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Jurnal Ilmu Administrasi Bisnis

jiab
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Published by Universitas Diponegoro

ISSN : - EISSN : 27461297 DOI : 10.14710/jiab

Core Subject : Economy,

Economics, Econometrics & Finance

Jurnal Ilmu Administrasi Bisnis diterbitkan oleh Jurusan Ilmu Administrasi Bisnis Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Diponegoro.

Arjuna Subject : -

Articles 1,396 Documents

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Pengaruh Budaya Organisasi, Aktualisasi Diri, dan Penghargaan terhadap Prestasi Kerja Karyawan PT. Kereta Api Indonesia (Persero) DAOP IV Semarang Ani Desriana; Handoyo Djoko Waluyo; Widayanto Widayanto
Jurnal Ilmu Administrasi Bisnis Vol 4, No 1 (2015)
Publisher : Universitas Diponegoro

This study aimed to describe the influence of organizational culture, self-actualization, and esteem to employee performance of PT. Kereta Api Indonesia (Persero) DAOP IV Semarang. The sample method is census of the entire population of 110 respondents was sampled. The author used SPSS 16.0 program to test the regression on the data analysis. The result it can be concluded partially that the variabels has positive influence and significant to employee performance. Organizational culture on the employee performance by during t test (5,772) > t table (1,659). Self-actualization on the employee performance by during t test (5,772) > t table (1,659), and esteem on the employee performance by during t test (7,325) > t table (1,659). Simultaneously, these variabels have a positive influence and significant on the employee performance with the result of F-test (27,262) > F-table (2,690). To improve employee performance, PT. Kereta Api Indonesia (Persero) DAOP IV Semarang shall be improving the innovating potency of employee, open up opportunities for employee to take education and training, and increasing rewards.

Pengaruh Kesadaran Merek, Asosiasi Merek, dan Kualitas Produk Terhadap Keputusan Pembelian Konsumen Minute Maid Pulpy (Studi pada Konsumen Minute Maid Pulpy di Kecamatan Banyumanik) Inggarrestu Pradiptaningtyas; Agus Hermani
Jurnal Ilmu Administrasi Bisnis Vol 6, No 2 (2017)
Publisher : Universitas Diponegoro

Hight of consumer puschashing desicion is a hope that is always wanted by every industry so the product which is marketed can be sold out that operasional activity from the industry keep on state smoothly. The brand awareness, brand asosiation, and product quality is one of factors that can affect the high-low level of purchasing desicion at the purchasing of Minute Maid Pulpy. As the hight of brand awareness at Minute Maid Pulpy from consumer, the strength of brand asosiation from consumer towards Minute Maid Pulpy, and the hight of product quality awarding from Minute Maid Pulpy for consumer, so it will rise the purchasing decision level of Minute Maid Pulpy’s consumer.The research type used explanatory, amount of sample is 100 respondents who is taken on 3 urban villages at Banyumanik. Data collection used questionnaire with likert measurement scale. Data analysis method used validity and reability test, correlation coefficient (R), simple linear regression, multiple linear regression, coefficicient of determination (R2), F test, and t test. The result of this research concluded that brand awareness, brand asosiation, and brand quality have a strong effect that positive and significant to purchasing decision, whether partially nor simultaneosly. Brand awareness, brand association and product quality bring a strong effect to purchasing decision that is proved with the amount of its correlation coefficient (R) is 0.784.

Analisis Tingkat Kepuasan Pelanggan Berdasarkan Kualitas Produk Motor Matic Yamaha Soul GT Pada PT. Yamaha Mataram Sakti Setiabudi Semarang Tri Handayani; Apriatni Endang Prihatini; Sendhang Nurseto
Jurnal Ilmu Administrasi Bisnis Vol 3, No 4 (2014)
Publisher : Universitas Diponegoro

