in the field.

PENGARUH BUDAYA ORGANISASI DAN KOMITMEN ORGANISASI TERHADAP KINERJA KARYAWAN (Studi Pada PT. Suara Merdeka Press Semarang) Vega Isma Adhika; Rodhiyah Rodhiyah; Wahyu Hidayat
Jurnal Ilmu Administrasi Bisnis Vol 3, No 2 (2014)
Publisher : Universitas Diponegoro

Human resources is one of factors has an important role in improving employee performance. The population of this study were 93employees as respondent. From the results of data analysis conclude that Culture Organization has significant effect on Employe Performance of 56.3 percent. Commitment affect empoye performance by 67 percent. . Culture Organization and Commitment simultaneously affecting Employe Performance by 69.2 percent. . Based on these results, the management of PT. Suara Merdeka Press Semarang needs to consider the application of Culture Organization by division supervisor. Continuous guidance and supervision needs to be done so that employees work better. e needs of employees and the opportunity to move forward should be supported and facilitated.

Pengaruh Harga, Keragaman Barang dan Kualitas Pelayanan terhadap Keputusan Pembelian (Studi pada Konsumen Swalayan Aneka Jaya Ngaliyan Semarang) Tendy Yedida C; Wahyu Hidayat
Jurnal Ilmu Administrasi Bisnis Vol 5, No 4 (2016)
Publisher : Universitas Diponegoro

One of many proof that tradig market in Indonesia growing is increasing of total supermarket. Retail Company required to fullfilling consume desire. Aneka Jay Supermarket in Ngaliyan is a supermarket in semarang which still growing comparing its competitor with same field.This study aims to determine the effect of price, product variation, and service quality towards purchasing decision in Swalayan Aneka Jaya Ngaliyan. Population in this study are consumen from Swalayan Aneka Jaya in Ngaliyan and taking sample consist 95 respondence. The data were analyzed through correlation coefficient, determination coefficient, simple linear regression, and t test.Based on the survey results revealed that price, product variation and service quality have significant effect on purchasing decision., either partially or simultaneously. Independent variables that have the biggest influence on purchasing decisions was the variable of product variation.In conclusion, obtained the three variables, that is price, product variation, and service quality have dominant effect with purchasing decision whereas product variation have the biggest effect from those three variables. Suggestion from author is increase promotion activity that have relation with price, gave discount of certain moment, increase the product variation, facility of supermarket, and increase service quality from worker to make cosumen felling impulse purchasing and repeat purchasing.

PENGARUH BRAND EXPERIENCE DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN LAYANAN MASKAPAI PENERBANGAN SRIWIJAYA AIR (DENGAN RUTE SEMARANG-JAKARTA) Yoel Kesatria Kuasa Tarigan; Apriatni Endang Prihatini
Jurnal Ilmu Administrasi Bisnis Vol 8, No 3 (2019)
Publisher : Universitas Diponegoro

Today the need for transportation is greatly improved both land, sea and air transportation, this triggers the development of transportation to increase significantly from year to year to meet the needs of the community. Air transportation is one of the most used transportation by the people in Indonesia, it is proven that in 2017 there are 109,000,000 people using airplanes, the increasing need for airplanes makes the aviation industry very fast growing, this is evidenced by data on the number of aircraft passengers in main airport on domestic flight departures (People). This study aims to determine the effect of brand experience and price on the decision to purchase Siriwijaya Air airline.. The type of research is explanatory research and sampling using nonprobability sampling techniques, acicidental sampling method. Data collection using questionnaires and interviews directly. The sample used was 102 respondents of Sriwijaya Air airline users. This study uses quantitative and qualitative analysis with validity, reliability, correlation coefficients, coefficient of determination, simple and multiple regression, significance of t test and f test. The results showed that the brand experience and price variables affected the decision to purchase Sriwijaya Air airline tickets. Brand exeperience correlation coefficient and price of purchasing decisions have a strong relationship. The brand experience variable coefficient of determination on the decision to purchase Sriwijaya Air tickets is 35.1% and the coefficient of determination of the price variable for the decision to purchase Sriwijaya Air tickets is 41.7%.

Pengaruh Kualitas Pelayanan dan Harga Terhadap Kepuasan PelangganPengguna Jasa Kereta Api Menoreh Kelas Ekonomi Studi Kasus Pada PT. Kereta Api Indonesia DAOP IV Semarang Kurnia Triantoro; Sudharto Prawata Hadi; Sri Suryoko
Jurnal Ilmu Administrasi Bisnis Vol 4, No 2 (2015)
Publisher : Universitas Diponegoro

Competitive conditions of transport can be viewed through the service aspects of the transportation service provider. Provide service to the customer is a distinct advantage for the company. Quality of service in the company is the company's efforts to complete the consumer desires, so consumers judge that the price issued is according to the need of consumers. Percentage Menoreh Economy Class Train in Quarter I to the second quarter decreased by 30%. In the next quarter, namely the seconde quarter to the third quarter of the percentage of passengers increased by 54%. But in the third quarter to the fourth quarter the percentage increase in passengers is smaller than the percentage of 26% the previous quarter, in which each company has a hope to continue increase the number of passengers each period and improve facilities and services for the better. This study aimed to determine the effect of quality of service and price to customer satisfaction Menoreh Train.This study aimed to determine the effect of quality service and price to Menoreh Train customer satisfaction.This type of research is explanatory research. This research was uses 100 respondents who had used the Menoreh Train more than once in last three months. The sampling technique of this research is purposive sampling and accidental sampling, with data collection techniques are interviews, questionnaires, and literature. The method of analysis is validity test, reliability test, crosstab, correlation coefficient, coefficient of determination, simple linear regression, t test, multiple linear regression, and F test.The result of this analysis is variable quality of service has a partial effection of customers satisfaction by 23,5%, variable of price is partially affecting customer satisfaction by 32,1%. The quality of service and price are jointly significant effect on customer satisfaction by 39,6%.Suggestions for PT. Kereta Api Indonesia DAOP IV Semarang is should pay attention and develop the existing facilities in Menoreh Train, and maintains the ticket price of Menoreh Train, if there is a company policy to increase the ticket price of Menoreh Train expected according to the range of passenger purchasing power.

PENGARUH PENGETAHUAN KEWIRAUSAHAAN, KOMPETENSI SOSIAL DAN LINGKUNGAN BISNIS TERHADAP PERTUMBUHAN USAHA (Studi Pada Rumah Makan di Kecamatan Tembalang, Semarang) Kinanti Hanifati; Ari Pradhanawati
Jurnal Ilmu Administrasi Bisnis Vol 6, No 3 (2017)
Publisher : Universitas Diponegoro

The purpose of this research to determine the influence of Entrepreneurship Knowledge, Social Competence and Business Environment to Business Growth at Restaurant in Tembalang District, Semarang. This research type is explanatory research. Sampling technique is using non probability sampling with 90 samples of business owners. Technique of data collection with questioner and documentation. Data analysis technique used validity test, reliability test, correlation coefficient test, simple linear regression test, coeficient of determination (R2), partial significance test (t test) and simultant significance test (f test) using SPSS 16.0 for windows. Based on the results of the analysis, partially and simultantly entrepreneur knowledge, social competence and business environment have an influence on business growth. Suggestions for restaurant business owners in Tembalang District is to increase the knowledge related to business management especially on their human resources so their business can grow better.