This research exposed background by wave of globalization that led to the emergence of free competition which make the principals compete in their business. Yamaha was the first company that introduce the motor automatic-based technology. Starting 2005 Yamaha matic motorcycle class become the market leader. However, if viewed developments in the following years after the emergence of other competitors, Yamaha matic market share declined to 2013. In 2013 matic motorcycle Yamaha Soul GT became the best-selling, but sales achievement matic motorcycle Yamaha Soul GT than other series of matic motorcycle Yamaha. In 2014 sales of Yamaha Soul GT also decreased and the sales below Yamaha Mio and Mio GT.The purpose of this research was to determine the level of satisfaction of customers / users Yamaha Soul GT at PT. Yamaha Mataram Sakti Setiabudi Semarang. This type of research is descriptive data capture techniques through questionnaires, interviews and literature study. The sampling technique used purposive sampling. The sample in this study amounted to 81 respondents who are customers of PT. Yamaha Mataram Sakti Setiabudi which uses Yamaha Soul GT. This research uses quantitative and qualitative analysis techniques. Quantitative analysis using the Importance-Perfomance Analysis and Cartesian diagram.The results of this research about average level of customer satisfaction Yamaha Soul GT into the category of content, but the average level of customer expectations on eight dimensions used in this research is higher than the level of performance.Based on the research results, the researchers suggested that the company give more attention to the quality of the engine and the frame on the Yamaha Soul GT and companies need to give attention to the dimensions of durability (Age productive Yamaha Soul GT and resale price of Yamaha Soul GT) so as to improve customer satisfaction.

PENGARUH MOTIVASI DAN KOMPENSASI TERHADAP KINERJA KARYAWAN (STUDI KASUS PADA KARYAWAN PT. TIRTA INVESTAMA DANONE AQUA SEMARANG) Libina Patricia; Dinalestari Purbawati
Jurnal Ilmu Administrasi Bisnis Vol 9, No 1 (2020)
Publisher : Universitas Diponegoro

The increasingly fierce competition between e-commerce makes the company need to increase the consumers satisfaction through product quality and service quality, so they can survive and continue to get profits. This research was conducted with the aim of examining the effect of product quality and service quality through consumer satisfaction at Lazada.This research is quantitative research that uses explanatory type. Sampling technique uses non probability sampling and purposive sampling approach. Where the population is all Lazada consumers in Universitas Diponegoro Semarang, while the sample is 100 Lazada consumers with certain criteria carried out. Data collection techniques using google form and interviews.The analysis used in this study is linear regression analysis using SPSS 21.0 for Windows. The results of this study indicate that product quality and service quality have a significant effect on customer satisfaction.Based on the results of research Lazada must increase consumer satisfaction by increasing product quality through product durability, quality of the product packaging and more careful on processing order so the ordered product will match with the one that consumer accept. In addition Lazada also needs to notice quality service for more responsive in serving consumer and faster in giving solution on consumer complaint, also strive for timely delivery of goods estimated. So that it will increase consumer satisfaction at Lazada.

PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUTUSAN KONSUMEN UNTUK MENGINAP DI PONDOK SERRATA HOTEL SEMARANG Nurokti Diana Luthfi; Apriatni Endang Prihatini; Agung Budiatmo
Jurnal Ilmu Administrasi Bisnis Vol 4, No 4 (2015)
Publisher : Universitas Diponegoro

Pondok Serrata Hotel survive in the midst competition by understand the wants and needs of consumers. Consumers have the factors in deciding which hotel that will be a choice, such as service quality and pricing. Existing problems is the competition among hotels in Semarang are very tight caused Pondok Serrata Hotel’s room occupancy rate wasn’t able to achieve the target. Type of research is explanatory research. Collecting data using questionnaires distributed to 100 respondents who are the dicided visitors to stay in. Selection respondents using purposive sampling with accidental method. Data analysis consisted of validity, reliability, crosstabulation, correlation, coefficient of determination, simple and multiple linear regression, t test, F test using SPSS for Windows 16.0. This study concludes, service quality of Serrata Hotel perceived good, the price was quite attractive and the consumer's decision to stay in was high. Service quality and price have positive, significant influence to the consumer’s decision to stay in either partially or simultaneously. Price gives bigger influence to the consumer’s decision to stay in rather than service quality. Suggestions can be submitted are need to regulate the strategies of parking area, increase the variety of restaurant menus, reevaluating pricing policy (discounts) so can attract consumers.

PENGARUH WORD OF MOUTH, BRAND IMAGE, DAN BRAND TRUST TERHADAP KEPUTUSAN PEMBELIAN YAMAHA MIO (Studi pada Konsumen yang Membeli Yamaha Mio di PT. Yamaha Mataram Sakti Cabang Purworejo) Novita Febrianti; widiartanto widiartanto
Jurnal Ilmu Administrasi Bisnis Vol 7, No 2 (2018)
Publisher : Universitas Diponegoro

The development and competition of the motorcycle’s industry business is increasing rapidly. They compete in providing the best product’s quality to retain their customers. This research was conducted on PT. Yamaha Mataram Sakti Purworejo. From sales data of Yamaha Mio on PT. Yamaha Mataram Sakti Purworejo it can be found that there are fluctuations of sales. As a company that engaged in transportation sector, PT. Yamaha Mataram Sakti Purworejo must provide positive word of mouth to its customers to convince them that Yamaha Mio has good brand image so it can cultivate strong brand trust on consumers. This study aims to determine the effect of Word of Mouth (X1), Brand Image (X2), and Brand Trust (X3) on consumer purchasing decisions (Y) on PT. Yamaha Mataram Sakti Purworejo. Type of research that used is explanatory research with data collection methods using interviews and data collection tools using questionnaires with a sample of 100 respondents PT. Yamaha Mataram Sakti Purworejo customers using the Purposive Sampling method. The analysis technique used are validity test, reliability test, simple linear regression, multiple linear regression, t test, and F test with SPSS 21. From the result of research indicate that word of mouth have strong influence to purchasing decision equal to 54,1%, brand image have good influence to purchasing decision equal to 55,8%, while brand trust influence strong to decision of purchase equal to 68,9%. It shows that brand trust variable to purchase decision variable has higher influence than word of mouth and brand image. Researcher suggests to improve purchase decision is to improve the inovation of model’s product, to improve the difference of colour type, to improve good machine and fluel, to improve the accuration information of Yamaha Mio’s quality, to make strong promotion to target market in mass media and electronic media, and to improve the service quality of PT. Yamaha Mataram Sakti Purworejo.

PENGARUH FASILITAS, LOKASI DAN TARIF TERHADAP LOYALITAS MELALUI KEPUASAN PASIEN SEBAGAI VARIABEL MEDIASI PADA PASIEN POLI RUMAH SAKIT MUHAMMADIYAH SEMARANG Anggri Vebnia; Ari Pradhanawati; Sendhang Nurseto
Jurnal Ilmu Administrasi Bisnis Vol 2, No 4 (2013)
Publisher : Universitas Diponegoro

Quality of health care in hospitals under the spotlight of the public. So as to achieve the purpose, Rs. Roemani Semarang should consider factors - factors that can influence patient loyalty. Among them are the facilities,location, rates and satisfaction.The purpose of this study was to determine the effect of facilities, location, rates, patient satisfaction to loyalty. This research was conducted using techniques explanatory. With a sample of 100 respondents from Rs poly patient. Roemani Muhammadiyah Semarang. Data retrieved by questionnaire and the analysis paths. As a result, the variables affect facilities by 66.6% Satisfaction, Variable Location influential by 66% against the Satisfaction, Variable rates are influential to the satisfaction of 64.1%, and variable facilities, location and rates simultaneously to the satisfaction of 72.5%. Facilities variables affect the loyalty of 76.7%, an effect of variable location Loyalty 77.1% against, variable rates are influenced by 75.2% to Loyalty, Satisfaction to Loyalty Variables of 79.5% and Variables Facility, Location and Rates for loyalty through satisfaction of 88.8%. The conclusion from this study is that there is influence between facilities, location and rates for Patient SatisfactionLoyalty through. Suggestions submitted are hospitals need to improve facilities such as parking system in force, so that Rs. Roemani Muhammadiyah Semarang can maintain good things that have been assessed by the patient and the thing that is still not good.

PENGARUH KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN INDOMIE GORENG MELALUI BRAND IMAGE SEBAGAI VARIABEL INTERVENING (STUDI KASUS PADA MAHASISWA S1 FISIP UNDIP SEMARANG) Dinda Annisa Parasayu; Widayanto Widayanto
Jurnal Ilmu Administrasi Bisnis Vol 5, No 4 (2016)
Publisher : Universitas Diponegoro