Pengaruh Fasilitas dan Kualitas Pelayanan Terhadap Loyalitas, Melalui Kepuasan Konsumen Sebagai Variabel Intervening pada Star Clean Car Wash Semarang Indra Lutfi Sofyan; Ari Pradhanawati; Hari Susanta Nugraha
Jurnal Ilmu Administrasi Bisnis Vol 2, No 2 (2013)
Publisher : Universitas Diponegoro

The background of the research is that the growing number of vehicles over the years, it is an opportunity for vehicles care services. The opportunities of the service industry it creating competition among service providers care vehicles. Therefore, the service provider have to increasing the dedication to create customer satisfaction. This research aimed to determine the effect of facilities and service quality towards loyalty through customer satisfaction as a variable intevening. The population is the consumers whom’d washed their vehicles at Star Clean Car Wash. The number of samples in this study was determined using Slovin formula that was selected to be a sample of 100 people. Sampling technique in this research is purposive sampling. Measurement scale using Likert scale. In the analysis of the data using simple linear regression and multiple regression test, with the application program SPSS 16.0. The results showed variable facilities effect on customer satisfaction by 42.9 percent. Variable service quality affects on customer satisfaction by 53.3 percent. Variables facilities and service quality affects on customer satisfaction by 56 percent. The variable service quality affect on loyalty by 43.8 percent. Variables facilities affect on loyalty by 43.4 percent. Variable service quality affects on loyalty by 37.1 percent. Variables facilities, service quality and customer satisfaction affect on loyalty by 51.5 percent. This study concluded that the variable facilities, service quality and satisfaction have positive and significant effect on loyalty. Star Clean Car Wash should be able to improve primary and complementary facilities, to always maintain the cleanliness and tidiness of the washing area, improve the appearance of the employees to be more interesting, and give more attention to consumers so that consumers feel appreciated.

Pengaruh Kompetensi, Kompensasi, dan Lingkungan Kerja terhadap Kinerja Karyawan melalui Motivasi Kerja Sebagai Variabel Intervening (Studi Kasus pada Karyawan Bagian Produksi PT. Sai Apparel Industries Semarang) Fansyuri Ilham Mudayana; Sri Suryoko
Jurnal Ilmu Administrasi Bisnis Vol 5, No 1 (2016)
Publisher : Universitas Diponegoro

Every company always requires its employees to provide the best contribution in the form of performance enhancement. However, the require is not enough if it is not supported by a performance boosters that provided by the company and employees themselves. The boosters are laborer competence, compensation, and good workplace which all of them will increase work motivation. Therefore, PT Sai Apparel Industries as one of the players in national textile industries, can use the result of this research in order to determine its human resources. Furthermore, that is the best way for winning global textile market.The objective of this research is to measure the influence of competence, compensation, and workplace to employee performance through work motivation. The type of this research is explanatory research. The population which has been used are entire of PT. Sai Apparel Industries’s employees wihich consisted of 2630 people and its sample amounts 96 respondents which is determined by using slovin formula. The sampling technique which has been used is Purposive Non-probality Sampling also known as the type of collecting sample with particular cases. The tata accumulation used interview technique that is supporeted by questionaire instruments with likert scale. The data was analyzed by using the coefficient of determination test, simple and multiple regression analysis, significance test, and path analysis, as well as trimming process with operating SPSS 20.0 computer software.Based on the results, simultaneously competencies, compensation, and workplace significantly influence employees performance with F-count> F-table (52.087> 2.703). Then in the path analysis, there is the influence of mediation / intervening of work motivation in between competence and compensation to employee performance. However, there is no mediation/intervening influence in relationship between wrokplace to employee performance so that resulted in the trimming process. In a conclusion words, when the employee’s competence, amounts of compensation, and a conducive workplace are improved at high level, then the performance of employees would be better with increasing work motivation.

Page 7 of 140 | Total Record : 1396

5 6 7 8 9

Filter by Year

2012 2024

Filter By Issues

All Issue Vol 13, No 4 (2024) Vol 13, No 3 (2024) Vol 13, No 2 (2024) Vol 13, No 1 (2024) Vol 12, No 4 (2023) Vol 12, No 3 (2023) Vol 12, No 2 (2023) Vol 12, No 1 (2023) Vol 11, No 4 (2022) Vol 11, No 3 (2022) Vol 11, No 2 (2022) Vol 11, No 1 (2022) Vol 10, No 4 (2021) Vol 10, No 3 (2021) Vol 10, No 1 (2021) Vol 9, No 4 (2020) Vol 9, No 3 (2020) Vol 9, No 2 (2020) Vol 9, No 1 (2020): Jurnal Ilmu Administrasi Bisnis Vol 9, No 1 (2020) Vol 8, No 4 (2019) Vol 8, No 4 (2019): Jurnal Ilmu Administrasi Bisnis Vol 8, No 3 (2019): Jurnal Ilmu Administrasi Bisnis Vol 8, No 3 (2019) Vol 8, No 2 (2019) Vol 8, No 2 (2019): Jurnal Ilmu Administrasi Bisnis Vol 8, No 1 (2019) Vol 8, No 1 (2019): Jurnal Ilmu Administrasi Bisnis Vol 7, No 4 (2018) Vol 7, No 4 (2018): Jurnal Ilmu Administrasi Bisnis Vol 7, No 3 (2018): Jurnal Ilmu Administrasi Bisnis Vol 7, No 3 (2018) Vol 7, No 2 (2018) Vol 7, No 2 (2018): Jurnal Ilmu Administrasi Bisnis Vol 7, No 1 (2018) Vol 7, No 1 (2018): Jurnal Ilmu Administrasi Bisnis Vol 6, No 4 (2017) Volume 6, Nomor 4, Tahun 2017 Vol 6, No 3 (2017) Volume 6, Nomor 3, Tahun 2017 Volume 6, Nomor 2, Tahun 2017 Vol 6, No 2 (2017) Vol 6, No 1 (2017) Volume 6, Nomor 1, Tahun 2017 Vol 5, No 4 (2016) Volume 5, Nomor 4, Tahun 2016 Vol 5, No 3 (2016) Volume 5, Nomor 3, Tahun 2016 Volume 5, Nomor 2, Tahun 2016 Vol 5, No 2 (2016) Vol 5, No 1 (2016) Volume 5, Nomor 1, Tahun 2016 Vol 4, No 4 (2015) Volume 4, Nomor 4, Tahun 2015 Volume 4, Nomor 3, Tahun 2015 Vol 4, No 3 (2015) Volume 4, Nomor 2, Tahun 2015 Vol 4, No 2 (2015) Volume 4, Nomor 1, Tahun 2015 Vol 4, No 1 (2015) Vol 3, No 4 (2014) Volume 3, Nomor 4, Tahun 2014 Vol 3, No 3 (2014) Volume 3, Nomor 3, Tahun 2014 Vol 3, No 2 (2014) Volume 3, Nomor 2, Tahun 2014 Volume 3, Nomor 1, Tahun 2014 Vol 3, No 1 (2014) Vol 2, No 4 (2013) Volume 2, Nomor 4, Tahun 2013 Volume 2, Nomor 3, Tahun 2013 Vol 2, No 3 (2013) Volume 2, Nomor 2, Tahun 2013 Vol 2, No 2 (2013) Volume 2, Nomor 1, Tahun 2013 Vol 1, No 1 (2013) Vol 1, No 2 (2012) Volume 1, Nomor 1, Tahun 2012 More Issue

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name
Sari Listyorini

Contact Email
sariadbis96@gmail.com

Phone
+6283848898843

Journal Mail Official
jiabundip@gmail.com

Editorial Address
Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia

Location
Kota semarang,

Jawa tengah

INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Sari Listyorini

Contact Email sariadbis96@gmail.com

Phone +6283848898843

Journal Mail Official jiabundip@gmail.com

Editorial Address Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia

Location Kota semarang, Jawa tengah INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Sari Listyorini

Contact Email
sariadbis96@gmail.com

Phone
+6283848898843

Journal Mail Official
jiabundip@gmail.com

Editorial Address
Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia

Location
Kota semarang,

Jawa tengah

INDONESIA