Instant noodles is a product that is preferred by consumers in the world because of practicality. It is therefore necessary for the company to analyze consumer behavior to determine the product purchase patterns. This research aims to determine whether the model of this research is acceptable or not. The model of this research is testing the influence of product quality and promotion to purchasing decisions on brand image as an intervening variable. Instant noodle is very popular among the college students, especially who lived inboarding houses. For them, the instant noodles is the right choice for consumptionas it is very easy to process and practical. For that researchers will conduct a survey on S-1 Degree of FISIP Undip in particular. Total sample of 100 respondent by using accidental and purposive sampling. The measurement scale using Likert. The data analysis using measurement outer model, inner model, direct effect, indirect effect, Variance Accounted For (VAF) methods, and model of indices.The direct effect and indirect effect in this research are prove to give an significant effect. According to VAF method shows that the brand image is included in partial mediation. The output model of indices shows that the model already fulfill the goodness of fit. Based on this research, is suggested that company PT Indofood Sukses Makmur, Tbk did repair and improvement on the quality of good quality flavors, packaging, nutrient content in the product, as well as making corporate social activity or event in order to form a positive image of the company and products so the brand image on fried indomie remain good in the minds of consumers and engender the trust and love of the brand so that later the purchase decisions of fried indomie high and can create advantages for the companies that produce it.

PENGARUH PERPUTARAN MODAL KERJA, PERPUTARAN PIUTANG DAN UKURAN PERUSAHAAN TERHADAP PROFITABILITAS (Studi pada Perusahaan Sub Sektor Food and Beverage di BEI periode 2013-2017) Ariefa Pranadhani; Saryadi Saryadi
Jurnal Ilmu Administrasi Bisnis Vol 8, No 2 (2019)
Publisher : Universitas Diponegoro

This study aimed to analyzed the effects of working capital turnover, account receivable turnover, and firm size on profitability. This study uses secondary data from the annual report by Indonesia stock exchange, the population in this study include 16 sub sector of food and beverage enterprises listed in Indonesia Stock Exchange period of 2013-2017. Sample of this study consist of 12 food and beverage enterprises that meet all the criteria. The analysis used is linear regression analysis with SPSS 23 version application program. Regression analysis showed that, in partial, working capital turnover, account receivable turnover, and firm size has a positive and significant effect on profitability. In simultan, working capital turnover, account receivable turnover, and firm size has a significant effect on profitability. Next, based on the results of multiple analysis, working capital turnover is a variable that has a dominant influence on proftiability. As analysis showed that value of beta coefficient (β) is 0.359, account receivable turnover 0.278, and firm size 0,213.

PENGARUH EKUITAS MEREK ( BRAND EQUITY ) TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE BLACKBERRY (Studi pada Mahasiswa Program S1 Jurusan Administrasi Bisnis Fakultas Ilmu Sosial dan Ilmu Politik) Harry Christian Barus; Nawazirul Lubis; Sari Listyorini
Jurnal Ilmu Administrasi Bisnis Vol 4, No 1 (2015)
Publisher : Universitas Diponegoro

This research aim is to know the influence of the brand awareness, perceived quality , brand associations , brand loyalty to the Purchasing Decision of Blackberry Smartphone. The type of research that used is explanatory research which is using population of a number of active student from Undergraduate Program of Bussiness Administration .Population that is used is about 88 respondents with sample taken method using purposive sampling ( sample taken method using some considerations). The technique to get data in this research is interview and questioner as the collecting data instrument.The result of the statistic test and F test known that the brand awareness , perceived quality , brand association , and brand loyalty simultaneously have positive influence and significant to the purchasing decision. This can be seen from the result test of determination coefficient influence of brand awareness , perceived quality , brand association , and brand loyalty simultaneously have positive influence and significant to the purchasing decision as big as 0,604 or 60,4 %.

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Sari Listyorini

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jiabundip@gmail.com

Editorial Address
Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia

Location
Kota semarang,

Jawa tengah

INDONESIA

Abstract

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Abstract

Abstract

Abstract

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Abstract

Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Sari Listyorini

Contact Email sariadbis96@gmail.com

Phone +6283848898843

Journal Mail Official jiabundip@gmail.com

Editorial Address Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia

Location Kota semarang, Jawa tengah INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Sari Listyorini

Contact Email
sariadbis96@gmail.com

Phone
+6283848898843

Journal Mail Official
jiabundip@gmail.com

Editorial Address
Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia

Location
Kota semarang,

Jawa tengah

INDONESIA